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Social Retail in Belgium
Social Retail in Belgium
Social Retail in Belgium
Social Retail in Belgium
Social Retail in Belgium
Social Retail in Belgium
Social Retail in Belgium
Social Retail in Belgium
Social Retail in Belgium
Social Retail in Belgium
Social Retail in Belgium
Social Retail in Belgium
Social Retail in Belgium
Social Retail in Belgium
Social Retail in Belgium
Social Retail in Belgium
Social Retail in Belgium
Social Retail in Belgium
Social Retail in Belgium
Social Retail in Belgium
Social Retail in Belgium
Social Retail in Belgium
Social Retail in Belgium
Social Retail in Belgium
Social Retail in Belgium
Social Retail in Belgium
Social Retail in Belgium
Social Retail in Belgium
Social Retail in Belgium
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Social Retail in Belgium

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Talking Heads onderzocht aan de hand van de webtool Engagor hoe de Belgische retailsector gebruik maakt van de opportuniteiten die sociale media te bieden hebben. We analyseerden hiervoor de …

Talking Heads onderzocht aan de hand van de webtool Engagor hoe de Belgische retailsector gebruik maakt van de opportuniteiten die sociale media te bieden hebben. We analyseerden hiervoor de socialemedia-activiteiten van telkens vijf retailers in vijf verschillende segmenten en we doken ook dieper in de strategische keuzes van deze merken met enkele diepte-interviews.

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Transcript

  • 1. SOCIAL RETAILING What did you expect?
  • 2. HI, I’M SOFIE
  • 3. WE RESEARCHED RETAIL ON SOCIAL MEDIA
  • 4. 25
  • 5. 5
  • 6. 5
  • 7. 7
  • 8. 200
  • 9. POWER TO THE PLATFORMS!
  • 10. 5,5
  • 11. 24/25
  • 12. 37.700
  • 13. APPLAUDING ENGAGEMENTS
  • 14. 21
  • 15. 4
  • 16. WHAT’S THE STORY?
  • 17. CONTENT DIVISION ACCORDING TO CONSUMER INVOLVEMENT THEORY Emotional High involvement MODE DROGMETICA ENTERTAINMENT ELEKTRONICA Low involvement Rational FOOD
  • 18. Rely on facts and testimonials... Content is king Content-rich media to pull the reader in. Find ways to break old habits, such as coupons and offers Highlight the gratification, stress visuals, and keep copy short. CONTENT DIVISION ACCORDING TO CONSUMER INVOLVEMENT THEORY Emotional High involvement Low involvement Rational
  • 19. SUPPORTING YOUR CLIENT
  • 20. 16
  • 21. 79%
  • 22. 3 TIPS TO BE KICK-ASS ON SOCIAL MEDIA
  • 23. 1
  • 24. 2
  • 25. 3
  • 26. TOO MANY NUMBERS? 79% 16 4 21 37.70 96%74%
  • 27. 79% 16 4 21 37.70 96%74% THERE’S A DOCUMENT FOR THAT
  • 28. twitter.com/lamazone sofie.verhalle@talkingheads.be www.talkingheads.be

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