SOCIAL RETAILING
What did you expect?
HI, I’M SOFIE
WE RESEARCHED RETAIL
ON SOCIAL MEDIA
25
5
5
7
200
POWER TO THE
PLATFORMS!
5,5
24/25
37.700
APPLAUDING ENGAGEMENTS
21
4
WHAT’S THE STORY?
CONTENT DIVISION ACCORDING TO
CONSUMER INVOLVEMENT THEORY
Emotional
High
involvement
MODE
DROGMETICA
ENTERTAINMENT
ELEKTRO...
Rely on facts and
testimonials...
Content is king
Content-rich media to
pull the reader in.
Find ways to break
old habits,...
SUPPORTING YOUR CLIENT
16
79%
3 TIPS TO BE KICK-ASS ON
SOCIAL MEDIA
1
2
3
TOO MANY NUMBERS?
79%
16
4
21 37.70
96%74%
79%
16
4
21 37.70
96%74%
THERE’S A DOCUMENT FOR THAT
twitter.com/lamazone
sofie.verhalle@talkingheads.be
www.talkingheads.be
Social Retail in Belgium
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Social Retail in Belgium

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Talking Heads onderzocht aan de hand van de webtool Engagor hoe de Belgische retailsector gebruik maakt van de opportuniteiten die sociale media te bieden hebben. We analyseerden hiervoor de socialemedia-activiteiten van telkens vijf retailers in vijf verschillende segmenten en we doken ook dieper in de strategische keuzes van deze merken met enkele diepte-interviews.

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Social Retail in Belgium

  1. 1. SOCIAL RETAILING What did you expect?
  2. 2. HI, I’M SOFIE
  3. 3. WE RESEARCHED RETAIL ON SOCIAL MEDIA
  4. 4. 25
  5. 5. 5
  6. 6. 5
  7. 7. 7
  8. 8. 200
  9. 9. POWER TO THE PLATFORMS!
  10. 10. 5,5
  11. 11. 24/25
  12. 12. 37.700
  13. 13. APPLAUDING ENGAGEMENTS
  14. 14. 21
  15. 15. 4
  16. 16. WHAT’S THE STORY?
  17. 17. CONTENT DIVISION ACCORDING TO CONSUMER INVOLVEMENT THEORY Emotional High involvement MODE DROGMETICA ENTERTAINMENT ELEKTRONICA Low involvement Rational FOOD
  18. 18. Rely on facts and testimonials... Content is king Content-rich media to pull the reader in. Find ways to break old habits, such as coupons and offers Highlight the gratification, stress visuals, and keep copy short. CONTENT DIVISION ACCORDING TO CONSUMER INVOLVEMENT THEORY Emotional High involvement Low involvement Rational
  19. 19. SUPPORTING YOUR CLIENT
  20. 20. 16
  21. 21. 79%
  22. 22. 3 TIPS TO BE KICK-ASS ON SOCIAL MEDIA
  23. 23. 1
  24. 24. 2
  25. 25. 3
  26. 26. TOO MANY NUMBERS? 79% 16 4 21 37.70 96%74%
  27. 27. 79% 16 4 21 37.70 96%74% THERE’S A DOCUMENT FOR THAT
  28. 28. twitter.com/lamazone sofie.verhalle@talkingheads.be www.talkingheads.be
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