0
SOCIAL WISDOM
Maximize your social media efforts by smart evaluation
#engagorday - 26/9/2013
HI!
I’M MICH
HI!
I’M SOFIE
HOW DO YOU EVALUATE
SOCIAL MEDIA?
LET’S ILLUSTRATE
THE THEORY
USING A
CASE EXAMPLE
TIP 1 :
EVALUATE
EFFICIENTLY
YOU NEED A PLAN...
AND QUICKLY
MORE BRAND AWARENESS?
LOCATING AND ACTIVATING
AMBASSADORS?
BOOSTING WEBSITE TRAFFIC?
STIMULATING ACTION?
GENERATING LEADS?...
“
”
SD worx aims to be
an approachable
knowledge expert
in HRM on social media
SD worx aims to be
an approachable
knowledge expert
in HRM on social media
“
”
SD worx aims to be
an approachable
knowledge expert
in HRM on social media
“
”
SET YOUR KPI’S
- Permissions &
Engagement
- Share of Voice
- Leads / Actions
- Cost efficiency
- Tone of Voice
- Service
- Content qualit...
SET TARGETS
QUANTITATIVE QUALITATIVE
Initial targets for 2013
Facebook fans: 700
Twitter followers French: 500
Twitter followers Dutch...
SET BENCHMARKS
BENCHMARKING SD WORX
TIP 2 :
USE THE
RIGHT
TOOLS
PERMISSIONS AND ENGAGEMENT
PERMISSIONS AND ENGAGEMENT
INTERACTION PER MILLE
LEAD GENERATION
CONTENT
Appreciation Content
SD Worx services / Events
Awareness / Theme-posts
Action Content
Knowledge sharing / Blog
CONTENT
CONTENT
68%
8%
24%
MAY
ACTION APPRECIATION AWARENESS
50%
30%
20%
IDEAL CONTENT DIVISION
CONTENT
TIP 3 :
USE DATA
TO IMPROVE
WHY YOU NO LIKE?!
ORGANIC TRAFFIC HAS PEAKED IN Q1, BUT DECLINED
SINCE
1.
2.APPRECIATION HAS BEEN LOW COMPARED TO THE
IDEA...
AWARENESS1.
2.APPRECIATION
- more crossmedia communication
- set-up of specific FB advertising to boost growth
- bring mor...
BIGGER1.
BASICALLY
2.BETTER
3.SMARTER
TIP 1 :
EVALUATE
EFFICIENTLY
- Define your company’s goals on social
- Set KPI’s and targets
- Define benchmarks
TIP 2 :
USE THE
RIGHT TOOLS
- Use a mix of tools to collect your data
- Combine quantitative with qualitative
- Extract learnings from the data
- Improve and measure again, and again, ...
TIP 3 :
USE DATA
TO IMPROVE
THANK YOU!
twitter.com/MichVerbeeck
mich@talkingheads.be
twitter.com/lamazone
sofie@talkingheads.be
www.talkingheads.be
twitter.com/t...
Maximize your social media efforts by smart evaluation #engagorday
Maximize your social media efforts by smart evaluation #engagorday
Maximize your social media efforts by smart evaluation #engagorday
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Maximize your social media efforts by smart evaluation #engagorday

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Monitoring tools are swell, but how do you set up your KPIs and analyse the data in the most effcient way? Stay tuned, we'll tell you all about it!

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Transcript of "Maximize your social media efforts by smart evaluation #engagorday"

  1. 1. SOCIAL WISDOM Maximize your social media efforts by smart evaluation #engagorday - 26/9/2013
  2. 2. HI! I’M MICH HI! I’M SOFIE
  3. 3. HOW DO YOU EVALUATE SOCIAL MEDIA?
  4. 4. LET’S ILLUSTRATE THE THEORY USING A CASE EXAMPLE
  5. 5. TIP 1 : EVALUATE EFFICIENTLY
  6. 6. YOU NEED A PLAN... AND QUICKLY
  7. 7. MORE BRAND AWARENESS? LOCATING AND ACTIVATING AMBASSADORS? BOOSTING WEBSITE TRAFFIC? STIMULATING ACTION? GENERATING LEADS? APPRECIATION FROM TARGET AUDIENCES? ... 1 2 3 4 5 6 7
  8. 8. “ ” SD worx aims to be an approachable knowledge expert in HRM on social media
  9. 9. SD worx aims to be an approachable knowledge expert in HRM on social media “ ”
  10. 10. SD worx aims to be an approachable knowledge expert in HRM on social media “ ”
  11. 11. SET YOUR KPI’S
  12. 12. - Permissions & Engagement - Share of Voice - Leads / Actions - Cost efficiency - Tone of Voice - Service - Content quality - Consumer insights QUANTITATIVE QUALITATIVE
  13. 13. SET TARGETS
  14. 14. QUANTITATIVE QUALITATIVE Initial targets for 2013 Facebook fans: 700 Twitter followers French: 500 Twitter followers Dutch: 1600 LinkedIn followers: 5000 Communicate on the level of target groups and find ways to interact with them Provide a valuable service on social media Show the value/quality of SD Worx products/services Put employees in the picture 1. 2. 3. 4. 1. 2. Next steps: engagement/actions
  15. 15. SET BENCHMARKS
  16. 16. BENCHMARKING SD WORX
  17. 17. TIP 2 : USE THE RIGHT TOOLS
  18. 18. PERMISSIONS AND ENGAGEMENT
  19. 19. PERMISSIONS AND ENGAGEMENT INTERACTION PER MILLE
  20. 20. LEAD GENERATION
  21. 21. CONTENT Appreciation Content SD Worx services / Events Awareness / Theme-posts Action Content Knowledge sharing / Blog
  22. 22. CONTENT
  23. 23. CONTENT 68% 8% 24% MAY ACTION APPRECIATION AWARENESS 50% 30% 20% IDEAL CONTENT DIVISION
  24. 24. CONTENT
  25. 25. TIP 3 : USE DATA TO IMPROVE
  26. 26. WHY YOU NO LIKE?! ORGANIC TRAFFIC HAS PEAKED IN Q1, BUT DECLINED SINCE 1. 2.APPRECIATION HAS BEEN LOW COMPARED TO THE IDEAL CONTENT DIVISION LEARNINGS
  27. 27. AWARENESS1. 2.APPRECIATION - more crossmedia communication - set-up of specific FB advertising to boost growth - bring more relevant, visual, interactive content - highlight corporate social responsibility - show more of the companies’ culture and values SOLUTIONS
  28. 28. BIGGER1. BASICALLY 2.BETTER 3.SMARTER
  29. 29. TIP 1 : EVALUATE EFFICIENTLY - Define your company’s goals on social - Set KPI’s and targets - Define benchmarks
  30. 30. TIP 2 : USE THE RIGHT TOOLS - Use a mix of tools to collect your data - Combine quantitative with qualitative
  31. 31. - Extract learnings from the data - Improve and measure again, and again, ... TIP 3 : USE DATA TO IMPROVE
  32. 32. THANK YOU!
  33. 33. twitter.com/MichVerbeeck mich@talkingheads.be twitter.com/lamazone sofie@talkingheads.be www.talkingheads.be twitter.com/talking_heads MORE QUESTIONS? PING US!
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