Maximize your social media efforts by smart evaluation #engagorday

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Maximize your social media efforts by smart evaluation #engagorday

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Monitoring tools are swell, but how do you set up your KPIs and analyse the data in the most effcient way? Stay tuned, we'll tell you all about it!

Monitoring tools are swell, but how do you set up your KPIs and analyse the data in the most effcient way? Stay tuned, we'll tell you all about it!

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  • 1. SOCIAL WISDOM Maximize your social media efforts by smart evaluation #engagorday - 26/9/2013
  • 2. HI! I’M MICH HI! I’M SOFIE
  • 3. HOW DO YOU EVALUATE SOCIAL MEDIA?
  • 4. LET’S ILLUSTRATE THE THEORY USING A CASE EXAMPLE
  • 5. TIP 1 : EVALUATE EFFICIENTLY
  • 6. YOU NEED A PLAN... AND QUICKLY
  • 7. MORE BRAND AWARENESS? LOCATING AND ACTIVATING AMBASSADORS? BOOSTING WEBSITE TRAFFIC? STIMULATING ACTION? GENERATING LEADS? APPRECIATION FROM TARGET AUDIENCES? ... 1 2 3 4 5 6 7
  • 8. “ ” SD worx aims to be an approachable knowledge expert in HRM on social media
  • 9. SD worx aims to be an approachable knowledge expert in HRM on social media “ ”
  • 10. SD worx aims to be an approachable knowledge expert in HRM on social media “ ”
  • 11. SET YOUR KPI’S
  • 12. - Permissions & Engagement - Share of Voice - Leads / Actions - Cost efficiency - Tone of Voice - Service - Content quality - Consumer insights QUANTITATIVE QUALITATIVE
  • 13. SET TARGETS
  • 14. QUANTITATIVE QUALITATIVE Initial targets for 2013 Facebook fans: 700 Twitter followers French: 500 Twitter followers Dutch: 1600 LinkedIn followers: 5000 Communicate on the level of target groups and find ways to interact with them Provide a valuable service on social media Show the value/quality of SD Worx products/services Put employees in the picture 1. 2. 3. 4. 1. 2. Next steps: engagement/actions
  • 15. SET BENCHMARKS
  • 16. BENCHMARKING SD WORX
  • 17. TIP 2 : USE THE RIGHT TOOLS
  • 18. PERMISSIONS AND ENGAGEMENT
  • 19. PERMISSIONS AND ENGAGEMENT INTERACTION PER MILLE
  • 20. LEAD GENERATION
  • 21. CONTENT Appreciation Content SD Worx services / Events Awareness / Theme-posts Action Content Knowledge sharing / Blog
  • 22. CONTENT
  • 23. CONTENT 68% 8% 24% MAY ACTION APPRECIATION AWARENESS 50% 30% 20% IDEAL CONTENT DIVISION
  • 24. CONTENT
  • 25. TIP 3 : USE DATA TO IMPROVE
  • 26. WHY YOU NO LIKE?! ORGANIC TRAFFIC HAS PEAKED IN Q1, BUT DECLINED SINCE 1. 2.APPRECIATION HAS BEEN LOW COMPARED TO THE IDEAL CONTENT DIVISION LEARNINGS
  • 27. AWARENESS1. 2.APPRECIATION - more crossmedia communication - set-up of specific FB advertising to boost growth - bring more relevant, visual, interactive content - highlight corporate social responsibility - show more of the companies’ culture and values SOLUTIONS
  • 28. BIGGER1. BASICALLY 2.BETTER 3.SMARTER
  • 29. TIP 1 : EVALUATE EFFICIENTLY - Define your company’s goals on social - Set KPI’s and targets - Define benchmarks
  • 30. TIP 2 : USE THE RIGHT TOOLS - Use a mix of tools to collect your data - Combine quantitative with qualitative
  • 31. - Extract learnings from the data - Improve and measure again, and again, ... TIP 3 : USE DATA TO IMPROVE
  • 32. THANK YOU!
  • 33. twitter.com/MichVerbeeck mich@talkingheads.be twitter.com/lamazone sofie@talkingheads.be www.talkingheads.be twitter.com/talking_heads MORE QUESTIONS? PING US!