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Maximize your return on social media"
 

Maximize your return on social media"

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The best way of making a meaningful impact with social media on your business is by evolving to a social business. Not only the introduction but mostly the implementation and integration are ...

The best way of making a meaningful impact with social media on your business is by evolving to a social business. Not only the introduction but mostly the implementation and integration are important. How? By listening (monitor & analyze), thinking (strategy & roll out plan) & doing (community management, learning, campaigning, advertising).

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    Maximize your return on social media" Maximize your return on social media" Presentation Transcript

    • M A XIMIZE YOUR RETU R N ON SOC IA L ME D IA S o ci a l M ed ia Fo r u m # SM F2 0 1 2 1 8/ 1 2 / 2 0 1 2
    • H I ! I ’M S O F I ECE O a t Talking Heads
    • 360° social media agency,Taking Heads is adeveloping long term, integrated social mediastrategies and ways to implement those.
    • SO CI AL = L OG I CA LA ll things socia l
    • Social media: accounts 4.893.640 4.007.072 1.342.013 160.000 404 404 404 404 404 Facebook Twitter LinkedIn Netlog YouTube Foursquare Pinterest Google+ InstagramSource: bvlg.be - Dec 2012
    • Fastest growing netwerk in Belgium 32%Source: Social Market Analysis - Summer 2012
    • Social media: activity ‣ 64% of all Belgian surfers uses social media (5,2 million) ‣ 40% follows or likes at least one brand ‣ 57% has more interactions on social media than offline ‣ 66% of Belgian social media users log in once a day on average ‣ Top of mind: Facebook, Twitter, YouTube, LinkedInSource: Insites Consulting - Sept 2012
    • Companies are present... 61% has a fan page 39% has a handle 29% has a company page 24% uses YouTubeSource: Steven Van Belleghem - The 4 C’s of the Conversation Company - June 2012
    • but not in all sectors... FMCG & Health- Finance Media Tech & Travel & Retail care Telco Leisure 63% 43% 55% 78% 67% 62% 42% 39% 37% 66% 52% 50% 28% 29% 26% 29% 38% 24% 27% 30% 24% 46% 36% 35%Source: Steven Van Belleghem - The 4 C’s of the Conversation Company - June 2012
    • .... and not yet integrated Not active on social 29 1st steps 27 Pilot project 17 Integrates social media 15 Fully integrated 12Source: Steven Van Belleghem - The 4 C’s of the Conversation Company - June 2012
    • SO CI AL M E D I A I N TE G R AT IO Nw ithin a c ompany
    • From co-existing Market- Customer HR Press & Internal Sales Corp R&D ... ing care Comm commu- Comm nication
    • MarketingAwareness, appreciation, action, advocacy incl campaigns & ads
    • Customer careSupport, information, webcare, retention, CRM
    • HRRecruitment, employer branding
    • Corporate communicationCorporate identity, externally & internally, PR
    • Crisis communicationFast, un-biased, accurate source of information on all channels
    • Internal communicationAmbassadors, from internal impact to external
    • to social collaborating Market- Customer HR Press & Internal Sales Corp R&D ... ing care Comm commu- Comm nication Social Media
    • Change managementInternal communicatie & impact, change proces, ambassadors
    • to... Market- Customer HR Press & Internal Sales Corp R&D ... ing care Comm commu- Comm nication Social Business
    • H OW TO SU CCE E DIn a sus tainab le way
    • listen think do
    • listen think do✓ Monitor & Measure ✓ Strategy ✓ Integrate✓ Analyze ✓ Implementation ✓ Execute✓ Report ✓ Preparation ✓ Build
    • NOW YOU K NOW HOW. ..Le t’s kic k this of f !
    • M AXIM I ZE YO UR R E TUR N !
    • Sofie VerhalleE: sofie@talkingheads.beT: +32 478 208 411T: @talking_heads