"Social Schmocial. Social is not dead, but it just smells funny" - Google Apps For Business - Belgaug

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Social Media has outgrown its diapers, and is getting its acne. Yes, it's maturing. We need to think in terms of social business to move forward. Smart strategies and the right tools will help you gain benefits from social.

Presentation for the Belgian Google apps user group, an open and informal collective of companies & institutions that use Google Apps for business.

Published in: Business

"Social Schmocial. Social is not dead, but it just smells funny" - Google Apps For Business - Belgaug

  1. 1. SOCIAL SCHMOCIAL Social i s n ot d ea d, bu t it ju s t s m el l s f u n n y
  2. 2. H I! I’ M G E E R L I N D E * *A nd, yes , I’m a huge S tar Wars f an
  3. 3. Talking Heads is a 360° social media agency, developing long term, integrated social media strategies and ways to implement those
  4. 4. A DEFINITION Social media are the online tools and platforms people use to share their opinions, insights and experiences with each other.
  5. 5. Know this one? PEAK OF INFLATED EXPECTATIONS VISIBILITY SLOPE OF ENLIGHTENMENT TROUGH OF DISILLUSIONMENT TECHNOLOGY TRIGGER MATURITY PLATEAU OF PRODUCTIVITY
  6. 6. BA C K I N 2 0 0 9 T h e f i rs t S o ci a l Me di a Rev olu t io n
  7. 7. A book was written...
  8. 8. ... WHICH LED TO A SHIFT IN AD SPENDING
  9. 9. BUT THEN IN 2011 Cr i sis = a c a l l fo r co s t- e f f i c i en cy a n d s ust a i n a bil ity
  10. 10. A Chain of events “GM Says Facebook ads don’t work, pulls $10 million account” - Forbes “Let’s face it: most social media marketing is a waste of time” - Microsoft -
  11. 11. mediatization galore! “Facebook admits some decrease of usage “Social media privacy: a contradiction in terms?” amongst young teens for the first time” - New York Times - - The Independent - “ Social Media Anxiety Disorder (SMAD): the next new medical condition?” - Washington Post -
  12. 12. S O C I A L M E D I A I S N OT D E A D , I T J U S T G O T M AT U R E T he s econ d S oc ia l M edi a Revo l uti o n
  13. 13. FROM BROADCASTING...
  14. 14. ... TO NETWORKING YOUR ORGANISAT ION Rethink paid, owned earned mix! CO- WORKERS / CLIEN TS
  15. 15. SOCIAL MEDIA MARKETING
  16. 16. SOCIAL MEDIA MARKETING
  17. 17. SOCIAL MEDIA MARKETING
  18. 18. SOCIAL MEDIA MARKETING Business!
  19. 19. EXTERNAL your comm mix MARCOM Indispensable part of
  20. 20. PUBLIC RELATIONS & CRISIS MANAGEMENT The #1 channel when the shit hits the fan
  21. 21. Human fish are resources Fish where the
  22. 22. Customer service people turn to social media with questions
  23. 23. Internal communications
  24. 24. FROM CO-EXISTENCE... ! ! Marketing ! ! ! ! ! PR HR Press & Comm Internal communication Sales ! ! B2B ! ! IT ... Socia l Medi a
  25. 25. TO collaboration... ! ! ! ? ! ! ! PR Marketing ! HR Press & Comm Internal communication Sales ! ! ! B2B ! ! IT ... Socia l Medi a
  26. 26. TO social business ! ! ! ? ! ! ! PR Marketing ! HR Press & Comm Internal communication Sales ! ! B2B ! ! IT ... Socia l Medi a ! !
  27. 27. T H E EN G I N E : T h e r ig ht too l s et !
  28. 28. it’s a tools jungle out there!
  29. 29. So, which one should i choose? WHAT IT SHOULD NOT BE: ✓ A 100% alternative to e-mail ✓ Internal Facebook, Twitter, LinkedIn, Foursquare ✓ Chatforum ✓ Documents library WHAT IT SHOULD BE: ✓ A tool for improved internal collaboration ✓ Information channel ✓ Knowledge sharing tool ✓ Employer branding
  30. 30. Criteria for choosing one or the other PARAMETERS: ✓ Completeness of offer ✓ Pricing per user ✓ Implementation cost ✓ User friendliness ✓ Performance ✓ Security ✓ Adapted to local market ✓ Size of your company
  31. 31. Choose wisely!
  32. 32. THE BENEFITS
  33. 33. ROI
  34. 34. THE B E N EFIT S
  35. 35. !THANK YOU! ! ! ! ! @Geerlinde geerlinde@talkingheads.be w www.talkingheads.be 0497 484 770

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