The Lead: We are in the early stages of a massive systemic change. It is The Evolution of Capitalism. 20th Shareholder to 21st Shared Value – There is one and only one social responsibility of business – to use its resources and engage in activities designed to increase its profits. Milton Friedman. This has become race to bottom: Short term. Wealth at all costs. Externalities that harm people and the environment.Business maximizing value for shareholders and other stakeholders simultaneously. In the process, alleviating poverty, restoring the environment, creating economic opportunity for all.
These entrepreneurs recognize that govt, non profit can’t solve our problems, and that capitalism has unique capacity to attract talent and capital at scale. This isn’t CSR – the purpose of their business – the end, not the means – is to create positive social impact.
ALMOST all components of a marketplace
Using Business As a Force for Good
Best for the World,
Best for NYC
A Global Movement of Entrepreneurs Using
Business as a Force for Good
Fulfilling the Promise of Capitalism
A Global Movement of Entrepreneurs
• Government & non-profits necessary but
• Business can attract capital and talent at scale
• Business is means to solve society’s greatest
Not Just Entrepreneurs
People want to use business as a force for good
60 million Americans
$3.5 trillion invested
100 mm Millennials
System not designed for this
• Corporate law is an impediment
• No standards to distinguish ‘good companies’ from good marketing
• No norms and no institutions = no scale
B Corps are leading a global movement of
entrepreneurs with one unifying goal . .
Redefine success in business
So that one day all companies compete
not only to be best in the world,
butbest for the world
Which leads to a society with
shared and durable prosperity for all.
What is a B Corporation?
Certification for companies that use business as a force for good
B Corps meet higher standards of:
• Social and environmental performance
• Legal accountability
Etsy is a marketplace where
people around the world
connect to buy and sell unique
goods. Its mission is to reimagine commerce in ways
that build a more fulfilling and
Brooklyn Coop is a community financial
institution. Its mission is to further wealth
building, resilience, and opportunity in the
communities it serves - like Bed-Stuy and Bushwick –
offering access to fair and affordable financial
Since 1999, UncommonGoods has been offering
artists, designers and shoppers a way to express their
individuality through creative design and to do so in a
sustainable manner. The company runs its entire
operation, including its warehouse and call
center, under one roof in Sunset Park, Brooklyn.
CHCA is the largest worker owned cooperative in
the US. It employs over 2300 home care workers
who provide in home care services to the elderly
and people with disabilities primarily in the
Bronx and upper Manhattan. They provide over
3 million hours of service with revenues of $64
Put your purpose into practice @
Bake it into your DNA @
Be recognized as a leader@
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