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Web 2.0 link-building
 

Web 2.0 link-building

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Link building and social media intereation guide from CreativeWRX

Link building and social media intereation guide from CreativeWRX

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    Web 2.0 link-building Web 2.0 link-building Presentation Transcript

    • SEO is just about stuffs on your web page, right?
    • On Page SEO Summary
      Be relevant
      Use the terms on your pages!
      Don’t Stuff
      Critical in competitive niches
    • Links are similar to democratic votes
    • Who Rank’s First?
      Amazon.com
      Brads Awesome Bookstore
    • Algorithmic Ranking Factors
    • Links are not treated equally
      #1
      Killer Link 1
      #2
      Super Website A
      Regular Link
      Search Results
      Regular Link
      Regular Link
      Super Website B
    • How PageRank works
      All pages have a little bit of PageRank
      Pages gain PageRank from links that point to them
    • Search Engines Do Not Count All Links
      Encrypted JavaScript
      In an iFrame
      Links on pages that they can’t crawl
      Can’t find
      Marked as NoCrawl in Robots.txt
      Links marked with NoFollow Attribute
    • Why do People Link?
      Clean, simple navigation with great content
      Messy navigation, bad content and awful design
      Who should I link to??
    • Link Building Methods
      The 5 Basic Kinds of Link Building
    • #1 – Manual Requests
      Develop list of relevant sites
      Research who to contact (and how)
      Send an email (or call) requesting a link
      Scalability
      Value
    • #2 – Competitive Research
      Use tools to see who links to your competition
      Pursue top targets manually
      Research competitor link building strategies
      Scalability
      Value
    • #3 – Distribute cool tools
      Create a cool tool
      Allow other web sites to include it on their site
      Embed a link back to your site
      Scalability
      Value
    • #4 – Linkbait and Viral Campaigns
      Create unique, killer content that every-one wants to link to
      Let market influencers know about it
      Watch the links roll in
      Scalability
      Value
    • #5 – Content / Data Syndication
      Create content others may want to place on their sites
      Offer it to other sites
      Require links back in return
      Scalability
      Value
    • Finding High PageRank Pages
    • Google Directory
      Pulls from DMOZ
      Ordered by Google’s PageRank.
    • Link Building Tools
    • Yahoo! Site Explorer
      Directionally indicative
      within ~50%
      Not necessarily followed & in a somewhat random order
    • SEOmozOpen Site Explorer
    • Social Media Optimisation
      Leveraging Social Media
      to Create Buzz and Links
    • Social Media Value
      PR Channel, much like TV and radio
      People use social sites to consume content
      Provide useful content and spread your message
      Customer service channel
      Market Testing / Feedback
      Oh, and links … 
    • Value of Social Links
      Most do not pass PageRank
      However, PageRank is not “all”
      Regular social media placements could be a trust signal
      Feeds “query deserves freshness”
      However, fades with age
      The true SEO value is in the signal to influential humans that see you there
      And the links that they give you!
    • Wikipedia
      If you can, obtain a profile page on Wikipedia
      Links to your site do not pass link juice
      Builds credibility with media and others
      Don’t go add it yourself!
      Against Wikipedia guidelines
      Become a contributor, add lots of value, make friends, establish credibility, then suggest it
      Must meet notability test
      Suggest relevant category tags
      Monitor article changes
    • Digg / Social News
      An article that makes the Digg home page:
      Can get tens of thousands of visitors
      Can get hundreds, or thousands of links
      Getting there is the hard part
      Create great content
      Use Digg to research other articles on your topic area that have made it
      Target the audience (13 to 28 year old males)
      Befriend or hire a top Digger
    • Digg Guidelines
      Strip away commercial links while promoting on Digg
      Friend popular Diggers. Better yet, get a popular Digger to submit your story.
      Craft a killer title using this formula from Muhammad Saleem: number + adjective + key phrase
      E.g. “13 Most Chilling Haunted Hotels” or “16 Incredibly Unconventional Hotel Rooms”
    • StumbleUpon
      Build relationships / subscribers
      Use “Send to” function in toolbar
      Subscribers will view your stuff
      Always get some traffic
      If it becomes popular … Traffic will be immense 
    • ...and if you need the proof
      Happy days for these pages 
    • YouTube
      Post great videos on YouTube
      The videos on YouTube get most of the links
      Consider developing additional videos that you show on your own site
      Consider creating a microsite and making the microsite URL your username.
      Run a contest and recruit popular YouTube users to enter. Their submission will get pushed out to all their subscribers
    • LinkedIn
      Add 3 links to your public profile
      Search for influencer’s LinkedIn profiles
      Use InMail to contact them
      Much higher open rate than e-mail
      Add a LION (LinkedIn Open Networker) or two to your network.
      Use the TopLinked.com list. (http://www.toplinked.com/top50.html)
    • Facebook
      Create a fan page or group or both
      Use fan pages to build long term relationships
      Fan pages get indexed
      Use Facebook ads to build audiences faster
      Use groups for quick discussions and viral activity
      Groups are limited to 5000 members
      Customize your fan page or group
      Update regularly!
    • Twitter
      Pick a good account name (memorable)
      Customize your background
      Follow people with lots of followers
      Many will follow you back
      Now you have a channel for your tweets
      Cater to that channel!
      Use hash tags for Twitter search
      Include URLs and references where appropriate
      Contribute regularly
    • Blogs
      Write unique and compelling stuff
      Interact with other bloggers.
      Comment on their blogs
      Link to their good stuff from your blog
      Get to know them
      DON’T SPAM them
      Build an audience through these relationships
      In time, people will link back to you
    • Proceed with Care!
      Social communities do not like to be “used”
      People in the communities take action
      So do the social media properties themselves
      Play nice!
      Be a member of the community
      Contribute to the community
      And it will pay you back
    • Thank You!
      BradScobie
      brad@creativewrx.com
      @creativewrx
      01202 301043