SEO is just about stuffs on your web page, right?<br />
On Page SEO Summary<br />Be relevant<br />Use the terms on your pages!<br />Don’t Stuff<br />Critical in competitive niche...
Links are similar to democratic votes<br />
Who Rank’s First?<br />Amazon.com<br />Brads Awesome Bookstore<br />
Algorithmic Ranking Factors<br />
Links are not treated equally<br />#1<br />Killer Link 1<br />#2<br />Super Website A<br />Regular Link<br />Search Result...
How PageRank works<br />All pages have a little bit of PageRank<br />Pages gain PageRank from links that point to them<br />
Search Engines Do Not Count All Links<br />Encrypted JavaScript<br />In an iFrame<br />Links on pages that they can’t craw...
Why do People Link?<br />Clean, simple navigation with great content<br />Messy navigation, bad content and awful design<b...
Link Building Methods<br />The 5 Basic Kinds of Link Building<br />
#1 – Manual Requests<br />Develop list of relevant sites<br />Research who to contact (and how)<br />Send an email (or cal...
#2 – Competitive Research<br />Use tools to see who links to your competition<br />Pursue top targets manually<br />Resear...
#3 – Distribute cool tools<br />Create a cool tool<br />Allow other web sites to include it on their site<br />Embed a lin...
#4 – Linkbait and Viral Campaigns<br />Create unique, killer content that every-one wants to link to<br />Let market influ...
#5 – Content / Data Syndication<br />Create content others may want to place on their sites<br />Offer it to other sites<b...
Finding High PageRank Pages<br />
Google Directory<br />Pulls from DMOZ<br />Ordered by Google’s PageRank.<br />
Link Building Tools<br />
Yahoo! Site Explorer<br />Directionally indicative<br />within ~50%<br />Not necessarily followed & in a somewhat random o...
SEOmozOpen Site Explorer<br />
Social Media Optimisation<br />Leveraging Social Media<br />to Create Buzz and Links <br />
Social Media Value<br />PR Channel, much like TV and radio<br />People use social sites to consume content<br />Provide us...
Value of Social Links<br />Most do not pass PageRank<br />However, PageRank is not “all”<br />Regular social media placeme...
Wikipedia<br />If you can, obtain a profile page on Wikipedia<br />Links to your site do not pass link juice<br />Builds c...
Digg / Social News<br />An article that makes the Digg home page:<br />Can get tens of thousands of visitors<br />Can get ...
Digg Guidelines<br />Strip away commercial links while promoting on Digg<br />Friend popular Diggers. Better yet, get a po...
StumbleUpon<br />Build relationships / subscribers<br />Use “Send to” function in toolbar<br />Subscribers will view your ...
...and if you need the proof<br />Happy days for these pages <br />
YouTube<br />Post great videos on YouTube<br />The videos on YouTube get most of the links<br />Consider developing additi...
LinkedIn<br />Add 3 links to your public profile<br />Search for influencer’s LinkedIn profiles<br />Use InMail to contact...
Facebook<br />Create a fan page or group or both<br />Use fan pages to build long term relationships<br />Fan pages get in...
Twitter<br />Pick a good account name (memorable)<br />Customize your background<br />Follow people with lots of followers...
Blogs<br />Write unique and compelling stuff<br />Interact with other bloggers.<br />Comment on their blogs<br />Link to t...
Proceed with Care!<br />Social communities do not like to be “used”<br />People in the communities take action<br />So do ...
Thank You!<br />BradScobie<br />brad@creativewrx.com<br />@creativewrx<br />01202 301043<br />
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Web 2.0 link-building

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Link building and social media intereation guide from CreativeWRX

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Web 2.0 link-building

  1. 1. SEO is just about stuffs on your web page, right?<br />
  2. 2. On Page SEO Summary<br />Be relevant<br />Use the terms on your pages!<br />Don’t Stuff<br />Critical in competitive niches<br />
  3. 3. Links are similar to democratic votes<br />
  4. 4. Who Rank’s First?<br />Amazon.com<br />Brads Awesome Bookstore<br />
  5. 5. Algorithmic Ranking Factors<br />
  6. 6. Links are not treated equally<br />#1<br />Killer Link 1<br />#2<br />Super Website A<br />Regular Link<br />Search Results<br />Regular Link<br />Regular Link<br />Super Website B<br />
  7. 7. How PageRank works<br />All pages have a little bit of PageRank<br />Pages gain PageRank from links that point to them<br />
  8. 8. Search Engines Do Not Count All Links<br />Encrypted JavaScript<br />In an iFrame<br />Links on pages that they can’t crawl<br />Can’t find<br />Marked as NoCrawl in Robots.txt<br />Links marked with NoFollow Attribute<br />
  9. 9. Why do People Link?<br />Clean, simple navigation with great content<br />Messy navigation, bad content and awful design<br />Who should I link to??<br />
  10. 10. Link Building Methods<br />The 5 Basic Kinds of Link Building<br />
  11. 11. #1 – Manual Requests<br />Develop list of relevant sites<br />Research who to contact (and how)<br />Send an email (or call) requesting a link<br />Scalability<br />Value<br />
  12. 12. #2 – Competitive Research<br />Use tools to see who links to your competition<br />Pursue top targets manually<br />Research competitor link building strategies<br />Scalability<br />Value<br />
  13. 13. #3 – Distribute cool tools<br />Create a cool tool<br />Allow other web sites to include it on their site<br />Embed a link back to your site<br />Scalability<br />Value<br />
  14. 14. #4 – Linkbait and Viral Campaigns<br />Create unique, killer content that every-one wants to link to<br />Let market influencers know about it<br />Watch the links roll in<br />Scalability<br />Value<br />
  15. 15. #5 – Content / Data Syndication<br />Create content others may want to place on their sites<br />Offer it to other sites<br />Require links back in return<br />Scalability<br />Value<br />
  16. 16. Finding High PageRank Pages<br />
  17. 17. Google Directory<br />Pulls from DMOZ<br />Ordered by Google’s PageRank.<br />
  18. 18. Link Building Tools<br />
  19. 19. Yahoo! Site Explorer<br />Directionally indicative<br />within ~50%<br />Not necessarily followed & in a somewhat random order<br />
  20. 20. SEOmozOpen Site Explorer<br />
  21. 21. Social Media Optimisation<br />Leveraging Social Media<br />to Create Buzz and Links <br />
  22. 22. Social Media Value<br />PR Channel, much like TV and radio<br />People use social sites to consume content<br />Provide useful content and spread your message<br />Customer service channel<br />Market Testing / Feedback<br />Oh, and links … <br />
  23. 23. Value of Social Links<br />Most do not pass PageRank<br />However, PageRank is not “all”<br />Regular social media placements could be a trust signal<br />Feeds “query deserves freshness”<br />However, fades with age<br />The true SEO value is in the signal to influential humans that see you there<br />And the links that they give you!<br />
  24. 24. Wikipedia<br />If you can, obtain a profile page on Wikipedia<br />Links to your site do not pass link juice<br />Builds credibility with media and others<br />Don’t go add it yourself!<br />Against Wikipedia guidelines<br />Become a contributor, add lots of value, make friends, establish credibility, then suggest it<br />Must meet notability test<br />Suggest relevant category tags<br />Monitor article changes <br />
  25. 25. Digg / Social News<br />An article that makes the Digg home page:<br />Can get tens of thousands of visitors<br />Can get hundreds, or thousands of links<br />Getting there is the hard part<br />Create great content<br />Use Digg to research other articles on your topic area that have made it<br />Target the audience (13 to 28 year old males)<br />Befriend or hire a top Digger<br />
  26. 26. Digg Guidelines<br />Strip away commercial links while promoting on Digg<br />Friend popular Diggers. Better yet, get a popular Digger to submit your story. <br />Craft a killer title using this formula from Muhammad Saleem: number + adjective + key phrase<br />E.g. “13 Most Chilling Haunted Hotels” or “16 Incredibly Unconventional Hotel Rooms”<br />
  27. 27. StumbleUpon<br />Build relationships / subscribers<br />Use “Send to” function in toolbar<br />Subscribers will view your stuff<br />Always get some traffic<br />If it becomes popular … Traffic will be immense <br />
  28. 28. ...and if you need the proof<br />Happy days for these pages <br />
  29. 29. YouTube<br />Post great videos on YouTube<br />The videos on YouTube get most of the links<br />Consider developing additional videos that you show on your own site<br />Consider creating a microsite and making the microsite URL your username.<br />Run a contest and recruit popular YouTube users to enter. Their submission will get pushed out to all their subscribers<br />
  30. 30.
  31. 31. LinkedIn<br />Add 3 links to your public profile<br />Search for influencer’s LinkedIn profiles<br />Use InMail to contact them<br />Much higher open rate than e-mail<br />Add a LION (LinkedIn Open Networker) or two to your network. <br />Use the TopLinked.com list. (http://www.toplinked.com/top50.html)<br />
  32. 32. Facebook<br />Create a fan page or group or both<br />Use fan pages to build long term relationships<br />Fan pages get indexed<br />Use Facebook ads to build audiences faster<br />Use groups for quick discussions and viral activity<br />Groups are limited to 5000 members<br />Customize your fan page or group<br />Update regularly!<br />
  33. 33. Twitter<br />Pick a good account name (memorable)<br />Customize your background<br />Follow people with lots of followers<br />Many will follow you back<br />Now you have a channel for your tweets<br />Cater to that channel!<br />Use hash tags for Twitter search<br />Include URLs and references where appropriate<br />Contribute regularly<br />
  34. 34. Blogs<br />Write unique and compelling stuff<br />Interact with other bloggers.<br />Comment on their blogs<br />Link to their good stuff from your blog<br />Get to know them<br />DON’T SPAM them<br />Build an audience through these relationships<br />In time, people will link back to you<br />
  35. 35. Proceed with Care!<br />Social communities do not like to be “used”<br />People in the communities take action<br />So do the social media properties themselves<br />Play nice!<br />Be a member of the community<br />Contribute to the community<br />And it will pay you back<br />
  36. 36. Thank You!<br />BradScobie<br />brad@creativewrx.com<br />@creativewrx<br />01202 301043<br />
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