3<br />6<br />2<br />4<br />10<br />PR Publication Facts<br />9<br />5<br />7<br />8<br />1<br />Public Relations Publicat...
1.<br />White Space<br />…is just as important as any other element in a document.<br />Why?<br />1. It creates structure<...
2.<br />Segmenting Publics<br />PR Practitioners can segment publics by the following:<br /><ul><li>Generation
Life Stages
Social Class
Education
Gender
National Origin</li></ul>Segmenting Publics is a key element of strategic communication. <br />
3.<br />Fonts potentially can set the mood of any design. So it’s important to remember:<br />	Try not to use more than tw...
4.<br />If you don’t know anything else… you better know<br />CRAP<br />C-Contrast: One item stands out from the others<br...
5.<br />Process Color is produced from cyan, magenta, yellow, and black.<br />Spot Color adds color to black-and-white ima...
6.<br />Abstract Art Female Faces found at www.dreamstime.com<br />…Reduces the thing it represents to its basic visual co...
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Top 10 in PR Publications

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FInal Project-Top 10 things I've learned in Publications

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Top 10 in PR Publications

  1. 1. 3<br />6<br />2<br />4<br />10<br />PR Publication Facts<br />9<br />5<br />7<br />8<br />1<br />Public Relations Publications?<br /> Yes, I can talk about that!<br />Created by: Natalia C. Daies<br />November 28, 2009<br />GSU PRCA 3339<br />
  2. 2. 1.<br />White Space<br />…is just as important as any other element in a document.<br />Why?<br />1. It creates structure<br />2. Provides a resting space for readers<br />
  3. 3. 2.<br />Segmenting Publics<br />PR Practitioners can segment publics by the following:<br /><ul><li>Generation
  4. 4. Life Stages
  5. 5. Social Class
  6. 6. Education
  7. 7. Gender
  8. 8. National Origin</li></ul>Segmenting Publics is a key element of strategic communication. <br />
  9. 9. 3.<br />Fonts potentially can set the mood of any design. So it’s important to remember:<br /> Try not to use more than two fonts in a document<br />Using one font appears professional. <br />Too much font variation tends to be confusing to a reader<br />
  10. 10. 4.<br />If you don’t know anything else… you better know<br />CRAP<br />C-Contrast: One item stands out from the others<br />R-Repetition: Repeat design/Creates consistency<br />A-Alignment: Layout of items on the page<br />P-Proximity: Unifying items by placing them closely together<br />
  11. 11. 5.<br />Process Color is produced from cyan, magenta, yellow, and black.<br />Spot Color adds color to black-and-white images.<br />Spot Color is cheaper<br /> and less complicated to produce.<br />Spot Color v Process Color<br />
  12. 12. 6.<br />Abstract Art Female Faces found at www.dreamstime.com<br />…Reduces the thing it represents to its basic visual components. <br />Abstract Art<br />
  13. 13. 7.<br />Masthead<br />Includes:<br /><ul><li>Sponsoring Organization
  14. 14. Contact Information
  15. 15. Issue Date
  16. 16. Volume and Number
  17. 17. Copyright Information
  18. 18. Names and Positions of Editorial Staff</li></li></ul><li>8.<br />Informal vs. Formal<br />Balance<br />Formal balance requires putting similar items on both vertical sides of a design so that the right mirrors the lefts side.<br />Informal balance requires putting different items that weigh the same visually on opposite sides of a page.<br />
  19. 19. 9.<br />Letterheads<br /><ul><li>The purpose of the letterhead is to represent the organization in place of an in-person contact by a human representative.
  20. 20. It should provide all of the information needed to contact an organization.</li></li></ul><li>10.<br />Strategic Publications Checklist:<br /><ul><li>Designed to solve problems
  21. 21. Works to meet goals of target publics
  22. 22. Provide controlled media
  23. 23. Hands-on verbal and visual communication
  24. 24. Control distribution of messages
  25. 25. Build positive relationships </li></li></ul><li>Most of the information in this presentation was provided in Strategic Publications: Designing for Target Publics Second Edition written by Linda P. Morton<br />That is all…<br />Note: The information provided in this PowerPoint presentation is in no particular order… unless you count that whole one thru ten thing.<br />
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