National Origin</li></ul>Segmenting Publics is a key element of strategic communication. <br />
3.<br />Fonts potentially can set the mood of any design. So it’s important to remember:<br /> Try not to use more than two fonts in a document<br />Using one font appears professional. <br />Too much font variation tends to be confusing to a reader<br />
4.<br />If you don’t know anything else… you better know<br />CRAP<br />C-Contrast: One item stands out from the others<br />R-Repetition: Repeat design/Creates consistency<br />A-Alignment: Layout of items on the page<br />P-Proximity: Unifying items by placing them closely together<br />
5.<br />Process Color is produced from cyan, magenta, yellow, and black.<br />Spot Color adds color to black-and-white images.<br />Spot Color is cheaper<br /> and less complicated to produce.<br />Spot Color v Process Color<br />
6.<br />Abstract Art Female Faces found at www.dreamstime.com<br />…Reduces the thing it represents to its basic visual components. <br />Abstract Art<br />
Names and Positions of Editorial Staff</li></li></ul><li>8.<br />Informal vs. Formal<br />Balance<br />Formal balance requires putting similar items on both vertical sides of a design so that the right mirrors the lefts side.<br />Informal balance requires putting different items that weigh the same visually on opposite sides of a page.<br />
9.<br />Letterheads<br /><ul><li>The purpose of the letterhead is to represent the organization in place of an in-person contact by a human representative.
It should provide all of the information needed to contact an organization.</li></li></ul><li>10.<br />Strategic Publications Checklist:<br /><ul><li>Designed to solve problems
Build positive relationships </li></li></ul><li>Most of the information in this presentation was provided in Strategic Publications: Designing for Target Publics Second Edition written by Linda P. Morton<br />That is all…<br />Note: The information provided in this PowerPoint presentation is in no particular order… unless you count that whole one thru ten thing.<br />
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