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MACON, GEORGIA<br />CHUCKWAGON BEEF COMPANY & The Telegraph <br />Sales Team:<br />	Lauren Poplawsky-Sales Manager<br />	T...
Contents<br />History of the Telegraph<br />Telegraph Format and Circulation<br />Macon Media Market <br />Macon Market <b...
The telegraph Background<br />
Format and circulation<br />Format and Circulation<br />Format: Broadsheet<br />Core Newspaper, Home delivery and mail, S...
Macon media Market<br />The Macon Media Market<br />
Macon Market Cont.<br />Macon Market:<br />Made up of Bibb and Houston County<br />232, 902 Households within Area<br />
Target Market<br />
The BUDGET<br />
Promotional ideas<br />Promotional Events<br />Tailgate BBQ<br /> Day of Softball at Macon-Bibb County Parks & Recreation...
MACON, GEORGIA<br />CHUCKWAGON BEEF COMPANY & The Telegraph <br />
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Media Management Presentation

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Transcript of "Media Management Presentation"

  1. 1. MACON, GEORGIA<br />CHUCKWAGON BEEF COMPANY & The Telegraph <br />Sales Team:<br /> Lauren Poplawsky-Sales Manager<br /> Tiffany Addison-Assistant Sales Manager<br /> Natalia Daies<br />
  2. 2. Contents<br />History of the Telegraph<br />Telegraph Format and Circulation<br />Macon Media Market <br />Macon Market <br />PART 1<br />PART 2<br />PART 3<br />PART 4<br />PART 6<br />Target Market<br />PART 5<br />The Budget<br />PART 7<br />Promotional Ideas<br />Budget<br />PART 6<br />
  3. 3. The telegraph Background<br />
  4. 4. Format and circulation<br />Format and Circulation<br />Format: Broadsheet<br />Core Newspaper, Home delivery and mail, Single copy sales<br />Fast Circulation Facts:<br />Home delivery and mail (Sundays): 56,800<br />Reaches 60% with Sunday Paper<br /> Adult Readers 55 years and older also 58 % of daily readership<br />Daily Circulation<br />
  5. 5. Macon media Market<br />The Macon Media Market<br />
  6. 6. Macon Market Cont.<br />Macon Market:<br />Made up of Bibb and Houston County<br />232, 902 Households within Area<br />
  7. 7. Target Market<br />
  8. 8. The BUDGET<br />
  9. 9. Promotional ideas<br />Promotional Events<br />Tailgate BBQ<br /> Day of Softball at Macon-Bibb County Parks & Recreation Department<br />Local “celebrity chef” <br />Approximately $400.00 plus additional costs<br /><ul><li>(Additional costs include cost of clients product)</li></ul>2. Fort Hawkins Car Show fundraiser<br />Location: Downtown Macon<br />Informational Booth<br />Product Promotions (Gift Certificates, etc.)<br />Approximately $75.00(Vendor Fee) plus additional costs<br />Macon Restaurant featuring client’s product on Menu <br /> Cost of Product<br />Promotional Items (Included at Tailgate and Car Show)…<br />T-Shirts…100 Count, Telegraph & Client Logo, ($1,100)<br />Brochures… 100 Count ($100)… 2.6’x2.5’ Vinyl Banners ($100)<br />
  10. 10. MACON, GEORGIA<br />CHUCKWAGON BEEF COMPANY & The Telegraph <br />
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