Social Recruiting, More Success For Less

SOCIAL RECRUITING
More success for less

TODAY’S PRESENTERS
Presenter: Duncan EganSenior Director of MarketingTaleo Business Edition
Presenter: Rachel ChavezEnterprise Account ExecutiveLinkedIn

AGENDA
What’s all the hype about Social Recruiting?
Social Recruiting How to
- Your digital foot print
Inbound Social Recruiting
Outbound Social Recruiting
- The Recruiters Social Toolbox
LinkedIn
- Best practices
- Recruiter Demo
Q & A

Social Networking Impact
SOCIAL RECRUITING: WHAT’S ALL THE HYPE?
US Social Trends
Social networking & blogs have moved ahead of personal email among the most popular online activities
Time spent on social networks & blogs is growing 3x faster than the overall internet rate
One of every 11 minutes online is spent on social networking or blog sites
Almost half (48%) of adults have a MySpace or Facebook page
Three quarters (74%) of 18-34 yr olds are on social networking sites
16% of these adults are using MySpace or Facebook and updating their page at least once a day
8% of 18-34 year olds use Twitter
Market Research:
The Harris Poll, Harris Interactive, April 2009Technology Wire, USA Today, March 2009

POLL – DO YOU USE SOCIAL RECRUITING AS PART OF YOUR RECRUITING STRATEGY?

SOCIAL RECRUITING: BENEFITS
Highly targeted activity
- Go where the candidates are
Leverage the crowd - viral
- User generated content, influence, sharing
1 to 1 and 1 to many conversations
- Interaction and feedback, broadcast and converse
Easy to get started – it’s free
- Have a plan

Social &
Business
Networking
Consumer
Generated
Content
Sites
Voting
Sites
Job Board
Aggregators
Blogs &
Blog Tool
Companies
Podcasts
&
RSS Feeds
SOCIAL CHANNELS
Real-time
update
Video &
Media
Portals
Social
Recruiting

5 Step Plan to Social Recruiting
SOCIAL RECRUITING: HOW TO
Have a plan
- Why are you participating
Join something
- Twitter, Facebook, etc.
Balance time, resources and goals
Engage
- Participate in your networks
Be Real
- Don’t hide who you are
Mean what you say, say what you mean
- Monitor conversations

What is Your Digital Footprint?
Digital footprints are traces left by someone’s activity in a digital environment. There are two main classifications for digital footprints: passive and active. A passive digital footprint is created when data is collected about an action with any client activation, whereas active digital footprints are created when personal data is released deliberately by a user for the purpose of sharing information. A company’s or individual’s “digital footprint” can refer to the size of their online presence as it relates to the number of individuals they are interacting with.

Candidates get to Career Site via multiple channels today
Job Boards
Candidate
Career Site
Print

Easier to manage reputation in the past…
Job Boards
Career Site
Candidate
Print

Conversation Monitoring is a start

Monitor Your Digital Footprint
Tools
Monitors: Blogs, web, twitter, MySpace, news, Images, and Buzz
Monitors: twitter only
Monitors: blogs, microblogs, networks, Bookmarks, Events , images, news, video, audio, questions

INBOUND SOCIAL RECRUITING
How candidates interact with your company and career website
- This is one of the first interactions with your brand – make it a good one!
- Recommend an applicant tracking system to automate processes
Career website social recruiting features
- RSS feeds from job posts
- LinkedIn insider / Submit profile
- Facebook application for sharing jobs

LINKEDIN INSIDER, RSS and FACEBOOK

RSS = Really Simple Syndication
Receive updates through Outlook, Google reader, iGoogle, Yahoo, etc.

Candidates can upload a resume that is parsed into the job application and attached or apply using their LinkedIn profile.

OUTBOUND SOCIAL RECRUITING: GO WHERE THE PEOPLE ARE
Career Website

LINKEDIN STATISTICS
Small & Medium Business Professionals
Professionals working in companies with between 50 and 500 employees.
Over 3.7M
Business Decision Makers
Directors and above at any size company.
Over 7.0M
Career Changers
Professionals who have changed positions or employers in the last 60 days.
Over 970k

TWITTER STATISTICS
Sign up at twitter.com
Follow people
Recruiters
Industry specialists
Find people:
Mrtweet.net
search.twitter.com
tweetmyjobs.com

FACEBOOK STATISTICS
More than 400 million active users
50% of our active users log on to Facebook in any given day
More than 35 million users update their status each day
More than 60 million status updates posted each day
More than 3.5 million events created each month
More than 1.5 million local businesses have active Pages on Facebook
Average user spends more than 55 minutes per day on Facebook

SOCIAL RECRUITING: GO WHERE THE PEOPLE ARE
Social
Recruiting

Connect to other recruiters and candidates
Broadcast job posting (can get retweeted)
Participate to grow your followers

Create a company fan page
Join groups
Update your status!

Rachel ChavezEnterprise Account Executive
LinkedIn
San Francisco Bay Area | Internet
Public Profile: http://www.linkedin.com/in/rachelchavez
Connections: 398 Recommendations: 11
Email:rchavez@linkedin.com
Agenda
Welcome & Introduction
LinkedIn Overview
The LinkedIn Experience – Best Practices & Tips
LinkedIn Recruiter Demo
Q&A

LinkedIn Overview
LinkedIn is the world’s most powerful business network.
Built upon trusted professional relationships & connections
Business-focused
Provides access to people, jobs & opportunities
Helps professionals be more productive

LinkedIn Statistics
Network Membership & Reach
Over 60 million professionals*
~2 million members joinper month
200 countries
English, Spanish, Frenchand now German!
150 industries
Members from all five hundredof the Fortune 500
*As of February 2010

How Professionals Use LinkedIn
LinkedIn helps you exchange knowledge, ideas, and opportunities with your trusted business contacts.
Build Personal Brand
Strengthen Professional Relationships
Share Business Knowledge
Post & Search for Jobs
Example of a member’s LinkedIn home page – a customized professional dashboard

5 Things to Get Started
Enhance your personal brand
Commit to updating your status regularly
Start/join an alumni or networking groups
Add at least one application to your profile
Work with key stakeholders to determine corporate tactics for harnessing LinkedIn as a recruiting tool

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Social Recruiting, More Success For Less

by Taleo Business Edition on Mar 25, 2010

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Social Recruiting, More Success For Less — Presentation Transcript