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A presentation given at the Ottawa Community Challenge (www.communityottawa.com) :a solution to the Mothercraft Birth Doula Challenge.
The Challenge: The current challenge is to develop a business model that would be attractive to professional doulas and would help Mothercraft in its endeavour to create a more sustainable revenue stream. In order to do this, Mothercraft must focus on four key areas, in the following order of importance:
• establishing a successful revenue generating business model,
• building a product that is attractive to both professional doulas and clientele, and
• develop a suitable platform that can support the new business model,
• attracting new business to the Mothercraft brokerage.
This team was the winner of the Mothercraft Birth Doula Challenge