Katrina Collier
Winning Impression
The right social community is the talent
attraction secret ingredient!
@WinningImpress
An Independent Voice
on Social Recruiting
Since 2009
@WinningImpress
In your own community one way news
might be ok… maybe.
But in reality...
The right approach to
social communities is key
Be you,
be real
Be consistent
& valuable
Be
conversational,
polite & thank...
Get it right & you’ll attract
the right people!
Which social
community
is right?
may seem
right but is it social?
2.1M LinkedIn Groups
 1.28 billion Facebook users
 802 million check in daily!
 36 million British users
 Use without adding friends!
Faceb...
A question…
Facebook
Groups
The fastest growing social site
with 150M users globally.
Instagram
Twitter
 c. 1 billion Twitter accounts
 255 million are active
 10 million Brits use Twitter
 29% of those aged 15 - 3...
☺ 540M active users across Google each month
☺ 300 M people are active in the stream each month
☺ 10M British users
Google+
☺ 1 billion YouTube users
☺ 2nd largest search engine
☺ YouTube reaches more US adults
aged 18-34 than any cable network
☺...
Bēhance
Pinterest
☺ 70m users
☺ 80% women
GitHub
4.5 million users, grew by 1.5
million in 2013 alone.
Stackoverflow72 million unique
visitors per month
The right social behaviour in the right
social community = success!
Katrina Collier
Speaker, Trainer & Writer
Social Media in Recruitment & Job Search
WinningImpression.com +44 7917 880 711
...
Katrina Collier on 'The right social community is the talent attraction ingredient'
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Katrina Collier on 'The right social community is the talent attraction ingredient'

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Katrina Collier from Winning Impression tells us why it's important to not only choose the right social channel to talk to your potential talent, but also to have the right attitude

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  • 9.9 million brits
  • Katrina Collier on 'The right social community is the talent attraction ingredient'

    1. 1. Katrina Collier Winning Impression The right social community is the talent attraction secret ingredient! @WinningImpress
    2. 2. An Independent Voice on Social Recruiting Since 2009 @WinningImpress
    3. 3. In your own community one way news might be ok… maybe.
    4. 4. But in reality...
    5. 5. The right approach to social communities is key Be you, be real Be consistent & valuable Be conversational, polite & thankful Pay it forward
    6. 6. Get it right & you’ll attract the right people!
    7. 7. Which social community is right?
    8. 8. may seem right but is it social?
    9. 9. 2.1M LinkedIn Groups
    10. 10.  1.28 billion Facebook users  802 million check in daily!  36 million British users  Use without adding friends! Facebook
    11. 11. A question…
    12. 12. Facebook Groups
    13. 13. The fastest growing social site with 150M users globally. Instagram
    14. 14. Twitter  c. 1 billion Twitter accounts  255 million are active  10 million Brits use Twitter  29% of those aged 15 - 34 use it
    15. 15. ☺ 540M active users across Google each month ☺ 300 M people are active in the stream each month ☺ 10M British users Google+
    16. 16. ☺ 1 billion YouTube users ☺ 2nd largest search engine ☺ YouTube reaches more US adults aged 18-34 than any cable network ☺ 19.1M unique Brit visitors / month YouTube
    17. 17. Bēhance
    18. 18. Pinterest ☺ 70m users ☺ 80% women
    19. 19. GitHub 4.5 million users, grew by 1.5 million in 2013 alone.
    20. 20. Stackoverflow72 million unique visitors per month
    21. 21. The right social behaviour in the right social community = success!
    22. 22. Katrina Collier Speaker, Trainer & Writer Social Media in Recruitment & Job Search WinningImpression.com +44 7917 880 711 Twitter: @WinningImpress LinkedIn: linkedin.com/in/katrinacollier Google+: plus.google.com/+KatrinaCollier Questions?

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