View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
It is not enough to be a specialist • Rela?onships • Trusted Advisor • No Proven • Proven Competency Competency Trusted Rela?onship Celebrity Trust Do you play in the ﬁrst (Trust) or fourth (Geek) quadrant? GALP Geek • Go Away LiJle • Capability Person – you without add no value engagement Capability
The Four Personal Brand Types Type Interests Paratroop Fixing stuﬀ that is broken – (professional change agent) fast Willing to take calculated risks Paratrooper Old Timer Happy to move on when done Specialist Knowledge Welcomes external help Consultant Analyze everything in detail (management consultant) Slow to make decisions Driven by numbers & process Risk averse Old Timer Understands the business (Experience is everything) Understands his own area Consultant Businessman Slow to change, slow to trust Incremental Businessman Business focused (senior manager from the Probably not a specialist or business) technology savvy Driven by numbers Knowledge of the Business Driven to align business
Become a Rock Star Amplify Don’t give up Blog Content Don’t stop Join up Tweet and Automate everything Engage Make it a life rou?ne Plan content constantly Speak at Comment Events Don’t sell out Write Be prepared to evolve