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Fresh and Local in Philly Schools
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Fresh and Local in Philly Schools

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Presentation given by Deborah Bentzel of Fair Food, …

Presentation given by Deborah Bentzel of Fair Food,
Laquanda Dobson of Agatston Urban Nutrition Initiative, Loretta Steffy of School District of Philadelphia. Focuses on the collaborative partnership between these organizations to source local food products in Philadelphia schools.

Published in: Technology, Business

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  • 1. Fresh & Local in Philly Schools: Growing, Cooking, Buying, & Learning Through Collaboration Fair Food is dedicated to bringing local food to the marketplace, and promoting a humane sustainable agriculture system for our region. www.fairfoodphilly.org
  • 2. Who: It all begins with people The School District of Philadelphia The High School of the Future Fair Food The Food Trust Common Market Fair Food is dedicated to bringing local food to the marketplace, and promoting a humane sustainable agriculture system for our region. www.fairfoodphilly.org
  • 3. Why: Farm to School in Philly Better question: Why not? Philadelphia: Over 50% below at or below poverty line Youth: Over 76% of about 163,000 students eligible for free or reduced-priced meals; over 2/3 of all youth overweight or obese Agricultural landscape: Highly diversified, small, mid-sized and larger farms in Southern NJ and Southeastern PA Timing: Local food system in Philadelphia strong, growing, infrastructure gaining capacity; good political timing Fair Food is dedicated to bringing local food to the marketplace, and promoting a humane sustainable agriculture system for our region. www.fairfoodphilly.org
  • 4. Why: Farm to School in Philly School District of Philadelphia Snapshot: •  163,064 students •  312 schools Nutrition services: •  117,000 lunches daily •  52,000 breakfasts daily •  4,200 after-school snacks daily •  76% qualify for free or reduced lunch Fair Food is dedicated to bringing local food to the marketplace, and promoting a humane sustainable agriculture system for our region. www.fairfoodphilly.org
  • 5. How: Meeting of the Minds The beginnings of collaboration…. Fair Food, The Food Trust, and a willing funder Common Market: on the road to institutional sales Creating a common vision with the School District: to introduce fresh, locally grown fruits and vegetables into school meals to better serve our youth and our agricultural economy. Fair Food is dedicated to bringing local food to the marketplace, and promoting a humane sustainable agriculture system for our region. www.fairfoodphilly.org
  • 6. How: The Right Source for Local Why Common Market? A consolidator and distributor of *ALL* local produce in Philadelphia Sources farms from Southeastern PA & Southern NJ Mission-based non-profit business model to serve ALL communities of Philadelphia Experience with institutional buyers! Fair Food is dedicated to bringing local food to the marketplace, and promoting a humane sustainable agriculture system for our region. www.fairfoodphilly.org
  • 7. How: Early Steps, Getting Ready Timeline: Brainstorming: Winter 2007-2008 Consensus: Spring 2008 Farm Tours: Summer 2008 Planning & contracting: Fall-Winter 2008 RFP for Local: April 2009 “Early” kick-off: May 2009 Full kick-off: September 2009 Fair Food is dedicated to bringing local food to the marketplace, and promoting a humane sustainable agriculture system for our region. www.fairfoodphilly.org
  • 8. Decisions: Contracting & Schools How many schools? In what part of the city? Things to consider: Logistics: Could supplier handle 20 schools? Should the pilot start smaller since it was such a new idea? Could the district afford it? Five high schools selected– all with full-service kitchen with 3 located in West Philadelphia, and 2 located in North Philadelphia Fair Food is dedicated to bringing local food to the marketplace, and promoting a humane sustainable agriculture system for our region. www.fairfoodphilly.org
  • 9. Decisions: Pricing, Relationships, and Building in Local Food Five schools: University City High School The High School of the Future Overbrook High School Central High School Girls High School Each school with its individual culture, strengths, challenges and approaches to food service Common Challenge: Budget! Each school has over 80% free and reduced-priced lunch participants; the need was there, the reimbursement challenges were the same. Fair Food is dedicated to bringing local food to the marketplace, and promoting a humane sustainable agriculture system for our region. www.fairfoodphilly.org
  • 10. Partnership: Program Support Basics: •  Local Foods 101 Training •  Knife skills and winter vegetable training •  Ordering & logistics •  Communications •  Equipment Fair Food is dedicated to bringing local food to the marketplace, and promoting a humane sustainable agriculture system for our region. www.fairfoodphilly.org
  • 11. Partnership: Growing the Program Additional Tools & Resources: •  Recipe binders •  POS cards •  E-newsletters •  Visits, troubleshooting •  CM communications, sales tracking Fair Food is dedicated to bringing local food to the marketplace, and promoting a humane sustainable agriculture system for our region. www.fairfoodphilly.org
  • 12. Marketing materials Farm to school point of sale cards to highlight local products on the line Posters for farm to school network; 5 posters with seasonal fruits and vegetables local to our region; to be debuted September 2010 Fair Food is dedicated to bringing local food to the marketplace, and promoting a humane sustainable agriculture system for our region. www.fairfoodphilly.org
  • 13. Challenges Minimum orders & efficiencies How to use those tough winter veggies How to get the kids to try new things Familiarity with products, prep and applications Long-term sustainability Fair Food is dedicated to bringing local food to the marketplace, and promoting a humane sustainable agriculture system for our region. www.fairfoodphilly.org
  • 14. Successes Trainings Equipment needs assessment & procurement Commitment for pilot project expansion By year’s end, about $15,000 local produce purchased Merging of initiatives like UNI, PUFFA, and Farm to School Fair Food is dedicated to bringing local food to the marketplace, and promoting a humane sustainable agriculture system for our region. www.fairfoodphilly.org
  • 15. Best Practices Communication!! Recipes Hands-on trainings Never underestimate the managers and cooks in those kitchens! Celebrating the small successes Fair Food is dedicated to bringing local food to the marketplace, and promoting a humane sustainable agriculture system for our region. www.fairfoodphilly.org
  • 16. Future: 20 schools & other partners Program Expansion for 2010-2011 School Year: For food service: trainings, equipment, farm tours For students: messaging, marketing via print, electronic, and social media For parents: engagement around food in the school community For growers and local businesses: connections and explorations around more local fresh cut & frozen products For everyone: advocacy around policy for sustained change Fair Food is dedicated to bringing local food to the marketplace, and promoting a humane sustainable agriculture system for our region. www.fairfoodphilly.org
  • 17. Thank you Contact: Deb Bentzel Farm to Institution Program Manager Fair Food deb@fairfoodphilly.org 215-386-5211 x 102 Fair Food is dedicated to bringing local food to the marketplace, and promoting a humane sustainable agriculture system for our region. www.fairfoodphilly.org

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