C2 c channel_management_services_june10


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C2 c channel_management_services_june10

  1. 1. June, 2010 c2c Channel Management Services
  2. 2. Distribution Channel: Key to Business Success
  3. 3. <ul><li>Success of a Business depends on quality product, effective distribution and efficient service </li></ul><ul><li>Distribution is the channel which links the company with the customer </li></ul><ul><li>Also, market feedback are heard by distribution which helps product & service development / improvements </li></ul><ul><li>Thus, Channel Partners are key to a Business’s Success </li></ul>Key Factors for Business Success Distribution Channel Manufacturing
  4. 4. Distributor – Your Link to the Customer <ul><li>As Mahatma Gandhi said: </li></ul><ul><li>“ A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.” </li></ul><ul><li>‘ Distribution Channel’ being the link between the Company & the Customer thus takes a key role in the success of an organization to make a Customer a part of the Company </li></ul>
  5. 5. Channel Partner: Create a Virtuous Cycle Your Success is dependent On the Success of your Distribution Partners
  6. 6. <ul><li>Of the Company </li></ul><ul><li>Good relationship with the distributor </li></ul><ul><li>Improving quality business </li></ul><ul><li>Efficient service </li></ul><ul><li>Maintaining brand values </li></ul><ul><li>Compliance </li></ul><ul><li>Loyalty </li></ul><ul><li>Timely Payment </li></ul><ul><li>Of the Distributor </li></ul><ul><li>Multi level relationship yet with single point contact </li></ul><ul><li>Company’s understanding ground realities </li></ul><ul><li>Schemes in line with market </li></ul><ul><li>Payment Terms </li></ul><ul><li>Process efficiencies / removing bottlenecks </li></ul>Mutual Expectations Enabling WIN-WIN Relationship with EACH of the Distribution PARTNER is Key to business success.
  7. 7. Approach to Improved Relations
  8. 8. Who should do this activity? <ul><li>Most good companies keep doing this on a continuous basis </li></ul><ul><li>However, there is still a gap between what is being done and what could be done. Key reasons for the gap are: </li></ul><ul><ul><li>Making the partner to be ‘open’ to share problems, views and opinions </li></ul></ul><ul><ul><li>Having a ‘open mind’ without any bias to either party and more importantly to ‘existing processes’ </li></ul></ul><ul><ul><li>Being ‘afraid’ of the ‘reporting structures’ in the organization </li></ul></ul><ul><ul><li>Lack of priority </li></ul></ul><ul><li>In light of the above, it is ideal that an ‘independent professional’ handles the same who is: </li></ul><ul><ul><li>Directly appointed by ‘top management’ </li></ul></ul><ul><ul><li>Has ‘No bias’ and ‘No dilution of Focus’ </li></ul></ul><ul><ul><li>Understands the business with empathy for all concerned </li></ul></ul><ul><ul><li>Professional Approach </li></ul></ul>
  9. 9. c2c’s Professional “Channel Management Service”
  10. 10. c2c: An Introduction <ul><li>Early entrant in ‘Channel Management Service’ with over 10 years of experience </li></ul><ul><li>Servicing reputed clientele base </li></ul><ul><li>Each assignment handled by qualified, experienced and committed team </li></ul><ul><li>With the highest level of service ethics: </li></ul><ul><ul><li>Assignments personally handled by Partners </li></ul></ul><ul><ul><li>With top most confidentiality of the findings </li></ul></ul><ul><ul><li>Focus on ‘long term’ mutually beneficial association </li></ul></ul><ul><ul><li>Staying clear of ‘Conflict of Interest’ situations when coming to taking up assignments </li></ul></ul><ul><li>Focus on ‘solutions’ & ‘implementation’ rather than ‘problems’ and ‘obstacles’. </li></ul>
  11. 11. Our Philosophy: Set New Standards <ul><li>“ Whatsoever a great man does, the same is done by others as well. Whatever standard he sets, the world follows” </li></ul><ul><li>(Verse 21, Chapter III, </li></ul><ul><li>The Bhagavad Gita) </li></ul>We believe in being a Leader rather than a follower. We look at Implementing new levels of standards and set new Benchmark in the Industry
  12. 12. <ul><li>K. Ramakrishnan </li></ul><ul><li>Management Graduate </li></ul><ul><li>25 Years of Practice in Business Advisory & Capital Raising </li></ul><ul><li>A Relationship oriented person </li></ul><ul><li>Brain behind the ‘Distributor Services’ activities as a Professional Service </li></ul><ul><li>Management Advisor to various Mid size Companies </li></ul><ul><li>J. Balasubramanian </li></ul><ul><li>A Chartered Accountant & Law Graduate with over 32 years of Industry experience with 20 years of practice </li></ul><ul><li>Focuses on Internal Processes and Controls for enabling continuous improvements for various companies </li></ul><ul><li>Member of various statutory committees including ICAI committee on Insurance </li></ul><ul><li>A socially inclined and highly respected individual </li></ul>Management & Advisory Team
  13. 13. <ul><li>G. Sundaresan </li></ul><ul><li>A Chartered Accountant with over 20 years of experience </li></ul><ul><li>Worked in both Public and Private Sector enterprises </li></ul><ul><li>Involved in setting up processes and controls for Distribution Network of one of the leading Pump manufacturer </li></ul><ul><li>Currently in practice with focus on Dealer Management </li></ul><ul><li>Acts as Management Advisor to various Mid size Companies </li></ul><ul><li>K. Sridhar </li></ul><ul><li>A Certified Financial Planner, CWA and CS with 20 years of Industry experience with exposure to Finance & Systems Management </li></ul><ul><li>Worked in the top management of one of the leading Financial Product Distribution Company </li></ul><ul><li>Focus on Planning, Business Strategy & its implementation </li></ul><ul><li>V.Vijayabhaskar </li></ul><ul><li>A Technically qualified person </li></ul><ul><li>Over 10 years of Business Planning & Implementation experience </li></ul>Management & Advisory Team
  14. 14. Our Clientele Mandate from Specific Distributors of:
  15. 15. <ul><li>Improved Dealer Relationship </li></ul><ul><ul><li>360* understanding of Dealers Requirements </li></ul></ul><ul><ul><li>Sales Teams approach to Distribution </li></ul></ul><ul><li>Improved internal Processes and Controls </li></ul><ul><li>Competition Understanding </li></ul><ul><ul><li>Understanding Markets & Competition </li></ul></ul><ul><ul><li>Exploring best practices </li></ul></ul><ul><li>Improved Understanding of </li></ul><ul><ul><li>Causes / Reasons for certain fast moving / non moving products / Distributors </li></ul></ul><ul><ul><li>Potential for new services </li></ul></ul><ul><ul><li>Best Practices of the network </li></ul></ul><ul><li>Handling Problem Distributors </li></ul><ul><li>Starting new lines of businesses, specifically with respect to spares & consumables </li></ul><ul><li>Regulatory compliance </li></ul>Objectives achieved by our Customers
  16. 16. “ Channel Management Service” Our Approach
  17. 17. Multi Layer Approach Helping the Top Management understand the distributor & customers better
  18. 18. Key Steps in Multi Layer Approach <ul><li>Appointed by the Principal </li></ul><ul><ul><li>By the Managing Director with no dilution on the focus of the project </li></ul></ul><ul><ul><li>Access to Principal’s information about the Distributor </li></ul></ul><ul><ul><li>Understanding the Policies and Procedures followed by the Principal </li></ul></ul><ul><li>Meeting with the Business / Branch / Region of the Principal </li></ul><ul><ul><li>The team which services / sales from the distributor </li></ul></ul><ul><ul><li>Get to know their view on the distributor and his overall performance </li></ul></ul><ul><ul><li>Understand the strengths and weaknesses in their view </li></ul></ul><ul><li>Analysis of the data </li></ul><ul><ul><li>Of Distributor performance – Stand Alone, Relative etc. </li></ul></ul><ul><ul><li>Market potential </li></ul></ul>
  19. 19. Key Steps in Multi Layer Approach <ul><li>Meetings and Discussions with the Distributor </li></ul><ul><ul><li>Understand the distributor from various angles: </li></ul></ul><ul><ul><ul><li>Principals policies and procedures </li></ul></ul></ul><ul><ul><ul><li>Bottlenecks and shortcomings as faced in the operations </li></ul></ul></ul><ul><ul><ul><li>Financial & specifically cash flow related issues having a bearing on the business </li></ul></ul></ul><ul><ul><ul><li>Viability of the business based on past experience </li></ul></ul></ul><ul><ul><ul><li>Support required for improvements </li></ul></ul></ul><ul><ul><li>Understand his view on the team servicing / selling to him from the Company </li></ul></ul><ul><li>Market Survey: </li></ul><ul><ul><li>Visit & get feedback from few clients of the Distributor </li></ul></ul><ul><ul><li>Seek information with respect to the quality of distributors service </li></ul></ul><ul><ul><li>Get information about Competition & Other Distributors </li></ul></ul>
  20. 20. Key Steps in Multi Layer Approach <ul><li>Analyse the accounting records of the Distributor (Where necessary) </li></ul><ul><ul><li>Accounting policies, Review of past accounts & financials </li></ul></ul><ul><ul><li>Loans & Limits enjoyed by distributor, Repayment history both with the Principal as well as with the Banks </li></ul></ul><ul><ul><li>Debtors and Creditors, Stock Records, Invoicing and Tax records </li></ul></ul><ul><li>Feedback from Competition /Other Distributors </li></ul><ul><ul><li>About the distributor and his practices </li></ul></ul>
  21. 21. Having a Comprehensive Approach
  22. 22. Key Deliverables <ul><li>We take each assignment and create the approach ‘tailor made’ to the requirements of the specific project </li></ul><ul><li>Not Internal Audit. Focus on Relationship & Process Improvements rather than fault finding & exception reporting </li></ul><ul><li>Some of the key requirements catered to by c2c ’s channel service include: </li></ul><ul><ul><li>Improving Distributor Relationship </li></ul></ul><ul><ul><li>Performance Enhancement </li></ul></ul><ul><ul><li>Identifying Root Cause of various distribution related issues </li></ul></ul><ul><ul><li>Handling ‘Problem’ distributors </li></ul></ul><ul><li>Typically one time study will help ‘maintaining the relationship’ for around 2-3 years. </li></ul><ul><li>Ideally, to be repeated every 2-3 years for effective ‘continuous improvement’ for each Distributor </li></ul>
  23. 23. Key Activities Involved <ul><li>Review of existing policy </li></ul><ul><li>Analysis and understanding of the business including competition </li></ul><ul><li>Perception of the other party by both the Principal and the Partner </li></ul><ul><li>Understanding the role and activity of the Principal’s interaction with Partners (Branch / zonal network, Accounts / Marketing etc.) </li></ul><ul><li>Analysis of ‘Receivables Systems’ </li></ul><ul><li>Customer Perception & Expectations Survey </li></ul><ul><li>Management Audit to the extent of ‘Channel’ </li></ul><ul><li>Continuous Improvements </li></ul>
  24. 24. Report Preparation <ul><li>A detailed report on the Distributor is submitted based on: </li></ul><ul><ul><li>Findings from Principal, Branch, Distributor, Customers, Competitors, Other Distributors Accounting Records and other available data </li></ul></ul><ul><ul><li>Strength of the Relationship and key factors for the relationship </li></ul></ul><ul><ul><li>Key areas of concerns </li></ul></ul><ul><ul><li>Action Points both specific to the distributor and general action points </li></ul></ul><ul><li>Findings are discussed with the Top Management & the Managing Director </li></ul><ul><li>Action Points arrived at with specific time lines and responsibilities for implementing the same </li></ul><ul><li>Review its implementation </li></ul>
  25. 25. Last Line we Stand By <ul><li>“ Speak the Truth; Speak Pleasantly; Do Not Speak Untruth; Do Not Speak Unpleasantly; also do not Speak Untruth that is Pleasant” </li></ul><ul><li>Manu Smrti </li></ul>Expect us to find and share the truth irrespective of if it is pleasant or not. Playing to the Gallery is not in our Culture.
  26. 26. Customer References <ul><li>Ms. Dhamayanthi Ramachandran, Texmo Industries </li></ul><ul><li>Mr. Paresh Saraiya, MD, Transpek Silox </li></ul><ul><li>Mr. Sune Axelsson, Finance Director, SKF Bearings </li></ul><ul><li>Mr. Mohammed Ansari, MD, Literoofings </li></ul><ul><li>Mr. Jamnadas Hansraj Asher, MD, Jeevandas Lalji & Sons </li></ul>
  27. 27. Thank you