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20131018 nyc it ventures

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Introduction of most hot venture company in NYC 2013

Introduction of most hot venture company in NYC 2013


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  • 1. tumblr        Microblogging/social networking service Founded in 2009. Acquired by Yahoo in 2013. CEO: David Karp 141 million blogs Users post multimedia and other content to short-form blogs. Major features include dashboard (live feed of posts), from which users can post, comment, reblog, and like other posts, and tags. Users can upload text, photos, quotes, links, dialogue, audio, and video from their dashboard. Introduced without advertising but added advertising before acquisition by Yahoo. Have had brand advertising campaigns with Adidas. Most popular with teen and college-aged users. 1
  • 2. Foursquare        Location based mobile SNS Founded in 2009 CEO: Dennis Crowley 33 million users Users “check in” at venues using mobile devices with geolocation. Checking in awards the users points and badges. Companies can create brand pages that users can follow and sponsored badges. Companies can also issue messages to users about deals and products. Businesses offer sales and specials as incentives for new and regular customers to check-in. 2
  • 3. Kickstarter       Crowdfunding platform Founded in 2009 CEO: Perry Chen 4.9 million users Project creators pick deadlines for achieving a minimum funding goal. Kickstarter takes 5% of funds raised. Film & Video, Music, and Games account for over half the money raised. $828 million total pledged to projects. 50,065 successfully funded project. The most successful projects are Pebble e-watch ($10 million) and Ouya video game console ($8.5 million) 3
  • 4. BuzzFeed        Viral web content homepage Founded in 2006 CEO: Jonah Peretti 85 million unique viewers Homepage is a time-sequential list of posts from users and staff members, usually videos, images, lists, and links. The homepage attempts to capture the essence of viral media on the web. Buzzfeed also has news coverage. Promoted articles are also intended to be viral. Partners include Virgin Mobile, GE, Pepsi, Volkswagen, and Nike. In 2013, Buzzfeed will run 600-700 advertising programs with over half of the top 100 brands. Users award badges to posts to categorize and promote them. 4
  • 5. Bitly        Link shortener Founded in 2008 CEO: Mark Josephson 8 billion link clicks per month Bitly is popular on Twitter because it was the default URL shortening service on the website since 2009. The website also provides tools to view statistics related to users that click on generated links, and a similar service for online videos. Other features include QR code generation, bookmarking, search, public profiles, and an attention ranking engine. Domains include bit.ly, bitly.com, and j.mp Brands can use custom URL hosting, custom keywords, and analytics and insights. Partners include The Huffington Post, Progressive, GE, MIT, Comcast, Ford, Nokia, Gap, Al Jazeera, Conde Nast, and the Weather Channel. 5
  • 6. 4chan         Anonymous imageboard Founded in 2003 CEO: Christopher Poole 22.5 monthly visitors Modeled on Japanese imageboards. Known for internet memes, pranks, and Random messageboard. Users post anonymously under any username, most often “Anonymous” Website is supported by advertising, donations, and paid subscriptions that allow posers to bypass CAPTCHA verification. Birthplace of Anonymous hacktivist group that targeted government and corporations, supported WikiLeaks and Occupy movement 6
  • 7. Etsy        Handmade and vintage marketplace Founded in 2005 CEO: Chad Dickerson 30 million users. 1 million shops with 18 million items listed. E-commerce website focused on handmade and vintage items, such as jewelry, art, home goods, and clothing. Many sellers also sell arts and crafts supplies. Vintage items must be at least 20 years old. Etsy charges listing fees and claims 3.5% of the sale price of each listing. Most sellers are women, who tend to be college educated and in their 20s-30s. $895M in 2012 total merchandise sales 7
  • 8. Gilt Groupe        Luxury flash sales Founded in 2007 CEO: Michelle Peluso 9 million users $550 million sales in 2012 Flash sales for women’s and men’s clothing, shoes and accessories, luggage, beauty; children’s clothing, shoes, accessories, toys; furniture and home décor; city deals; and travel. Sales last 36-48 hours and feature merchandise from single brands or groups of brands. Viewing sales is restricted to members. Gilt, an early entrant in flash sales, was inspired by sample sales. Also have worked with brands for marketing and introducing new lines, including Banana Republic.. 8
  • 9. Fancy        Social photo sharing store/app Founded in 2010 CEO: Joseph Einhorn 2 million users Fancy allows users to share photos and links through bookmarklets, adding them to their personal feeds (similar to Pinterest). Users can follow other users and popular users are awarded titles like “editor” and “art director.” Users are encouraged to buy items they like or similar items and services. Fancy Box is a monthly $30 subscription service for different products in customized categories including women’s, men’s gadgets, media, etc. Partnership with American Express for statement credit for users. Fancy offers cash rewards to users through referral links. 9
  • 10. Warby Parker       Online eyewear store Founded in 2010 CEO: Neil Blumenthal 500,000 pairs of glasses sold Sells glasses and sunglasses online starting at $95, compared with the industry standard of $300+. Frames are produced specifically for Warby Parker and sell on the website and showrooms. Customers order frames to try on for five days, or can upload a photo to try frames on virtually. Partnered with VisionSpring to distribute one pair of glasses to someone in need for every pair sold 10
  • 11. Birchbox       Subscription cosmetics service Founded in 2010 CEO: Hayley Barna & Katia Beauchamp 400,000 subscribers Birchbox sells women’s subscriptions for $10 per month and men’s subscriptions for $20 per month. Boxes include several beauty and grooming sample sized products based on user profiles. Men’s subscriptions include full-sized products such as accessories. A shop sells full-size products that are featured in boxes. $50 revenue per year. A quarter of Birchbox’s revenue comes from its full-price e-commerce store. Over half of subscribers have purchased full-price products. 11
  • 12. ArchetypeMe       Personalized content delivery website Founded in 2012 CEO: Michael Mendenhall 950,000 visits ArchetypeMe curates editorial content, commerce, and community in a personal manner. The site matches an individuals preferences based on an algorithm that maps back to the content of archetypes. Users take a personality assessment and get assigned three out of ten archetypes. Its predictive model identifies what content an user will be interested in (push model). The site is supported by advertising but plans on integrated promotions with retail brands. 12
  • 13. Custora       Marketing analytics platform Founded in 2011 CEO: Corey Pierson Custora is a marketing analytics platform that helps companies identify and keep customers. Custora offers analytics about customer trends, cohort patterns, behavioral segmentation, trend analysis, and mobile customers. They also offer testing and automation for lifecycle marketing campaigns. Customers include Fab, Threadless, Birchbox, Etsy, and LivingSocial. Custora also sells courses for marketers and data scientists. 13
  • 14. FiftyThree        Creativity apps, including Paper, which won Apple’s App of the Year Founded in 2011 CEO: Georg Petschnigg 8 million users (Paper) Paper is a sketchbook app for iPad. The fountain pen tool is free, and in-app purchases include pencil, marker, ink, watercolor, and color mixer tool. Pages created in the app can be shared on Tumblr, Facebook, and Twitter. Book is an app that creates electronic and physical books from sketches made in Paper. Fiftythree partners with Moleskine to print 15-page books for $40. Has won awards from Industrial Designers Society of America, and Communication Arts’ Interactive Design Annual 2013 14
  • 15. Fitocracy       Workout tracker and fitness social network Founded in 2010 CEO: Brian Wang 1 million users Fitocracy is a social network that uses gamification to help users improve their fitness. Users log their exercise activity from a collection of activities and enter details such as weight lifted. Points are awarded based on the estimated fitness benefit of each activity. Users can complete quests to earn extra points, and significant fitness milestones are awarded with badges. Social networking features include following other users, viewing and commenting on their workouts, and joining groups. Paid memberships include the ability to challenge other users and saving others’ workouts. 15
  • 16. Grouper      Group dating Founded in 2011 CEO: Michael Waxman Grouper matches two groups of three friends together based on information from their Facebook profiles, then arranges a destination for an offline blind group date. Matches are selected by matchmaking professionals. Users pre-pay $20 for the first drink and table. Available in 26 cities in the US 16
  • 17. Hukkster       Online shopping tool to track productsFounded in 2012 CEO: Katie Finnegan & Erica Bell 80,000 users 2,000 retail partners Hukkster is a digital platform that allows shoppers to track products at online stores and get notified when those products go on sale. Users track products using a browser extension for Chrome. Users receive email, text, or push notification alerts on product sales, store-wide promotions, and coupon codes. Users can create lists of products that can be shared with social media. Popular partners include Bloomingdales, J. Crew, Macy’s , Nordstrom, Saks, Target, Urban Outfitters, and Zappos. 17
  • 18. IMRSV      Real-time data analysis software for web cameras Founded in 2009 CEO: Jason Sosa IMRSV’s Cara software transforms web cameras into intelligent sensors that capture data including age, gender, and attention time. The anonymous audience demographic data is analyzed in real time. Cara tracks multiple people simultaneously. Cara is used by retailers, shopper insights, small business analytics, marketers, developers, manufacturers, and advertising agencies. Cara is a Data-as-a-Service platform. 18
  • 19. Klooff      Mobile social network for pet owners Founded in 2012 CEO: Alejandro Russo 1 million users Kloof is a smartphone app for pet owners to show off their pets. Klooff allows users, who would otherwise be sharing photos of their pets through Facebook and Instagram, to share pet photos under a profile. Features include pet profiles, photo sharing, and creating customized pet products. Users can record dog walks and share them with other users. Pet photos with the most votes display at the top of a public leaderboard. 19
  • 20. Qwiki         iPhone movie creation app Acquired by Yahoo in July 2013 Founded in 2009 CEO: Doug Imbruce 3 million downloads Qwiki is an iPhone app that automatically creates movies from a user’s videos, photos, and music. Videos can be shared on social media or embedded on websites. Qwiki is integrated into Bing for video summaries of search terms. Qwiki has launched video creation tools for publishers in cooperation with ABC News. 20
  • 21. Upworthy        Progressive viral content website Founded in 2012 CEO: Eli Pariser 30 million unique visitors, 5 million subscribers Upworthy is a curated viral content website that aims to present stories that don’t draw attention from mainstream news outlets. Upworthy calls itself “social media with a mission: to make important stuff as viral as a video of some idiot surfing off his roof.” Aimed at liberal-leaning young adults. Content is usually related to politics or social issues. Content is fact-checked. Partnered with the AFL-CIO for a series about work and the economy 21
  • 22. Kaltura        Video and media platform Founded in 2006 CEO: Ron Yekutiel 300,000 websites Kaltura is a platform that allows organizations to make their own internal video sharing sites. The platform can be used for internal communication and for external marketing and promotions. Features include video transcoding and processing, video management, mobile and HTML5 video player, publishing to set-top boxes, editing tools, monetization tools, analytics and audience monument, and hosting. Technology partners include DoubleClick, Boxee, Roku, and WordPress. Channel partners include Blackboard, Internet Broadcasting, and Desire2Learn. 22
  • 23. StartApp        Mobile app search monetization Founded in 2010 CEO: Gil Dudkiewicz 1 billion downloads StartApp integrates with mobile apps to create a search icon on the user’s home screen. When users use that icon to generate a search, the developer and StartApp receive a share of the profit. StartApp also includes interstitial ads, banner ads, text ads, and exit ads in apps. Partners with over 50,000 apps. 3 billion monthly ad impressions worldwide 23
  • 24. Young Entrepreneur Council         Invite-only entrepreneur organization Founded in 2010 CEO: Scott Gerber 55 partners The Young Entrepreneur Council is an invite-only organization of hundreds of entrepreneurs, allowing them to connect with each other and share ideas. Honored by NASDAQ and the White House. Members have a members-only dashboard that includes support, community forums, community management, and editorial services. The editorial team helps members get published with media partners including Forbes, Yahoo, VentureBeat, the Huffington Post, MSN, and Fox Business. Member companies include Disqus, Klout, Rent the Runway, Hipmunk, and Yodle. 24
  • 25. GetTaxi         Taxi ordering app Founded in 2010 CEO: Shahar Waiser $120-130 million projected 2013 revenue 20,000 daily orders GetTaxi allows users to order taxis by mobile app. Users order and pay via the app and watch their taxis on a GPS-enabled real time map. In New York City, the GetTaxi app was reintroduced as Gett. Features include black car service, 24/7 customer services, fixed flat rate prices between neighborhoods, and flat pricing for rush hour. Gamification features include acquiring points for rides, which can be redeemed for free rides and exclusive events. 25
  • 26. Pontiflex        Mobile advertising Founded in 2008 CEO: Geoff Grauer 90 million users Signup Ads allows mobile device users to opt-in for advertisements from brands they like. Users sign up for ads without leaving the app or website they are using, and advertisers only pay for signups and app installations. Advertisers use the email addresses of customers for email advertising. AdLeads product is self-serve mobile advertising for small businesses, allowing developers and advertisers to serve ads. Users include Barack Obama’s Presidential campaign, Hasbro, Disney, Kimberly-Clark, ASPCA, Unicef, Tommy Hilfiger, Lenovo, and Lily Pulitzer 26
  • 27. Noodle          Educational search platform Founded in 2011 CEO: John Katzmann Noodle is an educational search engine that aggregates information for students looking for education information. Its recommendation engine helps users find educational opportunities at all levels, from K-12 to college, grad school, and professional development. Founded by the creator of the Princeton Review Noodle offers data on over 150,000 schools and hundreds of thousands of education providers Blog has advice and opinions from education experts Partners include the Center for Education Reform, AdmissionsDean, CaptainU, and College Prowler Partnered with the White House and the Department of Education for Education Datapalooza event in October 2012 27
  • 28. RecycleBank       Gamification of environmentally friendly behavior platform Founded in 2004 CEO: Jonathan Hsu 4.5 million members Recyclebank rewards users who take everyday green actions including recycling household garbage, taking steps to use energy efficiently, reducing water usage, and buying environmentally friendly products. Users redeem points for discounts on food, entertainment, and gift cards. They offer deals from over 3000 local and national businesses. Challenges are sponsored by partners including Johnson & Johnson, Unilever, and the World Wildlife Fund. Reward partners include Coca-Cola, Kashi, Q-tips, and Ziploc. 28
  • 29. RentTheRunway      Membership-based designer apparel and accessories rental website Founded in 2009 CEO: Jennifer Hyman 3 million members RentTheRunway allows members to rent designer dresses, accessories, and jewelry at a fraction of the retail price. Prices range from $50-$400 for a four-day dress rental. Users are sent two sizes of the dress. The website features photos of users wearing the dresses. Most apparel is for formal events. RentTheRunway also offers stylist advice. 29
  • 30. CafeMom         Social network for mothers Founded in 2006 CEO: Michael Sanchez 20 million monthly users CafeMom is a social networking site targeted at mothers and mothers-to-be. Membership is limited to women. Features include profiles, commenting, email messaging, and groups. Site is ad-supported, generating revenue from over 100 advertisers. Most revenue is generated from customized campaigns allowing users to interact with products. CafeMom publishes an online journal called The Stir, featuring newspaper articles about parenting and children. Partnered with Arkadium on online games section, including some sponsored games 30
  • 31. LocalVox       Local online marketing for small businesses Founded in 2010 CEO: David Pachter LocalVox provides an all-in-one solution for small business to advertise to their website, email list, social media profiles, search engines, local publishing sties, and mobile. Features include push notifications, local SEO, mobile website creation, automatic social reputation monitoring, local mobile user targeting, and metrics reports. Product for multi-location retailers and local service providers includes updating directory profiles, improving local sites, geo-targeted mobile campaigns, managing social media accounts and review sites, and monthly optimization reports. Customers include Allstate, Pizza Hut, Whole Foods, and Buffalo Wild Wings. 31