Dcs local client presentation ppt

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Dcs local client presentation ppt

  1. 1. The Online Edge Client Presentation
  2. 2. DotComSecrets We have a close partnership with Russell Brunson and his company DotComSecrets, one of the top online marketing companies in the world (revenues just under $10 mill. last year). Russell is a regular guest speaker at Tony Robbins events and other large marketing events across the world.
  3. 3. DotComSecrets
  4. 4. Online Stats
  5. 5. http://www.news.cornell.edu/stories/April08/InternetDivide.ws.html Online Stats
  6. 6. <ul><li>59% access the internet on mobile devices or laptop, up from 51% in April of 2009 </li></ul><ul><li>Take pictures—76% now do this, up from 66% in April 2009 </li></ul><ul><li>Send or receive text messages — 72% vs. 65% </li></ul><ul><li>Send or receive email— 34% vs. 25% </li></ul><ul><li>Record a video— 34% vs. 19% </li></ul><ul><li>Send or receive instant messages— 30% vs. 20% </li></ul>Online Stats
  7. 7. The 3 Keys to Success Online Online Strategy <ul><li>Targeted Traffic: Steady/Ongoing targeted traffic from multiple sources </li></ul><ul><li>Conversions: An engaging website that turns visitors into customers </li></ul><ul><li>Repeat Sales: A system for getting the 1 st , 2 nd , 3 rd , 4 th sale and beyond plus referrals </li></ul>
  8. 8. Websites on Steroids
  9. 9. Websites on Steroids
  10. 10. Websites on Steroids
  11. 11. Websites on Steroids
  12. 12. Websites on Steroids
  13. 13. Email Marketing <ul><li>Building first-time sales, repeat sales, and referrals </li></ul><ul><li>Create opt-in for email list </li></ul><ul><li>Install backend system that can be segmented by location </li></ul><ul><li>Consulting on email plan of action </li></ul><ul><li>Creation of monthly specials email series </li></ul>
  14. 14. Traffic <ul><li>30 percent of all search engine queries contain a CITY, STATE or ZIP CODE </li></ul><ul><li>2.6 billion LOCAL searches each month </li></ul><ul><li>Internet has now surpassed print Yellow Pages and newspaper as a primary source for local consumer service information </li></ul>
  15. 15. Traffic
  16. 16. Traffic New Research by The Kelsey Group and ConStat Indicates 70% of U.S. Households Now Use the Internet When Shopping Locally for Products and Services
  17. 17. Traffic 54% of search users have substituted Internet/search for the phone book
  18. 18. Keyword Research <ul><li>Where is the traffic & do we focus our efforts </li></ul><ul><li>What keywords get the most traffic </li></ul><ul><li>Competitive analysis </li></ul><ul><li>Buyer keywords vs. DIY keywords </li></ul>
  19. 19. SEO Explosion <ul><li>Onsite optimization </li></ul><ul><ul><li>Domain name </li></ul></ul><ul><ul><li>Title tags </li></ul></ul><ul><ul><li>Meta tags </li></ul></ul><ul><ul><li>Image tags </li></ul></ul><ul><ul><li>Blog (with regular activity and posts with keywords) </li></ul></ul>
  20. 20. SEO Explosion <ul><li>Offsite optimization </li></ul><ul><ul><li>Search engines are a popularity contest (think High School) </li></ul></ul><ul><ul><li>If a lot of “popular” people say you are cool…. you are </li></ul></ul><ul><ul><li>If a lot of trusted, high pagerank (cool) sites link to your site, Google and other search engines look VERY favorably on that </li></ul></ul><ul><ul><li>Offsite optimization is all about links (the right kind of links) </li></ul></ul>
  21. 21. SEO Explosion <ul><li>Offsite optimization – secret sauce </li></ul><ul><ul><li>Creating Content </li></ul></ul><ul><ul><li>(articles, videos, blog posts) </li></ul></ul><ul><ul><li>Syndicating Content </li></ul></ul><ul><ul><li>(posting content to video sharing sites, social bookmarking sites, article sites, some social platforms etc.) </li></ul></ul>
  22. 22. SEO Explosion
  23. 23. Local SEO Explosion
  24. 24. Optimization <ul><li>Offsite optimization (focus on 5 keywords at a time) </li></ul><ul><ul><li>Web 2.0 properties created for and about Client </li></ul></ul><ul><ul><li>100s of backlinks from the web 2.0 sites </li></ul></ul><ul><ul><li>100s of additional backlinks per month </li></ul></ul><ul><ul><li>3 Videos created </li></ul></ul><ul><ul><li>Distributed to all videos sharing sites </li></ul></ul><ul><ul><li>24 articles written over the course of the year and posted in various places. </li></ul></ul><ul><ul><li>All articles, videos, Web 2.0 sites will be pinged, and social bookmarked creating hundreds of additional links </li></ul></ul>
  25. 25. <ul><li>Optimization of Google Places page </li></ul><ul><li>SEO package with articles and backlinking </li></ul><ul><li>100s backlinks created for your site </li></ul><ul><li>100s of additional unique anchor text back links for each location </li></ul>SEO Explosion
  26. 26. Why Ranking Matters
  27. 27. Why Facebook?
  28. 28. Why Facebook?
  29. 29. Why Facebook?
  30. 30. What should you do on Facebook? <ul><li>Be social/fun </li></ul><ul><li>Go multi-media </li></ul><ul><li>Run contests </li></ul><ul><li>Drive traffic for events/specials </li></ul>
  31. 31. <ul><li>86% of Online Users Viewed Online Video in July of 2011 </li></ul>What is the 2 nd Most Popular Search Engine?
  32. 32. Why YouTube? <ul><li>#2 most used search engine (behind Google) </li></ul><ul><li>20 hours of video uploaded every minute </li></ul><ul><li>More video is uploaded in 60 days than all 3 major US networks created in 60 years </li></ul><ul><li>Google LOVES video. YouTube will help with SEO </li></ul>
  33. 33. What videos should you create? <ul><li>Testimonials (client interviews) </li></ul><ul><li>Describe your creation </li></ul><ul><li>Tea Time </li></ul><ul><li>Roving reporter </li></ul><ul><li>5 FAQs </li></ul><ul><li>Grand Opening Videos </li></ul><ul><li>Groups – fundraising groups </li></ul>
  34. 34. <ul><li>Project Components </li></ul><ul><li>Email Marketing consultation </li></ul><ul><li>SEO explosion for main site </li></ul><ul><li>(includes creation of videos, articles, web 2.0 sites, and onsite development including blog pages as described in SEO section) </li></ul><ul><li>Custom Lead Generation Page </li></ul><ul><li>Bonus: Custom Facebook Page </li></ul>Investment
  35. 35. Project Components Total Investment: $2,500 Set up (to create Custom Lead Generation Page) $1,000 per month (for SEO Traffic Services) SEO Guarantee: if after 120 days your site isn’t on page 1 for at least 1 main keyword phrase, we will keep up our SEO Explosion activities for free until we do reach page 1 for at least 1 main keyword phrase. SEO Explosion portion of the project valued at $800 per month. Investment
  36. 36. Investment
  37. 37. Let’s Get Started! Dominate Your Market NOW….

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