How rakuten is planning to run their entire business in english
How Rakuten is planning to runtheir entire business in English?s1180036 Taisuke Honda
Outline● The shock of Rakuten● What is Rakuten?● The strategy of Rakuten● Is it the same idea as Rakuten?● Correspondence of other Japanese companies(1)(2)● Risk of Rakuten● References
The shock of Rakuten● Internet shopping mall operator Rakuten Inc.surprised the public by announcing thatRakuten will make English its official languageby 2012.● That means all meetings and communicationswithin the company would be conducted solelyin English whether foreigners are present ornot.
What is Rakuten● The Rakuten Inc. is Internet shopping malloperator.● The Rakuten group has 6,000 employeesglobally, of whom about 400 are non-Japanese.● The firm doesn’t keep track of how many non-Japanese it has in Japan, while the 16 boardmembers at its headquarters in Tokyo are allJapanese.
The strategy of Rakuten● Rakuten says English skills will be critical toachieve its plan of entering 27 overseasmarkets, where it expects to become theleading player, particularly in the field of onlineshopping.● English is indispensable for the global strategyof the Rakuten.
Is it a similar move as Rakuten?● Fast Retailing Co., operator of Uniqlo, thenations largest clothing chain, and with severaloutlets around the world.● Also, they announced a policy of using Englishat metting where non-Japanese staff arepresent.● This is a similar move as Rakuten.
Correspondence of otherJapanese companies(1)● Japanese companies looking to expand theiroverseas sales don’t deny the merit of havingemployees proficient in English.● But they dont require their Japaneseemployees to speak English to other Japaneseemployees. Few have made it a rule to adoptEnglish as their official language.● Japanese is the best language for Japanese tocommunicate with each other.
Correspondence of otherJapanese companies(2)● There is 10% or more of a company which ismaking the score of TOEIC the conditions ofpromotion.● The company which is making the score ofTOEIC the conditions of promotion isconsidered to increase increasingly from nowon.● However, few have made it a rule to adoptEnglish as their official language.
Risk of Rakuten● The degree to which English is necessary atRakuten is far lower than companies likeNissan and Nomura.● Thus, it is questionable whether Rakutenemployees’ commitment will last.● Even people who absolutely have to learnEnglish give up learning, because manyRakuten employees don’t need to speakEnglish.
References● The Japan Times News http://search.japantimes.co.jp/cgi-bin/nn20100716f1.html● JAPANTODAYhttp://www.japantoday.com/category/kuchikomi/view/rakutens-decision-on-english-not-welcomed-by-everyone● The Washington Posthttp://articles.washingtonpost.com/2012-08-06/world/35490390_1_english-hiroshi-mikitani-uniqlo● CNNhttp://edition.cnn.com/2012/05/18/business/english-language-business