Introduction● Sony has been very successful over severaldecades.● Sony is an international corporation with majorbusinesses in electronics, movies, videogames, and finance.● Sony has used its innovation to create a hugemultinational company.
History● In 1946, Tokyo Tsushin Kogyo was founded.The company developed first tape recorder inJapan, called the Type-G.Sony.● In 1958, the company name was changed toSony.● After that, Sony created innovation with thefollowing products. That is transistor radio, theTrinitron, the VTR and many more.● Sony has changed our everyday lives.
Sonys business strategy● Sonys business strategy is to be the leadingglobal provider of networked consumerelectronics and entertainment in the world.● Sony has reformed the structure oforganization.● It is intended to accelerate innovation andoptimize business processes.● Sony target on high profitability in corehardware business which is TV, games anddigital imaging.
Strengths & Weaknesses● The ability to produce innovative qualityproducts is Sonys strength. Its starting with thefirst magnetic tape and tape recorder in 1950.● Products are expensive. Sonys products are 20to 30 percent higher than comparable goods.Inefficient supply chain. Sonys business hasheavy operating costs leading to inefficientsupply chain. These are weaknesses of Sony.
Result● Although 2009 Sonys annual accounting was110 billion yen loss, group-wide large costreduction was achieved in the 2010 fiscal year.● As the result, about 80% of Sonys targeted 330billion yen of cost reduction in 2010 fiscal yearhave been achieved in the first half of 2010fiscal year. Sony expects 160 billion yen profitsin 2010 fiscal year.
Future● They will centering on the following fourinitiatives.~ Profitability in core hardware businesses( TV, game and digital imaging )~ Provide new user experience~ Reach out to new customers and develop newgeographic markets~ Increase environmentally conscious products
Summary● Sony will revive.● For that purpose, large cost reduction isrequired.● Furthermore, Sony can achieve an aim by thefocus strategy on four initiatives.● Sony targets on an annual 5% operatingincome margin and a 10% return on equity bythe end of 2013.
References● Sony Gets Real, Defines Business Strategy For2010 And Beyond http://www.sonyinsider.com/2009/11/19/sony-gets-real-defines-business-strategy-for-2010-and-beyond/● The China Posthttp://www.chinapost.com.tw/business/company-focus/2009/11/20/233544/Sony-chief.htm● Wikihttps://en.wikipedia.org/wiki/Sony● ICMRhttp://www.icmrindia.org/casestudies/catalogue/Business%20Strategy/BSTR361.htm