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CBM concept design 2010
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CBM concept design 2010


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  • 1. What is a concept?
    JonnaIljin: Mitä on konseptisuunnittelu: different definitions
  • 5. Concept design
    Idea -> concept -> concept plan
  • 6. Concept design in different fields of design
    digital media
    industrial design
    3) game design
    4. film and tv-production
    5) advertisement and marketing
    6) spatial design
    Concept plan
    Plan for production
    An idea of a production
    Presenting a product for sale
    An idea of a new construction
  • 7. Concept design is the most important stage
    Concept design launches the project
    Concept design is the most important stage for the success of a project, realization in theory: thinking it out beforehand
    If later realization does not “work” even if it is carried out with care, it is the concept that is a failure
    Importance of testing the concept: user-centered approach, scenarios
  • 8. Good concept design
    Is sufficiently broad in scope:- employ all potentialities, broad knowledge is vital- also strategic planning, resources, realism- god concept designer knows a little about everything/ works in a team
    Is well documented and articulated
    Is unprejudiced and innovative
  • 9. Concept design project
    Define the context:goals, strategy, resources
    Background information: use, history, benchmarking etc
    Ideation: brainstorming
    Planning the structure: information architecture, usability
    Feedback, iteration
  • 10. 1.1. Define the context
    Strategic design:- the context- short term goal/ long term goal - how will this concept support it
    Target group:- “users” and others
    Basic promise:- what will the user get from this?
  • 11. 1.2 Define the context
    Challenges – needs: - how will the concept solve them?
    Resources:- time, money, people, knowledge etc
    Accessibility:- how will the users find it?- information and marketing
    Further potentials?
  • 12. 2. Background
    Benchmarking:- the strategic points of the concept
    Background material and information:- concerning the concept- concerning the users
  • 13. 3.1 Content
    The Message:- defined by the goal
    Realization:- means, techniques materials etc: defined by the resources- how does the message define the realization?- how does the realization affect the message?
  • 14. 3.2
    Interactivity:- message and realization
    The Community:- target group – means
    Test the concept! Does it work?
    Developing further?
  • 15. 4. Usability
    Target group:- “users” and others
    Accessibility:- how will the users find it?
    Background material and information:- concerning the users
    Test the concept! Does it work?
  • 16. 5.1 From process to project
    Organization:- who is involved?- division of tasks between the team- mandates- how will the project be managed?
    Tasks and timetables:- what tasks are needed, in what order, how much time?
    Budget:- expenses and financing
  • 17. Note!
    Idea -> concept -> concept plan
    Iteration does not mean you ideate for ever: when you’ve moved on, stop ideating!