Concept design in different fields of design<br />digital media<br />industrial design<br />3) game design <br />4. film and tv-production<br />5) advertisement and marketing<br />6) spatial design<br />Concept plan<br />Prototypes<br />Plan for production<br />An idea of a production<br />Presenting a product for sale<br />An idea of a new construction<br />
Concept design is the most important stage<br />Concept design launches the project<br />Concept design is the most important stage for the success of a project, realization in theory: thinking it out beforehand<br />If later realization does not “work” even if it is carried out with care, it is the concept that is a failure<br />Importance of testing the concept: user-centered approach, scenarios<br />
Good concept design<br />Is sufficiently broad in scope:- employ all potentialities, broad knowledge is vital- also strategic planning, resources, realism- god concept designer knows a little about everything/ works in a team<br />Is well documented and articulated<br />Is unprejudiced and innovative<br />
Concept design project<br />Define the context:goals, strategy, resources<br />Background information: use, history, benchmarking etc<br />Ideation: brainstorming<br />Planning the structure: information architecture, usability<br />Concretization <br />Realization<br />Feedback, iteration<br />
1.1. Define the context <br />Strategic design:- the context- short term goal/ long term goal - how will this concept support it<br />Target group:- “users” and others<br />Basic promise:- what will the user get from this?<br />
1.2 Define the context<br />Challenges – needs: - how will the concept solve them?<br />Resources:- time, money, people, knowledge etc<br />Accessibility:- how will the users find it?- information and marketing<br />Further potentials?<br />
2. Background<br />Benchmarking:- the strategic points of the concept<br />Background material and information:- concerning the concept- concerning the users<br />
3.1 Content<br />The Message:- defined by the goal<br />Realization:- means, techniques materials etc: defined by the resources- how does the message define the realization?- how does the realization affect the message?<br />
3.2<br />Interactivity:- message and realization<br />The Community:- target group – means<br />Test the concept! Does it work?<br />Developing further?<br />
4. Usability<br />Target group:- “users” and others<br />Accessibility:- how will the users find it?<br />Background material and information:- concerning the users<br />Test the concept! Does it work?<br />
5.1 From process to project<br />Organization:- who is involved?- division of tasks between the team- mandates- how will the project be managed?<br />Tasks and timetables:- what tasks are needed, in what order, how much time?<br />Budget:- expenses and financing<br />
Note!<br />Idea -> concept -> concept plan<br />Iteration does not mean you ideate for ever: when you’ve moved on, stop ideating!<br />
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