Concept design in different fields of design digital media industrial design 3) game design 4. film and tv-production 5) advertisement and marketing 6) spatial design Concept plan Prototypes Plan for production An idea of a production Presenting a product for sale An idea of a new construction
Concept design is the most important stage Concept design launches the project Concept design is the most important stage for the success of a project, realization in theory: thinking it out beforehand If later realization does not “work” even if it is carried out with care, it is the concept that is a failure Importance of testing the concept: user-centered approach, scenarios
Good concept design Is sufficiently broad in scope:- employ all potentialities, broad knowledge is vital- also strategic planning, resources, realism- god concept designer knows a little about everything/ works in a team Is well documented and articulated Is unprejudiced and innovative
Concept design project Define the context:goals, strategy, resources Background information: use, history, benchmarking etc Ideation: brainstorming Planning the structure: information architecture, usability Concretization Realization Feedback, iteration
1.1. Define the context Strategic design:- the context- short term goal/ long term goal - how will this concept support it Target group:- “users” and others Basic promise:- what will the user get from this?
1.2 Define the context Challenges – needs: - how will the concept solve them? Resources:- time, money, people, knowledge etc Accessibility:- how will the users find it?- information and marketing Further potentials?
2. Background Benchmarking:- the strategic points of the concept Background material and information:- concerning the concept- concerning the users
3.1 Content The Message:- defined by the goal Realization:- means, techniques materials etc: defined by the resources- how does the message define the realization?- how does the realization affect the message?
3.2 Interactivity:- message and realization The Community:- target group – means Test the concept! Does it work? Developing further?
4. Usability Target group:- “users” and others Accessibility:- how will the users find it? Background material and information:- concerning the users Test the concept! Does it work?
5.1 From process to project Organization:- who is involved?- division of tasks between the team- mandates- how will the project be managed? Tasks and timetables:- what tasks are needed, in what order, how much time? Budget:- expenses and financing
Note! Idea -> concept -> concept plan Iteration does not mean you ideate for ever: when you’ve moved on, stop ideating!