Digital Media 2012 Year In Review

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  • Please make “DIGITAL” as big as “CANADA”
  • Digital Media 2012 Year In Review

    1. 1. Brought to you by
    2. 2. SMARTPHONE USAGESmartphone owners spend on average 2.5hours per day on their mobile device.How Canadians use their smart- phones: 70% take photos 70% send or read email 48% check social networking sites 11% online gaming81% of users feel they do not take advantageof the full functionality of their smartphones.Source: The Ipsos Canadian intr@ctive Reid Report 2012 Fact Guide
    3. 3. MOBILE INTERNET46% of 18-34 year olds currently own asmartphone.47% of Canadians under the age of 55 havemobile Internet access.57% of Smartphone owners havedownloaded a mobile application.Source: The Ipsos Canadian intr@ctive Reid Report 2012 Fact Guide
    4. 4. TABLET DEVICES7% of Canadians currently owns a tablet computer.24% are likely to purchase one in 2013. 56% plan to purchase an Apple iPad. 24% plan to purchase an BlackBerry PlayBook.Source: The Ipsos Canadian intr@ctive Reid Report 2012 Fact Guide
    5. 5. FACEBOOK USAGE86% of Canadians have a Facebook profile.30% visit Facebook at least once a day. Women(37%) significantly more likely than men (24%) to doso.Online Canadians have an average of 130‘friends’ on their online profilesSource: The Ipsos Canadian intr@ctive Reid Report 2012 Fact Guide
    6. 6. SOCIAL MEDIA41% describe themselves as communicating morewith people online than offline.44% of social networking Canadians check theirprofile first thing in the morning.56% are happy with the level of privacy fromtheir social networking site.Source: The Ipsos Canadian intr@ctive Reid Report 2012 Fact Guide
    7. 7. ONLINE GROUP DEALS 65% have heard of online group coupon sites; awareness among online Canadians is dominated by Groupon. 40% subscribe to receive notification alerts 11% purchase online group coupons monthly The most popular purchased are 51% restaurants 27% personal services 25% grocery itemsSource: The Ipsos Canadian intr@ctive Reid Report 2012 Fact Guide
    8. 8. Text BROADPLAY to 123411 Tel/Fax: (416) 410-9919 www.broadplay.com Suite 100, 544 King Street West info@broadplay.com Toronto ON M5V 1M3 Photos Courtesy of Dirk Dallas on Flikr http://www.flickr.com/photos/dirkdallas/ and Robot from Pluto http://www.flickr.com/photos/garrydelosreyes/

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