Why Twitter A friendly presentation for Ms. Bizy Neszleidy Tai Tran December 2008

WHAT IS TWITTER

Basic http://twitter.com A utility to update your status to your connections Each message is limited to 140 characters, the length of SMS The action of posting a Twitter message is called “tweet”

http://twitter.com

A utility to update your status to your connections

Each message is limited to 140 characters, the length of SMS

The action of posting a Twitter message is called “tweet”

Connection You can follow people Follow is one way: follower sees updates from the followed If you are interesting enough, one you follow might follow you back Updates from you and all those you follow are updated to your own homepage “ Follow” has been standardized

You can follow people

Follow is one way: follower sees updates from the followed

If you are interesting enough, one you follow might follow you back

Updates from you and all those you follow are updated to your own homepage

“ Follow” has been standardized

Syntax @person the message The “person” account receives your message in a differentiated format from regular updates @person automatically becomes a hyperlink for people to explore

@person the message

The “person” account receives your message in a differentiated format from regular updates

@person automatically becomes a hyperlink for people to explore

Direct Message Bingo! The famous private message

Bingo! The famous private message

Plugins There are bunches of cool plugins that make your Twitter experience cooler

There are bunches of cool plugins that make your Twitter experience cooler

Privacy Direct messages are only visible to recipient Protect all updates: only approved followers can see your updates

Direct messages are only visible to recipient

Protect all updates: only approved followers can see your updates

Max no. of connections 2000 Power users might have a better cap

2000

Power users might have a better cap

BUT TWITTER IS MORE THAN THAT

Micro-blogging Blog with micro-entries Extremely quick An interesting thought flashes on your mind, tweet it, get back to your business Ultra quick

Blog with micro-entries

Extremely quick

An interesting thought flashes on your mind, tweet it, get back to your business

Ultra quick

Think Twitter, think Mobile Super fast & simple, highly compatible with Mobile use Mobile is the future of the web. It is reasonable to claim that Twitter is building a foundation of this future.

Super fast & simple, highly compatible with Mobile use

Mobile is the future of the web. It is reasonable to claim that Twitter is building a foundation of this future.

Social Journalism 140-character updates!!! Faster than blogs Faster than mainstream reporters The Mumbai attack in late 2008 http://ninhnv.com/breakingnews/

140-character updates!!!

Faster than blogs

Faster than mainstream reporters

The Mumbai attack in late 2008

http://ninhnv.com/breakingnews/

Service / Product Promotions Wow, another channel to promote your services / products

Wow, another channel to promote your services / products

Branding Corporate Branding Service / Product Branding Personal Branding Extend your influence on the industry

Corporate Branding

Service / Product Branding

Personal Branding

Extend your influence on the industry

Networking Meet, talk to, discuss with, empathize with, recruit Geeks

Meet, talk to, discuss with, empathize with, recruit Geeks

Communications Get feedbacks on your services, products, strategies Small talks Ask a question, receive answers

Get feedbacks on your services, products, strategies

Small talks

Ask a question, receive answers

Information Mining Follow breaking news, trends, interesting stuffs Track keywords, search keywords Track geotarget Use tools (see Bibliograph)

Follow breaking news, trends, interesting stuffs

Track keywords, search keywords

Track geotarget

Use tools (see Bibliograph)

Trivial Ever been annoyed or embarrassed because of a non-appropriate joke pops out on your Instant Messenger screen? With Twitter, the problem is solved

Ever been annoyed or embarrassed because of a non-appropriate joke pops out on your Instant Messenger screen?

With Twitter, the problem is solved

WHY NOT FACEBOOK STATUS?

You can’t use Facebook statuses as a micro-blog It takes time to load a Facebook page. See how simple Twitter is You can’t use Facebook for real-time journalism

You can’t use Facebook statuses as a micro-blog

It takes time to load a Facebook page. See how simple Twitter is

You can’t use Facebook for real-time journalism

WHY NOT TWITTER’S COMPETITORS?

It is #1 Twitter grows 422% in 12 months, faster than anything on the web in 2008

Twitter grows 422% in 12 months, faster than anything on the web in 2008

Clones? Hmm… Pownce (dead now), Identi.ca, Rejaw, kwippi, jaiku Why bother the clones?

Pownce (dead now), Identi.ca, Rejaw, kwippi, jaiku

Why bother the clones?

Visual forms Dipity, Plurk Definitely more interesting But not as quick as Twitter

Dipity, Plurk

Definitely more interesting

But not as quick as Twitter

Aggregators FriendFeed, socialthing Noise Too much Just way too much

FriendFeed, socialthing

Noise

Too much

Just way too much

TWITTER LIMITATIONS

Historical data: only 20 pages No group (group is only available to Twitter Japan)

Historical data: only 20 pages

No group (group is only available to Twitter Japan)

RETHINK THE WEB Rethink Ourselves

Rethink Ourselves

Twitter is one of the best examples of why we want to rethink: The web Vision Business objectives / KPI Our clients Ourselves

Twitter is one of the best examples of why we want to rethink:

The web

Vision

Business objectives / KPI

Our clients

Ourselves

Twitter was meant for people to update statuses And it is most known as a micro-blogging platform YouTube has always meant to be a user-generated video-sharing site And it has become a hosting site Original contents: TV shows, music shows, Governmental updates Songs with audio and beautiful pictures If it allows uploading other file formats (zip, rar, doc, xls), I bet users will

Twitter was meant for people to update statuses

And it is most known as a micro-blogging platform

YouTube has always meant to be a user-generated video-sharing site

And it has become a hosting site

Original contents: TV shows, music shows, Governmental updates

Songs with audio and beautiful pictures

If it allows uploading other file formats (zip, rar, doc, xls), I bet users will

Long-term vision for a particular website don’t always work, even for most successful ones Adapt, change, satisfy users

Long-term vision for a particular website don’t always work, even for most successful ones

Adapt, change, satisfy users

APPENDICES

References Adam Ostrow, Twitter is Growing Like Crazy: Up 422% in 12 Months, http://mashable.com/2008/09/16/twitter-traffic-growth/ driveafastercar, An Introduction To Twitter For Marketers, http://www.slideshare.net/driveafastercar/an-introduction-to-twitter-for-marketers

Adam Ostrow, Twitter is Growing Like Crazy: Up 422% in 12 Months, http://mashable.com/2008/09/16/twitter-traffic-growth/

driveafastercar, An Introduction To Twitter For Marketers, http://www.slideshare.net/driveafastercar/an-introduction-to-twitter-for-marketers

Bibliography Peter Kim, Thinking Through Twitter, http://www.beingpeterkim.com/2008/10/thinking-throug.html mattanium, Using Twitter for Marketing, Branding and Customer Service, http://www.slideshare.net/mattanium/using-micromedia-for-marketing-branding-and-customer-service

Peter Kim, Thinking Through Twitter, http://www.beingpeterkim.com/2008/10/thinking-throug.html

mattanium, Using Twitter for Marketing, Branding and Customer Service, http://www.slideshare.net/mattanium/using-micromedia-for-marketing-branding-and-customer-service

The real Business Ladies This presentation is dedicated to: Ms. Pearl Nguyen, e-Commerce Manager, Tay Son Lacquerware Ms. Thanh Nguyen, CEO, Caravat

This presentation is dedicated to:

Ms. Pearl Nguyen, e-Commerce Manager, Tay Son Lacquerware

Ms. Thanh Nguyen, CEO, Caravat

Thank You! Tai Tran December 2008 www.taitran.com http://twitter.com/taitran

Tai Tran

December 2008

www.taitran.com

http://twitter.com/taitran