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Why Twitter? How to explain Twitter to your purely-business peers in less than 10 minutes
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Why Twitter? How to explain Twitter to your purely-business peers in less than 10 minutes

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Why Twitter? How to explain Twitter to your purely-business peers in less than 10 minutes

Why Twitter? How to explain Twitter to your purely-business peers in less than 10 minutes

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Why Twitter? How to explain Twitter to your purely-business peers in less than 10 minutes Why Twitter? How to explain Twitter to your purely-business peers in less than 10 minutes Presentation Transcript

  • Why Twitter A friendly presentation for Ms. Bizy Neszleidy Tai Tran December 2008
  • WHAT IS TWITTER
  • Basic
    • http://twitter.com
    • A utility to update your status to your connections
    • Each message is limited to 140 characters, the length of SMS
    • The action of posting a Twitter message is called “tweet”
  • Connection
    • You can follow people
    • Follow is one way: follower sees updates from the followed
    • If you are interesting enough, one you follow might follow you back
    • Updates from you and all those you follow are updated to your own homepage
    • “ Follow” has been standardized
  • Syntax
    • @person the message
    • The “person” account receives your message in a differentiated format from regular updates
    • @person automatically becomes a hyperlink for people to explore
  • Direct Message
    • Bingo! The famous private message
  • Plugins
    • There are bunches of cool plugins that make your Twitter experience cooler
  • Privacy
    • Direct messages are only visible to recipient
    • Protect all updates: only approved followers can see your updates
  • Max no. of connections
    • 2000
    • Power users might have a better cap
  • BUT TWITTER IS MORE THAN THAT
  • Micro-blogging
    • Blog with micro-entries
    • Extremely quick
    • An interesting thought flashes on your mind, tweet it, get back to your business
    • Ultra quick
  • Think Twitter, think Mobile
    • Super fast & simple, highly compatible with Mobile use
    • Mobile is the future of the web. It is reasonable to claim that Twitter is building a foundation of this future.
  • Social Journalism
    • 140-character updates!!!
    • Faster than blogs
    • Faster than mainstream reporters
    • The Mumbai attack in late 2008
    • http://ninhnv.com/breakingnews/
  • Service / Product Promotions
    • Wow, another channel to promote your services / products
  • Branding
    • Corporate Branding
    • Service / Product Branding
    • Personal Branding
      • Extend your influence on the industry
  • Networking
    • Meet, talk to, discuss with, empathize with, recruit Geeks
  • Communications
    • Get feedbacks on your services, products, strategies
    • Small talks
    • Ask a question, receive answers
  • Information Mining
    • Follow breaking news, trends, interesting stuffs
    • Track keywords, search keywords
    • Track geotarget
    • Use tools (see Bibliograph)
  • Trivial
    • Ever been annoyed or embarrassed because of a non-appropriate joke pops out on your Instant Messenger screen?
    • With Twitter, the problem is solved
  • WHY NOT FACEBOOK STATUS?
    • You can’t use Facebook statuses as a micro-blog
    • It takes time to load a Facebook page. See how simple Twitter is
    • You can’t use Facebook for real-time journalism
  • WHY NOT TWITTER’S COMPETITORS?
  • It is #1
    • Twitter grows 422% in 12 months, faster than anything on the web in 2008
  • Clones? Hmm…
    • Pownce (dead now), Identi.ca, Rejaw, kwippi, jaiku
    • Why bother the clones?
  • Visual forms
    • Dipity, Plurk
    • Definitely more interesting
    • But not as quick as Twitter
  • Aggregators
    • FriendFeed, socialthing
    • Noise
    • Too much
    • Just way too much
  • TWITTER LIMITATIONS
    • Historical data: only 20 pages
    • No group (group is only available to Twitter Japan)
  • RETHINK THE WEB
    • Rethink Ourselves
    • Twitter is one of the best examples of why we want to rethink:
      • The web
      • Vision
      • Business objectives / KPI
      • Our clients
      • Ourselves
    • Twitter was meant for people to update statuses
      • And it is most known as a micro-blogging platform
    • YouTube has always meant to be a user-generated video-sharing site
      • And it has become a hosting site
      • Original contents: TV shows, music shows, Governmental updates
      • Songs with audio and beautiful pictures
      • If it allows uploading other file formats (zip, rar, doc, xls), I bet users will
    • Long-term vision for a particular website don’t always work, even for most successful ones
    • Adapt, change, satisfy users
  • APPENDICES
  • References
    • Adam Ostrow, Twitter is Growing Like Crazy: Up 422% in 12 Months, http://mashable.com/2008/09/16/twitter-traffic-growth/
    • driveafastercar, An Introduction To Twitter For Marketers, http://www.slideshare.net/driveafastercar/an-introduction-to-twitter-for-marketers
  • Bibliography
    • Peter Kim, Thinking Through Twitter, http://www.beingpeterkim.com/2008/10/thinking-throug.html
    • mattanium, Using Twitter for Marketing, Branding and Customer Service, http://www.slideshare.net/mattanium/using-micromedia-for-marketing-branding-and-customer-service
  • The real Business Ladies
    • This presentation is dedicated to:
    • Ms. Pearl Nguyen, e-Commerce Manager, Tay Son Lacquerware
    • Ms. Thanh Nguyen, CEO, Caravat
  • Thank You!
    • Tai Tran
    • December 2008
    • www.taitran.com
    • http://twitter.com/taitran