• Save
Vietnam e-Commerce 2012 updated
Upcoming SlideShare
Loading in...5
×
 

Vietnam e-Commerce 2012 updated

on

  • 9,442 views

 

Statistics

Views

Total Views
9,442
Slideshare-icon Views on SlideShare
6,279
Embed Views
3,163

Actions

Likes
28
Downloads
0
Comments
3

3 Embeds 3,163

http://www.taitran.vn 3152
http://translate.googleusercontent.com 8
http://taitran.vn 3

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

13 of 3 Post a comment

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • Cám ơn anh Tài nhiều nhiều ạ.
    Are you sure you want to
    Your message goes here
    Processing…
  • Cai nay chac thu vi day, nhung khong doc duoc & cung khong download duoc lam sao bay gio bac Tai oi :)
    Are you sure you want to
    Your message goes here
    Processing…
  • Thanks alot!
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Vietnam e-Commerce 2012 updated Vietnam e-Commerce 2012 updated Presentation Transcript

    • Tai Tran & Duy Doan Updated Version 23.2.2012
    • WHERE WE ARE NOW
    • Economic crisis Declining Supporting buyingframeworks power Macro- economic factors PositiveTechnology banking trends response Investments
    • Market overview Click to buy Click to pay Market size • Vietnam Group buying 2011: VND 750b (*) • e-Commerce excluding Group buying: • e-Payment:(*) Source: dealcuatui.com
    • Market Size• Normally e-commerce market size is measured using Gross Merchandise Value• However it is currently almost impossible to measure GMV in Vietnam – 43 million bank cards as at 2011, but mostly for withdrawing cash – Underutilized e-payment despite functional products e.g. NganLuong, SohaPay, OnePay, BaoKim, Smartlink, VNBC, Banknetvn – C2C e-commerce sites are used for information listing (think Alibaba 2001) – Transactions are NOT done on site – Current revenue model of e-commerce site: store rental• E-Payment: can measure transaction value (of course)
    • Merchant demographics ElectronicsProduct B2C Technology gadgetscategory Household items Physical books Apparels C2C Cosmetics PaymentDemand Store services Branding Delivery Account manager Partner care Incentives Pricing
    • Buyer demographics• Segments 1. Geeks 2. Dealers Professionals 3. Teen? 4. Professionals 5. Mass Social Disposable• Demand network user income – Trust – Buyer protection Payment• Customer care readiness 7
    • Limitations• Business model – Been doing C2C for 6 years but C2C cant solve the problem of trust – Cannot go mass – Back to B2C• Risk management – Customer care – Buyer & seller protection – Communication crisis – Standardized process & best practice• Havent automated many processes – Speed of services – Cost fixing• Value chain – Cannot procure directly from wholesaler – Need to go through retailer which adds cost on top• Identity?• Human resources
    • New entry: high Supplier Buyer bargain Competition: bargain power: moderate power: high highAlternatives for sales & distribution Alternatives for purchasing goods Substitute: high
    • E-commerce site Owner Model Description(not includingGroupon clones)http://vatgia.com Vatgia JSC C2C, price comparisonhttp://nhanh.vn Vatgia JSC B2Chttp://chodientu.vn PeaceSoft JSC C2Chttp://solo.vn VCCorp B2C Discount e-tailerhttp://enbac.com VCCorp C2Chttp://rongbay.com VCCorp Classifiedshttp://muare.vn VCCorp Classifieds forumhttp://5giay.vn The Gioi So Classifieds forumhttp://vinabook.com MekongCom B2C Books & CDshttp://tiki.vn Tiki JSC B2C Discount books e- tailer, apparelshttp://nguyenkim.com Nguyen Kim JSC B2C Online channel of brick-and-mortar retail chainhttp://dienmay.com The Gioi Dien Tu B2C Retail chain with online offeringhttp://golmart.vn
    • Upcoming Owner Model Descriptione-commerce siteshttp://chon.vn B2C Backed by Vinatex. Likely deals with wholesalershttp://nava.vn NCT Hybridhttp://hula.vnhttp://qua102.com B2C Online gift shophttp://anhshop.com B2C Boutique gift shophttp://muaban.net Classifiedhttp://websieuthi.vn VTG B2B2C Unique offering: lottery Topup & Metro groceries
    • Case Study• Trust system• Payment solution – Connect many banks – Support non-bank customers – Merchant network development – Strategy: micro-payments (contrast: MobiVi) – Digital content payment, free interbank transfer• Marketing – Promotions, discounts, gifts, post-purchase care – Communication, public newsletter• Strategic partnership – Cross-border transactions – Cross-border payment• Other services: bidding, ad network• Willing to collaborate with Internet partners
    • WHERE WE ARE GOING
    • 2012 Trends Categories:Lever Groupons • Consumer electrics B2C momentum (market potential) • Apparels (high margin) Logistics Foreign entrants development
    • A winner will not have emerged in 2012• Ongoing competition• Big-4 established positions• Complementary relationship• A long-term game with customers and against other channels
    • Industries potentials Market potential (VND trillion)140120100 80 60 40 20 0 Electronics Tech gadgets Mobile phones Apparels & Physical books cosmetics
    • Market potential e- e-Payment Commerce $2.4b $2b(*) comparables method
    • Thank you!Tai Tran Duy Doanhttp://taitran.vn http://www.facebook.co m/doanduy
    • APPENDICES
    • Retailers Internet firms Startups$$$$$ $$$ $?Stores, sales, delivery, brand Tech teams, sales, customer Almost no sales team care, deliveryCash Warehouses No warehouseWarehouses Dependent on suppliers Dependent on suppliersAvailability of goods Inventory or listing onlyExperienced in retail Experienced in Internet, e- Normally experienced inLimited experience with Commerce, community InternetInternetLimited in Internet product Good Internet products Smart productsFocus on sales Sales, e-Payment, ad Niché marketConnection with suppliers, Connection with strategic Personal relationshipbanks partners and other Internet products
    • Reference• VNs retail sales hit US $78 billion in 2010 http://news.gov.vn/Home/VNs-retail-sales-hit-US-78-billion- in-2010/20111/9774.vgp• Thị trường điện máy $6.6b http://chungta.vn/tin-tuc/kinh- doanh/2011/11/nam-2012-fpt-trading-se-phan-phoi-hang- dien-tu-gia-dung/• Doanh thu FPT Trading khoảng 17 nghìn tỷ http://www.xuanthanhsc.vn/home/Tin-tuc/Chuyen-muc,Tin- tuc,Tin-trong-nuoc/Tap-doan-FPT-6-thang-dau-nam-lai-1204- ty-dong/• Doanh thu dienmay dự kiến khoảng 6 nghìn tỷ http://www.vnbrand.net/Phong-su-thuong-hieu/mo-hinh- cong-ty-the-gioi-di-dong-6000-ti-doanh-thu.html• Tiềm năng TMĐT 2 tỷ http://www.pcworld.com.vn/articles/tin-tuc/tin-trong- nuoc/2010/04/1218882/hon-8-ty-dong-giao-dich-qua-ebay- vn/
    • Bibliography• Groupon http://www.taitran.vn/tag/groupon/• E-Payment http://www.taitran.vn/tag/e-payment/• Amazon http://www.taitran.vn/tag/amazon/