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Twitter – from Cloning to Localizing for Vietnam Market: A Visual Step-by-step Guide

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  • 1. Twitter – from Cloning to Localizing for Vietnam Market A Visual Step-by-step Guide Tai Tran 13/2/2009
  • 2. TWITTER
  • 3. This is Twitter
  • 4. It allows users to update status
  • 5. Because there are these 2 needs
  • 6. It allows an environment for Relationships
  • 7. By allowing people to exchange Conversations asynchronously
  • 8. It allows Contents to be spread virally
  • 9. Initially business-related contents were spread by Influencers
  • 10. And the concept Micro-blogging was born
  • 11. Twitter can be accessed via different gadgets
  • 12. This is Twitter’s model
  • 13. VIETNAMESE USERS WISDOM
  • 14. They love Yahoo! 360 Blast
  • 15. Because they can appear interesting
  • 16. And receive other people’s responses
  • 17. To them, user-generated contents are on Blogs
  • 18. They blog for emotional expression
  • 19. They love and seek Entertainment
  • 20. Many hot blogs cover Entertainment / Entertaining info
  • 21. They don’t want to be confused by complex concepts & terms
  • 22. Most access is done via Web
  • 23. The user wisdom
  • 24. Read more here
    • The Wisdom Yahoo! has been equipping Vietnamese users with http://tr.im/g4dd
  • 25. HOW DO WE MERGE TWITTER MODEL WITH LOCAL USER EXPECTATION?
  • 26.  
  • 27. “ Micro-blogging” is a new concept!
  • 28.  
  • 29. Exploit the wisdom of Yahoo! 360 Blast
    • Yahoo! 360 Blast works so well
      • To let users update their statuses
      • To let users send asynchronous messages
      • To let users show off things that are cool
      • To let users show off things that are important to them
    • So Status Update feature also solves the problem of Relationship
    • Associate Status Update feature of a Twitter clone with the Blast
    • Educate them that the Twitter clone allows them BlastS with history
  • 30.  
  • 31.
    • They love Entertainment contents and Blog for personal & emotional life
    • It’s safe to temporarily neglect business-related contents
    • Influencers can map to hot news reporters
      • Invite them!
  • 32.  
  • 33. SMS
    • 20 million Internet users
    • 20 million Internet users with Mobiles
    • => Allow them to show off their whereabouts and what they are doing via SMS
      • Because this makes them interesting to their friends
      • Because this fosters their relationships
      • Because this makes them feel cool
    • They can’t blog on a regular phone, but they can tweet on a regular phone with SMS
    • Even on smart phones, they can’t blog without Wi-Fi / GPRS, but they can tweet anywhere anytime
    • => Education them about this
  • 34.  
  • 35. What others they can tweet about?
    • Basing on existing contents
      • News
      • Entertainment: Movies, Music
      • Their connections’ blog entries
    • Gossip
    • Q&A
    • => Educate them about this
  • 36.  
  • 37. Their Social Graphs
    • Their Social Graphs are on Yahoo! 360 and Yahoo! Messenger
    • They won’t use new services without the Social Graph
    • Allow them to invite their friends to the new service
  • 38.  
  • 39. And we clean up a little bit
  • 40. A Localized Twitter Clone
  • 41. HOW TO EXPLOIT THIS SLIDESHOW
  • 42. 1. This is not only a guide
    • It is one example of how to strike up a brainstorm session
  • 43. 2. Because mind-maps can make you lose focus
    • The next slide contains a list of categorized but not prioritized action items drawn from this slideshow
  • 44. Suggested Action Items
    • Features
      • SMS
      • Invite from Yahoo! 360
    • Educate users
      • Omit “micro-blog” concept
      • About Gossips
      • About showing off Whereabouts
    • Make it viral
      • Invite existing influencers
  • 45. APPENDICES
  • 46. Bibliography
    • Which feature a Twitter clone should have? - http://tr.im/g41v
    • Vietnam Twitter Review - http://tr.im/g4bm
    • How to explain Twitter to your purely-business peers in less than 10 minutes - http://tr.im/g4bs
  • 47. List of shortened URLs
    • http://tr.im/g4dd links to http://www.taitran.com/blog/the-wisdom-yahoo-has-been-equipping-vietnamese-users-with.html
    • http://tr.im/g41v links to http://www.fresco20.com/which-feature-a-twitter-clone-should-have/
    • http://tr.im/g4bm links to http://www.slideshare.net/chipro/twitter-review
    • http://tr.im/g4bs links to http://www.taitran.com/blog/how-to-explain-twitter-to-your-purely-business-peers-in-less-than-10-minutes.html
    • http://tr.im/g41m links to http://www.baodatviet.vn/Home/Tieu-blog-kho-sot-o-Viet-Nam/20092/29571.datviet
  • 48. Thank You and Good Luck
    • Tai Tran
    • www.taitran.com
    • www.taitran.com/twitter