Twitter – from Cloning to Localizing for Vietnam Market A Visual Step-by-step Guide Tai Tran 13/2/2009

TWITTER

This is Twitter

It allows users to update status

Because there are these 2 needs

It allows an environment for Relationships

By allowing people to exchange Conversations asynchronously

It allows Contents to be spread virally

Initially business-related contents were spread by Influencers

And the concept Micro-blogging was born

Twitter can be accessed via different gadgets

This is Twitter’s model

VIETNAMESE USERS WISDOM

They love Yahoo! 360 Blast

Because they can appear interesting

And receive other people’s responses

To them, user-generated contents are on Blogs

They blog for emotional expression

They love and seek Entertainment

Many hot blogs cover Entertainment / Entertaining info

They don’t want to be confused by complex concepts & terms

Most access is done via Web

The user wisdom

Read more here The Wisdom Yahoo! has been equipping Vietnamese users with http://tr.im/g4dd

The Wisdom Yahoo! has been equipping Vietnamese users with http://tr.im/g4dd

HOW DO WE MERGE TWITTER MODEL WITH LOCAL USER EXPECTATION?

“ Micro-blogging” is a new concept!

Exploit the wisdom of Yahoo! 360 Blast Yahoo! 360 Blast works so well To let users update their statuses To let users send asynchronous messages To let users show off things that are cool To let users show off things that are important to them So Status Update feature also solves the problem of Relationship Associate Status Update feature of a Twitter clone with the Blast Educate them that the Twitter clone allows them BlastS with history

Yahoo! 360 Blast works so well

To let users update their statuses

To let users send asynchronous messages

To let users show off things that are cool

To let users show off things that are important to them

So Status Update feature also solves the problem of Relationship

Associate Status Update feature of a Twitter clone with the Blast

Educate them that the Twitter clone allows them BlastS with history

They love Entertainment contents and Blog for personal & emotional life It’s safe to temporarily neglect business-related contents Influencers can map to hot news reporters Invite them!

They love Entertainment contents and Blog for personal & emotional life

It’s safe to temporarily neglect business-related contents

Influencers can map to hot news reporters

Invite them!

SMS 20 million Internet users 20 million Internet users with Mobiles => Allow them to show off their whereabouts and what they are doing via SMS Because this makes them interesting to their friends Because this fosters their relationships Because this makes them feel cool They can’t blog on a regular phone, but they can tweet on a regular phone with SMS Even on smart phones, they can’t blog without Wi-Fi / GPRS, but they can tweet anywhere anytime => Education them about this

20 million Internet users

20 million Internet users with Mobiles

=> Allow them to show off their whereabouts and what they are doing via SMS

Because this makes them interesting to their friends

Because this fosters their relationships

Because this makes them feel cool

They can’t blog on a regular phone, but they can tweet on a regular phone with SMS

Even on smart phones, they can’t blog without Wi-Fi / GPRS, but they can tweet anywhere anytime

=> Education them about this

What others they can tweet about? Basing on existing contents News Entertainment: Movies, Music Their connections’ blog entries Gossip Q&A => Educate them about this

Basing on existing contents

News

Entertainment: Movies, Music

Their connections’ blog entries

Gossip

Q&A

=> Educate them about this

Their Social Graphs Their Social Graphs are on Yahoo! 360 and Yahoo! Messenger They won’t use new services without the Social Graph Allow them to invite their friends to the new service

Their Social Graphs are on Yahoo! 360 and Yahoo! Messenger

They won’t use new services without the Social Graph

Allow them to invite their friends to the new service

And we clean up a little bit

A Localized Twitter Clone

HOW TO EXPLOIT THIS SLIDESHOW

1. This is not only a guide It is one example of how to strike up a brainstorm session

It is one example of how to strike up a brainstorm session

2. Because mind-maps can make you lose focus The next slide contains a list of categorized but not prioritized action items drawn from this slideshow

The next slide contains a list of categorized but not prioritized action items drawn from this slideshow

Suggested Action Items Features SMS Invite from Yahoo! 360 Educate users Omit “micro-blog” concept About Gossips About showing off Whereabouts Make it viral Invite existing influencers

Features

SMS

Invite from Yahoo! 360

Educate users

Omit “micro-blog” concept

About Gossips

About showing off Whereabouts

Make it viral

Invite existing influencers

APPENDICES

Bibliography Which feature a Twitter clone should have? - http://tr.im/g41v Vietnam Twitter Review - http://tr.im/g4bm How to explain Twitter to your purely-business peers in less than 10 minutes - http://tr.im/g4bs

Which feature a Twitter clone should have? - http://tr.im/g41v

Vietnam Twitter Review - http://tr.im/g4bm

How to explain Twitter to your purely-business peers in less than 10 minutes - http://tr.im/g4bs

List of shortened URLs http://tr.im/g4dd links to http://www.taitran.com/blog/the-wisdom-yahoo-has-been-equipping-vietnamese-users-with.html http://tr.im/g41v links to http://www.fresco20.com/which-feature-a-twitter-clone-should-have/ http://tr.im/g4bm links to http://www.slideshare.net/chipro/twitter-review http://tr.im/g4bs links to http://www.taitran.com/blog/how-to-explain-twitter-to-your-purely-business-peers-in-less-than-10-minutes.html http://tr.im/g41m links to http://www.baodatviet.vn/Home/Tieu-blog-kho-sot-o-Viet-Nam/20092/29571.datviet

http://tr.im/g4dd links to http://www.taitran.com/blog/the-wisdom-yahoo-has-been-equipping-vietnamese-users-with.html

http://tr.im/g41v links to http://www.fresco20.com/which-feature-a-twitter-clone-should-have/

http://tr.im/g4bm links to http://www.slideshare.net/chipro/twitter-review

http://tr.im/g4bs links to http://www.taitran.com/blog/how-to-explain-twitter-to-your-purely-business-peers-in-less-than-10-minutes.html

http://tr.im/g41m links to http://www.baodatviet.vn/Home/Tieu-blog-kho-sot-o-Viet-Nam/20092/29571.datviet

Thank You and Good Luck Tai Tran www.taitran.com www.taitran.com/twitter

Tai Tran

www.taitran.com

www.taitran.com/twitter