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2. What values does it bring to readers?
3. What does the blog promote?
1. Business opportunities in Vietnam
2. Media literacy
3. Technology-business alignment
4. Critical thinking
5. Knowledge sharing
6. Open communication
7. Digital-divide alleviation
4. What is the blog’s authority?
• One of the top blogs on social media in Vietnam, 2008
Cited, tweeted, talked about
Influence, not just traffic
• Additional influence on Facebook, Twitter, Tumblr,
LinkHay (Vietnamese social news + aggregator service)