How to explain Caravat.com
to your 13-year-old child
in 2 minutes
Tai Tran
December 2008

Characters Introduction
Tim
13 year-old
Secondary-school student
Facebook user
Chris
In his 40s
Recruitment Manager, HR Services
Caravat user

Image courtesy: http://www.equipmentemporium.com/images/ts3el.jpg.jpeg

Dad, wacha doin’ on
ya lappy?
I’m looking for a woman.
A woman?
Yup!

Someone who is as smart
and as beautiful as your
mom.
For what?
For the position of a
Marketing Director for my
client.
How ya do
that???
I go over to this website named
Caravat.com and look for one.

What would you
do if you find I’ll message her part of the
one? offer. Then she might add me as
a connection. Then I’ll follow up
with more details via messaging
and phones.
Sounds like what
my friends and I
always do on
Facebook! No dear, this is not
Facebook.
Oh yeah I know it’s
professional like you
call it. What I mean It looks like a Social Network on
is, it’s another Social the façade, but it’s a head-
Network. hunting portal in the core.

If it’s a head-
hunting portal then
why don’t you go to
Too much noise on
Vietnamworks like
Vietnamworks. There are
you always have?
every kind of job applicant
there.
I am in immediate need of
someone who has extensive
experience and leadership
capabilities.
Caravat centralizes the high-
profile executives for me.
Ah I see…

BREAK 1

Dad! Sis showed me
CyVee last time.
There’re many things
about Caravat that Nah don’t worry about CyVee,
look like CyVee Caravat is not competing
directly with CyVee.
Caravat is meant to
supplements Vietnamworks.
Supplement?
How???
Like I told you, Caravat is
an exclusive place for
high-profile executives;
Vietnamworks doesn’t do
that.

…Will she reply to
your message?
That is what I am hoping for…
Will you two write
on each other’ walls
and give each other
gifts?
I’ll try myself, but she won’t
have the time to.
The connection on Caravat is
just an excuse for us.

BREAK 2

…Dad?!
Hmm?
You’re looking for a
woman as smart and
as beautiful as Mom
right?
That’s right!
So why don’t you
just call Mom?
…
Darling, I don’t bring work home.
Daaad! You’re currently at
home at 9pm with your lappy
hunting your target...
I think you need a break from
that Caravat thing.
… OK, dear

END

Dependencies
• The accuracy of this imaginary dialog depends
on the author’s understanding of the product
Navigos’ strategy
• The probability of this dialog depends on the
successful execution of the product the idea

Are you a dare-dreamer?
If you are,
be more curious
about ideas.

Thank You!
Have a good conversation!
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