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How Social Media is changing the way we do business<br />Tai Tran & Duy Doan<br />18 / 7 / 2009<br />
1. Social media&apos;s influence<br />
Social media create new effects<br />Business organization<br />Small but mass & multi-directional<br />
Receiving information via recommendation<br />The news is broadcast and viralled through internet communities: forums, blo...
2. Which industries are suitable for Social media?<br />
This is a vision<br />
2A. A few cases<br />
1. Communication & knowledge<br />Because Social media offer environment, tools and niche ready to receive the information...
2. Market research<br />Social media create a large & diversified enough environment to do demographics on<br />21 million...
2B. How Social media are changing the business models<br />
Communication<br />Event<br />Event<br />Blog<br />Blogger<br />Editing & publishing<br />Reporter<br />Reporter<br />
Knowledge composition & sharing<br />Encyclopedia<br />Open encyclopedia<br />The experts<br />
Market research<br /><br />
Conventional Market researchPush research to clients<br />Which do you prefer among these?<br />Products<br />Method: rese...
Market research, powered by Social media<br />I want an iPhone<br />I want a Blackberry<br />Gonna import a bunch of iPhon...
How to use Social media tools<br />Ddemographics on social networks<br />Examples<br />&quot;LivingSocial&quot; applicatio...
2C. How to use Social media effectively<br />
1. Communication & Knowledge<br />For each vertical, the information should be relevant and trendy<br />New information cr...
2. Automated market research<br />
3. Soxial media - the double-bladed razor<br />
Areas in which social media should only pose limited interference<br />Academic education<br />Social media only viral aca...
Don&apos;t do it the wrong way<br />Wrong purpose<br />Wrong methods<br />Examples<br />Close-up<br />http://www.facebook....
With Social Media<br />When you do it right, the whole world knows :)<br />When you do it wrong, the whole world knows :(<...
4. Case study: the power of Social media<br />
Michael Jackson<br />You share your thoughts & feelings with Social media tools<br />Blogs, social networks<br />Those who...
Looking into the future<br />
The best way to predict future<br />...is to create it, together<br />
Tai Tran<br />Independent Finance and Strategy Analyst<br />www.taitran.com<br />Duy Doan<br />Product Manager, sannhac.co...
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How Social Media is changing the way we do business

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Social Media Conference, Hanoi Vietnam 2009

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Transcript of "How Social Media is changing the way we do business"

  1. 1. How Social Media is changing the way we do business<br />Tai Tran & Duy Doan<br />18 / 7 / 2009<br />
  2. 2. 1. Social media&apos;s influence<br />
  3. 3. Social media create new effects<br />Business organization<br />Small but mass & multi-directional<br />
  4. 4. Receiving information via recommendation<br />The news is broadcast and viralled through internet communities: forums, blogs, social networks<br />Valued news are forwarded: retweet, reblog, post to Facebook, send link to friend list (1 to 300)<br />I receive news from people I care about<br />I trust the news, because I know these people<br />Conclusion: Social media ensures values and authenticity of recommended information<br />You<br />People you follow<br />Receive information you care about<br />
  5. 5. 2. Which industries are suitable for Social media?<br />
  6. 6. This is a vision<br />
  7. 7. 2A. A few cases<br />
  8. 8. 1. Communication & knowledge<br />Because Social media offer environment, tools and niche ready to receive the information<br />
  9. 9. 2. Market research<br />Social media create a large & diversified enough environment to do demographics on<br />21 million internet users in Vietnam and growing<br />Nearly 300 million Facebook users<br />Users, under peer pressure, are willing to give away information, to show off<br />(*) trungtâm Internet Việt Nam VNNIC, Bộthông tin vàtruyềnthônghttp://www.thongkeinternet.vn/jsp/trangchu/index.jsp<br />
  10. 10. 2B. How Social media are changing the business models<br />
  11. 11. Communication<br />Event<br />Event<br />Blog<br />Blogger<br />Editing & publishing<br />Reporter<br />Reporter<br />
  12. 12. Knowledge composition & sharing<br />Encyclopedia<br />Open encyclopedia<br />The experts<br />
  13. 13. Market research<br /><br />
  14. 14. Conventional Market researchPush research to clients<br />Which do you prefer among these?<br />Products<br />Method: researcher ask the question(s) and receive feedback<br />(Potential) client<br />
  15. 15. Market research, powered by Social media<br />I want an iPhone<br />I want a Blackberry<br />Gonna import a bunch of iPhones & Blackberries<br />Social media tools<br />Method: listen, narrow down and catch the trend<br />
  16. 16. How to use Social media tools<br />Ddemographics on social networks<br />Examples<br />&quot;LivingSocial&quot; application on Facebook<br />Real-time trend on Twitter Search<br />Create your own application on existing platforms: Facebook, Twitter, LinkedIn<br />LivingSocial application on Facebook: Facebook users list their consumption preferences and invite their friends<br />
  17. 17. 2C. How to use Social media effectively<br />
  18. 18. 1. Communication & Knowledge<br />For each vertical, the information should be relevant and trendy<br />New information created<br />News: economic stimulus<br />Editor<br />Self-viralled<br />News: Yahoo! 360 shut down<br />
  19. 19. 2. Automated market research<br />
  20. 20. 3. Soxial media - the double-bladed razor<br />
  21. 21. Areas in which social media should only pose limited interference<br />Academic education<br />Social media only viral academic knowledge<br />Social media users should only create & viral knowledge in the area of their expertise<br />Healthcare<br />Social media only viral information<br />Social media users should refrain from creating new, unauthorized information<br />
  22. 22. Don&apos;t do it the wrong way<br />Wrong purpose<br />Wrong methods<br />Examples<br />Close-up<br />http://www.facebook.com/pages/Na-Dolly/121257033351<br />Coca-cola<br />P&G<br />But they insist on with more campaigns<br />
  23. 23. With Social Media<br />When you do it right, the whole world knows :)<br />When you do it wrong, the whole world knows :(<br />
  24. 24. 4. Case study: the power of Social media<br />
  25. 25. Michael Jackson<br />You share your thoughts & feelings with Social media tools<br />Blogs, social networks<br />Those who share the same interest empathize with you<br />Community knowledge: nice, thoughtful & thorough articles are not only on newspapers, but also on blogs and forums<br />CNN & Facebook collaboratively allow you to watch and comment on the memorial live online<br />Result: any netizen can participate in and contribute to the event<br />Watch CNN, comment on Facebook live<br />
  26. 26. Looking into the future<br />
  27. 27. The best way to predict future<br />...is to create it, together<br />
  28. 28. Tai Tran<br />Independent Finance and Strategy Analyst<br />www.taitran.com<br />Duy Doan<br />Product Manager, sannhac.com & i-pro.vn<br />http://twitter.com/icememine<br />28<br />

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