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How Social Media is changing the way we do business
 

How Social Media is changing the way we do business

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Social Media Conference, Hanoi Vietnam 2009

Social Media Conference, Hanoi Vietnam 2009

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    How Social Media is changing the way we do business How Social Media is changing the way we do business Presentation Transcript

    • How Social Media is changing the way we do business
      Tai Tran & Duy Doan
      18 / 7 / 2009
    • 1. Social media's influence
    • Social media create new effects
      Business organization
      Small but mass & multi-directional
    • Receiving information via recommendation
      The news is broadcast and viralled through internet communities: forums, blogs, social networks
      Valued news are forwarded: retweet, reblog, post to Facebook, send link to friend list (1 to 300)
      I receive news from people I care about
      I trust the news, because I know these people
      Conclusion: Social media ensures values and authenticity of recommended information
      You
      People you follow
      Receive information you care about
    • 2. Which industries are suitable for Social media?
    • This is a vision
    • 2A. A few cases
    • 1. Communication & knowledge
      Because Social media offer environment, tools and niche ready to receive the information
    • 2. Market research
      Social media create a large & diversified enough environment to do demographics on
      21 million internet users in Vietnam and growing
      Nearly 300 million Facebook users
      Users, under peer pressure, are willing to give away information, to show off
      (*) trungtâm Internet Việt Nam VNNIC, Bộthông tin vàtruyềnthônghttp://www.thongkeinternet.vn/jsp/trangchu/index.jsp
    • 2B. How Social media are changing the business models
    • Communication
      Event
      Event
      Blog
      Blogger
      Editing & publishing
      Reporter
      Reporter
    • Knowledge composition & sharing
      Encyclopedia
      Open encyclopedia
      The experts
    • Market research

    • Conventional Market researchPush research to clients
      Which do you prefer among these?
      Products
      Method: researcher ask the question(s) and receive feedback
      (Potential) client
    • Market research, powered by Social media
      I want an iPhone
      I want a Blackberry
      Gonna import a bunch of iPhones & Blackberries
      Social media tools
      Method: listen, narrow down and catch the trend
    • How to use Social media tools
      Ddemographics on social networks
      Examples
      "LivingSocial" application on Facebook
      Real-time trend on Twitter Search
      Create your own application on existing platforms: Facebook, Twitter, LinkedIn
      LivingSocial application on Facebook: Facebook users list their consumption preferences and invite their friends
    • 2C. How to use Social media effectively
    • 1. Communication & Knowledge
      For each vertical, the information should be relevant and trendy
      New information created
      News: economic stimulus
      Editor
      Self-viralled
      News: Yahoo! 360 shut down
    • 2. Automated market research
    • 3. Soxial media - the double-bladed razor
    • Areas in which social media should only pose limited interference
      Academic education
      Social media only viral academic knowledge
      Social media users should only create & viral knowledge in the area of their expertise
      Healthcare
      Social media only viral information
      Social media users should refrain from creating new, unauthorized information
    • Don't do it the wrong way
      Wrong purpose
      Wrong methods
      Examples
      Close-up
      http://www.facebook.com/pages/Na-Dolly/121257033351
      Coca-cola
      P&G
      But they insist on with more campaigns
    • With Social Media
      When you do it right, the whole world knows :)
      When you do it wrong, the whole world knows :(
    • 4. Case study: the power of Social media
    • Michael Jackson
      You share your thoughts & feelings with Social media tools
      Blogs, social networks
      Those who share the same interest empathize with you
      Community knowledge: nice, thoughtful & thorough articles are not only on newspapers, but also on blogs and forums
      CNN & Facebook collaboratively allow you to watch and comment on the memorial live online
      Result: any netizen can participate in and contribute to the event
      Watch CNN, comment on Facebook live
    • Looking into the future
    • The best way to predict future
      ...is to create it, together
    • Tai Tran
      Independent Finance and Strategy Analyst
      www.taitran.com
      Duy Doan
      Product Manager, sannhac.com & i-pro.vn
      http://twitter.com/icememine
      28