How Social Media is changing the way we do businessTai Tran & Duy Doan18 / 7 / 2009

1. Social media's influence

Social media create new effectsBusiness organizationSmall but mass & multi-directional

Receiving information via recommendationThe news is broadcast and viralled through internet communities: forums, blogs, social networksValued news are forwarded: retweet, reblog, post to Facebook, send link to friend list (1 to 300)I receive news from people I care aboutI trust the news, because I know these peopleConclusion: Social media ensures values and authenticity of recommended informationYouPeople you followReceive information you care about

2. Which industries are suitable for Social media?

This is a vision

2A. A few cases

1. Communication & knowledgeBecause Social media offer environment, tools and niche ready to receive the information

2. Market researchSocial media create a large & diversified enough environment to do demographics on21 million internet users in Vietnam and growingNearly 300 million Facebook usersUsers, under peer pressure, are willing to give away information, to show off(*) trungtâm Internet Việt Nam VNNIC, Bộthông tin vàtruyềnthônghttp://www.thongkeinternet.vn/jsp/trangchu/index.jsp

2B. How Social media are changing the business models

CommunicationEventEventBlogBloggerEditing & publishingReporterReporter

Knowledge composition & sharingEncyclopediaOpen encyclopediaThe experts

Market research

Conventional Market researchPush research to clientsWhich do you prefer among these?ProductsMethod: researcher ask the question(s) and receive feedback(Potential) client

Market research, powered by Social mediaI want an iPhoneI want a BlackberryGonna import a bunch of iPhones & BlackberriesSocial media toolsMethod: listen, narrow down and catch the trend

How to use Social media toolsDdemographics on social networksExamples"LivingSocial" application on FacebookReal-time trend on Twitter SearchCreate your own application on existing platforms: Facebook, Twitter, LinkedInLivingSocial application on Facebook: Facebook users list their consumption preferences and invite their friends

2C. How to use Social media effectively

1. Communication & KnowledgeFor each vertical, the information should be relevant and trendyNew information createdNews: economic stimulusEditorSelf-viralledNews: Yahoo! 360 shut down

2. Automated market research

3. Soxial media - the double-bladed razor

Areas in which social media should only pose limited interferenceAcademic educationSocial media only viral academic knowledgeSocial media users should only create & viral knowledge in the area of their expertiseHealthcareSocial media only viral informationSocial media users should refrain from creating new, unauthorized information

Don't do it the wrong wayWrong purposeWrong methodsExamplesClose-uphttp://www.facebook.com/pages/Na-Dolly/121257033351Coca-colaP&GBut they insist on with more campaigns

With Social MediaWhen you do it right, the whole world knows :)When you do it wrong, the whole world knows :(

4. Case study: the power of Social media

Michael JacksonYou share your thoughts & feelings with Social media toolsBlogs, social networksThose who share the same interest empathize with youCommunity knowledge: nice, thoughtful & thorough articles are not only on newspapers, but also on blogs and forumsCNN & Facebook collaboratively allow you to watch and comment on the memorial live onlineResult: any netizen can participate in and contribute to the eventWatch CNN, comment on Facebook live

Looking into the future

The best way to predict future...is to create it, together

Tai TranIndependent Finance and Strategy Analystwww.taitran.comDuy DoanProduct Manager, sannhac.com & i-pro.vnhttp://twitter.com/icememine28