Google Risks Explained

Google's Risks Explained
to my non-geek colleagues
Tai Tran
1 Sep 2010

The King of the Web

Who should Google fear?
I can name two gangs

Who should Google fear?
Social Media, led by
Mobile Gadgets, led by

Why Facebook?

Just two years ago
Search
Index
Return
Information
You

So what?
Search
Place Ads
Return
Display Ad
You
Advertisers

Today
Ask
Aggregate
Return
Connections
You
Search
Index
Return
Information

Facebook is particularly useful for
Product recommendations
Events
More personal information

and
Your profile
Your hobbies
Your mood
Your habits
Your connections
Facebook makes sure Google can't access its (your!) data
The great wall of Facebook

So what?
Ask
Sell Data
Place Ads
Return
Your profile
Your hobbies
Your mood
Your habits
Your connections
Display Ad
You
Advertisers

Why is it detrimental to Google?
Advertising budgets don't double for two kings
Google + Facebook+ Yahoo! + Others = 100% Budget

http://pursuitist.com/wp-content/uploads/2010/07/Facebook-IPO-Delayed-Until-2012.png

Why Apple?

To make it clear for non-geeks
the Web  the Internet

This is the Web
You access the Web using a browser (Internet Explorer, Firefox, Chrome, Safari...)

This is the Internet
The Internet
Peer to Peer
The Web
Email
Others

One Perspective
Sources: Andrew Odlyzko, Cisco estimates based on CAIDA publications
Accessed from http://www.wired.com/magazine/2010/08/ff_webrip/

Your interaction with the Internet isn't necessarily through the Web
Search
Index
Return
Information
You
Aggregate
Return
Mobile Gadgets

and
Your purchases
Apple makes sure Google can't access its data
The great wall of Apple

Your time does not stretch
Desktop Computer + Mobile Gadgets + Life = 100% Time
Why is it detrimental to Google?
One-trick-pony led by Apple
One-browser-fits-all Web led by Google

And here comes the bizarre

What are the implications for us?

Welcome to the world
with insanely overpriced & overhyped(*) gadgets
that are one-trick ponies
which give you your good time
(*) author's personal opinion

with better-equipped predators advertisers
I know where you slept last night

without (*) privacy
(*) or at least with much less

How much are you
paying for Facebook IPO?
Yuri Milner, Facebook Investor

Thank You
Tai Tran
Twitter: @taitran
LinkedIn: http://taitran.com/linkedin
Facebook: http://taitran.com/facebook
LinkHay: http://linkhay.com/tien

Reference
Fred Vogelstein, Great Wall of Facebook: The Social Network's Plan to Dominate the Internet — and Keep Google Out, http://www.wired.com/techbiz/it/magazine/17-07/ff_facebookwall?currentPage=all
Chris Anderson & Michael Wolff, The Web Is Dead. Long Live the Internet, http://www.wired.com/magazine/2010/08/ff_webrip/all/1
Dan Frommer, iPad Owners Are So Desperate For A Facebook App That They're Paying For Bootlegs, http://www.businessinsider.com/facebook-users-are-so-desperate-for-an-ipad-app-that-theyre-paying-for-bootlegs-2010-9
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Google Risks Explained

by Tai Tran

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