Building and Using Personal Brands with Social Media

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Basic guide to building and using personal brands with tools provided by Social Media

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Building and Using Personal Brands with Social Media

  1. 1. Building and usingPersonal Brandwith Social Media<br />Tai Tran & Duy Doan<br />18 / 7 / 2009<br />1<br />
  2. 2. What & Why & How<br />To answer 3 questions<br />2<br />
  3. 3. 1. You and Social media<br />What<br />3<br />
  4. 4. 4<br />Social Media<br />
  5. 5. Social Media<br />offer you good Tools<br />and create good Environments<br />for You<br />to achieve your Purposes<br />5<br />
  6. 6. 6<br />
  7. 7. What tools?<br />Social Media!<br />7<br />
  8. 8. 2. Why use Social Media?<br />Why<br />8<br />
  9. 9. 1. Because Social Media offer<br />9<br />
  10. 10. 2. and:<br />Social Media<br />Satisfy your Needs<br />10<br />
  11. 11. Social<br />11<br />Media<br />
  12. 12. 3. How to do it effectively<br />How<br />12<br />
  13. 13. 13<br />
  14. 14. Brand recognition<br />14<br />TaiTran<br />Typical identification<br />
  15. 15. Information filter<br />15<br />Publish<br />Info<br />RSS Reader<br />Twitter<br />LinkHay<br />Facebook<br />Info<br />Info<br />Info<br />
  16. 16. Manage publications<br />Create your own recognizable style<br />Manage the information you publish<br />Serve your purpose<br />Leave no bad effect later on. Example: apply for jobs<br />Use tools to monitor what people are talking about you / your organization / your concerns<br />Twitter Search<br />Facebook<br />LinkHay comment and hotness<br />Blog surveys<br />Questions on Tumblr<br />Go offline if you don&apos;t feel well<br />Negatively affect the image you&apos;re building<br />Need for affection can be satisfied offline<br />16<br />
  17. 17. Approachable communication style<br />Attitude<br />Learn and share<br />Defend your arguments<br />Invoke discussions but avoid being provocaitve. Purpose: dig deep into the issues being discussed<br />Serve the community, then develop one&apos;s self<br />Language<br />Who are you writing for?<br />Gurus<br />The public<br />The young<br />What language?<br />Simple & straight-forward<br />17<br />
  18. 18. Reaction to information<br />18<br />Share information<br />Archive articles<br />Opinions<br />Interesting person<br />Follow<br />Inappropriate info<br />Ignore<br />Inappropriate person<br />Ignore<br />
  19. 19. Different images in different places - here is why<br />19<br />Different environments<br />Different behaviors<br />Diff. categories of info<br />Finance<br />Technology<br />Different occupations<br />Developer<br />Marketer<br />One person taking multiple roles<br />Analyst<br />PR<br />
  20. 20. The now open secret<br />20<br />Persistent with purpose<br />Flexible in behaviors<br />
  21. 21. Personal branding besidesSocial Media<br />Newspapers, journals<br />Other communities<br />Bring ideas from Social Media to discuss elsewhere<br />Absorb ideas from elsewhere to discuss in Social Media communities<br />21<br />
  22. 22. Using Personal Brands<br />22<br />
  23. 23. Using Personal Brands<br />Build networks<br />Ready for collaboration<br />Ready for opportunities<br />Career development<br />Create values for society<br />Share knowledge<br />Become role models: successful & ethical<br />23<br />
  24. 24. Wish you Success!<br />Tai Tran<br />Independent Finance and Strategy Analyst<br />www.taitran.com<br />Duy Doan<br />Product Manager, sannhac.com & i-pro.vn<br />http://twitter.com/icememine<br />24<br />

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