Building and Using Personal Brands with Social Media

Building and usingPersonal Brandwith Social Media
Tai Tran & Duy Doan
18 / 7 / 2009
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What & Why & How
To answer 3 questions
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1. You and Social media
What
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Social Media

Social Media
offer you good Tools
and create good Environments
for You
to achieve your Purposes
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What tools?
Social Media!
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2. Why use Social Media?
Why
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1. Because Social Media offer
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2. and:
Social Media
Satisfy your Needs
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Social
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Media

3. How to do it effectively
How
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Brand recognition
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TaiTran
Typical identification

Information filter
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Publish
Info
RSS Reader
Twitter
LinkHay
Facebook
Info
Info
Info

Manage publications
Create your own recognizable style
Manage the information you publish
Serve your purpose
Leave no bad effect later on. Example: apply for jobs
Use tools to monitor what people are talking about you / your organization / your concerns
Twitter Search
Facebook
LinkHay comment and hotness
Blog surveys
Questions on Tumblr
Go offline if you don't feel well
Negatively affect the image you're building
Need for affection can be satisfied offline
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Approachable communication style
Attitude
Learn and share
Defend your arguments
Invoke discussions but avoid being provocaitve. Purpose: dig deep into the issues being discussed
Serve the community, then develop one's self
Language
Who are you writing for?
Gurus
The public
The young
What language?
Simple & straight-forward
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Reaction to information
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Share information
Archive articles
Opinions
Interesting person
Follow
Inappropriate info
Ignore
Inappropriate person
Ignore

Different images in different places - here is why
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Different environments
Different behaviors
Diff. categories of info
Finance
Technology
Different occupations
Developer
Marketer
One person taking multiple roles
Analyst
PR

The now open secret
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Persistent with purpose
Flexible in behaviors

Personal branding besidesSocial Media
Newspapers, journals
Other communities
Bring ideas from Social Media to discuss elsewhere
Absorb ideas from elsewhere to discuss in Social Media communities
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Using Personal Brands
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Using Personal Brands
Build networks
Ready for collaboration
Ready for opportunities
Career development
Create values for society
Share knowledge
Become role models: successful & ethical
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Wish you Success!
Tai Tran
Independent Finance and Strategy Analyst
www.taitran.com
Duy Doan
Product Manager, sannhac.com & i-pro.vn
http://twitter.com/icememine
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