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Amazon.com - Analysis of Agility
 

Amazon.com - Analysis of Agility

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  • Add Logo
  • Add images: books, AMZN, list of acquisitions, list of international office
  • Group into 4 groups
  • Picture Long TailPicture : physical bookstore -> amazon.com
  • Photo: I like Amazon
  • Point to explanation : anytime, everywhere, human resources
  • Photo: PC is dead. Mobile
  • Cost of books. KindleTitle: cost savings

Amazon.com - Analysis of Agility Amazon.com - Analysis of Agility Presentation Transcript

  • School of Accounting www.accounting.unsw.edu.au
    ACCT5949 – Managing Agile Organisations
  • The e-Commerce and Online Retail Leader
    UNSW Consulting Group
    Phuong Ho
    Jia Lin
    Quynh Anh Pham
    Tai Tran
    Alexander von Kindle
    Elizabeth Mc iPad
  • Agenda
  • History
    Arrow from A to Z: all products
    Smile: customer satisfaction
    Range of products as large as Amazon river
  • NASDAQ:AMZN
    Angel Funding &
    Venture Capital
    Acquisitions
    • Bookpages.co.uk
    • IMDb
    • Joyo.com
    • Zappos
    • Woot
    International Expansion
    • UK & EU
    • Japan
    • China
  • Technology and Information Services
    B2C and C2C e-Commerce
    Complementary Products
    Private Labels
  • Agility
    Business Model
    Customer Focus
    Freedom from constraints
    Respond to changes and lead the change
  • Agility 1: Business Model
    e-Commerce
    Technology-based
  • Agility 1/4: Business Model (cont)
  • Agility 2/4: Customer Focus
    Strategy: Customer Service Quality
    Use Technology  Understand Customers  Personalized Experience
  • Purchase
    Satisfied
  • Agility 3/4: Freedom from Constraints
    Unlimited titles
    Save costs
    Alliance
    Overseeing young companies
    Anywhere
    Anytime
  • Agility 4/4: Respond to & lead changes - Mobility
    PC dying
    Books dying
    Newspaper dying
    Change:
    Read on the go
  • Agility 4/4: Respond to & lead changes - Frugality
  • Opportunities
  • Opportunities 1/4
    US online retail industry grows despite financial crisis
    2009: sales growth rate 11%
    Favourable for Amazon
    Online Retail Growth 11%
    Retail Growth 2.5%
  • Opportunities 2/4
    Shift to Internet shopping
  • Opportunities 3/4
    Consolidation of online retail business
    Post-crisis
    Consolidation
  • Opportunities 4/4
    International Internet usage growth
    Growth: developed and emerging markets
    Emerging markets users: 84% online population
    Web users from emerging markets more likely to participate in online activities
  • Threats
  • Threats 1/4
    Strained relationship with publishers
    Abuse buyer bargain power to enforce pricing policy on publishers and vendors
    $9.99
    $15
    Vendor/Publisher
    have choices
  • Threats 2/4
    Global uncertainties
    Foreign exchange, international competition & political risks
    Foreign exchange risks  US$174 million  down in sales
    Protectionism in destination countries e.g. China
  • Threats 3/4
    Consumption of media through other distribution channels
    Apple's iTunes
    vs.
  • Threats 4/4
    Competition from e-commerce & retails
    Technology firms e.g. Apple, eBay
    Traditional retailer e.g. Wal-Mart
  • Through a microscope (x400 times)
    Amazon Kindle Ink
    Organic, pleasant for the eyes
    Single-purpose: books
    Apple iPad
    Digital
    Multi-purpose: entertainment
    Mobility & Innovation
  • Recommendations
    Improve core technology and innovate
    Leading online retail market share (12%)
    75% ebooks market share
    Second-hand segment
    Fragmented
    Amazon has high bargain power
    Revamp value chain
    Relationship with publishers & vendors
  • Thank You!
    Take a look at
    Alexander von Kindle 
  • References
    Citations in Ho P, Lin J, Pham A, Tran T, 2010, 'Amazon.com, the Electronic Commerce and Online Retail Leader, Analysis of Agility', School of Accounting, Australian School of Business, University of New South Wales, 2010
    E-Books reader review, 2010, ‘Kindle is lightweight‘, accessed 14/10/2010, from <http://ebookreadersreviewed.com/wp-content/uploads/2009/10/Amazon-Kindle-2-Is-Lightweight-And-Easy-To-Use-300x286.jpg>
    Ieplexus, 2010, 'Wal-mart & Amazon', accessed 10/10/2010, from <http://www.ieplexus.com/wp-content/uploads/2009/11/apg_walmart_amazon_091124_mn.jpg>
    Illustration, 2010, 'Books', accessed 14/10/2010, from <http://s3.images.com/huge.7.37389.JPG>
    Peters K, 2010, 'Kindle and iPad Displays: Up close and personal', BIT-101, accessed 10/10/2010, from <http://www.bit-101.com/blog/?p=2722>
    Photoready, 2010, 'Books sculpture', accessed 10/10/2010, from <http://www.photoready.co.uk/scenes/images/book-sculpture.jpg>