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Amazon.com - Analysis of Agility
Amazon.com - Analysis of Agility
Amazon.com - Analysis of Agility
Amazon.com - Analysis of Agility
Amazon.com - Analysis of Agility
Amazon.com - Analysis of Agility
Amazon.com - Analysis of Agility
Amazon.com - Analysis of Agility
Amazon.com - Analysis of Agility
Amazon.com - Analysis of Agility
Amazon.com - Analysis of Agility
Amazon.com - Analysis of Agility
Amazon.com - Analysis of Agility
Amazon.com - Analysis of Agility
Amazon.com - Analysis of Agility
Amazon.com - Analysis of Agility
Amazon.com - Analysis of Agility
Amazon.com - Analysis of Agility
Amazon.com - Analysis of Agility
Amazon.com - Analysis of Agility
Amazon.com - Analysis of Agility
Amazon.com - Analysis of Agility
Amazon.com - Analysis of Agility
Amazon.com - Analysis of Agility
Amazon.com - Analysis of Agility
Amazon.com - Analysis of Agility
Amazon.com - Analysis of Agility
Amazon.com - Analysis of Agility
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Amazon.com - Analysis of Agility

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  • Add Logo
  • Add images: books, AMZN, list of acquisitions, list of international office
  • Group into 4 groups
  • Picture Long TailPicture : physical bookstore -> amazon.com
  • Photo: I like Amazon
  • Point to explanation : anytime, everywhere, human resources
  • Photo: PC is dead. Mobile
  • Cost of books. KindleTitle: cost savings
  • Transcript

    • 1. School of Accounting www.accounting.unsw.edu.au
      ACCT5949 – Managing Agile Organisations
    • 2. The e-Commerce and Online Retail Leader
      UNSW Consulting Group
      Phuong Ho
      Jia Lin
      Quynh Anh Pham
      Tai Tran
      Alexander von Kindle
      Elizabeth Mc iPad
    • 3. Agenda
    • 4. History
      Arrow from A to Z: all products
      Smile: customer satisfaction
      Range of products as large as Amazon river
    • 5. NASDAQ:AMZN
      Angel Funding &
      Venture Capital
      Acquisitions
      International Expansion
    • Technology and Information Services
      B2C and C2C e-Commerce
      Complementary Products
      Private Labels
    • 12. Agility
      Business Model
      Customer Focus
      Freedom from constraints
      Respond to changes and lead the change
    • 13. Agility 1: Business Model
      e-Commerce
      Technology-based
    • 14. Agility 1/4: Business Model (cont)
    • 15. Agility 2/4: Customer Focus
      Strategy: Customer Service Quality
      Use Technology  Understand Customers  Personalized Experience
    • 16. Purchase
      Satisfied
    • 17. Agility 3/4: Freedom from Constraints
      Unlimited titles
      Save costs
      Alliance
      Overseeing young companies
      Anywhere
      Anytime
    • 18. Agility 4/4: Respond to & lead changes - Mobility
      PC dying
      Books dying
      Newspaper dying
      Change:
      Read on the go
    • 19. Agility 4/4: Respond to & lead changes - Frugality
    • 20. Opportunities
    • 21. Opportunities 1/4
      US online retail industry grows despite financial crisis
      2009: sales growth rate 11%
      Favourable for Amazon
      Online Retail Growth 11%
      Retail Growth 2.5%
    • 22. Opportunities 2/4
      Shift to Internet shopping
    • 23. Opportunities 3/4
      Consolidation of online retail business
      Post-crisis
      Consolidation
    • 24. Opportunities 4/4
      International Internet usage growth
      Growth: developed and emerging markets
      Emerging markets users: 84% online population
      Web users from emerging markets more likely to participate in online activities
    • 25. Threats
    • 26. Threats 1/4
      Strained relationship with publishers
      Abuse buyer bargain power to enforce pricing policy on publishers and vendors
      $9.99
      $15
      Vendor/Publisher
      have choices
    • 27. Threats 2/4
      Global uncertainties
      Foreign exchange, international competition & political risks
      Foreign exchange risks  US$174 million  down in sales
      Protectionism in destination countries e.g. China
    • 28. Threats 3/4
      Consumption of media through other distribution channels
      Apple's iTunes
      vs.
    • 29. Threats 4/4
      Competition from e-commerce & retails
      Technology firms e.g. Apple, eBay
      Traditional retailer e.g. Wal-Mart
    • 30. Through a microscope (x400 times)
      Amazon Kindle Ink
      Organic, pleasant for the eyes
      Single-purpose: books
      Apple iPad
      Digital
      Multi-purpose: entertainment
      Mobility & Innovation
    • 31. Recommendations
      Improve core technology and innovate
      Leading online retail market share (12%)
      75% ebooks market share
      Second-hand segment
      Fragmented
      Amazon has high bargain power
      Revamp value chain
      Relationship with publishers & vendors
    • 32. Thank You!
      Take a look at
      Alexander von Kindle 
    • 33. References
      Citations in Ho P, Lin J, Pham A, Tran T, 2010, 'Amazon.com, the Electronic Commerce and Online Retail Leader, Analysis of Agility', School of Accounting, Australian School of Business, University of New South Wales, 2010
      E-Books reader review, 2010, ‘Kindle is lightweight‘, accessed 14/10/2010, from <http://ebookreadersreviewed.com/wp-content/uploads/2009/10/Amazon-Kindle-2-Is-Lightweight-And-Easy-To-Use-300x286.jpg>
      Ieplexus, 2010, 'Wal-mart & Amazon', accessed 10/10/2010, from <http://www.ieplexus.com/wp-content/uploads/2009/11/apg_walmart_amazon_091124_mn.jpg>
      Illustration, 2010, 'Books', accessed 14/10/2010, from <http://s3.images.com/huge.7.37389.JPG>
      Peters K, 2010, 'Kindle and iPad Displays: Up close and personal', BIT-101, accessed 10/10/2010, from <http://www.bit-101.com/blog/?p=2722>
      Photoready, 2010, 'Books sculpture', accessed 10/10/2010, from <http://www.photoready.co.uk/scenes/images/book-sculpture.jpg>

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