Tagoras<inquiry> <insight> <action>Association Learning + TechnologyState of the Sector                               www....
Tagoras<inquiry> <insight> <action>                                Agenda           Who’s Talking           Context     ...
Tagoras<inquiry> <insight> <action>                                                               Who We Are              ...
Tagoras<inquiry> <insight> <action>                                         Changing Context          It’s               ...
Tagoras<inquiry> <insight> <action>                               E-learning Usage                                        ...
Tagoras<inquiry> <insight> <action>   “Traditional” Formats                                            www.tagoras.com
Tagoras<inquiry> <insight> <action>                                              Innovation areas                         ...
Tagoras<inquiry> <insight> <action>                                     Social Media in E-learning                        ...
Tagoras<inquiry> <insight> <action>                                   Social Media in General PD                          ...
Tagoras<inquiry> <insight> <action>                                                           Pricing                     ...
Tagoras<inquiry> <insight> <action>                                                       Revenue Role                    ...
Tagoras<inquiry> <insight> <action>                                                       Penetration                     ...
Tagoras<inquiry> <insight> <action>                               Satisfaction & Success                                 V...
Tagoras<inquiry> <insight> <action>                                              Strategy & Operations                    ...
Tagoras<inquiry> <insight> <action>                                                    Keys to Success           Listenin...
Tagoras<inquiry> <insight> <action>                               Trends & Predictions       Old News         Continuing ...
Tagoras<inquiry> <insight> <action>                                Trend & Predictions       New News         More board ...
Tagoras<inquiry> <insight> <action>                                       State of the Sector                             ...
Tagoras<inquiry> <insight> <action>    Find me at:      Jeff Cobb        e: jcobb@tagoras.com        p: 1+ 919.201.7460 ...
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Association Learning + Technology 2011

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Slides from a Webinar for Engage365 on the state of technology and learning in the association sector. These don't stand all that well on their own, but they do have some good data in them and may be useful to those who attended the Webinar.

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Association Learning + Technology 2011

  1. 1. Tagoras<inquiry> <insight> <action>Association Learning + TechnologyState of the Sector www.tagoras.com
  2. 2. Tagoras<inquiry> <insight> <action> Agenda   Who’s Talking   Context   Activity   Pricing   Business Outcomes   Success Traits   Trends www.tagoras.com
  3. 3. Tagoras<inquiry> <insight> <action> Who We Are   Combined 25+ years in education and technology   Extensive association experience   Association-focused reports Jeff Cobb   Association E-learning: State of the Sector   Association Learning Management Systems   Association Virtual Conferences   Learning 2.0 for Associations   ASAE, eLearning Guild, Brandon Hall Excellence Awards Celisa Steele www.tagoras.com
  4. 4. Tagoras<inquiry> <insight> <action> Changing Context  It’s the technology  It’s the economy …  It’s generational  It’s social www.tagoras.com
  5. 5. Tagoras<inquiry> <insight> <action> E-learning Usage Percent of associations either offering or planning to offer e-learning within 12 months 93.4% www.tagoras.com
  6. 6. Tagoras<inquiry> <insight> <action> “Traditional” Formats www.tagoras.com
  7. 7. Tagoras<inquiry> <insight> <action> Innovation areas Doing Planning Virtual Conference 11.7% - Now 3.8% 23.7% - 12 months (64.6% - No) (69.8% - No) Social Media 65.1% 38.5% (34.9% No) (7.7% - No) Mobile E-learning 8.9% 3.8% (M-Learning) (91.1% - No) (37.7% - No) www.tagoras.com
  8. 8. Tagoras<inquiry> <insight> <action> Social Media in E-learning A bit more on social media www.tagoras.com
  9. 9. Tagoras<inquiry> <insight> <action> Social Media in General PD A bit more on social media www.tagoras.com
  10. 10. Tagoras<inquiry> <insight> <action> Pricing Average Per Content Hour $57.23 $56.79 12/2008 12/2010 www.tagoras.com
  11. 11. Tagoras<inquiry> <insight> <action> Revenue Role • Must be self-sustaining/profitable: 83.8% • We charge members for some/all: 60.6% www.tagoras.com
  12. 12. Tagoras<inquiry> <insight> <action> Penetration Percent of Membership 19.5% 18.2% 12/2008 12/2010 www.tagoras.com
  13. 13. Tagoras<inquiry> <insight> <action> Satisfaction & Success Very Satisfied   In General: 20.4%   Enrollments: 7.6%   Revenue: 9.5% Very Successful: 15% www.tagoras.com
  14. 14. Tagoras<inquiry> <insight> <action> Strategy & Operations   Documented Strategy? 22.0% (227)   Product Development Process? 22.9% (227)   Pricing Process? 23.9% (226) www.tagoras.com
  15. 15. Tagoras<inquiry> <insight> <action> Keys to Success   Listening – Upfront and Ongoing   Emphasis on Concrete Outcome   Credit / Certification   Actionable Content   Willingness to Experiment   Willingness to Lead   Integrated Approach   Staff   Technology   Business Model   Management of Buy-In / Expectations www.tagoras.com
  16. 16. Tagoras<inquiry> <insight> <action> Trends & Predictions Old News   Continuing increase in competition   More adoption by small organizations   Rise in LMS adoption – and better solutions   Blurring of informal/formal, online/offline www.tagoras.com
  17. 17. Tagoras<inquiry> <insight> <action> Trend & Predictions New News   More board and executive involvement   More integrated approach   Meetings – Education – Marketing   LMS – AMS - Social   Relatively rapid growth in social – virtual – mobile (in that order) www.tagoras.com
  18. 18. Tagoras<inquiry> <insight> <action> State of the Sector Associations Maturity Technology Adoption www.tagoras.com
  19. 19. Tagoras<inquiry> <insight> <action> Find me at: Jeff Cobb   e: jcobb@tagoras.com   p: 1+ 919.201.7460   t: http://twitter.com/tagoras   w: http://www.com.tagoras Join us: http://www.tagoras.com/leading-learning/ Get resources: http://www.tagoras.com/newsletters/ www.tagoras.com

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