Tagby Presentation (ENG)

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  • 1. Social Marketing Everywhere
  • 2. Who are we ?Social marketing servicesfor physical placesFormer digital andcommunicationexpertsGlobal mindsetStart-up founded in 2011123
  • 3. Our missionGenerate a new vision for people in physical placesConsider them as potential ambassadors of your brand
  • 4. Valuable visitorsInstantly, to hundred of friends or work relations, they have the power torepresent your brand and advocate your products.
  • 5. The name of the game: be on their wallThe visitor of a fair or trade showThe participant to an eventThe fan at a concertThe customer in an hypermarket, a small shop, ahair dresser or a restaurantThe employee in his CompanyThe student at schoolThe tourist in a Theme park or a Museum
  • 6. Our approachBuild on the new ‘social’behavior of the consumerGenerate occasions to shareArouse the need to shareCreate and invent new social experiencesPromote digital sharing without imposing itSmooth the posting processPlug and playreassure: respect of the wall, full control of privacy
  • 7. Our solution
  • 8. 3 technological pillarsInteractive connected screensThe RFID/NFC log-inThe marketing platformTo create social experiencesTo enable postingTo control and manage promotionaloperations123
  • 9. 3 technological pillars1- Interactive screenFrom a tablet...Enable internet connectionCamera / touch screen techonlogyNfc/Rfid reader (Android)...or any other kind of connected screenGiant screenIOS / Android / WindowsDynamic broadcast «digital signage»A ‘real’mediaEndless possibilitiesBranded messages broadcasted
  • 10. 3 technological pillars2- The FB-RFID log-inKey moment of the process:The association between a RFID card (or an other tool)and a Facebook account, which enables:1. to Access the Facebook account of the user (names, mail,…)2. to Generate a personalized message from the profile3. to Publish a message from the screen to the FB wall of the user4. to Trigger a specific offer or any other kind of marketing activity (loyalty card, mailing,couponing…)5. Data collection of user’s Facebook profileOnce registered, the user just have to tag his card to benefitfrom all the social activities..As easy as one click!
  • 11. 3 technological pillars2- the FB-RFID log-inOther log-in toolsRFID:BraceletLoyalty cardStickerBusiness cardKey-ringCellphoneBar code:Loyalty cardTickets to a fair or a showOther:Digital printsFacial recognition…
  • 12. Original platform: FacebookB2C brands - InternationalExtension to TwitterB2B et B2C bloggers and influencersSoon: LinkedInB2BCompany social network projects as Jive or YammerSocial network project B2C Renren in ChinaOther social network3 technological pillars2- the FB-RFID log-in
  • 13. 3 technological pillars3- marketing platformConception of the social animationScreen administrationCampaign management
  • 14. Marketing exploitationStatistics- Compare store activities- Track visits of clients in store- Export data XLS- Gold mine of in store dataFacebook report:One dedicated application per customerAbility to build campaign based oncollected data«Opt-in» managementDedicated interface for analysis
  • 15. ExamplesStore opening:Louis Vuitton (Singapore)Public fair:Babyland (Tel-Aviv)Corporate retreat:Fondation Roche, Securex (Brussels)Promotional eventJ&B Whisky, Disney, DeezerRetailer channelOptic Duroc (France)Operational activityKia, Longchamp, Mercedes
  • 16. ...SDK* to go deeper*Simple Development KitSurveyGameB2B fairMajor retailersTheme parkMuseumHotelsBrand employeeYOUR PROJECTSatisfaction studyWining momentsNetworking via LinkedinBrand screensTreasure huntFavorite piecesPostal cardEmployee ambassador
  • 17. A new communication chanel: PhygitalIncreaseLoyaltyRecruitIntegrateDevelopSpread‘real fans’in your physical space who advocate for youin the right target group: friends of ‘real fans’ have the sameprofile than your current customerstargeted and controlled messagesmarketing mechanisms to drive recruitment and loyaltya behavioral profile of your clients based onFacebook data and enriched from digital publications
  • 18. Business casesTo each business its social marketing
  • 19. EventsProjects:Product, film or collection launchStore openingNetwork animation …Goals:Increase visibility of the eventAd a digital dimensionGet a better understanding of the participantsLevers:Social status: be a part of the «Happy few» or «VIP»Innovate: generate curiosityGamification: entertain the visitor, interact with his friends+
  • 20. J&B Whisky+12345Hand out of a bracelet atthe entrance (with RFID)Registration on Facebook,authorization of the application andLIKE on the Fanpage J&B beforejoining the partyPost on your FB wall byscanning his braceletIn front of the digitalterminalPredifined messageOn each terminalEvent shared liveWith his friendsResults analysis by the brand viaboth the TagBy platform and theFacebook fan pages
  • 21. FairsProjects:ExhibitorsFair and trade shows organizersPublic and professionalsGoals:Ad a digital dimension to the fair and or to each booth (B2C)Increase the number of contactGenerate interest and curiosityLevers:Social status: value the participation to the Fairs, build credibility expertiseEase access to information and relations with exhibitorsFind his friends (B2C) or professional networks (B2B)+
  • 22. The Babyland Fair+12345Hand out of a braceletAt the entrance (with RFID)Registration on FacebookAuthorization of the applicationPictures taken on thebrand booths.Tag in front ofDigital display withmessagesShare on FacebookResults analysis by the organizerand for each brand that partnered
  • 23. RetailersProjects:MallsShops and channelsHair dressers, SPA,…Hotels, RestaurantsTheme parks, Museum, Points of interest, CruiseGoals:Understand the visitorsIncrease loyalty among customersRecruit their friendsLeviers:Social status: VIP, Narcissism, need to be appreciated, share good tipsPersonal interest: Discount, coupon, loyalty points, gifts,…+
  • 24. Optic Duroc+5Hand out of a loyalty card at theentrance of the shop (with RFID)Post on the wall of the clientby tagging the card- Message (to benefit fromthe promo)- Photo (for advices)Share experiences withfriendsAnalyse results by the brand via theTag’by platform (details by store)213Registration on Facebook,authorization of the application
  • 25. ContactezJoël Bloch - joel@tagby.comTel: +33 1 44 54 53 82Mob: +33 603 02 57 52Jean-Yves Boublil – jean-yves@tagby.comTel: +33 1 44 54 53 83Mob: +33 611 08 20 69Find our videos: www.youtube.com/tagbysocial