Your SlideShare is downloading. ×
0
BayStayBusiness ModelIntro to Digital Marketing, SF, August 2012Your One Stop Housing PartnerThursday, 9 August 12
Thursday, 9 August 12
BayStayBusiness ModelSan Francisco, August 2012Andra, Chrissie, Ethan, Patricia,TagarisAgendaThursday, 9 August 12
BayStayBusiness ModelSan Francisco, August 2012Andra, Chrissie, Ethan, Patricia,TagarisAgenda✓Overview - The Industry✓What...
Why?Thursday, 9 August 12
Why?The Problem We Solve, The MotivationThursday, 9 August 12
The PainDemand > Supply mainly because the real estate supplyincreases much slower than the demand from the tech/financialm...
Population: 812,826Student Population >120,00016.35 mill visitors in 2011Rent Price: $2,734 — up 12.9% since 2011Students ...
The Bay Area exclusive online real state meeting point forlandlords and tenants.BayStayThe VisionThursday, 9 August 12
The Bay Area exclusive online real state meeting point forlandlords and tenants.BayStayThe VisionThursday, 9 August 12
Leading short term real estate agency in the Bay AreaThursday, 9 August 12
OverviewThursday, 9 August 12
OverviewThe Real State IndustryThursday, 9 August 12
165,000 Companies = $170 Billion RevenueBrokers commissions: grow at a compoundedrate of 14% annually from 2010 to 2015> 9...
165,000 Companies = $170 Billion RevenueBrokers commissions: grow at a compoundedrate of 14% annually from 2010 to 2015> 9...
Prospects For Major Commercial PropertyTypes in 20126.745.495.365.104.75Investment ProspectsApartmentIndustrial/Distributi...
Thursday, 9 August 12
84% of Real EstateProfessionals are Now UsingSocial MediaThursday, 9 August 12
Which Social Networks AreThey Using?Investment ProspectsTumblrFlickrBloggerYouTubeWordPressLinkedInTwitterFacebookThursday...
Which Social Networks AreThey Using?Investment ProspectsTumblrFlickrBloggerYouTubeWordPressLinkedInTwitterFacebook29%48%79...
Thursday, 9 August 12
73% of Homeowners are morelikely to list with a realtor offeringto do videoBUT12% of the real estate industryhaveYouTube a...
What?Thursday, 9 August 12
What?The Product We OfferThursday, 9 August 12
WELCOME ABOUT US BLOGBAY STAY YOUR ONE STOP HOUSING PARTNERSed on arcu hac habitasse plateadictumst, praesent ed nibh. Pra...
WELCOME ABOUT US BLOGBAY STAY YOUR ONE STOP HOUSING PARTNER3BR apartment in the Marina$5,200/monthClick here for more deta...
How?Thursday, 9 August 12
How?Our Business ModelThursday, 9 August 12
Thursday, 9 August 12
Value PropositionUnlike its major competitors, BayStay caters to residential property owners (landlords) whoare dissatisfie...
Value PropositionUnlike its major competitors, BayStay caters to prospective tenants who cannot find qualityproperties at a...
Thursday, 9 August 12
CustomersThursday, 9 August 12
CustomersThursday, 9 August 12
Average Age: 19Income: $30,000What do they care about?‣Quality of neighborhood‣Overall affordability‣Convenience to friend...
Average Age: 54Income: $90,000What do they care about?‣ Quality of neighborhood‣ Convenience to Attractions‣ Overall affor...
Average Age: 38Income: $110,000What do they care about?‣ Quality of neighborhood‣ Overall affordability‣ Convenience to wo...
Thursday, 9 August 12
ChannelsMULTI-CHANNELMARKETINGSEARCH ENGINE MARKETING ONLINE ADVERTISINGSOCIAL MEDIA MARKETINGE-MAIL MARKETINGThursday, 9 ...
SEARCH ENGINE MARKETING‣Optimization to increase visibility in SERPs‣SEO for website and blog‣Paid inclusionONLINE ADVERTI...
ChannelsMULTI-CHANNELMARKETINGSEARCH ENGINE MARKETING ONLINE ADVERTISINGSOCIAL MEDIA MARKETINGE-MAIL MARKETINGThursday, 9 ...
EMAIL MARKETING SOCIAL MEDIA MARKETINGThursday, 9 August 12
EMAIL MARKETINGDear%Team1,%Spring%has%arrived%to%the%Bay%Area.%Please%check%the%new%apartments%we%have%for%you.%Whishing%y...
EMAIL MARKETINGDear%Team1,%Spring%has%arrived%to%the%Bay%Area.%Please%check%the%new%apartments%we%have%for%you.%Whishing%y...
Thursday, 9 August 12
Thursday, 9 August 12
Thursday, 9 August 12
Thursday, 9 August 12
What it can do?‣ Instant Lead Generation‣ Send Custom listing alerts by Zip Code or # ofBedrooms.‣ Mortgage Rate Alerts‣ A...
Thursday, 9 August 12
Customer RelationshipThursday, 9 August 12
Customer Relationshipfeedbacknewsletterschatreward referral programpodcast24/7 callsno deposittransparencyonline platformT...
Thursday, 9 August 12
Key Partners‣ Exclusive agreement landlord building‣ Colleges, Universities, and Schools‣ Google Ad Words/Analytics‣ Movin...
Key Partners‣ Exclusive agreement landlord building‣ Colleges, Universities, and Schools‣ Google Ad Words/Analytics‣ Movin...
Thursday, 9 August 12
Key Activities‣ Landlord acquisition/ Marketing‣Tenant acquisition / Marketing‣ Social Media presence “that wins!” ;-)‣ Pr...
Thursday, 9 August 12
Key Resources‣ Intellectual Property – Logo, website, brand value, differentiated business model‣ Human Resources – Qualit...
Thursday, 9 August 12
CostsThursday, 9 August 12
CostsCustomer ServicesOfficesMarketingWebsite maintenanceThursday, 9 August 12
Thursday, 9 August 12
RevenuesLandlordsAnnual or monthlyfee for themanagement oftheir propertiesTenantsFee just before theyare at the point ofle...
RevenuesLandlordsAnnual or monthlyfee for themanagement oftheir propertiesTenantsFee just before theyare at the point ofle...
Measuring successThursday, 9 August 12
Measuring successKPIsThursday, 9 August 12
Profit marginCustomer baseReturn on assetsReturn on InvestmentSalesLeadsProspectsThursday, 9 August 12
Monitoring active users, engagement,impressions, content feedback (post views, postfeedback)Impressions, retweets, clicks,...
Monitoring active users, engagement,impressions, content feedback (post views, postfeedback)Impressions, retweets, clicks,...
BAYSTAY.COMNumber of views, likes and dislikes, comments, shares, favoritesadded, top traffic sources, top playback locati...
BAYSTAY.COMNumber of views, likes and dislikes, comments, shares, favoritesadded, top traffic sources, top playback locati...
PollsThursday, 9 August 12
Competitive advantageThursday, 9 August 12
Competitive advantageWhy are we betterThursday, 9 August 12
MARKET POSITIONINGHigh QualityLow QualityLow Price High PriceThursday, 9 August 12
MARKET POSITIONINGHigh QualityLow QualityLow Price High PriceThursday, 9 August 12
‣Niche focus - Price sensitive short term rental seekers in the Bay Area‣Competitive edge‣Consolidating leadership positio...
RecommendationsThursday, 9 August 12
RecommendationsBest PracticesThursday, 9 August 12
BestCasesThursday, 9 August 12
BestCasesThursday, 9 August 12
BestCasesThursday, 9 August 12
BestCasesThursday, 9 August 12
BestCasesThursday, 9 August 12
WorstCasesThursday, 9 August 12
WorstCasesThursday, 9 August 12
WorstCasesThursday, 9 August 12
WorstCasesThursday, 9 August 12
Thursday, 9 August 12
YouTubeBloggingQR codingCustomizable websiteSocial MediaAffordability radarNewslettersMobile applicationsThursday, 9 Augus...
ThankYou Business ModelIntro to Digital Marketing, SF, August 2012BayStayThursday, 9 August 12
ThankYou Business ModelIntro to Digital Marketing, SF, August 2012Ethan,Andra, Chrissie,Tagaris, PatriciaBayStayThursday, ...
Upcoming SlideShare
Loading in...5
×

Real state businessmodel_final

218

Published on

Published in: Business, Real Estate
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
218
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
6
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Real state businessmodel_final"

  1. 1. BayStayBusiness ModelIntro to Digital Marketing, SF, August 2012Your One Stop Housing PartnerThursday, 9 August 12
  2. 2. Thursday, 9 August 12
  3. 3. BayStayBusiness ModelSan Francisco, August 2012Andra, Chrissie, Ethan, Patricia,TagarisAgendaThursday, 9 August 12
  4. 4. BayStayBusiness ModelSan Francisco, August 2012Andra, Chrissie, Ethan, Patricia,TagarisAgenda✓Overview - The Industry✓What? - The Product✓How? - The Business Model✓Competitive advantage✓Recommendations✓Why? - The Problem we solve✓Measuring success - KPIsThursday, 9 August 12
  5. 5. Why?Thursday, 9 August 12
  6. 6. Why?The Problem We Solve, The MotivationThursday, 9 August 12
  7. 7. The PainDemand > Supply mainly because the real estate supplyincreases much slower than the demand from the tech/financialmarket (the new dot com bubble)Many landlords don’t accept short term leases and if they do,prices are almost double.Thursday, 9 August 12
  8. 8. Population: 812,826Student Population >120,00016.35 mill visitors in 2011Rent Price: $2,734 — up 12.9% since 2011Students pay up to 20% more for units than traditional residentsThursday, 9 August 12
  9. 9. The Bay Area exclusive online real state meeting point forlandlords and tenants.BayStayThe VisionThursday, 9 August 12
  10. 10. The Bay Area exclusive online real state meeting point forlandlords and tenants.BayStayThe VisionThursday, 9 August 12
  11. 11. Leading short term real estate agency in the Bay AreaThursday, 9 August 12
  12. 12. OverviewThursday, 9 August 12
  13. 13. OverviewThe Real State IndustryThursday, 9 August 12
  14. 14. 165,000 Companies = $170 Billion RevenueBrokers commissions: grow at a compoundedrate of 14% annually from 2010 to 2015> 90 % Use internet before purchasing RealEstateThursday, 9 August 12
  15. 15. 165,000 Companies = $170 Billion RevenueBrokers commissions: grow at a compoundedrate of 14% annually from 2010 to 2015> 90 % Use internet before purchasing RealEstate47%16%37%Brokerage ServicesProperty MgmtLeasing Residential UnitsThursday, 9 August 12
  16. 16. Prospects For Major Commercial PropertyTypes in 20126.745.495.365.104.75Investment ProspectsApartmentIndustrial/DistributionHotelOfficeRetail6.614.383.672.973.14Development ProspectsApartmentIndustrial/DistributionHotelOfficeRetail1 5 9abysmal fair excellentThursday, 9 August 12
  17. 17. Thursday, 9 August 12
  18. 18. 84% of Real EstateProfessionals are Now UsingSocial MediaThursday, 9 August 12
  19. 19. Which Social Networks AreThey Using?Investment ProspectsTumblrFlickrBloggerYouTubeWordPressLinkedInTwitterFacebookThursday, 9 August 12
  20. 20. Which Social Networks AreThey Using?Investment ProspectsTumblrFlickrBloggerYouTubeWordPressLinkedInTwitterFacebook29%48%79%Thursday, 9 August 12
  21. 21. Thursday, 9 August 12
  22. 22. 73% of Homeowners are morelikely to list with a realtor offeringto do videoBUT12% of the real estate industryhaveYouTube accountsThursday, 9 August 12
  23. 23. What?Thursday, 9 August 12
  24. 24. What?The Product We OfferThursday, 9 August 12
  25. 25. WELCOME ABOUT US BLOGBAY STAY YOUR ONE STOP HOUSING PARTNERSed on arcu hac habitasse plateadictumst, praesent ed nibh. Praesenteu mi integer libero sed dignissim,turpis tinc idunt. Egestas tortor maurisvulputate ante, vel cursus enim tortorsit amet tortor duis libero.TRAVEL PODCASTWELCOME ABOUT US BLOGBAY STAY YOUR ONE STOP HOUSING PARTNER3BR apartment in the Marina$5,200/monthClick here for more details >>2BR Telegraph Hill apartment$3,300/monthClick here for more details >>Cozy studio in Tenderloin$200/monthClick here for more details >>2BR apartment in Richmond$2,200/monthClick here for more details >>Thursday, 9 August 12
  26. 26. WELCOME ABOUT US BLOGBAY STAY YOUR ONE STOP HOUSING PARTNER3BR apartment in the Marina$5,200/monthClick here for more details >>2BR Telegraph Hill apartment$3,300/monthClick here for more details >>Cozy studio in Tenderloin$200/monthClick here for more details >>2BR apartment in Richmond$2,200/monthClick here for more details >>WELCOME ABOUT US BLOGBAY STAY YOUR ONE STOP HOUSING PARTNERSed on arcu hac habitasse plateadictumst, praesent ed nibh. Praesenteu mi integer libero sed dignissim,turpis tinc idunt. Egestas tortor maurisvulputate ante, vel cursus enim tortorsit amet tortor duis libero.TRAVEL PODCASTThursday, 9 August 12
  27. 27. How?Thursday, 9 August 12
  28. 28. How?Our Business ModelThursday, 9 August 12
  29. 29. Thursday, 9 August 12
  30. 30. Value PropositionUnlike its major competitors, BayStay caters to residential property owners (landlords) whoare dissatisfied with high industry-wide estate agent fees.We do this by charging a flat annual fee for full,professional property management services that saves them time, money andguarantees timely payments and full occupancy all year round.LandlordsThursday, 9 August 12
  31. 31. Value PropositionUnlike its major competitors, BayStay caters to prospective tenants who cannot find qualityproperties at affordable prices.We do this by offering reasonably priced housing with the option ofshort to long term lease contracting and guaranteeing satisfaction via round theclock customer support.TenantsThursday, 9 August 12
  32. 32. Thursday, 9 August 12
  33. 33. CustomersThursday, 9 August 12
  34. 34. CustomersThursday, 9 August 12
  35. 35. Average Age: 19Income: $30,000What do they care about?‣Quality of neighborhood‣Overall affordability‣Convenience to friends and family‣Convenience to School‣Amenities‣Design of neighborhoodThursday, 9 August 12
  36. 36. Average Age: 54Income: $90,000What do they care about?‣ Quality of neighborhood‣ Convenience to Attractions‣ Overall affordabilityThursday, 9 August 12
  37. 37. Average Age: 38Income: $110,000What do they care about?‣ Quality of neighborhood‣ Overall affordability‣ Convenience to work‣ AmenitiesThursday, 9 August 12
  38. 38. Thursday, 9 August 12
  39. 39. ChannelsMULTI-CHANNELMARKETINGSEARCH ENGINE MARKETING ONLINE ADVERTISINGSOCIAL MEDIA MARKETINGE-MAIL MARKETINGThursday, 9 August 12
  40. 40. SEARCH ENGINE MARKETING‣Optimization to increase visibility in SERPs‣SEO for website and blog‣Paid inclusionONLINE ADVERTISING‣Contextual ads on search engine results pages‣Banner ads‣Rich media ads‣Interstitial ads‣Classified adsThursday, 9 August 12
  41. 41. ChannelsMULTI-CHANNELMARKETINGSEARCH ENGINE MARKETING ONLINE ADVERTISINGSOCIAL MEDIA MARKETINGE-MAIL MARKETINGThursday, 9 August 12
  42. 42. EMAIL MARKETING SOCIAL MEDIA MARKETINGThursday, 9 August 12
  43. 43. EMAIL MARKETINGDear%Team1,%Spring%has%arrived%to%the%Bay%Area.%Please%check%the%new%apartments%we%have%for%you.%Whishing%you%a%nice%stay,%%%Managing%Director%%!!Cozy small apartments in the Marina!Find more in the website >>!Modern options in Russian Hill!Centric flats in the Financial District!Find more in the website >>!SOCIAL MEDIA MARKETINGThursday, 9 August 12
  44. 44. EMAIL MARKETINGDear%Team1,%Spring%has%arrived%to%the%Bay%Area.%Please%check%the%new%apartments%we%have%for%you.%Whishing%you%a%nice%stay,%%%Managing%Director%%!!Cozy small apartments in the Marina!Find more in the website >>!Modern options in Russian Hill!Centric flats in the Financial District!Find more in the website >>!SOCIAL MEDIA MARKETINGThursday, 9 August 12
  45. 45. Thursday, 9 August 12
  46. 46. Thursday, 9 August 12
  47. 47. Thursday, 9 August 12
  48. 48. Thursday, 9 August 12
  49. 49. What it can do?‣ Instant Lead Generation‣ Send Custom listing alerts by Zip Code or # ofBedrooms.‣ Mortgage Rate Alerts‣ Application Status‣ Open House Alerts‣ School and Neighborhood Stats‣ Links to Mobile Site with more PhotosMobile Marketing:QR CodingThursday, 9 August 12
  50. 50. Thursday, 9 August 12
  51. 51. Customer RelationshipThursday, 9 August 12
  52. 52. Customer Relationshipfeedbacknewsletterschatreward referral programpodcast24/7 callsno deposittransparencyonline platformThursday, 9 August 12
  53. 53. Thursday, 9 August 12
  54. 54. Key Partners‣ Exclusive agreement landlord building‣ Colleges, Universities, and Schools‣ Google Ad Words/Analytics‣ Moving van companies‣ San FranciscoTourism ImprovementDistrictThursday, 9 August 12
  55. 55. Key Partners‣ Exclusive agreement landlord building‣ Colleges, Universities, and Schools‣ Google Ad Words/Analytics‣ Moving van companies‣ San FranciscoTourism ImprovementDistrictThursday, 9 August 12
  56. 56. Thursday, 9 August 12
  57. 57. Key Activities‣ Landlord acquisition/ Marketing‣Tenant acquisition / Marketing‣ Social Media presence “that wins!” ;-)‣ Property Management‣ Customer Service and retentionThursday, 9 August 12
  58. 58. Thursday, 9 August 12
  59. 59. Key Resources‣ Intellectual Property – Logo, website, brand value, differentiated business model‣ Human Resources – Quality staff, CEO, Programmers, Digital Marketing team/social media ambassador, Customer Service, facilities staff‣ Physical office and equipment‣ InvestorsThursday, 9 August 12
  60. 60. Thursday, 9 August 12
  61. 61. CostsThursday, 9 August 12
  62. 62. CostsCustomer ServicesOfficesMarketingWebsite maintenanceThursday, 9 August 12
  63. 63. Thursday, 9 August 12
  64. 64. RevenuesLandlordsAnnual or monthlyfee for themanagement oftheir propertiesTenantsFee just before theyare at the point oflease signingAdsThursday, 9 August 12
  65. 65. RevenuesLandlordsAnnual or monthlyfee for themanagement oftheir propertiesTenantsFee just before theyare at the point oflease signingAdsThursday, 9 August 12
  66. 66. Measuring successThursday, 9 August 12
  67. 67. Measuring successKPIsThursday, 9 August 12
  68. 68. Profit marginCustomer baseReturn on assetsReturn on InvestmentSalesLeadsProspectsThursday, 9 August 12
  69. 69. Monitoring active users, engagement,impressions, content feedback (post views, postfeedback)Impressions, retweets, clicks, replies, followers,reach of tweets, engagementUsing Google Analytics to look at bounce rates,traffic sources, pages/visit, percentage of newvisitors and returning visitors, engagementlevels, traffic sources, keywords, social sourcesThursday, 9 August 12
  70. 70. Monitoring active users, engagement,impressions, content feedback (post views, postfeedback)Impressions, retweets, clicks, replies, followers,reach of tweets, engagementUsing Google Analytics to look at bounce rates,traffic sources, pages/visit, percentage of newvisitors and returning visitors, engagementlevels, traffic sources, keywords, social sourcesThursday, 9 August 12
  71. 71. BAYSTAY.COMNumber of views, likes and dislikes, comments, shares, favoritesadded, top traffic sources, top playback locations, number ofsubscribers, absolute audience retention and net changes insubscribers.ROI, leads, conversions, returning visitors, page views per visit, timeon age, time on site, bounce rate, form abandonment rate, next pages,links clicked, eye tracking, internal searches, number of back links,page rank, social media shares, usability, credibility, appearance,referrals from customers, feedback form resultsThursday, 9 August 12
  72. 72. BAYSTAY.COMNumber of views, likes and dislikes, comments, shares, favoritesadded, top traffic sources, top playback locations, number ofsubscribers, absolute audience retention and net changes insubscribers.ROI, leads, conversions, returning visitors, page views per visit, timeon age, time on site, bounce rate, form abandonment rate, next pages,links clicked, eye tracking, internal searches, number of back links,page rank, social media shares, usability, credibility, appearance,referrals from customers, feedback form resultsThursday, 9 August 12
  73. 73. PollsThursday, 9 August 12
  74. 74. Competitive advantageThursday, 9 August 12
  75. 75. Competitive advantageWhy are we betterThursday, 9 August 12
  76. 76. MARKET POSITIONINGHigh QualityLow QualityLow Price High PriceThursday, 9 August 12
  77. 77. MARKET POSITIONINGHigh QualityLow QualityLow Price High PriceThursday, 9 August 12
  78. 78. ‣Niche focus - Price sensitive short term rental seekers in the Bay Area‣Competitive edge‣Consolidating leadership position in short term affordable housing through local strategicalliances and M&A‣Customer-centric via 24h customer support‣Low credit check requirements‣No deposit requirement“Unfair” AdvantageThursday, 9 August 12
  79. 79. RecommendationsThursday, 9 August 12
  80. 80. RecommendationsBest PracticesThursday, 9 August 12
  81. 81. BestCasesThursday, 9 August 12
  82. 82. BestCasesThursday, 9 August 12
  83. 83. BestCasesThursday, 9 August 12
  84. 84. BestCasesThursday, 9 August 12
  85. 85. BestCasesThursday, 9 August 12
  86. 86. WorstCasesThursday, 9 August 12
  87. 87. WorstCasesThursday, 9 August 12
  88. 88. WorstCasesThursday, 9 August 12
  89. 89. WorstCasesThursday, 9 August 12
  90. 90. Thursday, 9 August 12
  91. 91. YouTubeBloggingQR codingCustomizable websiteSocial MediaAffordability radarNewslettersMobile applicationsThursday, 9 August 12
  92. 92. ThankYou Business ModelIntro to Digital Marketing, SF, August 2012BayStayThursday, 9 August 12
  93. 93. ThankYou Business ModelIntro to Digital Marketing, SF, August 2012Ethan,Andra, Chrissie,Tagaris, PatriciaBayStayThursday, 9 August 12
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×