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TagMeet 2, update from TagMan
TagMeet 2, update from TagMan
TagMeet 2, update from TagMan
TagMeet 2, update from TagMan
TagMeet 2, update from TagMan
TagMeet 2, update from TagMan
TagMeet 2, update from TagMan
TagMeet 2, update from TagMan
TagMeet 2, update from TagMan
TagMeet 2, update from TagMan
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TagMeet 2, update from TagMan

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  • 1. Click to edit Master title style Private & Confidential Copyright TagMan 2011
  • 2. Click to edit Master title style TagMeet 2 Attribution – Walk the Walk November 9, 2011 Jon Baron, CRO and co-founder CONFIDENTIALITY NOTICE: The information contained in this presentation is intended solely for the use of the attendee companies and contains information that is privileged, confidential and in the process of being patented.
  • 3. Click to edit Master title styleAgenda Thank you and update ‘Attribution’ Glasses Direct Logan Tod Drinks Reception and Networking Private & Confidential Copyright TagMan 2011
  • 4. Click to edit Master title styleUpdate Investment Development TagMeet Growth Development • Meet with peers in the • $5m Series B Round • TagMan v3 digital industry • TagMan International • Product development • Share experience and Growth best practice • Partner programme • Get to know the TagMan team Private & Confidential Copyright TagMan 2011
  • 5. Click to edit Master title styleAttribution The act of assigning credit Private & Confidential Copyright TagMan 2011
  • 6. Click to edit Master title styleAdvertising troubles in the 1800s “Half the money I spend on advertising is wasted; the trouble is I dont know which half” - John Wannamaker, 1872 Private & Confidential Copyright TagMan 2011
  • 7. Click to edit Master title styleToday’s challenges Hundreds of television channels Thousands of press titles Hundreds of thousands of websites Millions of key words Billions of conversations in the social networks Private & Confidential Copyright TagMan 2011
  • 8. Click to edit Master title styleTagMan Attribution Spectrum Online only Online + offlineTagMan OnlineMarketing Dataset Joining online media reporting with offline, demographic and macro data Private & Confidential Copyright TagMan 2011
  • 9. Click to edit Master title styleBenefits of Attribution Real time de duplication = 25%+ budget re-investment – VAA – Thomas Cook – Many others Search and Social – PPC refined and increased in generic words – SEO 5X investment from TUI – Social undervalued by 12.5X Display – Driving both end of the funnel – Consideration through search like targeting in ad exchanges – End of funnel through re-targeting Private & Confidential Copyright TagMan 2011
  • 10. Click to edit Master title styleNext up “Gaining a single customer view across media channels” Rob Silsbury, Marketing Director, Glasses Direct “Actionable marketing insights from online marketing data” -Adrian Nash, Head of Analytics and Insight, Logan Tod Private & Confidential Copyright TagMan 2011

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