Damian Scragg, Evidon - Making Privacy Sexy
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Damian Scragg, Evidon - Making Privacy Sexy

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    Damian Scragg, Evidon - Making Privacy Sexy Damian Scragg, Evidon - Making Privacy Sexy Presentation Transcript

    • See, understand andcontrol data online. Confidential | DraftDraft for Discussion Purposes Only Confidential | for Discussion Purposes Only  20122012 Evidon, All Rights Reserved.  Evidon, Inc. Inc. All Rights Reserved.
    • Evidon empowersconsumers and businessesto see, understand andcontrol data online. Confidential | Draft for Discussion Purposes Only  2012 Evidon, Inc. All Rights Reserved.
    • Making privacy sexy… Confidential | Draft for Discussion Purposes Only  2012 Evidon, Inc. All Rights Reserved.
    • Protect consumers’ privacy consumers Confidential | Draft for Discussion Purposes Only  2012 Evidon, Inc. All Rights Reserved.
    • • 6+ million downloads• 1.6+ million active weekly panel members• Only comprehensive tracking code library Confidential | Draft for Discussion Purposes Only  2012 Evidon, Inc. All Rights Reserved.
    • Protect consumers’ privacy Confidential | Draft for Discussion Purposes Only  2012 Evidon, Inc. All Rights Reserved.
    • Protect your business businesses Confidential | Draft for Discussion Purposes Only  2012 Evidon, Inc. All Rights Reserved.
    • Protect your businessKnow your site • Who are they? What do they do? • How often do they appear? • How do they affect my site performance? • Does their opt-out work? • Is my site “cleaner” than my peers? Confidential | Draft for Discussion Purposes Only  2012 Evidon, Inc. All Rights Reserved.
    • Protect your businessEverywhere AdChoices Confidential | Draft for Discussion Purposes Only  2012 Evidon, Inc. All Rights Reserved.
    • Protect your businessEverywhere Confidential | Draft for Discussion Purposes Only  2012 Evidon, Inc. All Rights Reserved.
    • EU ePrivacy Directive A LAW requiring: • Notice when collecting/using a European consumers’data • The means to control how their data is used • For all forms of tracking, not just cookies and/or online behavioural advertising (OBA) • Consent Confidential | Draft for Discussion Purposes Only  2012 Evidon, Inc. All Rights Reserved. 11
    • Where The Law Stands• EU law ratified Iceland Sweden Finland• Each member state required to pass Norway Estonia similar law Denmark Latvia Lithuania United Ireland Kingdom• May 25 UK deadline! Nether lands Poland Belgium Germany Czech Lux. Republic Slovakia Moldova Austria Law passed (blue) France Switzer land Slovenia Hungary Croatia Romania Bosnia Serbia Bulgaria Italy Montenegro Macedonia Portugal Albania Spain Greece Cyprus Law proposed (yellow) Confidential | Draft for Discussion Purposes Only  2012 Evidon, Inc. All Rights Reserved. 12
    • Consumer CONSENT RequiredBut may be interpreted differently per territory Implied Explicit Could be satisfied by user simply Could include proactive browser setting, leaving default privacy settings as collection of opt-in cookie before data they are. collection/use, etc. Currently: Currently: • Bulgaria • Italy • Cyprus • Czech Republic • Luxembourg • France* • Denmark • Malta • Greece • Estonia • Slovakia • Latvia • Finland • Slovenia • The Netherlands* • Germany* • Spain* • Poland • Hungary • Sweden • Portugal • Ireland • United Kingdom* • Romania • Lithuania Currently unclear: Austria, Belgium, Iceland, Liechtenstein, Norway Source: Field Fisher Waterhouse Cookie Consent Tracking Table, February 2012, http://www.ffw.com/pdf/cookie-consent-tracking-table.pdf, Evidon analysis. * Discussions between industry and regulators still ongoing Confidential | Draft for Discussion Purposes Only  2012 Evidon, Inc. All Rights Reserved. 13
    • May 25th is thebeginning and not the END!…..so what does it mean for all of you? Confidential | Draft for Discussion Purposes Only  2012 Evidon, Inc. All Rights Reserved.
    • Site owners:the law applies to you…storing of information, or thegaining of access to informationalready stored, in the terminal equipment of a subscriber or useris only allowed on condition that As long as data isthe subscriber or user concerned collected, used,has given his or her consent, having same compliancebeen provided with clear and comprehensive information, inaccordance with Directive 95/46/EC.... obligation DIRECTIVE 2009/136/EC OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 25 November 2009 Confidential | Draft for Discussion Purposes Only  2012 Evidon, Inc. All Rights Reserved. 15
    • Take action now!1. Audit and continually monitor tracking across sites2. Review your privacy policy & consider a cookie policy3. Deploy consent solutions Confidential | Draft for Discussion Purposes Only  2012 Evidon, Inc. All Rights Reserved. 16
    • The Audit• First step requested by ICO and CNIL• The Audit is the responsibility of the site owner• Not just cookies – all forms of tracking!• Should not be a one off process• Continual monitoring should be best practice Confidential | Draft for Discussion Purposes Only  2012 Evidon, Inc. All Rights Reserved. 17
    • Drops 8 cookiesHas no opt-outTakes 86ms to loadUses flash cookies Confidential | Draft for Discussion Purposes Only  2012 Evidon, Inc. All Rights Reserved.
    • Gaining Consent• Empower consumers; get their consent to be tracked • 1st & 3rd party tracking • Only a limited field of strictly necessary cookies/tracking• Comply with privacy regulations• Grow your business Confidential | Draft for Discussion Purposes Only  2012 Evidon, Inc. All Rights Reserved. 19
    • Protect your businessDisclose + get consent Confidential | Draft for Discussion Purposes Only  2012 Evidon, Inc. All Rights Reserved.
    • Garden and Grow http:/ / www.gardenandgrow.com Google Cookie ConsentAbout Cookies on this site: Remove messageOur site uses cookies and other technologies so that we and our partners can remember you,make the content you see more relevant and generally improve your browsing experience. Readmore about cookies here. Through our Cookie Consent Wizard, available on every page on oursite, you can see a complete list of these cookies and technologies and set your preferences. Confidential | Draft for Discussion Purposes Only  2012 Evidon, Inc. All Rights Reserved. 21
    • Confidential | Draft for Discussion Purposes Only  2012 Evidon, Inc. All Rights Reserved. 22
    • Explicit Consent Option Garden and Grow http:/ / www.gardenandgrow.com Google We need your consent to proceed! Our site uses cookies and other technologies so that we and our partners can remember you, make the content you see more relevant and generally improve your browsing experience. To see a complete list of these cookies and technologies and to set your cookie preferences, Cookie Consent Wizard access our Cookie Consent Wizard: When you proceed to access our site, we will use such cookies and technologies as presented in the Cookie Consent Wizard. Your consent, which you Agree and Access Site can withdraw at any time, will be set with a cookie from our privacy partner, Evidon. For more details about how information is accessed and stored on this site see our Privacy Policy. Privacy Controls by Evidon Why am I seeing this notice? Confidential | Draft for Discussion Purposes Only  2012 Evidon, Inc. All Rights Reserved. 23
    • Confirmation Message Garden and Grow http:/ / www.gardenandgrow.com Google We need your consent to proceed! Our site uses cookies and other technologies so that we and our partners can remember you, make the content you see more relevant and generally improve your browsing experience. To see a complete list of these cookies and technologies and to set your cookie preferences, Cookie Consent Wizard Thank you for providing your consent! access our Cookie Consent Wizard: Remember that you can withdraw your consent at any time with When you proceed toConsent Wizard, will use our Cookie access our site, we available on every page. such cookies and technologies as presented in the Cookie Consent Wizard. Your consent, which youAgree and Access Site can withdraw at any time, will be set with a cookie Cookie Consent Wizard from our privacy partner, Evidon. For more details about how information is accessed and stored on this site see our Privacy Policy. Privacy Controls by Evidon Why am I seeing this notice? Confidential | Draft for Discussion Purposes Only  2012 Evidon, Inc. All Rights Reserved. 24
    • Evidon + TagMan= simple workflow and tag control for site “Data Aggregator has collected info about you!”1 Person clicks on a car ad and lands on a 3 Tag Manager tells Evidon about that tag… car website. …so Evidon can notify the person that the Data Aggregator has collected info about them. 2 4 Tag Manager loads If the person takes some a relevant tracker tag action, e.g., opts out, (e.g., a Data Aggregator, Evidon tells Tag Manager which adds this person so, the next time it sees to its “auto intender” that user, it doesnt’t load segment). that Data Aggregator. • Simplicity: site notice auto-populates • Consumer preference more assured— their choices communicated to both tracker and site/tag manager Confidential | Draft for Discussion Purposes Only  2012 Evidon, Inc. All Rights Reserved.
    • Site Owner Obligations – managingstakeholders• Site Owners control only some of the tracking that appears on their websites• Ensure that your tech, agency and network partners are disclosing all of the tracking that they are carrying out• Request that companies serving ads directly to your site – networks, tech providers are displaying the AdChoices icon within their ads• Where you are trafficking your own campaigns – be sure to traffic the AdChoices icon• Ensure your AdChoices disclosure gives “clear and comprehensive information” and that you have a consent mechanism in place Confidential | Draft for Discussion Purposes Only  2012 Evidon, Inc. All Rights Reserved. 26
    • In Summary1. Audit and continually monitor tracking across sites2. Review your privacy policy & consider a cookie policy3. Deploy consent solutions Confidential | Draft for Discussion Purposes Only  2012 Evidon, Inc. All Rights Reserved. 27
    • Thank You.Damian ScraggManaging Director, UKdscragg@evidon.com Confidential | Draft for Discussion Purposes Only  2012 Evidon, Inc. All Rights Reserved.