Your SlideShare is downloading. ×
Jeroen van Geel, Product personality presentation
Jeroen van Geel, Product personality presentation
Jeroen van Geel, Product personality presentation
Jeroen van Geel, Product personality presentation
Jeroen van Geel, Product personality presentation
Jeroen van Geel, Product personality presentation
Jeroen van Geel, Product personality presentation
Jeroen van Geel, Product personality presentation
Jeroen van Geel, Product personality presentation
Jeroen van Geel, Product personality presentation
Jeroen van Geel, Product personality presentation
Jeroen van Geel, Product personality presentation
Jeroen van Geel, Product personality presentation
Jeroen van Geel, Product personality presentation
Jeroen van Geel, Product personality presentation
Jeroen van Geel, Product personality presentation
Jeroen van Geel, Product personality presentation
Jeroen van Geel, Product personality presentation
Jeroen van Geel, Product personality presentation
Jeroen van Geel, Product personality presentation
Jeroen van Geel, Product personality presentation
Jeroen van Geel, Product personality presentation
Jeroen van Geel, Product personality presentation
Jeroen van Geel, Product personality presentation
Jeroen van Geel, Product personality presentation
Jeroen van Geel, Product personality presentation
Jeroen van Geel, Product personality presentation
Jeroen van Geel, Product personality presentation
Jeroen van Geel, Product personality presentation
Jeroen van Geel, Product personality presentation
Jeroen van Geel, Product personality presentation
Jeroen van Geel, Product personality presentation
Jeroen van Geel, Product personality presentation
Jeroen van Geel, Product personality presentation
Jeroen van Geel, Product personality presentation
Jeroen van Geel, Product personality presentation
Jeroen van Geel, Product personality presentation
Jeroen van Geel, Product personality presentation
Jeroen van Geel, Product personality presentation
Jeroen van Geel, Product personality presentation
Jeroen van Geel, Product personality presentation
Jeroen van Geel, Product personality presentation
Jeroen van Geel, Product personality presentation
Jeroen van Geel, Product personality presentation
Jeroen van Geel, Product personality presentation
Jeroen van Geel, Product personality presentation
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Jeroen van Geel, Product personality presentation

221

Published on

Jeroen van Geel holdt foredraget Product personality på Tag-IT i Tromsø i februar 2014.

Jeroen van Geel holdt foredraget Product personality på Tag-IT i Tromsø i februar 2014.

Published in: Marketing
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
221
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
13
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. J E R O E N VA N G E E L PRODUCT PERSONALITY oenvangeel @jer
  • 2. HI, MY NAME IS JEROEN VAN GEEL. I AM CREATIVE DIRECTOR AND PARTNER AT OAK & MORROW. UX LX 2011
  • 3. AGENDA 50 MINUTES
 PSYCHOLOGY OF PRODUCT PERSONALITY 
 50 MINUTES U N D E R S TA N D I N G B R A N D S ! 20 MINUTES U N D E R S TA N D I N G T H E U S E R 
 50 MINUTES SECRET ASSIGNMENT ! 10 MINUTES THE END !
  • 4. UX LX 2011 M E E T H E N R Y, T H E H A P P Y C L E A N E R !4 4
  • 5. UX LX 2011 BABY SMILE !5 5
  • 6. UX LX 2011 S E R I O U S A N D P L AY F U L !6 6
  • 7. THIS ALSO HAS A PERSONALITY
  • 8. B U T… THERE IS A PROBLEM
  • 9. TOO MUCH DESIGN PATTERNS INFORMATION ARCHITECTURE USABILITY WIREFRAMES OUTLINES TOO LITTLE STORYTELLING PERSONALITY MEANING
  • 10. WHY PRODUCT PERSONALITY? USERS ! USERS A U T O M A T I C A L LY ATTRIBUTE HUMAN BEHAVIOR TO EVERYTHING AROUND THEM ! ! PRODUCTS WITH THE RIGHT PERSONALITY ATTRIBUTE TO THE SELF-IMAGE
  • 11. TA S K DEFINE A PERSONALITY WRITE DOWN THE TYPE OF PERSONALITY YOU PREFER. WHAT KIND OF PERSON DO YOU LIKE? O GO GO! inutes… G 5m
  • 12. P E R S O N A L I T Y FA C T PEOPLE PREFER 
 LIKE-MINDEDNESS S O U R C E : T H E M E D I A E Q U AT I O N
  • 13. P E R S O N A L I T Y FA C T UNDILUTED PERSONALITIES ARE PREFERRED OVER COMPLICATED ONES S O U R C E : T H E M E D I A E Q U AT I O N
  • 14. P E R S O N A L I T Y FA C T FLAWS ADD TO BELIEVABILITY S O U R C E : T H E M E D I A E Q U AT I O N
  • 15. P E R S O N A L I T Y FA C T WE JUDGE IN THE FIRST MOMENT
  • 16. Linus Max PEOPLE PREFER LIKE-MINDEDNESS
  • 17. SIRI IS A MALE OR FEMALE
  • 18. WHY PRODUCT PERSONALITY? USERS ! USERS A U T O M A T I C A L LY ATTRIBUTE HUMAN BEHAVIOR TO EVERYTHING AROUND THEM ! ! PRODUCTS WITH THE RIGHT PERSONALITY ATTRIBUTE TO THE SELF-IMAGE
  • 19. WHY PRODUCT PERSONALITY? USERS ! DESIGNERS ! USERS A U T O M A T I C A L LY ATTRIBUTE HUMAN BEHAVIOR TO EVERYTHING AROUND THEM WE ARE FORCED TO THINK BEYOND FUNCTION ! ! PRODUCTS WITH THE RIGHT PERSONALITY ATTRIBUTE TO THE SELF-IMAGE ! ! WE CAN APPROACH THE PRODUCT AS IF IT WOULD INTERACT WITH US, HELPING US DESIGN THE D E TA I L S
  • 20. WHY PRODUCT PERSONALITY? USERS ! DESIGNERS ! BUSINESS ! USERS A U T O M A T I C A L LY ATTRIBUTE HUMAN BEHAVIOR TO EVERYTHING AROUND THEM WE ARE FORCED TO THINK BEYOND FUNCTION IT CAN MAKE A C O M M O D I T Y S TA N D OUT WE CAN APPROACH THE PRODUCT AS IF IT WOULD INTERACT WITH US, HELPING US DESIGN THE D E TA I L S IT MAKES IT POSSIBLE FOR P E O P L E T O S TA R T A RELATIONSHIP WITH THE PRODUCT AND BRAND ! ! PRODUCTS WITH THE RIGHT PERSONALITY ATTRIBUTE TO THE SELF-IMAGE ! ! ! !
  • 21. MEET BRANDING
  • 22. RI K- AKIN UXSLXT2011 G , 28 C O M P E T I T I V E , I R R E V E R E N T , C O N S U M E D B Y S P O R T , P R O F E S S I O8 A L !2 N
  • 23. UX LX 2011 !29 29
  • 24. UX LX 2011 SAFE, SOLID, SERIOUS !30 30
  • 25. UX LX 2011 SEX, SPEED, FUN !31 31
  • 26. !32
  • 27. !33
  • 28. BRAND PERSONALITY PRODUCT 
 PERSONALITY PRODUCT 
 PERSONALITY PRODUCT 
 PERSONALITY PRODUCT 
 PERSONALITY
  • 29. DEFINING PRODUCT PERSONALITY A PRODUCT’S BELIEFS, EXPECTATIONS, DESIRES, VALUES AND BEHAVIORS THAT DERIVE FROM THE BRAND, PRODUCT GOALS AND USER NEEDS. ! IT DETERMINES WHAT THE PRODUCT DOES, BUT ALSO HOW OTHERS RESPOND TO AND REMEMBER IT.
  • 30. WE WANT EXAMPLES
  • 31. C O M P E T I T I V E , S P O R T- M I N D E D , S E R I O U S , T O - T H E - P O I N T, C O A C H !37
  • 32. OPEN, CONCERNED, PERSONAL
  • 33. F O R M A L , A U T H O R I TAT I V E , T R A D I T I O N A L , O L D - FA S H I O N E D
  • 34. F O R M A L , A U T H O R I TAT I V E , G U I D I N G , P E R S O N A L
  • 35. P E R S O N A L , C O N F I D E N T, F U N , C O M P L E T E
  • 36. P R A G M A T I C , I N D E P E N D E N T, N O - N O N S E N S E , U N O R G A N I Z E D , F R I E N D
  • 37. A U T H O R I T A T I V E , M O O D Y, R E S E R V E D
  • 38. H U M O R O U S , F R I E N D LY, E A S Y- G O I N G
  • 39. UX LX 2011 !45
  • 40. TA S K DESCRIBE A PERSONALITY GO TO ONE OF YOUR FAVORITE WEBSITES AND DESCRIBE THE PERSONALITY OF THAT WEBSITE AS IF IT WOULD BE A PERSON O GO GO! inutes… G 5m

×