AudienceOur music video is going to be aimed at a younggeneration of teenagers who may be students in highschool or university. In addition to this our audienceare also young adults. We dont want our music video tobe aimed to just teens and young adults, however we wouldlike it to be for media students and others who producemusic videos and film. This would allow them to gainpossible ideas from the music video, also the variouslocations. Further as we are going to be completing ourmusic video in London, our music video could open up topeople who love the city of London. We will be going tolocations such as Covent Garden, Embankment, Brick lanenear Liverpool Street famously known for its street artand cultural food. Furthermore, we will be also going toPiccadilly circus which is famously known for its busystreets, trains and large shopping community.
Style Narrative and ConceptWe have decided to do our video as a narrative combinedwith some parts which are concept, as we will filmvarious locations. Also we will film on tubes and busesrelating to the to the lyrics ‘ the city’. We want tomake the artist appear to be alone in the large city ofLondon. In addition we want the artist to look as if heis distant from home and he is getting used to theLondon streets (life) by himself , this idea is takenfrom the lyrics‘ This is now my home’.
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