WordPress Workshop with Tadpole, SATW 2013 Conference
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WordPress Workshop with Tadpole, SATW 2013 Conference



A WordPress workshop geared towards Travel Writers, including advice on choosing themes and plugins, managing multiple author blogs, and SEO for WordPress.

A WordPress workshop geared towards Travel Writers, including advice on choosing themes and plugins, managing multiple author blogs, and SEO for WordPress.



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WordPress Workshop with Tadpole, SATW 2013 Conference WordPress Workshop with Tadpole, SATW 2013 Conference Presentation Transcript

  • WordPress Workshop with Tadpole Collective Society of American Travel Writers 2013 Conference Biloxi, MS
  • Tadpole Collective ● ● ● ● WordPress Support Website Hosting WordPress Training Custom Website Development www.tadpole.cc hello@tadpole.cc Twitter: @TadpoleCC
  • Agenda ● ● ● ● ● ● Widgets & Plugins Choosing & Customizing Themes Managing your Media Security & Best Practices SEO for WordPress* Multiple authors blogs* *Included in Full Day Sessions
  • Tell us about yourself ● What do you do? ● Do you already use WordPress? ● How hands-on are you with your site? ● What specific topics of interest should we try to cover?
  • Widgets & Plugins to enhance your site
  • ● ● ● ● ● ● ● ● Publicize/Sharing WordPress.com Stats Subscriptions Carousel/Tiled Gallery Spelling & Grammar Contact Form Extra Sidebar Widgets VideoPress/VaultPress & more... http://jetpack.me/ http://wordpress.org/plugins/jetpack/
  • Pros & Cons ● Mega-plugin that has lots of features in one. ● Some features you can’t get anywhere else. ● Requires a WordPress.com account. ● Too much if you only want 1-2 features.
  • Using Forms • Free form plugins: – – – – – • Contact Form 7 Fast Secure Contact Form Contact Form by ContactMe Custom Contact Forms Visual Form Builder Paid form plugin: – Gravity Forms
  • Why pay for Gravity Forms? ● ● ● ● ● ● Great selection of field types Multi-page forms Integrates with e-commerce Conditional logic Limit entries Lots of additional GF add-ons to integrate with your website/blog: polls, quizzes, coupons, Freshbooks, SalesForce, MailChimp, etc.
  • Paid Plugin: Gravity Forms
  • Paid Plugin: Gravity Forms If they have a website, I want to collect the URL.
  • Advertising on Your Site
  • Advertising on Your Site • • • • • • • • CMP (cost per impression) CPA (cost per acquisition) CPC (cost per click) Sponsorships / Sponsored Posts (advertorial) Text Links Directories / Classifieds Newsletter Advertising Video Advertising / Image Ads
  • Advertising on Your Site • Ad Networks: – Google’s AdSense – Chitika – BlogHer • Ad Management Tools: – Ad Rotate – BuySell Ads – Simple Ads Management (SAM)
  • Ad Management Using the SAM Plugin for WordPress • The main component of the ad plugin is the “Ads Place.” • Each Ads Place is a container for multiple advertisements of the same size/shape. • The Ads Place is where you set the rotation for multiple ads that appear in the same place on your site, but despite its name it doesn’t have anything to do with the actual placement of the ads on the webpage.
  • Ads Places (Simple Ads Manager) Set the size of the ads appearing in this Ads Place: • Standard sizes from dropdown • Custom Sizes Set the “patch” that should display if you have no active ads in your rotation.
  • Ads (Simple Ads Manager)
  • Ads (Simple Ads Manager)
  • Ads (Simple Ads Manager)
  • Going Social • Social Media Channel Integration – Allowing visitors to Follow, Like, Connect, +1, etc. on your site – Sharing Facebook status updates, Tweets, Pins, etc. on your site (and vice versa) • Discussion/Commenting • Sharing Related Content
  • Social Media Integration • Display your social activities with plugins: – – – – – – Rotating Tweets / MP Tweet List Facebook (official plugin) Google+ Pinterest Simply Instagram Linked In • Or use an integrated solution, like Social Sharing Toolkit
  • Social Sharing Toolkit
  • Social Sharing Toolkit
  • Discussions / Commenting • Everything you can do with Posts you can do with Comments: – RSS Feeds – Social sharing • Other things you might want to do: – Limit length, extend with smileys, allow ratings, disallow links, send automated “thank you’s” • Disqus
  • The Disqus Discovery Box Organic Discovery: Content recommendations are either • Specific to your site • From other sites that are using Disqus Promoted Discovery: Recommendations point to content that Disqus advertising partners pay to distribute in relevant places. You earn a revenue share from Disqus for each click on a promoted content link.
  • Related Content • • • • YARPP (Yet Another Related Posts Plugin) Link Within Outbrain nRelate • Super easy to use with flexible options • Better for SEO (does not direct users back to their own site before delivering requested content) • Additional add-ons to deliver “Most Popular” and “Flyout” content
  • nRelate Plugin for WordPress
  • Display Widgets Something simple that makes life so sweet: • By default, “Hide on Checked” is selected with no boxes checked, so all current widgets will continue to display on all pages. • Either include/exclude widget from pages or posts, or by category or on special pages (archives, search results, etc.) • Helps you avoid creating multiple sidebars and keeps the sidebars clean.
  • Integrating Newsletter Sign-Up • • • • Constant Contact Emma Vertical Response MailChimp
  • MailChimp Plugin for WordPress
  • MailChimp Plugin for WordPress http://wordpress.org/plugins/mailchimp-widget/
  • MailChimp Plugin for WordPress
  • [shortcodes] • WordPress Shortcodes • Column Shortcodes • Shortcodes Ultimate
  • Shortcodes Ultimate
  • Shortcodes Ultimate
  • Shortcodes Ultimate • • • • • • • • Tabbed Content Callout Boxes Pull Quotes Spoilers Columned Text Google Maps Tables Highlighted Text • • • • • • • • Accordions Dividers Lists Buttons Google Docs Sliders Carousels Private Content
  • Selecting a Theme
  • Free Commercial • Try as many as you want. • Are supported by the theme author. • Generally not supported by author. • Not necessarily better than free themes. • Thousands from WordPress.org/themes • Sometimes have too many features.
  • What to Consider?
  • Layout
  • Theme Options
  • Documentation/Support
  • Comments/Reviews
  • Responsive/Mobile Design
  • Are you going to customize your theme? Beware Option-itis!
  • My Custom CSS Where to learn CSS: http://www.w3schools.com/css/
  • WP Google Fonts
  • Typekit for WordPress
  • AnyFont
  • Managing Media in WordPress
  • Managing Media
  • Editing Media
  • Editing Media
  • WordPress Galleries
  • WordPress Galleries
  • WordPress Gallery Plugins • NextGen Gallery • Grand Media Gallery • Lightbox Gallery
  • Embed media from other sources
  • Embed media from other sources • • • • • • Youtube Vimeo Hulu Tweets Flickr Instagram • • • • • • PollDaddy SlideShare Rdio SoundCloud Spotify More...
  • Adding Categories to Media http://wordpress.org/plugins/media-categories-2/
  • WordPress Best Practices & Security
  • Akismet • Requires WordPress.com Account • Learns to recognize “Spam” and “Ham” based on input from millions of users.
  • SI Anti Spam Captcha
  • VaultPress
  • Backup Buddy
  • WordPress Security • • • • • • • Keep everything up to date. Don’t use “admin” user. Use a secure password. Create a non-administrator user. Use a secure password. Practice safe browsing. Plugins like “Better WP Security”
  • Better WP Security
  • SEO (with WordPress)
  • SEO (with WordPress) • Basic SEO concepts • Keyword research: How to select effective keywords • Keyword implementation: Understand the purpose of each implementation location, and learn how to use the Yoast SEO plugin • Learn More About SEO (Free Tools and Resources)
  • Search Engines vs. Users Search Engine Optimization Search Experience Optimization Search Engines Users Love content. Love content. Use keywords to generate listings. Use keywords to find information. Can’t access a poorly designed site. Hate browsing a poorly designed site. Everything you do on a website should have the dual purpose of satisfying USERS and search engines (yes, in that order!)
  • SEO is OK with Google Many people confuse search engine optimization with spamming. Spamming and SEO are two totally different things. A recent announcement from Google contains a statement about “white hat” SEO: Effective search engine optimization can make a site more crawlable and make individual pages more accessible and easier to find… “White hat” search engine optimizers often improve the usability of a site, help create great content, or make sites faster, which is good for both users and search engines. Watch Google’s Matt Cutts talk about SEO on YouTube: http://www.youtube.com/watch? feature=player_embedded&v=BS75vhGO-kk
  • How Do I Improve My Ranking? On-Site Factors: • What you say about yourself – Keywords you use on your website Off-Site Factors: • What other websites say about you – Inbound Links (and words they use in the link)
  • On-Site Factors for SEO 1. What keywords to use? – Targeted (to a specific product/service/audience) – Traffic-bearing (Average Search Volume [ASV]) 2. Where to put them on your site? – Page Titles & Meta-Description Tags…
  • Keyword Research What keywords to use? – Targeted (to a specific product/service/audience) – Traffic-bearing (Average Search Volume [ASV]) – Not ridiculously competitive TIPS! • Brainstorm, but keep it simple. • Don’t spread yourself too thin. • Be specific about what you’re selling.
  • Keyword Research • Google’s Keyword Planner • Google Insights for Search • Google Trends Keyword Demand Prediction • Microsoft Advertising Intelligence • Wordtracker’s Free Basic Keyword Demand
  • Implementation Locations Where should I use keywords? 1. Domain name (http://www.YourDomainName.com/) 2. Sub-page URLs (permalinks): (http://www.YourDomainName.com/YourPageName) 3. Title 4. Meta-Description 5. Headers (h1, h2, h3; descending importance) 6. Internal links 7. Website copy (written content on the page) 8. Bold text
  • Keyword Implementation Rules • Don’t overdo it! • Only target 2-3 phrases per page on site • Don’t make text read like you are spamming! We’re a coffee shop in New York City and our coffee shop in New York City serves good coffee.
  • Keyword Implementation Rules • Don’t overdo it! • Only target 2-3 phrases per page on site • Don’t make text read like you are spamming! We’re a coffee shop in New York City and our coffee shop in New York City serves good coffee.
  • Permalinks
  • Title & Meta-Description
  • Title & Meta-Description • Title is essentially #1 for keywords • Meta-Description relatively low on the list TIP! Unless your business name is a widely recognized brand, keep it out of the Title, but include it first in the Meta-Description
  • Yoast SEO for WordPress
  • Headers h1, h2, h3, h4, h5 Descending weight on SEO • h1 – One of the main keywords of page • h2, h3 – secondary/topical keywords • h4, h5 – not crucial to use/embed
  • Website Copy • At least one paragraph of copy should be found on each page • Keyword Density – Not imminently important • Learn how to write copy for the web
  • Yoast SEO for WordPress
  • Keywords for Images • File name …“whitesalmon-rafting.jpg” • Alt attribute • Shows when image cannot be loaded • Tooltip text alt = “Rafters plunging down Husum Falls on the White Salmon River” • Title attribute title = “Husum Falls on the White Salmon River” <img src=“/images/whitesalmonrafting.jpg” width=“250” height=“150” alt=“Rafters plunging down Husum Falls on the White Salmon River” title= “Husum Falls on the White Salmon River”>
  • Internal Links • Can be helpful within the copy, especially at the end of articles • Should not be overused • Should have the same anchor text as your main navigation or inbound links This is where a “related posts” plugin comes in handy:
  • Update Services Alert update services (“ping”) that you have new content. The WordPress Codex keeps a list of valid ping services that you can cut and paste into your blog’s settings: http://codex.wordpress.org/Update_Services
  • XML Site Maps
  • Yoast SEO for WordPress
  • Advanced Features 1. 2. 3. 4. 5. 6. 7. Robots Meta configuration Canonical Breadcrumbs Permalink clean up XML Sitemaps RSS enhancements Edit your robots.txt and .htaccess
  • Yoast SEO for WordPress
  • Yoast SEO for WordPress
  • Google Analytics Yoast: http://wordpress.org/plugins/google-analytics-for-wordpress/ Ran.ge: http://wordpress.org/plugins/wp-google-analytics/ Alin Marcu: http://wordpress.org/plugins/google-analytics-dashboard-for-wp/
  • Google Webmaster Tools
  • Google Webmaster Tools
  • Off-site SEO How Links Affect Rankings Search engines currently base relevancy primarily on linkage patterns. Who links to you, and how they link to you, are what determines where your site will rank for competitive search queries. • Link building: directories, link exchange, articles, press releases, advertising, organic http://training.seobook.com/link-building • Social Interaction • Public Relations • Branding
  • Learn More About SEO SEOMoz’s Beginniners Guide to SEO - Chapter 5: Keyword Research Google’s Search Engine Optimization Starter Guide (PDF) Yoast’s SEO for WordPress Plugin - The Definitive Guide to Higher Rankings for WordPress Sites Google & SEO-Friendly Page Titles (Video) CopyBlogger Copywriting 101 Matt Cutts: Gadgets, Google, and SEO
  • http://searchengineland.com/guide/seo
  • Multiple Author Blogs
  • WordPress Author Roles • Administrator • Editor • Author • Contributor • Subscriber
  • Administrator • Complete control over the site. • Can change site settings, themes, widgets, menus, users, categories, etc. • Generally only one Admin per site (but can have more than one).
  • Editor • • • • Edit/publish/delete any post/page. Manage post categories/tags. Moderate comments. Can NOT control widgets/menus. • Used as a “supervisory” role, moderating posts by other authors.
  • Author Can: • Edit/publish/delete their own posts. • Upload images/media. Can NOT: • Create/publish pages. • Edit/publish other authors posts.
  • Contributor Can: • Create/edit their own posts before they are published. • Submit post for Editor review. Can NOT: • Publish their own posts. • Upload images/media. • Edit their posts after an Editor publishes.
  • Subscriber Can: • Comment on posts/pages. Can NOT: • Do anything else.
  • Plugins for Multiple Author Blogs
  • User Role Editor
  • User Role Editor
  • Edit Flow
  • Edit Flow
  • Fancier Author Box
  • Fancier Author Box
  • Thank You! www.tadpole.cc hello@tadpole.cc Twitter: @TadpoleCC Andy Christian @andrew_cpht Melissa Cahill @panoptic_nyc