0
WordPress Workshop
with

Tadpole Collective
Society of American Travel Writers
2013 Conference
Biloxi, MS
Tadpole Collective
●

●

●

●

WordPress Support
Website Hosting
WordPress Training
Custom Website Development
www.tadpole...
Agenda
●
●
●
●
●
●

Widgets & Plugins
Choosing & Customizing Themes
Managing your Media
Security & Best Practices
SEO for ...
Tell us about yourself
● What do you do?
● Do you already use WordPress?
● How hands-on are you with your site?
● What spe...
Widgets & Plugins
to enhance your site
●

●

●

●

●

●

●

●

Publicize/Sharing
WordPress.com Stats
Subscriptions
Carousel/Tiled Gallery
Spelling & Grammar
Cont...
Pros & Cons
● Mega-plugin that has lots of
features in one.
● Some features you can’t get anywhere
else.
● Requires a Word...
Using Forms
•

Free form plugins:
–
–
–
–
–

•

Contact Form 7
Fast Secure Contact Form
Contact Form by ContactMe
Custom C...
Why pay for Gravity Forms?
●
●
●
●
●
●

Great selection of field types
Multi-page forms
Integrates with e-commerce
Conditi...
Paid Plugin: Gravity Forms
Paid Plugin: Gravity Forms
If they have a website, I want to
collect the URL.
Advertising on Your Site
Advertising on Your Site
•
•
•
•
•
•
•
•

CMP (cost per impression)
CPA (cost per acquisition)
CPC (cost per click)
Sponso...
Advertising on Your Site
• Ad Networks:
– Google’s AdSense
– Chitika
– BlogHer

• Ad Management Tools:
– Ad Rotate
– BuySe...
Ad Management Using the
SAM Plugin for WordPress
• The main component of the ad plugin is
the “Ads Place.”
• Each Ads Plac...
Ads Places (Simple Ads Manager)

Set the size of the ads appearing
in this Ads Place:
• Standard sizes from
dropdown
• Cus...
Ads (Simple Ads Manager)
Ads (Simple Ads Manager)
Ads (Simple Ads Manager)
Going Social
• Social Media Channel Integration
– Allowing visitors to Follow, Like, Connect, +1, etc.
on your site
– Shar...
Social Media Integration
• Display your social activities with plugins:
–
–
–
–
–
–

Rotating Tweets / MP Tweet List
Faceb...
Social Sharing Toolkit
Social Sharing Toolkit
Discussions / Commenting
• Everything you can do with Posts you can do
with Comments:
– RSS Feeds
– Social sharing

• Othe...
The Disqus Discovery Box
Organic Discovery: Content
recommendations are either
• Specific to your site
• From other sites ...
Related Content
•
•
•
•

YARPP (Yet Another Related Posts Plugin)
Link Within
Outbrain
nRelate
• Super easy to use with fl...
nRelate Plugin for WordPress
Display Widgets
Something simple that makes life so sweet:
• By default, “Hide on Checked” is selected
with no boxes check...
Integrating Newsletter Sign-Up
•
•
•
•

Constant Contact
Emma
Vertical Response
MailChimp
MailChimp Plugin for WordPress
MailChimp Plugin for WordPress
http://wordpress.org/plugins/mailchimp-widget/
MailChimp Plugin for WordPress
[shortcodes]
• WordPress Shortcodes
• Column Shortcodes
• Shortcodes Ultimate
Shortcodes Ultimate
Shortcodes Ultimate
Shortcodes Ultimate
•
•
•
•
•
•
•
•

Tabbed Content
Callout Boxes
Pull Quotes
Spoilers
Columned Text
Google Maps
Tables
Hi...
Selecting a Theme
Free

Commercial

• Try as many as you
want.

• Are supported by the
theme author.

• Generally not
supported by author.

...
What to Consider?
Layout
Theme Options
Documentation/Support
Comments/Reviews
Responsive/Mobile Design
Are you going to
customize your theme?

Beware
Option-itis!
My Custom CSS

Where to learn CSS: http://www.w3schools.com/css/
WP Google Fonts
Typekit for WordPress
AnyFont
Managing Media
in WordPress
Managing Media
Editing Media
Editing Media
WordPress Galleries
WordPress Galleries
WordPress Gallery Plugins
• NextGen Gallery
• Grand Media Gallery
• Lightbox Gallery
Embed media
from other sources
Embed media
from other sources
•
•
•
•
•
•

Youtube
Vimeo
Hulu
Tweets
Flickr
Instagram

•
•
•
•
•
•

PollDaddy
SlideShare
...
Adding Categories to Media
http://wordpress.org/plugins/media-categories-2/
WordPress Best
Practices & Security
Akismet

• Requires WordPress.com Account
• Learns to recognize “Spam” and “Ham”
based on input from millions of users.
SI Anti Spam Captcha
VaultPress
Backup Buddy
WordPress Security
•
•
•
•
•
•
•

Keep everything up to date.
Don’t use “admin” user.
Use a secure password.
Create a non-...
Better WP Security
SEO (with WordPress)
SEO (with WordPress)
• Basic SEO concepts
• Keyword research: How to select effective
keywords
• Keyword implementation: U...
Search Engines vs. Users
Search Engine Optimization
Search Experience Optimization
Search Engines

Users

Love content.

L...
SEO is OK with Google
Many people confuse search engine optimization with spamming. Spamming and SEO
are two totally diffe...
How Do I Improve My Ranking?
On-Site Factors:
• What you say about yourself
– Keywords you use on your website

Off-Site F...
On-Site Factors for SEO
1. What keywords to use?
– Targeted (to a specific product/service/audience)
– Traffic-bearing (Av...
Keyword Research
What keywords to use?
– Targeted (to a specific product/service/audience)
– Traffic-bearing (Average Sear...
Keyword Research
• Google’s Keyword Planner
• Google Insights for Search
• Google Trends Keyword
Demand Prediction
• Micro...
Implementation Locations
Where should I use keywords?
1.

Domain name (http://www.YourDomainName.com/)

2.

Sub-page URLs ...
Keyword Implementation Rules
• Don’t overdo it!
• Only target 2-3 phrases per page on site
• Don’t make text read like you...
Keyword Implementation Rules
• Don’t overdo it!
• Only target 2-3 phrases per page on site
• Don’t make text read like you...
Permalinks
Title & Meta-Description
Title & Meta-Description
• Title is essentially #1 for keywords
• Meta-Description relatively low on the list

TIP!
Unless...
Yoast SEO for WordPress
Headers
h1, h2, h3, h4, h5
Descending weight on SEO
• h1 – One of the main keywords of page
• h2, h3 – secondary/topical k...
Website Copy
• At least one paragraph of copy should be
found on each page
• Keyword Density
– Not imminently important

•...
Yoast SEO for WordPress
Keywords for Images
• File name
…“whitesalmon-rafting.jpg”

• Alt attribute
• Shows when image cannot be
loaded
• Tooltip ...
Internal Links
• Can be helpful within the copy, especially at the
end of articles
• Should not be overused
• Should have ...
Update Services
Alert update services (“ping”) that you have new content.
The WordPress Codex keeps a list of valid ping s...
XML Site Maps
Yoast SEO for WordPress
Advanced Features
1.
2.
3.
4.
5.
6.
7.

Robots Meta configuration
Canonical
Breadcrumbs
Permalink clean up
XML Sitemaps
RS...
Yoast SEO for WordPress
Yoast SEO for WordPress
Google Analytics

Yoast: http://wordpress.org/plugins/google-analytics-for-wordpress/
Ran.ge: http://wordpress.org/plugins...
Google Webmaster Tools
Google Webmaster Tools
Off-site SEO
How Links Affect Rankings
Search engines currently base relevancy primarily on linkage
patterns. Who links to...
Learn More About SEO
SEOMoz’s Beginniners Guide to SEO
- Chapter 5: Keyword Research
Google’s Search Engine Optimization S...
http://searchengineland.com/guide/seo
Multiple Author Blogs
WordPress Author Roles
• Administrator
• Editor
• Author
• Contributor
• Subscriber
Administrator
• Complete control over the site.
• Can change site settings, themes,
widgets, menus, users, categories, etc...
Editor
•
•
•
•

Edit/publish/delete any post/page.
Manage post categories/tags.
Moderate comments.
Can NOT control widgets...
Author
Can:
• Edit/publish/delete their own posts.
• Upload images/media.
Can NOT:
• Create/publish pages.
• Edit/publish ...
Contributor
Can:
• Create/edit their own posts before they
are published.
• Submit post for Editor review.
Can NOT:
• Publ...
Subscriber
Can:
• Comment on posts/pages.
Can NOT:
• Do anything else.
Plugins for
Multiple Author Blogs
User Role Editor
User Role Editor
Edit Flow
Edit Flow
Fancier Author Box
Fancier Author Box
Thank You!
www.tadpole.cc
hello@tadpole.cc
Twitter: @TadpoleCC
Andy Christian
@andrew_cpht

Melissa Cahill
@panoptic_nyc
WordPress Workshop with Tadpole, SATW 2013 Conference
WordPress Workshop with Tadpole, SATW 2013 Conference
WordPress Workshop with Tadpole, SATW 2013 Conference
WordPress Workshop with Tadpole, SATW 2013 Conference
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WordPress Workshop with Tadpole, SATW 2013 Conference

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A WordPress workshop geared towards Travel Writers, including advice on choosing themes and plugins, managing multiple author blogs, and SEO for WordPress.

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Transcript of "WordPress Workshop with Tadpole, SATW 2013 Conference"

  1. 1. WordPress Workshop with Tadpole Collective Society of American Travel Writers 2013 Conference Biloxi, MS
  2. 2. Tadpole Collective ● ● ● ● WordPress Support Website Hosting WordPress Training Custom Website Development www.tadpole.cc hello@tadpole.cc Twitter: @TadpoleCC
  3. 3. Agenda ● ● ● ● ● ● Widgets & Plugins Choosing & Customizing Themes Managing your Media Security & Best Practices SEO for WordPress* Multiple authors blogs* *Included in Full Day Sessions
  4. 4. Tell us about yourself ● What do you do? ● Do you already use WordPress? ● How hands-on are you with your site? ● What specific topics of interest should we try to cover?
  5. 5. Widgets & Plugins to enhance your site
  6. 6. ● ● ● ● ● ● ● ● Publicize/Sharing WordPress.com Stats Subscriptions Carousel/Tiled Gallery Spelling & Grammar Contact Form Extra Sidebar Widgets VideoPress/VaultPress & more... http://jetpack.me/ http://wordpress.org/plugins/jetpack/
  7. 7. Pros & Cons ● Mega-plugin that has lots of features in one. ● Some features you can’t get anywhere else. ● Requires a WordPress.com account. ● Too much if you only want 1-2 features.
  8. 8. Using Forms • Free form plugins: – – – – – • Contact Form 7 Fast Secure Contact Form Contact Form by ContactMe Custom Contact Forms Visual Form Builder Paid form plugin: – Gravity Forms
  9. 9. Why pay for Gravity Forms? ● ● ● ● ● ● Great selection of field types Multi-page forms Integrates with e-commerce Conditional logic Limit entries Lots of additional GF add-ons to integrate with your website/blog: polls, quizzes, coupons, Freshbooks, SalesForce, MailChimp, etc.
  10. 10. Paid Plugin: Gravity Forms
  11. 11. Paid Plugin: Gravity Forms If they have a website, I want to collect the URL.
  12. 12. Advertising on Your Site
  13. 13. Advertising on Your Site • • • • • • • • CMP (cost per impression) CPA (cost per acquisition) CPC (cost per click) Sponsorships / Sponsored Posts (advertorial) Text Links Directories / Classifieds Newsletter Advertising Video Advertising / Image Ads
  14. 14. Advertising on Your Site • Ad Networks: – Google’s AdSense – Chitika – BlogHer • Ad Management Tools: – Ad Rotate – BuySell Ads – Simple Ads Management (SAM)
  15. 15. Ad Management Using the SAM Plugin for WordPress • The main component of the ad plugin is the “Ads Place.” • Each Ads Place is a container for multiple advertisements of the same size/shape. • The Ads Place is where you set the rotation for multiple ads that appear in the same place on your site, but despite its name it doesn’t have anything to do with the actual placement of the ads on the webpage.
  16. 16. Ads Places (Simple Ads Manager) Set the size of the ads appearing in this Ads Place: • Standard sizes from dropdown • Custom Sizes Set the “patch” that should display if you have no active ads in your rotation.
  17. 17. Ads (Simple Ads Manager)
  18. 18. Ads (Simple Ads Manager)
  19. 19. Ads (Simple Ads Manager)
  20. 20. Going Social • Social Media Channel Integration – Allowing visitors to Follow, Like, Connect, +1, etc. on your site – Sharing Facebook status updates, Tweets, Pins, etc. on your site (and vice versa) • Discussion/Commenting • Sharing Related Content
  21. 21. Social Media Integration • Display your social activities with plugins: – – – – – – Rotating Tweets / MP Tweet List Facebook (official plugin) Google+ Pinterest Simply Instagram Linked In • Or use an integrated solution, like Social Sharing Toolkit
  22. 22. Social Sharing Toolkit
  23. 23. Social Sharing Toolkit
  24. 24. Discussions / Commenting • Everything you can do with Posts you can do with Comments: – RSS Feeds – Social sharing • Other things you might want to do: – Limit length, extend with smileys, allow ratings, disallow links, send automated “thank you’s” • Disqus
  25. 25. The Disqus Discovery Box Organic Discovery: Content recommendations are either • Specific to your site • From other sites that are using Disqus Promoted Discovery: Recommendations point to content that Disqus advertising partners pay to distribute in relevant places. You earn a revenue share from Disqus for each click on a promoted content link.
  26. 26. Related Content • • • • YARPP (Yet Another Related Posts Plugin) Link Within Outbrain nRelate • Super easy to use with flexible options • Better for SEO (does not direct users back to their own site before delivering requested content) • Additional add-ons to deliver “Most Popular” and “Flyout” content
  27. 27. nRelate Plugin for WordPress
  28. 28. Display Widgets Something simple that makes life so sweet: • By default, “Hide on Checked” is selected with no boxes checked, so all current widgets will continue to display on all pages. • Either include/exclude widget from pages or posts, or by category or on special pages (archives, search results, etc.) • Helps you avoid creating multiple sidebars and keeps the sidebars clean.
  29. 29. Integrating Newsletter Sign-Up • • • • Constant Contact Emma Vertical Response MailChimp
  30. 30. MailChimp Plugin for WordPress
  31. 31. MailChimp Plugin for WordPress http://wordpress.org/plugins/mailchimp-widget/
  32. 32. MailChimp Plugin for WordPress
  33. 33. [shortcodes] • WordPress Shortcodes • Column Shortcodes • Shortcodes Ultimate
  34. 34. Shortcodes Ultimate
  35. 35. Shortcodes Ultimate
  36. 36. Shortcodes Ultimate • • • • • • • • Tabbed Content Callout Boxes Pull Quotes Spoilers Columned Text Google Maps Tables Highlighted Text • • • • • • • • Accordions Dividers Lists Buttons Google Docs Sliders Carousels Private Content
  37. 37. Selecting a Theme
  38. 38. Free Commercial • Try as many as you want. • Are supported by the theme author. • Generally not supported by author. • Not necessarily better than free themes. • Thousands from WordPress.org/themes • Sometimes have too many features.
  39. 39. What to Consider?
  40. 40. Layout
  41. 41. Theme Options
  42. 42. Documentation/Support
  43. 43. Comments/Reviews
  44. 44. Responsive/Mobile Design
  45. 45. Are you going to customize your theme? Beware Option-itis!
  46. 46. My Custom CSS Where to learn CSS: http://www.w3schools.com/css/
  47. 47. WP Google Fonts
  48. 48. Typekit for WordPress
  49. 49. AnyFont
  50. 50. Managing Media in WordPress
  51. 51. Managing Media
  52. 52. Editing Media
  53. 53. Editing Media
  54. 54. WordPress Galleries
  55. 55. WordPress Galleries
  56. 56. WordPress Gallery Plugins • NextGen Gallery • Grand Media Gallery • Lightbox Gallery
  57. 57. Embed media from other sources
  58. 58. Embed media from other sources • • • • • • Youtube Vimeo Hulu Tweets Flickr Instagram • • • • • • PollDaddy SlideShare Rdio SoundCloud Spotify More...
  59. 59. Adding Categories to Media http://wordpress.org/plugins/media-categories-2/
  60. 60. WordPress Best Practices & Security
  61. 61. Akismet • Requires WordPress.com Account • Learns to recognize “Spam” and “Ham” based on input from millions of users.
  62. 62. SI Anti Spam Captcha
  63. 63. VaultPress
  64. 64. Backup Buddy
  65. 65. WordPress Security • • • • • • • Keep everything up to date. Don’t use “admin” user. Use a secure password. Create a non-administrator user. Use a secure password. Practice safe browsing. Plugins like “Better WP Security”
  66. 66. Better WP Security
  67. 67. SEO (with WordPress)
  68. 68. SEO (with WordPress) • Basic SEO concepts • Keyword research: How to select effective keywords • Keyword implementation: Understand the purpose of each implementation location, and learn how to use the Yoast SEO plugin • Learn More About SEO (Free Tools and Resources)
  69. 69. Search Engines vs. Users Search Engine Optimization Search Experience Optimization Search Engines Users Love content. Love content. Use keywords to generate listings. Use keywords to find information. Can’t access a poorly designed site. Hate browsing a poorly designed site. Everything you do on a website should have the dual purpose of satisfying USERS and search engines (yes, in that order!)
  70. 70. SEO is OK with Google Many people confuse search engine optimization with spamming. Spamming and SEO are two totally different things. A recent announcement from Google contains a statement about “white hat” SEO: Effective search engine optimization can make a site more crawlable and make individual pages more accessible and easier to find… “White hat” search engine optimizers often improve the usability of a site, help create great content, or make sites faster, which is good for both users and search engines. Watch Google’s Matt Cutts talk about SEO on YouTube: http://www.youtube.com/watch? feature=player_embedded&v=BS75vhGO-kk
  71. 71. How Do I Improve My Ranking? On-Site Factors: • What you say about yourself – Keywords you use on your website Off-Site Factors: • What other websites say about you – Inbound Links (and words they use in the link)
  72. 72. On-Site Factors for SEO 1. What keywords to use? – Targeted (to a specific product/service/audience) – Traffic-bearing (Average Search Volume [ASV]) 2. Where to put them on your site? – Page Titles & Meta-Description Tags…
  73. 73. Keyword Research What keywords to use? – Targeted (to a specific product/service/audience) – Traffic-bearing (Average Search Volume [ASV]) – Not ridiculously competitive TIPS! • Brainstorm, but keep it simple. • Don’t spread yourself too thin. • Be specific about what you’re selling.
  74. 74. Keyword Research • Google’s Keyword Planner • Google Insights for Search • Google Trends Keyword Demand Prediction • Microsoft Advertising Intelligence • Wordtracker’s Free Basic Keyword Demand
  75. 75. Implementation Locations Where should I use keywords? 1. Domain name (http://www.YourDomainName.com/) 2. Sub-page URLs (permalinks): (http://www.YourDomainName.com/YourPageName) 3. Title 4. Meta-Description 5. Headers (h1, h2, h3; descending importance) 6. Internal links 7. Website copy (written content on the page) 8. Bold text
  76. 76. Keyword Implementation Rules • Don’t overdo it! • Only target 2-3 phrases per page on site • Don’t make text read like you are spamming! We’re a coffee shop in New York City and our coffee shop in New York City serves good coffee.
  77. 77. Keyword Implementation Rules • Don’t overdo it! • Only target 2-3 phrases per page on site • Don’t make text read like you are spamming! We’re a coffee shop in New York City and our coffee shop in New York City serves good coffee.
  78. 78. Permalinks
  79. 79. Title & Meta-Description
  80. 80. Title & Meta-Description • Title is essentially #1 for keywords • Meta-Description relatively low on the list TIP! Unless your business name is a widely recognized brand, keep it out of the Title, but include it first in the Meta-Description
  81. 81. Yoast SEO for WordPress
  82. 82. Headers h1, h2, h3, h4, h5 Descending weight on SEO • h1 – One of the main keywords of page • h2, h3 – secondary/topical keywords • h4, h5 – not crucial to use/embed
  83. 83. Website Copy • At least one paragraph of copy should be found on each page • Keyword Density – Not imminently important • Learn how to write copy for the web
  84. 84. Yoast SEO for WordPress
  85. 85. Keywords for Images • File name …“whitesalmon-rafting.jpg” • Alt attribute • Shows when image cannot be loaded • Tooltip text alt = “Rafters plunging down Husum Falls on the White Salmon River” • Title attribute title = “Husum Falls on the White Salmon River” <img src=“/images/whitesalmonrafting.jpg” width=“250” height=“150” alt=“Rafters plunging down Husum Falls on the White Salmon River” title= “Husum Falls on the White Salmon River”>
  86. 86. Internal Links • Can be helpful within the copy, especially at the end of articles • Should not be overused • Should have the same anchor text as your main navigation or inbound links This is where a “related posts” plugin comes in handy:
  87. 87. Update Services Alert update services (“ping”) that you have new content. The WordPress Codex keeps a list of valid ping services that you can cut and paste into your blog’s settings: http://codex.wordpress.org/Update_Services
  88. 88. XML Site Maps
  89. 89. Yoast SEO for WordPress
  90. 90. Advanced Features 1. 2. 3. 4. 5. 6. 7. Robots Meta configuration Canonical Breadcrumbs Permalink clean up XML Sitemaps RSS enhancements Edit your robots.txt and .htaccess
  91. 91. Yoast SEO for WordPress
  92. 92. Yoast SEO for WordPress
  93. 93. Google Analytics Yoast: http://wordpress.org/plugins/google-analytics-for-wordpress/ Ran.ge: http://wordpress.org/plugins/wp-google-analytics/ Alin Marcu: http://wordpress.org/plugins/google-analytics-dashboard-for-wp/
  94. 94. Google Webmaster Tools
  95. 95. Google Webmaster Tools
  96. 96. Off-site SEO How Links Affect Rankings Search engines currently base relevancy primarily on linkage patterns. Who links to you, and how they link to you, are what determines where your site will rank for competitive search queries. • Link building: directories, link exchange, articles, press releases, advertising, organic http://training.seobook.com/link-building • Social Interaction • Public Relations • Branding
  97. 97. Learn More About SEO SEOMoz’s Beginniners Guide to SEO - Chapter 5: Keyword Research Google’s Search Engine Optimization Starter Guide (PDF) Yoast’s SEO for WordPress Plugin - The Definitive Guide to Higher Rankings for WordPress Sites Google & SEO-Friendly Page Titles (Video) CopyBlogger Copywriting 101 Matt Cutts: Gadgets, Google, and SEO
  98. 98. http://searchengineland.com/guide/seo
  99. 99. Multiple Author Blogs
  100. 100. WordPress Author Roles • Administrator • Editor • Author • Contributor • Subscriber
  101. 101. Administrator • Complete control over the site. • Can change site settings, themes, widgets, menus, users, categories, etc. • Generally only one Admin per site (but can have more than one).
  102. 102. Editor • • • • Edit/publish/delete any post/page. Manage post categories/tags. Moderate comments. Can NOT control widgets/menus. • Used as a “supervisory” role, moderating posts by other authors.
  103. 103. Author Can: • Edit/publish/delete their own posts. • Upload images/media. Can NOT: • Create/publish pages. • Edit/publish other authors posts.
  104. 104. Contributor Can: • Create/edit their own posts before they are published. • Submit post for Editor review. Can NOT: • Publish their own posts. • Upload images/media. • Edit their posts after an Editor publishes.
  105. 105. Subscriber Can: • Comment on posts/pages. Can NOT: • Do anything else.
  106. 106. Plugins for Multiple Author Blogs
  107. 107. User Role Editor
  108. 108. User Role Editor
  109. 109. Edit Flow
  110. 110. Edit Flow
  111. 111. Fancier Author Box
  112. 112. Fancier Author Box
  113. 113. Thank You! www.tadpole.cc hello@tadpole.cc Twitter: @TadpoleCC Andy Christian @andrew_cpht Melissa Cahill @panoptic_nyc
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