2012 Research Survey by Tact Medical Staffing
RNs are too!
Tact Medical Staffing is a team of dedicated staffing
consultants providing strategic solutions
for talent acquisition.
8,000+
Registered Nurses
in NY & NJ were
Surveyed Online
Purpose: To Assess the Online
Social Habits
of Healthcare Practitioners
69% Search for Jobs or Career Advice
68% Keep Up-to-Date with News
65% Stay Informed of Healthcare Trends
45% Are Looking ...
Internet Behaviors in the U.S.
78%
Of Americans
Regularly Use the Internet
66%
Of Americans Regularly
Use Social Media
1
How Do Nurses Compare?
100%
Responded Using the
Internet Daily
94%
Of Nurses Regularly
Use Social Media
Nurses and Social Media
GET CONNECTED!
0% 20% 40% 60% 80% 100%
Facebook
LinkedIn
Google+
YouTube
Twitter
Pinterest
Instagram
FourSquare
Which Social Networks Do ...
58% of Nurses Use
Daily
Career Opportunities
Networking & Collaboration
CE Credits
Testimonials
Healthcare & Nursing News
Educational Resources
Jo...
Why is Social Media Important for
Healthcare Professionals?
Collaborate with healthcare
professionals
Career and education
opportunities
Current healthcare
news and trends
Social Media Ethics
Social & Professional Conduct
Online
Nurses Should Never
“Friend” Patients
or Post Confidential
Information
Blogs, or interactive online
journals, create engaging
communities of inter-professional
collaboration.
Why Blogging Matte...
100%
Surveyed Read
Healthcare-Related Blogs
The Goal:
To provide valuable
information to your
audience.
46%
54%
Yes
No
Nearly Half
Said Yes!
Are Nurses Interested in Contributing to
Online Forums?
What Information Would Nurses Be
Interested in Sharing?
17% Photos
7% Other
48% Testimonials
95% Articles
87% CE Credits
53% BLS/ACLS Recertification
40% Industry Speakers
33% Career Counselors
What Attracts Nurses to Join
Onlin...
This survey provides
insight to build and
engage online
communities for the
nursing profession
With this information, healthcare corporations
can foster an environment of online
collaboration with their nursing workfo...
At Tact Medical Staffing,
we are committed to providing
full-service healthcare staffing solutions and
matching our employ...
Connect with Us:
• Phone: (212) 766-0200
• Email: info@tactstaff.com
• Website: www.tactstaff.com
• Facebook: www.facebook...
Appendix
“Digital Differences: Pew Internet & American Life Project.”
Pew Research Center. April 2012
http://pewinternet.o...
RNs are Social Too! Research Survey by Tact Medical Staffing
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RNs are Social Too! Research Survey by Tact Medical Staffing

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In 2012, Tact Medical Staffing surveyed over 8,000 Registered Nurses in New York and New Jersey to assess their online social habits and behavioral patterns. With this information, we hope to build and engage a collaborative online community for the nursing profession.

Please visit our website at www.tactstaff.com for questions or more information about Tact Medical Staffing!

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Transcript of "RNs are Social Too! Research Survey by Tact Medical Staffing "

  1. 1. 2012 Research Survey by Tact Medical Staffing RNs are too!
  2. 2. Tact Medical Staffing is a team of dedicated staffing consultants providing strategic solutions for talent acquisition.
  3. 3. 8,000+ Registered Nurses in NY & NJ were Surveyed Online
  4. 4. Purpose: To Assess the Online Social Habits of Healthcare Practitioners
  5. 5. 69% Search for Jobs or Career Advice 68% Keep Up-to-Date with News 65% Stay Informed of Healthcare Trends 45% Are Looking to Network 44% Chat with Friends and Family 74% Research an Organization or Business What Are the Online Behavioral Patterns of Registered Nurses?
  6. 6. Internet Behaviors in the U.S.
  7. 7. 78% Of Americans Regularly Use the Internet
  8. 8. 66% Of Americans Regularly Use Social Media 1
  9. 9. How Do Nurses Compare?
  10. 10. 100% Responded Using the Internet Daily
  11. 11. 94% Of Nurses Regularly Use Social Media
  12. 12. Nurses and Social Media GET CONNECTED!
  13. 13. 0% 20% 40% 60% 80% 100% Facebook LinkedIn Google+ YouTube Twitter Pinterest Instagram FourSquare Which Social Networks Do You Subscribe To?
  14. 14. 58% of Nurses Use Daily
  15. 15. Career Opportunities Networking & Collaboration CE Credits Testimonials Healthcare & Nursing News Educational Resources Job Interview & Career Tips What Content Engages Nurses Online?
  16. 16. Why is Social Media Important for Healthcare Professionals?
  17. 17. Collaborate with healthcare professionals Career and education opportunities Current healthcare news and trends
  18. 18. Social Media Ethics Social & Professional Conduct
  19. 19. Online Nurses Should Never “Friend” Patients or Post Confidential Information
  20. 20. Blogs, or interactive online journals, create engaging communities of inter-professional collaboration. Why Blogging Matters
  21. 21. 100% Surveyed Read Healthcare-Related Blogs
  22. 22. The Goal: To provide valuable information to your audience.
  23. 23. 46% 54% Yes No Nearly Half Said Yes! Are Nurses Interested in Contributing to Online Forums?
  24. 24. What Information Would Nurses Be Interested in Sharing? 17% Photos 7% Other 48% Testimonials 95% Articles
  25. 25. 87% CE Credits 53% BLS/ACLS Recertification 40% Industry Speakers 33% Career Counselors What Attracts Nurses to Join Online Communities?
  26. 26. This survey provides insight to build and engage online communities for the nursing profession
  27. 27. With this information, healthcare corporations can foster an environment of online collaboration with their nursing workforce.
  28. 28. At Tact Medical Staffing, we are committed to providing full-service healthcare staffing solutions and matching our employees with the most rewarding jobs, careers and lifestyle choices.
  29. 29. Connect with Us: • Phone: (212) 766-0200 • Email: info@tactstaff.com • Website: www.tactstaff.com • Facebook: www.facebook.com/TactMedicalStaffing • Twitter: www.twitter.com/TactStaffing • LinkedIn: www.linkedin.com/company/tact-medical-staffing
  30. 30. Appendix “Digital Differences: Pew Internet & American Life Project.” Pew Research Center. April 2012 http://pewinternet.org/~/media//Files/Reports/2012/PIP_Digital_differences_ 041312.pdf “Nursing Shortage Fact-Sheet.” American Nurses Association. August 2012 www.aacn.nche.edu/media-relations/fact-sheets/nursing-shortage “White Paper: A Nurse’s Guide to the Use of Social Media.” National Council of State Boards of Nursing (NCSBN). August 2011 https://www.ncsbn.org/Social_Media.pdf
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