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German Language A-List-Blogs:
Reinforcement of the Mainstream Media
      Agenda or a Challenge to it?

                  ...
Research Agenda

  What are A-List-Blogs?
  What role do they play in the Mainstream Media
   Agenda Setting Process? (L...
What are A-List-Blogs?




     Figure 1.: Top 100 most linked weblogs on Technorati effective 24.01.03
     Source: http:...
What are A-List-Blogs?


                                                                              German language
  ...
The Agenda Setting Hypothesis



 “The power of the news media to set a nation’s
  agenda, to focus public attention on a...
The Role of A-List-Blogs in the Agenda
Setting Process?


First Perspective
 A-List-Blogs are an reinforcement of the
  m...
The Role of A-List-Blogs in the Agenda
Setting Process?


Second Perspective
 A-List-Blogs emphasize the remarkable
  inf...
Criticism: Recepients are not taken into
account




 The existing studies only investigate the
  content provided by the...
Seite 9
Criticism: Recepients are not taken into
account




 To assess the role of A-List-Blogs, we need to
  analyze the effect...
Research Questions



 1. Is the content provided by A-List-Blogs an
  reinforcement of the mainstream media
  agenda or ...
The Data

  K. Burton, A. Java, and I. Soboroff. The ICWSM 2009
   Spinn3r Dataset. In Proceedings of the Third Annual
  ...
Seite 13
Comparison of total link count on A-List-
Blogs: Spinn3r vs. Technorati (03.12.08)

                                    Co...
Comparison of links on A-List-Blogpost:
Spinn3r versus rivva (14.08.09)
  vhhoi
                                   Correl...
Methods

  Which are the German language A-List-Blogs?
  Sifry (2006): „The Very High Authority Group“ are blogs
   with...
Methods: Content Analysis

  Time frame:
   1 – 14 August and 12 – 25 September 2008
   Two weeks in every month – from F...
Methods: Content Analysis: Coding
Frame

  To identify which posts are based on mainstream
   media information (RQ 1)


...
Methods: Hyperlink analysis

  To analyze which content is preferred by the
   recipients (RQ 2)
  -> Searching Posts in ...
Results: Content Analysis


  Just 106 posts (25.8%) are based on mainstream
   media sources. 305 posts (74.2%) have alt...
Results:
Content
Analysis




           Seite 21
Results:
Content
Analysis




           Seite 22
Results: Content Analysis




                            Seite 23
Results: Hyperlinkanalysis

  Posts without mainstream media source
   -> Mean = .59 links


  Posts with mainstream med...
Why?




       Seite 25
Results: Hyperlink analysis

  Reception studies


-> News factors indicate relevance (cf. Eidlers 1997)


  News Value ...
Results




          Seite 27
Added Value


  It is important to include the audience to decide which
   role the A-List-Blogs play in the agenda-setti...
Q&A




      Seite 29
Literature

  Adamic, L. and N. Glance. (2005). "The political blogosphere and the 2004 presidential election." Retrieved ...
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GOR 10 Presentation

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  1. 1. German Language A-List-Blogs: Reinforcement of the Mainstream Media Agenda or a Challenge to it? Martin Zuber, M.A.
  2. 2. Research Agenda   What are A-List-Blogs?   What role do they play in the Mainstream Media Agenda Setting Process? (Literature Review)   Criticism: Recepients not taken into account   Research Questions   Data   Methods   Results   Added Value Seite 2
  3. 3. What are A-List-Blogs? Figure 1.: Top 100 most linked weblogs on Technorati effective 24.01.03 Source: http://kottke.org/03/02/weblogs-and-power-laws Seite 3
  4. 4. What are A-List-Blogs?   German language A-List-Blogs like netzpolitik.org or bildblog.de have more than 30.000 visits per day. (Interview with Beckedahl and Niggermeier (2009) on http://philipbanse.de/) Figure 2: Connection of public and relevance. Adapted from: Katzenbach 2008, 108 Seite 4
  5. 5. The Agenda Setting Hypothesis  “The power of the news media to set a nation’s agenda, to focus public attention on a few key public issues, is an immense and well documented influence.” (Wallensten 2007, 568) Seite 5
  6. 6. The Role of A-List-Blogs in the Agenda Setting Process? First Perspective  A-List-Blogs are an reinforcement of the mainstream media agenda because they tend to rely primarily on established media outlets for their information. (cf. Adamic and Glance 2005, Haas 2005, McKenna 2007) Seite 6
  7. 7. The Role of A-List-Blogs in the Agenda Setting Process? Second Perspective  A-List-Blogs emphasize the remarkable information in the blogosphere by linking to posts of small blogs. Hence A-List-Blogs are challenging the dominance of mainstream media by linking to alternative news providers. (cf. Dezner and Farrell 2004, Holler et al 2008) Seite 7
  8. 8. Criticism: Recepients are not taken into account  The existing studies only investigate the content provided by the A-List-Blogs Seite 8
  9. 9. Seite 9
  10. 10. Criticism: Recepients are not taken into account  To assess the role of A-List-Blogs, we need to analyze the effects on the audience Seite 10
  11. 11. Research Questions  1. Is the content provided by A-List-Blogs an reinforcement of the mainstream media agenda or a challenge to it?  2. Do the recipients prefer the mainstream media or the alternative issues? Seite 11
  12. 12. The Data   K. Burton, A. Java, and I. Soboroff. The ICWSM 2009 Spinn3r Dataset. In Proceedings of the Third Annual Conference on Weblogs and Social Media (ICWSM 2009), San Jose, CA, May 2009.   A set of blog posts from 1 August 2008 – 31 October 2008   All Languages   About 130 Gigabytes Seite 12
  13. 13. Seite 13
  14. 14. Comparison of total link count on A-List- Blogs: Spinn3r vs. Technorati (03.12.08) Correlation: -> .619 Level of significance: -> 1% Seite 14
  15. 15. Comparison of links on A-List-Blogpost: Spinn3r versus rivva (14.08.09)   vhhoi Correlation: -> .721 Level of significance: -> 1% Seite 15
  16. 16. Methods   Which are the German language A-List-Blogs?   Sifry (2006): „The Very High Authority Group“ are blogs with more than 500 links in the last 6 months   www.deutscheblogcharts.de   Within this time frame: 12 German language Blogs 500+ links Seite 16
  17. 17. Methods: Content Analysis   Time frame: 1 – 14 August and 12 – 25 September 2008 Two weeks in every month – from Friday to Thursday   Found 852 posts in the data set for this time frame (unfortunately no post of nerdcore.de -> only 11 A-List- Blogs in the sample)   Analyzed a 50%-random sample -> 30 posts used for the pretest -> 411 Posts   Analysis unit: A-List-Blog post Seite 17
  18. 18. Methods: Content Analysis: Coding Frame   To identify which posts are based on mainstream media information (RQ 1) 1. Coded the links to online mainstream media pages (intercoder reliability = .86) 2. Coded references to offline mainstream media sources (intercoder reliability = .92) Seite 18
  19. 19. Methods: Hyperlink analysis   To analyze which content is preferred by the recipients (RQ 2) -> Searching Posts in the data set, which are linking to the A-List-Posts Found -> 263 links -> 1 post got 16 links -> The most got 0 links Seite 19
  20. 20. Results: Content Analysis   Just 106 posts (25.8%) are based on mainstream media sources. 305 posts (74.2%) have alternative or no sources.   Answer RQ 1: Looking only at the content provided by the A-List- Blogs -> we would suggest, that they are more a challenge than an reinforcement for the mainstream media agenda Seite 20
  21. 21. Results: Content Analysis Seite 21
  22. 22. Results: Content Analysis Seite 22
  23. 23. Results: Content Analysis Seite 23
  24. 24. Results: Hyperlinkanalysis   Posts without mainstream media source -> Mean = .59 links   Posts with mainstream media source -> Mean= 1.14 links   This difference is significant on 5%-Level.   Answer RQ2: The blogger (recipients) tend to link more to posts with mainstream media content. Seite 24
  25. 25. Why? Seite 25
  26. 26. Results: Hyperlink analysis   Reception studies -> News factors indicate relevance (cf. Eidlers 1997)   News Value Research -> News in mainstream media -> biased -> extend News Values Seite 26
  27. 27. Results Seite 27
  28. 28. Added Value   It is important to include the audience to decide which role the A-List-Blogs play in the agenda-setting process   Though A-List-Blogs present more issues from alternative sources -> the small blogs tend to link more often to issues of mainstream media sources   The reason for that -> usual mechanism of reception   Issues form mainstream media contain more news factors Seite 28
  29. 29. Q&A Seite 29
  30. 30. Literature Adamic, L. and N. Glance. (2005). "The political blogosphere and the 2004 presidential election." Retrieved 03.08.2009, from http://www.blogpulse.com/papers/2005/AdamicGlanceBlogWWW.pdf. Banse, P. (2009). "Interview mit Markus Beckedahl." Retrieved 10.03.2010, from http://philipbanse.de/wp/. Banse, P. (2009). "Interview mit Stefan Niggemeier." Retrieved 10.03.2010, from http://philipbanse.de/wp/. Drezner, D. W. and H. Farrell. (2004). "The Power and Politics of Blogs." Retrieved 13.10.2008, from http://www.danieldrezner.com/research/blogpaperfinal.pdf. Eilders, C. (1997). Nachrichtenfaktorenund Rezeption. Eine empirische Analyse zur Auswahl und Verarbeitung politischer Information. Opladen, Westdeutscher Verlag Haas, T. (2005). "From "Public Journalism" to the "Public´s Journalism"? Rhetoric an reality in the discourse on weblogs." Journalism Studies 6: 387-396. Holler, S., S. Vollnhalls, et al. (2008). Focal Points und Journalisten - Bedingungen für den Einfluss der Blogosphäre. Kommunikation, Partizipation und Wirkungen im Social Web. Grundlagen und Methoden: Von der Gesellschaft zum Individuum. A. Zerfaß, M. Welker and J. Schmidt. Köln, Herbert von Halem Verlag: 94-111. Katzenbach, C. (2008). Weblogs und ihre Öffentlichkeiten. Motive und Strukturen der Kommunikation im Web 2.0. München, Verlag Reinhard Fischer. McKenna, L. (2007). "Getting the word out: Policy bloggers use their soap box to make change." Review of Policy Research 24: 209-229. Wallensten, K. (2007). "Agenda Setting and the Blogosphere: An Analysis of the Relationship between Mainstream Media and Political Blogs." Review of Policy Research 24: 567-587. Seite 30
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