Point Of Sale Unit A.SProjectTachi Lawrence - RodwayTachi Lawrence-Rodway
Tachi Lawrence-RodwayThis is an effective unit as it is interactivepeople can physically touch and try on thecaps before purchase, it also catches the eyedue to the long rows advertising the productbeing a very vibrant red as well as the brandsign ‘’Mitchell & Ness’’ being displayedclearly above the caps. Although the unitclearly shows what is being sold the brand ishardly described and so leaves customersnot actually knowing very much about thebrand. Because of the lack of detail on thepoint of sale I would say the age range wouldbe from about 12 to 25 just because they aredrawn in mainly for the hats and not reallyanything else about the unit.This is effective in that the unit is clearlydisplayed and professionally laid out it alsohas an element of security as it is shown onlybehind glass however because of this itmakes the product look more exclusive andtherefore make people want to buy it. Heunit also has a lot of lighting which is anotherway it gets attention drawn to it. Because ofthe way this product is presented I would saythe age range would aim towards an olderaudienceThis unit fits its environment perfectly itclearly displays the unit and is unique. Thiswould straight away attract attentionbecause of the way its shaped and oncepeople get closer the product is clearlydisplayed however the branding of theproduct cannot be seen from a distance.Because the product is presented quiteprofessionally I would say the targetaudience for this would be about 20+ .However I would estimate this due to thenature of the product I feel it would draw alot of attention from young people becauseof the large scale of the unitThis unit is very effective because you cansee as a customer exactly what is being soldwithout having to be directly in front of theunit. This can be helpful when looking forthis specific product which is in this case‘’batteries’’. Because of the unusual shape ofthe unit attention will straight away bebrought to the sale unit. I feel this unit wouldappeal to any age range really because itwould draw anyone in it has quiteThis unit is very effective because you cansee as a customer exactly what is being soldwithout having to be directly in front of theunit. This can be helpful when looking forthis specific product which is in this case ‘’HTC mobile Phone’’. Because the unit is alsointeractive and the customer can playaround with the phone they are more likelyto stay around that product however thisunit could be a bit too interactive and peoplewill abuse that.This unit is very effective because you cansee as a customer exactly what is being soldthe shoe is shown directly on the front of theunit as well as branding such as the ‘’Nike’’symbol or the Foot Locker sign. However thecolours werent that eye catching and sodoesn’t do as great a job as other point ofsale units
Tachi Lawrence-RodwayThis is an effective unit as it is interactivepeople can physically touch and try on theshoes before purchase, it also catches theeye due to huge eye catching trainer on theside of the unit, it has clear brandingincluding the ‘’Nike’’ symbol. However theunit has a lack of information on the shoesthat are being soldThis unit is good because of its unique quirkylook that would make any person walkingpast curious to what is being advertised ormarketed however the unit does not directlyshow a physical product and has minimalinformation on what it is advertising. It isclearly visible and can be seen from a whileaway which is very helpful in attractingcustomersThis unit is good because it is a direct replicaof the brand any person walking past curiousto what is being advertised or marketed. Theproduct is also physically stored in the unitwhich gives it an element of instructiveness.This has a long sustainability due to the waythe product can constantly stored in the unit.This is a good unit as it shows exactly whatis being sold and all necessary informationis displayed on the physical unit howeverthe unit doesn’t really have a specialfactor to it . It only displays the productrather than advertising itThis unit is good as it already has theproduct ready to buy which can bevery convenient however it does nothave any information displayed ionthe unit about the product itself andits colour scheme doesn’t really standout so the unit is not easily noticed.This unit is very good as it uses a veryvibrant colour scheme that is specificto the product but can also be noticedfrom far away . This doesn’t exactlygive any information on the productbut the product is clearly displayedalongside the branding
old spice was mainly targeted at an older type of man first of all due to the way it was marketed which was moreof a traditional male grooming product, however a new marketing campaign has started to target old spice to awider range of age groups. Old spice is clearly directed at men due to its advertising and using quite athletic mento advertise their product and with the range of ‘the man your man could smell like’ adverts this is proven.Although old spice has tried to change their add campaign their product is still very much consumed by an oldergeneration due to how it is traditionally made. The physical appearance of Old spice nowadays has a moremodern feel in that the packaging is a bit more like modern grooming brands such as lynx. The colour scheme forold spice is quite simple but yet very effective due to its use of red which is proven to make people want to by theproduct more.. When the product was first presented it the red and white in the product was a lot more subtle tohow it is now this is shown by the more prominent use of red in old spices products which is shown in the pictureto the left where the product is packaged in plastic to make the product look more modernFish looks like its targeted at people between the ages of 20- 30 its quite an expensive brand, and so I thinkit would be targeted at richer people. Fish started off as just a hairdressers before they started sellingproducts and so an element of their success is due to possibly the popularity the shop had before theystarted selling products, they also have celebrity clients which helps to sell the brand. The physicalappearance of fish products look as if it would or perhaps should be aimed at a younger age however thewebsite shows a more sophisticated branding in this it is a bit unclear just quite what the age group Fish isdirectly targeted at. The colour scheme Fish uses is very bright and modern it uses almost luminouscolours which is straight away appealing to the eye and cannot be missed this can be effective but can alsomake the product look a bit cheap. I have mentioned before that the product has a few confusing factorswhen it comes to its advertising due to its website not entirely reflecting the way the product is presentedin shops this makes the product a bit inconsistent with brandingTachi Lawrence-RodwayProduct analysis :Old Spice & Fish
LOreal men expert is targeted at older men as it develops products that keepskin looking young, they market there products using ageing celebrities tomarket there products such as the actor Hugh Laurie from ‘House’ the orangecolouring attracts the eye which would lead people to it. The product could alsotarget a younger generation as it makes them want to still remain lookingyoung when they start ageing. Although the information on the product clearlyshows that LOreal Men expert is clearly aimed at older men the colour schemeis a bit strange for what it is advertising. The products use of bright orange andwhite does not exactly present its product well since it is aimed at older menand the colour scheme doesn’t really present this. As this product is aimedmainly at the age conscious it doesn’t.Mr Natty is a very unique brand as they use quite old Fashioned drawings on theirproducts which because its different makes people want to buy the age range of MrNatty products would probably be from mid 20’s to 50’s due to its old fashionedstyle. This brand can also be targeted at people who are slightly out of the ordinarydue to its quirky style. Mr Natty also gives off the impression that it would be aimedat a more mature audience due to its packaging and the way in which its website ispresented . Although the product is very easily spotted it also has a closed targetaudience with some of its products due to its moustache specific products howeverthis also makes the product quirky and new due to its brandingTachi Lawrence-RodwayProduct analysis : Mr Natty & L’OrealMen Expert
Hackett can cover a wide range of ages as they advertise young peoplewearing typically older clothes, it is also targeted at wealthier peoplebecause of the cost of the product which is high. Hacketts branding isquite simplistic however this is effective as it makes the brand easilyrecognisable. Hackett is linked also to rugby and so this further showsit is more of a male brand. The packaging on Hackett products is quitesophisticated and very smart and so this further shows that Hackett ispossibly aimed at wealthier men. The Hackett aftershave is verysimplistic In the way it is presented and so can easily be lookedover, other brands would have the advantage as they would user moredistinct colours that are appealing to the eye.Lynx covers the ages of a younger generation as it has quite a bright appealand its ad campaign is targeted at young men, the advert consists of youngmen experiencing “premature perspiration” , this is stopped by using lynxwhich causes women to be attracted to them. Although lynx appears to justaim at younger men however because of the price range lynx has it couldpossibly be aimed at any age due to its affordability. The Way lynx is packed isin quite bold colours and large text this further shows that lynx is aimed atyounger men, however it uses a wide range of colours that easily catch theeye as well as a versatile range of products to sell. Lynx is very successful dueto this and will probably further go on with the campaign it has now.Tachi Lawrence-RodwayProduct analysis: Hackett and lynx
Mr Natty is targeted at people with a more traditional style and older men other people who couldpossibly find the product interesting could be hipsters would find Mr Natty appealing because it is outof the ordinary and would not normally appeal to younger people so the average age of this productwould generally be people in their late 20’s and middle aged men due to the traditional look Mr Nattyproducts have. The way the products are packaged has a lot to do with the target audience the productattracts as the way is packaged is also out of the ordinary for example the soap being wrapped inpaper instead of plastic. The product has a sort of sailors feel about it due to anchors being regularlyused on the product and sailors jokes used on the website. Is key selling point of some of the productsare moustaches. A variety of Mr Natty products are directly for moustaches and this is good because itmeans Mr Natty products appeal to an even broader audience. Originally a barber Matt Raine (MrNatty) developed a full range of moustache products and then went on to make other male groomingproducts such as aftershave “Mr Natty Jack Tar Bay Rum "and a range of hair products, “Mr NattyGum”, “Mr Natty Paste” etc. this brand is very strange and so does sell, it is proven to be quiteeffective also due to the large number of people that buy the product even though it is not distributedin department storesTachi Lawrence-Rodway
Links FXLogicalThe product needs to stand outand the branding clearlydisplayed this can be done byusing large text and boldlettering on the unit as well asusing bold colours to drawcustomers towards it.The unit has to be ergonomicso it is practical for customersto use and easy to use.The unit needs to be above eyelevel so it can be seen fromquite a distance and drawscustomers in, however shouldstill be able to clearly displaythe product the unit is trying tosell.The unit needs to have aunique selling point that isspecific to the product that theunit is trying to sellThe unit must be in a positionthat allows it to be easilyaccessible so if interactivecustomers can easily interactwith the product.IllogicalThe unit needs to have minimal text orjust enough text to explain what theproduct is this is so that customers donot get boredNot enough information can also be aproblem as it means that the productisnt being properly advertised this canbe a problem as it can leave thecustomer confused to what exactly isbeing sold.Lack of branding is an issue as it meanscustomers wont remember what theproduct isVisual noise can be a problem on thedisplay as customers becomedistracted or cant be bothered when totoo much is going on visuallyHaving too many interactive features ona unit can also be a problem as itmakes the user not want to buy theproduct but just play around with it anexample of this is the apple store.Its important that the point of sale unitcan last for a last period of time so itdoesn’t have to constantly be replacedNeedThe unit needs to clearly display the product soit is visible to the publicThe unit must be able to attract customerswhether that with the font used, the size of theunit, the colour scheme and any other aestheticsthat is likely to gain attentionOnce the customers attention has been directedat the display their attention must remain therefor as long as possible so the customer is morelikely to purchase the productImportant information regarding the productmust be included so one, the customer knowswhat the product is and what its about, two, people know who the audience the product istrying to attract is and three the customer isn’tstanding around too long reading.Tachi Lawrence-RodwayKeepTo make the point of salesuccessful it need to includeA unit that is above eyelevel so it can be seen froma distance and also so theunit and the product isstraight away noticeableThe unit should be able tobe interactive so t keeps thecustomer at the unitThe product cannot bemoved from the unit thisavoids theft or any othersafety features surroundingthe productThe product will haveminimalist brandinghowever enough brandingfor people to know what thebrand is and what they aretrying to sellScrapThe product will not be able to bemoved away from the unit thisprevents things such as damage tothe product and theft it also savesmoney as it means the productdoes not have to be constantlyreplacedStay away from any cardboardmaterial as it does not last and cancause the point of sale unit to bedamaged if not taken care ofproperly or overused.Due to the simplicity of the brandstay away from bold colours as itwill not advertise the brand forwhat it isMinimal interactive features so theproduct can be tested but not fullyused as this would cause theproduct to not get purchased.Form vs. FunctionDo you need to make yourpoint of sale look nice andpay no attention to itsfunctionDo you need to base youridea function and leave andleave how it looks until theendDo you need to considerboth forma and functionwhilst designing and makingyour point of saleX FactorWhat makes your point ofsale goodWhy does a brand need apoint of sale rather than justadvertising onlineWhat about the point ofsale would entice acustomer to want to buy aproduct
Tachi Lawrence-RodwayTarget AudienceAgeGenderPersonal tastePurpose of purchaseMaterials and AestheticsAluminiumCardboardPlastic, woods, metalsFerrousNon ferrousAlloysConiferousDeciduousThermoThermosetElastomersSafetySharp edgesElectrical wiresTripping hazardsBreathing problems fromaerosolsFunctionality and FeaturesShould be able to withstand a lot ofuseThe product needs to stand out andthe branding clearly displayed this canbe done by using large text and boldlettering on the unit as well as usingbold colours to draw customerstowards it.The unit has to be ergonomic so it ispractical for customers to use andeasy to use.The unit needs to be above eye levelso it can be seen from quite a distanceand draws customers in, howevershould still be able to clearly displaythe product the unit is trying to sell.The unit needs to have a uniqueselling point that is specific to theproduct that the unit is trying to sellThe unit must be in a position thatallows it to be easily accessible so ifinteractive customers can easilyinteract with the product.SustainabilityShould be able to withstand useTo make the point of salesuccessful it need to includeA unit that is above eye level soit can be seen from a distanceand also so the unit and theproduct is straight awaynoticeableThe unit should be able to beinteractive so t keeps thecustomer at the unitThe product cannot be movedfrom the unit this avoids theft orany other safety featuressurrounding the productThe product will have minimalistbranding however enoughbranding for people to knowwhat the brand is and what theyare trying to sellTask AnalysisDesign SituationThe brand Mr Natty has a major problem in itsmarketing in that it is not shown in many places andso not many people are aware of the brand it is quiteexclusive and only available online or in its physicalshop however not in department stores displayingpoint of sale units where it could potentially get newcustomersDesign BriefI will design a new point of sale unit for Mr Natty theunit will display at least one Mr Natty product and willbe placed in department stores. It will be interactiveso people can test the seemingly new brandVisibility and featuresRelation to footfallPosition in the shopEye levelErgonomicsDoes it stand out?Colours, size, shapeVisual noise, not too muchBrandingProducts displayTarget AudienceAgeGenderPersonal tastePurpose of purchaseSocial NetworkingTwitterFacebookTumblrWebpageAppFutureSustainabilityHow long will the unit last for?Materials used will have to be ones that cannot beweatheredIf interactive how can the functions it uses bemaintained?AestheticsAesthetics that can be incorporated into thisproject can include brand colours so theproduct can be easily noticed and recognised ifseen again. Shapes specific to the brandshould also be included so the product isrecognisable . Logos are important in theaesthetics of a product as its what sticks tomind when you think about it this goes for anyimage .Target AudienceAgeGenderPersonal tastePurpose of purchaseSafetySharp edgesElectrical wiresTripping hazardsBreathing problems from aerosols
Initial SpecificationTachi Lawrence-RodwayAestheticsAesthetics that can be incorporated into thisproject can include brand colours so the productcan be easily noticed and recognised if seenagain. Shapes specific to the brand should also beincluded so the product is recognisable . Logosare important in the aesthetics of a product as itswhat sticks to mind when you think about it thisgoes for any image .CostCost is important in the development in of a pointof sale unit in that the manufacture cost willaffect how much money can be spent on thedelivery cost as well as this the cost of materialsas well as shelving is important. The amount offloor space the unit covers also costs money in ashop.CustomerThe customer is the most important partof the point of sale unit as it is who youare trying to sell the product to . Keepingthe customer happy is important sothings that should be taken intoconsideration should include anyallergies, the size of the customer as if itis too tall some customers wont be ableto see the unit.EnvironmentThe environment of the unit has to be one inwhich can sustain the product as this will help tosave on things such as replacement costs orrepairs. As well as having the product in a suitableenvironment, the environment should also beembraced by the product an example of this isLondon 2012 where many brands starting havingunion jacks on their products.SizeThe size of the unit is important as the size of itneeds to be appropriate for the product as thepoint of the sales unit is to show off the product aswell as making the unit visible. The unit should bekept eye level so the product itself is easily noticedand it keeps the attention of the potentialcustomerSafetyThe unit should take the following precautions inorder to make the consumers feel; safe as well aspeople assembling the unit. Choking hazards can beavoided by using a minimal amount of small partsthe unit must not topple over so should be stable.An element of security should surround the unit toensure nothing is stolen or damagedFunctionThe unit is used to advertise the product as well asin use as a tester this can be done by makingelements of the unit interactive and also makingthe unit interesting. Included on the unit can be thehistory or background of the brand so customersnew to the brand can get a feel of what the brandhas to offer. The function should also be to keepthe potential customer at the unit for as long aspossible because the longer the customer is at theunit the more likely the customer is to buy it.MaterialsPotential materials for a point of sale unitcan includeCardboardVarious woodsMetalsPlastics
Tachi Lawrence-RodwayResearch PlanQuestionnaireA questionnaire will be helpful in my research as itmeans I can get a customers direct opinion of whatthey think about point of sale units. Why theyreeffective, what draws their attention when they seethese units how much would they personally spend onone of these. I would speak to members of the public aswell as family members to see what their opinion onpoint of sale units are. This research will be carried outin shopping centres such as blue water or the glades. Tomake a good questionnaire I will first examine aprevious questionnaire to see how mine matches up.10 minute observationThis is effective research technique as I can see firsthand how people interact with the unit and what typesof units straight away pull customers in this can be assimple as simply watching a specific unit of a malegrooming product. I would carry this out on a high streetor in a department store to see what kinds of productsand points of sale receive the most attention from thepublic and figure out why. Whilst doping theobservation I will ask shoppers why exactly they wentover to that specific product from their I can take intoaccount things such as branding and colour schemeEnvironmental SnapshotAn environmental snapshot can be a helpful tool whenresearching as it means I can see if whats aroundthe product directly influences peoples decision whendeciding to buy a new product. This kind of links inwell with the 10 minute observation as it means whilstseeing what people like to go to I can also seewhether the environment the product is in can affectsales. I will do this whilst I am doing my 10b minuteobservation so I can check whether the environmenthas any affect on the product alongside that. I willcarry this out in department stores and also in highstreet shopsMarket ResearchThis is a very helpful research method as it means Ican see what is already on the market and so I cancreate ideas that are unique to what other similarbrands are doing with their point of sell units . This willalso give me a chance to see what products are doingvery well on the market and whether that is due totheir advertising and point of sell units . I will carry outsome of this research online and some by observationso I can see what products first hand are selling.Competitive ProductsI felt creating competitive product research is importantas it gives me an idea of what kind of products are alreadyaround and why they sell or dont. most importantly tryand identify what kind of issues these products have andwhat are successful about these productsMood BoardI will create a mood board to reflect the feel of theproduct and so I feel what would suitable to put onthe unit this could be something as simple as thecolours and shapes used. I will do this by takingpictures of similar products to find out how they areshaped and packaged I will also use images onlinefrom other existing products with similar propertiesCustomer ProfilingThis is important as the customer needs to beunderstood in order for the product to sell. Thecustomers taste and what attracts them to the unit isespecially important as the longer the customerstands by the unit the more likely they are to by theunit. I will carry this out in a series of interviews andsome questionnaires to find out what peoplegenerally like about these units personally.Brand ProfilingThis is an important part of research as it gives me a clearunderstanding of the brand I am doing my point of saledesign around. I will fully research Mr natty and go into asmuch detail about t6he company as I possibly can. This canalso be very helpful when I am actually developing mypoint of sale unit as it means I can look back at what thecompany is all about and what influences the designs ontheir products.
Tachi Lawrence-RodwayQuestionnaireQuestions1. What attracts you to sale units when you first walk into a shop?I think the size of the unit is the first thing that would instantly make me go over and findout what its trying to advertise . I think the larger units work better as they attract largegroups of people and when a lot of people are surrounding a single unit people want toknow why and become curious.2. What sort of colours should be avoided when making a point of sale unit?I would say to stay away from any dark colours and stick to primary colours like blue or redas the darker colours are not instantly noticed and people will often get bored and moveon from these kinds of units.3. Do you think interactive units are helpful in selling the product?I personally dont really agree with units that are too interactive as I think people just havelots of fun with them and don’t actually buy the product in the end. I also think these don’talways work because it looks like there’s too much going on , on the unit.4. How much time would you usually spend at one of these units?I wouldn’t really spend too long so I’d say from about 2-3 minutes maximum, just because Iwould like to see the rest of the products in the shop. However the ones I do that at for 3minutes tend to be the ones I remember throughout the day5. Are they any specific safety features that lack on current point of sale units?Yes sometimes with the larger units where the product is placed can be a bit of a hazardand also small parts falling off units can be dangerous because of children walking aroundthe units.6. Do you like to try products before using them?Yes. I think this is much better than buying the product and then finding out later that Idon’t like it this is also good as it means if Im with friends they can test the product too andgive me their opinion on itI have decided to develop a questionnaire as oppose to an interview as I canget multiple peoples opinions in one single research method this is also veryuseful in that I can see what kind of things customers like and don’t likeabout point of sale units . On the right I have taken a series of differentpeoples answers to show overall what kinds of things people like aboutcurrent units in shops that consumers are confronted with everyday.The unit should bea fairly large sizeStay away frominteractive unitsProducts should be able tobe tested first beforepurchasedTopThreePointsWhat to take from the questionnaire:Don’t make a unit that is too interactiveHave a unit that has some sort of sample so the unit can be testedTry and get people to spend as much time at the unit as possibleTake into account the amount of text used on the point of sale unitPut on enough information to show what the product is and what it isabout.Think about sustainability so it doesn’t become a hazard over time forany reason
Tachi Lawrence-Rodway10 Minute ObservationApple Store:I noticed from observing the shop that people tended to focus more on theproducts that were closer to the front of the shop and the products with a biggerbanner. They tended to walk pass the smaller products such as the iPodshuffle, and iPod Nano and went for the higher profile products such as the iPador iPhone . I believe this is due to the iPad and iPhone having larger advertisingbanners. This feature quickly entices people to see what the product is all aboutand because of the large groups developing around the product this causes morepeople to be curious and go over to the product. This shows that the peoplestanding around the product is very influential in getting people interested in anew product. From my observation I concluded that customers are very influentialin the selling point of the product as well as the unit and so to get this chainreaction started the point of sale should be quite large so it is instantly noticed. Inthis case the unit is interactive so customers would tend to linger around theproduct for significantly longer. The other thing I noticed was the amount of spacebetween each product as each product had its own sort of area this meant that ifone product was too crowded the others could be used at a different point I thinkI will take this into account when thinking about the placement of my unit as thiscould prove to be an important factor when drawing customers to it.
Tachi Lawrence-RodwayEnvironmental SnapshotThis environment of a traditional barber shop setting would be perfect forthis sort of male grooming product. Because Mr Natty focuses on specific oncertain parts of male grooming such as beards and moustaches it is theperfect product to be stocked in these types of settings due to its traditionalstyle and the type of product is more likely to be used in this sort of setting.This environment also can be incorporated into the design of the point ofsale itself such as the wood floors and possibly the barber shop chairs beingincorporated somehow. This kind of setting is very relevant because MrNatty started off as a barber before he developed his product , and so thissort of environment may have been important when he developed hisproduct with the quirky but modern style. Another aspect to take from thissetting is the lighting used as it effects how it is affected on the product herein this barber picture it has low lights and also spotlights to light the shop.This feature would clearlyThis environment differs from the previous barber shop as it has a retailsetting the picture shown on the right is of Urban Outfitters which I feel wouldbe a good environment for this sort of product as it has the same kind of feelwill the barber shop of being vintage with the wooden floors and low levellights. However what this environment has that the barber shop doesn’t is theretail side, the style of the clothes also matches the sort of people that arelikely to buy Mr Natty products . The type of fashion included in urbanoutfitters include vintage, retro, hipster and ironically humorous and I feel theproduct would thrive in this sort of environment as well as barber shops andspecialist stores. This links back to customer profiling aspect of research as ittargets this particular audience of people if put into this environmentThe environment a product is placed in can be very important in selling a product to a certain type of audienceso I have looked at these two environments one being a male barber shop and one of urban outfitters. I feelthese two places are relevant for this kind of product due to its background, the way it looks and the audiencethe point of sale is trying to attract to the product. As well as looking at ways of the product fitting into theenvironment I will take ideas from the environment to incorporate into the point of sale design.
Tachi Lawrence-RodwayMarket ResearchFish looks like its targeted at people between the ages of 20- 30 its quite an expensivebrand, and so I think it would be targeted at richer people. Fish started off as just ahairdressers before they started selling products and so an element of their success is due topossibly the popularity the shop had before they started selling products, they also havecelebrity clients which helps to sell the brand. The physical appearance of fish products look asif it would or perhaps should be aimed at a younger age however the website shows a moresophisticated branding in this it is a bit unclear just quite what the age group Fish is directlytargeted at. The colour scheme Fish uses is very bright and modern it uses almost luminouscolours which is straight away appealing to the eye and cannot be missed this can be effectivebut can also make the product look a bit cheap. I have mentioned before that the product hasa few confusing factors when it comes to its advertising due to its website not entirelyreflecting the way the product is presented in shops this makes the product a bit inconsistentwith brandingAmerican crew is quite a traditional looking product with a few modernfeatures it has a large fan base is one of the top selling male grooming products.I would predict the age of the product from about 17 to 30 just because theproduct itself seems like it would appeal more to younger people because ofthe way the product is presented and the models they use on their site. The waythis product is marketed is slightly different from the way of other male hairproducts in particular in that you cannot purchase the product from its officialsite so it adds that sort of exclusivity to the product and if really as good as it ispresented people will go out of their way to find the dealers that sell theproduct .
Tachi Lawrence-RodwayMarket ResearchVo5 is a very modern and popular brand it is very popular among men and isone of the leading brands in male hair grooming. I would say because of howmodern vo5 is I would estimate its target audience at somewhere between13-25. although this is quite a young age I think it probably wouldn’t appeal asmuch to older men through both the product itself and the ad campaign ithas. Vo5’s marketing is very good as it can be purchased from virtually anydepartment store and can also be purchased from the official vo5 website .The units that advertise vo5 are also very effective they usually have quite eyecatching colours like red to attract customers to it. Vo5 uses quite a moderncolour scheme and packaging which is good as it means the majority ofpeople will go for their products. It is mainly aimed at people who like newand modern hair stylesBrylcreem is a very traditional brand and has been around since 1928 .Because of the long life span this product has ,brylcreem has quite a lot ofcustomers from the older generation . However it has some youngercustomers for people who have traditional haircuts and prefer the moretraditional products as appose to the modern ones. Overall I wouldprobably estimate the target audience of brylcreem to be about 30+.Brylcreem isnt really majorly advertised and its very rare to see sale unitsfor the product this could be because the product is a bit outdated and isbeing replaced by newer products like Vo5 and shockwaves. It’s a lotcheaper than the other products Ive mentioned ranging from about 2-3pounds this could further show the decline in the products sales and newaudience.
Tachi Lawrence-RodwayBrand ProfilingOverview: Brand profiling seemed as a very good research method to have as it means I can go into more detailinto the brand I am basing my point of sale on I felt going into more detail about the brand I am doing could bevery helpful as it gives me a better idea of what the brand is about, how the creator in this case Mr natty wouldlike it to be presented and also a bit of background knowledge of the product. As well as just researching theproducts for my own benefit I can also see how the products compete with other male hair grooming productssuch as VO5. Mr Natty is a brand created by a barber named Matt Raine who goes by the name Mr Natty. It is abrand that stocks a range of male grooming products from wax and gum to aftershave and moustache specificproducts. Mr natty targets its products mainly towards people who have traditional hair styles and cuts and thisis evident through the way the product is presented as well as the way in which the things such as the websiteand other ways in which the product is advertised. Although Mr natty is quite obscure and unknown to themajority of people it has received critical acclaim from reviewers and customers alike saying that the productswork especially well especially with Mr Nattys moustache specific products these are often praised in reviewsonline and are highly recommended. The only problem the product has encountered and has been said negativelyabout is the lack of it, as there is only really one outlet that sells the product and that is the official website. Thedevelopment of Mr natty began as the creator Matt Raine felt the products in stores were not the type of thingsthat were right for himself and his clients.Tradition & Age : the age of MR natty customers largely vary as this product isn’t directly aimed at aspecific age group but more fans of the style of barber Mr natty is which is directly influenced into hisproducts. This is evident when you see the type of customers Mr natty has they seem like they are ofquite a young age and not at all particularly old so I believe that people buy Mr Natty products purelybased on the styles the barber does and so the age range could really start from as young as 18 . AllMr natty products are made and based in the UK which makes just that bit more exclusive they canonly be purchased from this country alone and so has quite a small fan base and isnt reallydistributed on a worldwide scaleHow Mr Natty Compares to other hair products and aftershaves: because of its exclusivity Mr Nattydoesn’t really sell as much as other male grooming brands that are hair specific such as VO5 orShockwaves and because it doesn’t really appeal to the everyday man, the product has quite a smallaudience at the moment . At the moment it only really appeals to people who are familiar of thebrand and use it a lot and also people who are fans of traditional haircuts
Tachi Lawrence-RodwayCompetitive ProductsHigh CostLow CostModernTraditionalShockwaves: shockwaves isnt a veryexpensive product but is very modern andpopular. The product has vibrant colourson each plastic wax container and justgenerally has a very modern everyday feelabout it. Its also very simplistic which canbe a good selling point for anyone isntthat concerned about there hair productsand just want something that is verysimple but still effective to useSchwarzkopf: from looking at a rangeof Schwarzkopf products I noticed thatthey cost slightly more than othercompetitors such as VO5 andshockwaves. The product has a quiteup to date and fresh look about and sothis shows it is very modernBrylcreem: Brylcreem is a very traditional malegrooming brand purely because of the time it Wasintroduced and the life span the product has had.Brylcreem was first introduced to the public in1928, and although the packaging has had slightalterations to perhaps make the product look a bitmore modern it still remains the same product inthe container. Although its quite and old productand people would assume it would aim at oldermen it could actually be aimed at a youngeraudience that prefer more traditional styling.I have decided to do competitive products as I felt it would bebeneficial to see what products already exist and how well they sellor don’t and most importantly try and identify what kind of issuesthese products have and what are successful about these productsAmerican Crew: American Crew is fairly traditionalbut at times can be modern. From looking at theAmerican crew website it has quite a traditionallook but some of the styles shown are very modern.The other thing I had noticed about American crewproducts is that they cost slightly more than othermale hair products so I have put it in the higherrange cost for these types of products.From this information I have gathered that these products all have aspecific target audience and this is judged due to the price of theproduct as well as the type of style the product has . I will think aboutwhen coming to the pricing stage of my product design. Although theproducts do have specific target audiences they all seem to sell verywell which also made me think that these small audiences I thoughtsome of these products may attract may actually be bigger that what Ihad originally thought
Tachi Lawrence-RodwayThe people likely to buy Mr natty products wouldinclude people with a traditional sense of fashion aswell as moustache enthusiasts and people who preferthe more traditional method of male grooming. This isevident as the product uses very old style kind of textingand colours which give it this appeal. People who arealso just fans of the barber “Mr Natty” may also buy hisproduct as they are fans of his work or just simply thinkhis products work best with their hair. Customersespecially the ones who use the moustache specificproducts often praise “Mr Natty” on how good theproducts work and so people with moustaches woulddefinitely be one of the key target audience on Mr Nattyproducts. The smell of Mr Natty” products are alsooften praised and so customers often go for this featureof the product against the rest of the competition.Customers often say that the product itself is appealingbecause of the way it is packaged is out of the ordinaryfor modern male grooming products . An example ofthis is the paper that the soap is packaged in and theway in which the tins with wax, gum and clay arepresented, being old fashioned. The product is oftencomplimented on online reviews for being effective andmoustache enthusiasts often praise Mr Natty products. Iwould probably range the age of these customers ofabout 25 – 45.Customer Profiling
Tachi Lawrence-RodwayMr natty has quite a quirky and vintage styleto it so I have decided to base the moodboard on the types of materials that peoplewould often associate with the product suchas teak wood and old fashioned shippingequipment such as anchors. I have decidedto have moustaches as a predominanttheme within the mood board as it is whatmakes the product unique within thebranding as well as the moustache specificproducts for example ‘’Mr Nattys Twizzlewax. As well as the product incorporatingmoustaches I feel it is important for thecustomer to straight away notice this featureas although moustache enthusiasts are quitea small obscure minority of people I feel it isimportant to have a feature relating to thison the unit. This mood board should be veryuseful in that all these pictures can be takeninto account when designing the unit , thething Im willing to take into considerationfrom this mood board include the shapesthat the wood is carved into as well as thetype of wood used . The finishes of the woodis also very important as different finisheshave different effects on the woodMoodBoard: Mr Natty
Tachi Lawrence-RodwayFurther Specificationmy point of sale will contain an wooden element to it preferably using teak wood I have decided to use this based on the appeal of the website usingquite traditional looking dark woods , as well as the environments I had looked at also incorporating these kinds of woods .My point of sale will also need to include the Mr natty logo due to the fact its quite an unknown brand. And so many people wouldn’t have heard of it, Ihave found this when doing my research as when I was doing my questionnaire out of all the people I had asked only one person knew what Mr nattywasMy point of sale needs to include some sort of logo that is relevant to the brand so I feel the moustache or sort of sailing icon would make sense to use. Especially because this brand is relatively unknown I feel this would be particularly important to have an icon that can be easily recognised andassociated with the productMy point of sale will need to be at about eye level. This is a feature I noticed people recommended when doing my questionnaire and so I feel that itwould make a lot of sense to do this. The size of the unit would also not have to be too big which is good in a way as it means that because the productis of quite a small size, the unit itself doesn’t detach from the productAlthough people have often said in questionnaires that many customers don’t really tend to buy products from interactive units I will need to makesure that the unit holds customers for as long as possible I feel this can be achieved by the positioning of the product in the shop and the amount ofspace around it so larger space around the product and closer to the door of a shop would be preferableMy point of sale should be similar to the environment I put it in and the two environments I observed and felt would be perfect for the point of saleunit was urban outfitters and a traditional barber shop so barber shop aesthetics could be included in the design of the point of sale unit or possiblyany of the urban outfitter fashion designs so that the point of sale unit would fit into its selling environment betterThis unit will include and mix of dark and light woods due to the way the brand is already advertised and the environments that the products fits into.This is also suitable because of the traditional style.#The point of sale would have to be a reasonably large size as this makes it eye catching and will more often than not persuade people into coming overto the unit and using it.
Tachi Lawrence-RodwayMirrorsUsability:Mirrors could be very useful in the manufacture ofthe point of sale unit due to the interactive part ofthe design people could use the mirror to seethemselves after using the product to see what itlooks like . Mirrors could prove to be a main aspectof what first attracts people to the point of sale unitthis type ofMaterials: Mirrored GlassMirrored glass could be very useful whenincorporating a mirror into my design as it wouldbe clear and also would give the unit a moreprofessional and authentic barber shop look.However this type of glass would be quite difficultto work with due to the fact that it could be easilybroken and so difficult if possible to modify or cut.Although this type of mirror would be harder towork with it would give the product the properlook for the unit .Mirrored Plastic:An alternative to using mirrored glass could bemirrored plastic. This would solve some of theproblems with mirrored glass in that with plastic itcan be drilled through and easier to work with.DevelopmentConstruction:I have decided to chose two potential ways ofjoining the mirror element of my design to thewooden back . Through testing and looking at theproperties of the two types of potential mirrors Ihave found different ways in which these can bejoined .When joining plastic mirror:Was that I have thought of when joining theplastic mirror to the wooden part of my designinclude; drilling a hole through the mirror andattaching the two components with a nail or screwAnother way of joining a mirror to the woodenback of my design when using the plastic mirror asapposed to the glass mirror could be with a plasticadhesive such as Ethylene vinyl acetate, PVA orany other strong contact adhesives. Both ways ofjoining can be beneficial and both ways will betaken into consideration as I go on in thesedevelopment sections.
Tachi Lawrence-RodwayDevelopmentFramesMaterials:A large part in this stage is the different types ofmaterials that can be used to make the frame andalthough I originally planned of using woods othermaterials that I have chosen to look at could beequally efficient to use such as different types ofmetals woods and plastics. The types of materials Ihave decided to look at include; teakwood, aluminium and acrylic plasticTeak:I found teak would be a beneficial and effectivematerial to use in the point of sale design due to itslook and long lasting properties and ability to easilycut shapes out of it. Teak contains natural oils thatprotect it against wet and cold weather. It can alsobe treated with teak oil giving it more protectionagainst the elements however Teak is a reasonablyexpensive material.Materials: Another material I decided tolook at was acrylic plastic as it could proveto be beneficial from a manufacturing pointof view as well as aesthetically and throughthe plastics properties. This is also aconvenient way of making a frame as thismaterial can be laser cut and designedusing CAD and CAM. If broken, it does notshatter but instead breaks into large pieces.This increases the safety aspect of thematerial as well as being an efficient andeffective material. Acrylic is also reasonablystrong and easy to work with i.e. holes canbe drilled etc. the two materials both havethe pros and cons one materials hasmanufacture pros which included usingCAD or CAM to cut shapes out whereas theotherAesthetics: although both materials proveto be effective in some sort of way it simportant that the point of sale unit stillstays relevant to the brand and so I feel theteak material would be more relevant to MrNatty as this sort of wood would morerepresent the brands look and wouldfurther show this portion of the design tobe like an old fashioned barber shop likemirror. Another important aesthetic to takein mind is the mirrors, it would be a lotmore aesthetically accurate if glass mirror isused as it would properly reflect the barbertheme properly and ways in which thesetwo components would have to be takeninto account
Tachi Lawrence-RodwayDevelopmentJointsMaterial:When talking about joints the materials Iuse can prove to be very important thiscan include many different materials asdifferent materials can be joinedtogether in a variety of different wayssome may use adhesives whereas othersmay be joined by nails or screws.Materials I have looked at so far haveincluded acrylic plastic and teak wood.Both of these materials can be veryeffective due to the fact that they arevery easily cut and so I shouldn’t reallyhave any problem building a joint forthese two materials. Although these twomaterials are already quite helpful touse the ways in which it is joined canhave a large effect on the strength of theunit as well as the look as usability. Aswell as these materials I have decided tolook at aluminium as aluminium as ajoint could potentially have betterproperties. sConstruction:Hinges:I have looked at a range of hinges as thiscould be a potential way of joining theframe together as well as making theframe itself stronger it could also addsome aesthetic features.Finger Joint:This type of joint is really specifically forwoods and so can only really beincorporated into the teak part of mydesign but it has many beneficialproperties as well as just aesthetic anddesign features. Finger joints can also beincorporated if I decide to use acrylicplastic as it can be manufactured using CADand CAM. Benefits of using this type ofjoint include more gluing surface whichmakes the joint stronger than a simple buttjoint or rabbet jointButt Joint:This type of joint although simple from acost point of view is cheap and easy to use.This can be used on a range of materialsand is probably the most simple tomanufacture because of this, this joint isusually weaker than other joints such asfinger joints or dovetail joints, a beneficialfactor of this is that this reduces time asother joints usually would take a lot longerthan this
Tachi Lawrence-RodwayAdhesivesConstruction:Construction techniques that I could useis a vital part during the constructionprocess of the point of sale unit this caninclude things such as the safety of theunit the ways the unit is presented andthe strength of the unit. Ways of joiningthe unit include using various types ofglues, nails and screws.Screws:Screws can prove to be a very good wayof joining two bits of wood together butwhen considering this kind of joiningmethod other factors such as the type ofjoint needs to be taken intoconsideration. However nails are fairlycommon and widely available and sowould be quite a cheap method to usethe other beneficial factor of nails asoppose to screws is that nails can just besimply hammered into the woodhowever screws can come in a range ofdifferent forms that require differentscrewdrivers and so this can be a bit ofan inconvenience.Nails:Although nails can be difficult to usedue to the fact that they are quite timeconsuming to add to a wood or plasticthey can be very useful in joining twopieces of material together. Althoughnails are often preferred to screws froma simplicity point of view screws are a lotmore sturdy and can be used over andover again as opposed to nails which canonly really be used once and can be apain to take out of materials.Epoxy Resin:Epoxy resin could be a useful adhesive as it drieson impact and makes the bond between the twomaterials very strong this is helpful when stickingbutt joints together as it means not much time hasto be spent sticking the two parts togetherDevelopmentTo get an opinion of what kind ofadhesives I should use I asked mypeers there opinions on what theythought would be the most suitableadhesive to use the majority agreedwith epoxy resin as they said it was thestrongest and they would use it otherglues and adhesivesEpoxy resinnailsscrews
Tachi Lawrence-RodwayBarbers PoleFor this part of the design I have lookedat a variety of different materials andmanufacturing processes in order tocreate this effect through this I haveresearched the construction techniquesused in the manufacture of this aspectMaterials:Materials that can be used on the outerpart of the pole could be some sort oftransparent plastic like acrylic or glass forthis same feature, traditionally this aspectof the pole would be made from glass.Glass; glass would be a good material forthe point of sale unit due to the fact thatit would keep the barber shop feel of thedesign however this would make thedesign very fragile.Acrylic Plastic: acrylic plastic would be agreat alternative to this kind of design dueto the fact that it is stronger than plasticbut still gives the same kind of affectGlass TubeAcrylic Plastic TubeManufacture:Glass Tubing :Glass flows from a furnace forehearth into a bowl in which ahollow vertical mandrel ismounted or a bellsurrounded by an orifice ring.The glass flows through theannular space between the belland the ring andtravels over a line of rollers to adrawing machine up to 120maway. Tubing is made byblowing air through abell with a hollow tip and rod isproduced by using a bell with asolid tip. The dimensions of thetubing arecontrolled by the glasstemperature, the rate ofdraw, the pressure of theblowing air and the relativedimensions of the bell and ring.Manufacture:how to manufacture acrylic tubing:Extruded Acrylic Tube:Produced by extruding the acrylic into therequired tube diameter - this is calledextruded acrylic tube and provides aneconomical alternative to cast acrylicwhere aesthetic finish is less crucial, butthe outside diameter available is limitedto a maximum of 300mm.Cast Acrylic Tube:Manufactured by casting the acrylic intothe required tube size - this is called castacrylic tube and gives the best opticalfinish available. Additionally, cast acrylictube offers a range of large outsidediameters up to 650mm.DevelopmentacrylictubeglasstubeI asked my teachers what tubethey thought would be best to usefor my barbers pole the majorityrecommended plastic so itcouldn’t be damaged as easily asglass and would be cheaper to use
Tachi Lawrence-RodwayComponents:This part of the design will consistof three components this includestwo plastic layers a motor tocontrol the slow spin of the poleand the top lid.Usability:In order for this mechanism to workI have realised that I would have toadd a switch onto the barbers poleon the design so it can becontrolledBarbers PoleMaterials:The entire pole will be made almostentirely from plastic due to thematerials being cheap and easy tomanufacture however the top andbottom coverings will be coveredin metal in order to make the poledesign more traditionalConstruction:1:Decorate the barber pole with redand blue duct tape. Alternate theseclassic colours in a spiral pattern onthe white PVC pipe so it resemblesan old fashioned barber pole.2:Wire a light bulb to the ends of thewires that pop out of the top of thepole. Fix the light bulb in place usingeither a metal frame or hot gluewhich will not melt from the heat ofthe light.3:Fit the top of the pole with a roundglass light covering. Glue or tapethis covering onto the pole so nomoisture can enter through thefitting.Component:Motor:Type A Motor:* Motor: 30 RPM Model AB* 115 Volt, 60 HZ, 5 Watt* Has 4 Wires: Red and Black wires connected with Resistor between them, 2Blue wires connected together (Therefore ONLY 2 wires to connect to Polewiring) 2 - Wire Nuts included.* Refer to Wiring Diagram to wire pole for Three Way Switch, Single ToggleSwitch, Double Toggle Switch or Line Cord.* Includes Mounting instructions for Motor* On Back of Instructions is Template to Locate and Drill Holes in Mounting Plateto mount Motor* Also includes is 2 Pan Head Bolts and Rubber Grommets used to mount Motorto Mounting Plate* This motor has a "cross-pin" on the output shaft* Fits all Marvy and all Koken Barber Poles* It also Fits some Koch & Paidar Barber PolesDevelopment
Tachi Lawrence-RodwaySpecification Checkpointmy point of sale will contain an wooden element to it preferably using teak wood Ihave decided to use this based on the appeal of the website using quite traditionallooking dark woods , as well as the environments I had looked at also incorporatingthese kinds of woods .My point of sale will also need to include the Mr natty logo due to the fact its quitean unknown brand. And so many people wouldn’t have heard of it, I have foundthis when doing my research as when I was doing my questionnaire out of all thepeople I had asked only one person knew what Mr natty wasMy point of sale needs to include some sort of icon that is relevant to the brand soI feel the moustache or sort of sailing icon would make sense to use . Especiallybecause this brand is relatively unknown I feel this would be particularly importantto have an icon that can be easily recognised and associated with the productMy point of sale will need to be at about eye level. This is a feature I noticedpeople recommended when doing my questionnaire and so I feel that it wouldmake a lot of sense to do this. The size of the unit would also not have to be toobig which is good in a way as it means that because the product is of quite a smallsize, the unit itself doesn’t detach from the productThe unit needs to be interactive in order to hold the customer as long as possible .This is an important part of the unit as this is where people will be drawn in to tryand buy the productMy point of sale should be similar to the environment I put it in and the twoenvironments I observed and felt would be perfect for the point of sale unit wasurban outfitters and a traditional barber shop so barber shop aesthetics could beincluded in the design of the point of sale unit or possibly any of the urbanoutfitter fashion designs so that the point of sale unit would fit into its sellingenvironment betterThis unit will include and mix of dark and light woods due to the way the brand isalready advertised and the environments that the products fits into. This is alsosuitable because of the traditional style.The point of sale would have to be a reasonably large size as this makes it eyecatching and will more often than not persuade people into coming over to theunit and using it.I have included this on the frame aspect of my design this will alsobe joined onto the barbers pole of the design. I thought this wouldbe an important aspect due to the fact is the most aestheticallypleasing part of the designI havent yet looked at the possible logo placement within thedesign but I will aim to have it placed on some part of the teakframe I have decided to use.I havent yet looked at the this element of the design yet as I havebeen primarily looking at the manufacturing and construction of thedesign but I will look at various icons that I can use for this designlater on in the development processHavent yet looked at the possible ways of keeping the unit eyelevel but I will look at various stands the unit can be placed on toaccomplish this and also look at feet to put on the unit itself inorder to increase the stability of the unitI havent yet looked at the interactive element of this designwhich would be the dispenser and fake moustaches that allowspeople to try the product first hand before buying it.From the wooden element I have added to the design I feel Ihave stuck to this however there is still more to do to ensure thatthe design fits its environment wellIve only really looked at one aspect involving wood so I haventreally matched this criteria yeDevelopmentI have not yet looked at all the components involved in thedevelopment of this unit and this is something I will definitely look at inthe next part of the development process
Tachi Lawrence-RodwaySocial MediaMaterial:The social media aspect of the design is animportant part as this is where all the contactinformation will be held such as the website link forthe product as well as the social media informationVelcro:I considered Velcro as a possible way ofincorporating this function as it would allow thelinks to be easily put on and peeled off as well askeeping the longevity of the unit so these parts donot have to be constantly replaced.Pins:Another possible way is to use pins which wouldhold up the sins on the piece of wood that wouldmake up the frameBlackboard:a blackboard would be good material to use due tothe fact that all the links and information can beeasily written in a stylistic wayUsability:To make the unit more user friendly and also tomake the unit safer it could use a holder to holdall the links so people walking past can just takeone .Construction:Constructing the tray would be as simple as cuttingthree lengths of wood connecting it to a flat boardand then using a simple joint to link them togetherManufacture:A blackboard can simply be a piece of board paintedwith matte dark paint (usually black or dark green). Amore modern variation consists of a coiled sheet ofplastic drawn across two parallel rollers, which canbe scrolled to create additional writing space whilesaving what has been written.Aesthetics:Because of the blackboard element of the designthis would enable an aesthetics change as this wouldchange the overall look of the design as well asother components such as the amount of wood andplastic used this could also add to theDevelopment
Tachi Lawrence-RodwayMirrorrAesthetics:I have looked at possible ways to make the mirror aspect of the design more old fashioned andfit more to the mr natty design which I feel at the moment lacks this feature.One possible way of doing this is by getting a sepia toned mirror I have searched online forpossible ways of doing this and this is just one of the ways I have found in order to do thisManufacture:Cover your work area with a tarp or drop cloth. Open windows and doors to air out the roomas you work. Fill a bucket with water and place a kitchen sponge and a rag inside. Put onprotective eyewear and thick rubber gloves.2:Cut off the paper backing of a new mirror, running a razorblade around the edges to separateit from the frame. Remove the paper. Take out any staples attached to the back of the mirrorframe, using pliers. Cover the back of the frame with clear plastic packing tape.3 :Spray a layer of paint thinner onto the back of the mirror to coat. After 15 minutes, the paintshould start bubbling. Scrape off the paint with the paint scraper. Wring out the rag from thebucket of water and wipe the back of the mirror. Let the mirror dry.4 :Apply patina aging solution to a second kitchen sponge. Wipe the sponge onto the back of themirror to corrode the mirrors silver leafing, stopping before the patina solution eats throughthe leafing completely. When you have covered the back of the mirror with patina, rub thefirst wet kitchen sponge from the bucket of water onto the back of the mirror to stop anyfurther corrosion of the leafing. Allow the mirror to dry.5 :Paint the back of the mirror with at least four layers of gold paint; wait until the previous layerdries before applying the next layer.Manufacture:Another simpler way to create this sort of effect would be to print on papera sepia tinted barber shop scene place and cut out an outline that onlyexposes the person looking into its head and torso . Then cover the customerfacing side with thin acrylic plastic and cover the back with the mirrorConstruction:Through the development I have been looking at a range of joints but all of the ones I hadpreviously looked at don’t really work for the sort of picture frame look I was going for on thispoint of sale unit, so I have decided instead to use a mitre joint. This will be connected usingnails and a hammer to put together this par of the design will still be made from teak wood tostay true to the brandDevelopment
Tachi Lawrence-RodwayThe StandConstructionI have looked at a variety of ways to construct mystand as well as potential stands I could possibly useOne possible way I looked at was a standard counterthis would be made to look like a barber shop deskso probably using the same wood I will use on theframe of the unit. However this could also addweight to the design making the unit difficult tomove aroundMaterial:another possible way of allowing the unit to standwould be to add legs using either metal or wood Ifeel this idea could possibly be better than making astand as it would allow the unit to be a lot easier tomove as well as making the unit a lot more stable ona range of surfacesAluminium:I feel using aluminium as a material would bebeneficial as it is a strong material that wont easilywear away in comparison to wood which typicallydoes.Manufacture:I will make the feet by chopping off aluminium rodsusing a saw then smoothing them out and using astrong adhesive to secure the feet onto the base ofthe barbers pole this will hopefully add stability tothe design a most importantly make the unit longerlasting than previouslyComponent:his is an important aspect of the unit as it is vital inhow the unit is positioned and most importantlyensuring that the unit is eye level, as well as this itwill make the unit more stable and stop it fromtoppling over in the long run . A stand will also behelpful to people in shops who have to put up theunit and also extends the longevity of the unit so itcan be used for a longer time without it beingrepaired which would cost the brand money.DevelopmentChainManufacture:A machine called a former pulls rod through aseries of staighteners, pushed to a certainlength and is sheared off. This is called a "slug".The slug then is held against a forming die by abutt die. Forming rollers come around fromeach side of the forming die and transfer fingersgrab the formed link, rotated, and the next slugis inserted through the link. The unwelded linksare run through a welder with mechanicalindexes. Pressure dies come in and movableelectrodes are closed onto link. A high current ispassed and the pressure dies slightly close. Amechanical trimmer comes across while thelinks weld is still orange and the excess istrimmed.Aesthetics:Adding a chain to the design effects the way the overall design looks asit makes the mirror aspect of the design look as if it is hanging off thebarbers pole in the background this part of the design will also be heldin using nails which will further make the mirror look as if it is hangingoff the barbers pole.
Tachi Lawrence-RodwayTrayDevelopmentDue to the difficulties in dispensing wax I have decidedto incorporate a tray into my design in order for thecustomers to try the various different types of Mr NattywaxesConstruction:This will be constructed using Teak wood in order tokeep the design of the frame and tray similar . In orderto construct this part of the unit I will cut a semicircleout of teak and cut holes out that will be able to holdthe product and testers. I will fix this part of the unit onwith a strong wood adhesive in order for it to stay upand also be able to support some weight that couldpossibly be applied to the unit.Materials:Although I originally mentioned this part of the unitbeing made out of teak it could benefit from using othermaterials such as metals e.g aluminium this wouldmake the unit a lot more stable as I would be using astronger material however it may clash with the woodused on the design.Top of Barbers PoleMaterials:The top of this is traditionally made from some sort ofmetal and so to stick to the ways in which barbers polewere created I have decided to make this top part outof worked aluminium however another alternativecould be using vacuum formed high impactpolystyrene and spray-painting it a metal tint to giveof the same effect this method would be a cheaperand quicker way to create the top of the pole howeverit may take away some of the authenticity from theunitComponents:In order to secure the top to the main part of thepole there are a number of components I haveconsidered to do thisScrews:Screws are a good way to secure these two parts asthey are strong and very reliable another plus is thattraditionally screws are used in this part ofconstruction so the unit will keep its authenticityhowever I would have to drill holes in order for thismethod to be usedEpoxy Resin:This is a very strong adhesive and would be perfectfor the unit as it means I wouldn’t have to drill anyholes but the two components would still have astrong bond
Tachi Lawrence-RodwaySpecification CheckpointDevelopmentmy point of sale will contain an wooden element to it preferably using teak wood Ihave decided to use this based on the appeal of the website using quite traditionallooking dark woods , as well as the environments I had looked at also incorporatingthese kinds of woods .My point of sale will also need to include the Mr natty logo due to the fact its quitean unknown brand. And so many people wouldn’t have heard of it, I have foundthis when doing my research as when I was doing my questionnaire out of all thepeople I had asked only one person knew what Mr natty wasMy point of sale needs to include some sort of icon that is relevant to the brand soI feel the moustache or sort of sailing icon would make sense to use . Especiallybecause this brand is relatively unknown I feel this would be particularly importantto have an icon that can be easily recognised and associated with the productMy point of sale will need to be at about eye level. This is a feature I noticedpeople recommended when doing my questionnaire and so I feel that it wouldmake a lot of sense to do this. The size of the unit would also not have to be toobig which is good in a way as it means that because the product is of quite a smallsize, the unit itself doesn’t detach from the productThe unit needs to be interactive in order to hold the customer as long as possible .This is an important part of the unit as this is where people will be drawn in to tryand buy the productMy point of sale should be similar to the environment I put it in and the twoenvironments I observed and felt would be perfect for the point of sale unit wasurban outfitters and a traditional barber shop so barber shop aesthetics could beincluded in the design of the point of sale unit or possibly any of the urbanoutfitter fashion designs so that the point of sale unit would fit into its sellingenvironment betterThis unit will include and mix of dark and light woods due to the way the brand isalready advertised and the environments that the products fits into. This is alsosuitable because of the traditional style.The point of sale would have to be a reasonably large size as this makes it eyecatching and will more often than not persuade people into coming over to theunit and using it.I have included this on a couple of occasions now firstly where I had spokenabout the frame of the mirror and then again where I had talked aboutpossible ways of making the trayI still havent included the logo as I felt this was an aesthetic elementwhich I wanted to leave until the very last parts of the design . So I willinclude this in the very last parts of the development stagesI havent yet looked at the this element of the design yet as this yet again ismainly to do with the aesthetic of the unit and so I have left it for the lastfew parts of the development stagesI havent yet looked at the this element of the design yet as this yet again ismainly to do with the aesthetic of the unit and so I have left it for the lastfew parts of the development stagesI have put a tick and a cross next to this as I feel I have at some pointshinted the interactive features of the unit but havent fully gone into detailthis is something I will add later to the developmentFrom the wooden element I have added to the design I feel I have stuck to thishowever there is still more to do to ensure that the design fits its environmentwellI have decided to scrap this part of my design as I feel it is unnecessary andthat the unit will actually look a lot better if the woods used are similar orthe sameThis aspect I will further look at when I am plotting dimensions and lookingat the final design in full in order to get a better look at the size
Tachi Lawrence-RodwayDevelopmentMoustachesUsabilty:This is the interactive feature of my point ofsale unit it works by the user walking up tothe unit putting on a fake moustaches andtesting the selection of Mr Natty waxes andbeard elixirs. In addition to this, attached tothe moustache will be the links and variousother social media associated with theproduct so this will act as a tester customerscan take awayMaterials:the fake moustaches are made usually from prosthetic hair with a selfadhesive backing these are easily manufactured and can very easily bepurchased in bulk at a low cost , this helps as if the unit becomes popularthe moustaches are cheap and easy to replaceManufacture:Another possible way to replicate this would be todistribute card with other similar hair like materialsuch as wool in order to replicate a moustachehowever it wouldn’t seem as genuine as the realisticlooking fake moustachesLights For Barbers PoleMaterials:I have considered a few materials to use inthe barbers pole to provide light as they allhave major benefits and downfallsLight Bulb:A light bulb is the typical and traditionaloption for a barbers pole however this wouldconstantly need to be replaced if the bulbever goes or breaks in any kind of wayL.E.D:An L.E.D light has many benefits starting withthe fact that they are very long-lasting andsmall so they wont take up a lot of the unitConstruction:Light Bulb:In order to construct this with a light bulb Iwould have to make a small frame in thebottom of the pole in order for the bulb to beheld in place as well as a wire to lead to amains supplyL.E.D:In order to construct this with L.E.D’s ass Iwould have to do is line the unit with thesmall L.E.D bulbs and connect it to a batterypack.
Tachi Lawrence-RodwayDevelopmentSignAesthetics:I had noticed from my first specification checkthat I had not mentioned anything about asign on the unit and I had left this for last as itwas a finishing touch to the unit as importantas it was. This aspect will affect the waypeople look at the unit as I want it to be thefirst thing they notice so the name and thebrand sticks in their mindConstruction:I have thought of a few ways of making a signin order to grab peoples attention but at thesame time stay true to the brandCutting Wood:I thought of cutting out a lighter wood thanteak to create a sign for the unit as it wouldstand out however its not the most creativeof signsEngraving:Another idea I had was to engrave the wood Ifeel is would make the unit look a lot moreprofessional and would draw people in due tothe detail used.Use Both:Another idea I had was to use both of thesetechniques so I would cut out a piece of pineand engrave the Mr Natty Title andmoustache logoManufacture:To perform the method of engraving thewood I would either do it by hand using aknife or scalpel or use a wood router thisworks by (hollowing out) an area in the faceof a relatively hard work piece, typically ofwood or plastic. The main application ofrouters is in woodworkingrouters may be run at extremely high speedsand so even a small router may cut rapidly.Owing to inertia at these high speedsComponents:I have looked at a number of ways to securethe sign to the unit including nails screws andstrong adhesives overall I think nails would dothe best job from an aesthetics point of viewand would secure the wood into placeMaterials:Possible materials I have thought aboutinclude Pine, Teak and Acrylic plasticPine;I felt this would be a good material to usebecause of the contrast between the lightand dark woods which would make the signstand out a lot moreAcrylic:I thought acrylic would be a good material asit would stand out a lot off the wood howeverit detaches from the traditional theme of thebrandTeak:This was my first thought for the materials asI would just engrave the logo and title into ithowever this may cause the title to stand outless
Tachi Lawrence-RodwayDevelopmentFinal DesignSocial:The unit will hopefully encourage people to grow moustaches and catch on to the culture andthen in the long run become a Mr Natty customer . Hopefully the unit would also persuadepeople to embrace the culture behind it regarding the old barber shop and will go for a moretraditional lookMoral:The unit is designed to allow people unfamiliar with the brand to discover it and understandwhat is it about both from the look of it and its interactive features. I feel it will accomplish thismainly from the interactive feature as it is quite unique people would remember trying theproduct one because they would walk away with the unordinary tester with all the links andother product details and so hopefully the brand will stick in the head because they willremember the unitEnvironmentalI have ensured that all of the materials used are recyclable and so this unit is completely ecofriendly I feel this is an important feature with a point of sale unit as over time due to wearingaway the unit will eventually have to be replaced. This is also very good as it means if the unitever has faults it can be replaced knowing that everything used on it can be reused andpossibly even sent back so the unit can be remade
Tachi Lawrence-RodwayBarbers Pole:I will make this by getting two acrylic tubes andwrapping the inner tube in white acrylic followedby red vinyl strips that I had cut out. I will thenlaser cut two acrylic discs to hold the inner tubeinto place. For the next step I will prepare the holefor the box to hang from by gently lowering apillar drill directly onto the outer tube to cut thehole . To make the pole stable and so it can standup on its own I cut out a circular piece of MDF andthen used a veneer to replicate the frame thatwould hang off the pole. The veneer was thenmade darker with wood varnish and glued to thebase of the pole using Epoxy Resin Wooden Frame: I will have the frame cutout using a laser cutter and I will make thedesign using techsoft. After this MDF frameis cut out I will veneer and varnish the MDFso it looks and traditional and also a darkerwood .I will then cut out an acrylic mirrorand stick it into the frame using epoxyresin. The final part of the design will bemaking the holes on either side of theframe this will be done by cutting a longstrip on either side of the frame using agerbil cutterPlastic Sheet and Vinyl:I will make this by having theplastic sheet cut out with a lasercutter. I will have the vinyls drawnon techsoft and then cut out usinga laser cutter they will be stuck onto the top of the frame as well asthe plastic sheetHow the interactive part worksFront facing finished design
Evaluation Against Specification: DesignerEvaluationIn this project I had looked at a range of alternative ideas in order to match the specificationthat I had developed in the development stage of the point of sale unit design. In regards tothe further specification I feel that I have matched the majority of it in my final design howeverthere are some aspects that lack. One feature that I decided to change was the use of teakwood due to costs instead I used at first oak wood but this would not match the dark woodaspect of the specification .Another alternative I tested this part of design with and theneventually ended up using was MDF wood to create the frame and then veneered over it afterthis I then varnished the veneer. This method also helped in the amount of time it had taken tomake the frame as I meant the frame could be quickly and efficiently cut out with a laser cutteras oppose to sawing by hand which could prove to be a lot more time consuming. To keep tothe specification of using a dark wood I also varnished the frame. Another aspect I felt that Ihad personally achieved was the next specification “My point of sale will also need to includethe Mr natty logo”. The first element of testing I had used is the way in which I would presentthe logo which first started from laser cutting an acrylic logo and sticking it onto the framepart of the design however once it was on the logo proved to be quite unappealing to look atso I tried to use other alternatives such as engraving which is what I eventually decided to gowith due to the fact that its simple and cost effective. Within engraving there are a number ofdifferent ways it can be pulled off so I the way that I felt would be the easiest to do withinmanufacture and also in bulk was to laser cut the logo into the plastic slider part of the design.“My point of sale needs to include some sort of logo that is relevant to the brand so I feel themoustache or sort of sailing icon would make sense to use” . This element was originallyintended for the testers associated with the design which were to start with little Moustachesusers would take and test the product with this could also be kept as a novelty for the user inthe end the moustache was used on the sliding screen so when users pull the screen acrossand look at themselves they see themselves wearing a moustache this avoided staff in shopshaving to restock false moustaches. Other than these points the point of sale has more or lesssuccessfully followed the further specification that I had previously compiledFrom looking at the point of sale I get the impression that the brand is quite traditionalthis is due to the wood used on the frame and the barber shop feel. However where theunit lacks is in really showing the brands logo even though it is present the logo is quitesmall the unit would be a lot more effective if it had a bigger sign I found myself almostimmediately drawn to the unit however I struggled to find what the brand was whichmade it difficult in the long run to find their products in the future due to there being novisible sign or logo, I felt this was quite vital as I had never heard of this brand before soI would assume is quite unknown to other people. Another aspect of the design I had aslight problem was the way the unit stood up it didn’t seem very secure and it didn’tfeel very sturdy when using the unit would shake at times making me feeluncomfortable using itEvaluation Against Specification: Usermy point of sale will contain an wooden element to it preferably using teak wood I have decidedto use this based on the appeal of the website using quite traditional looking dark woods , as wellas the environments I had looked at also incorporating these kinds of woods .My point of sale will also need to include the Mr natty logo due to the fact its quite an unknownbrand. And so many people wouldn’t have heard of it, I have found this when doing my researchas when I was doing my questionnaire out of all the people I had asked only one person knewwhat Mr natty wasMy point of sale needs to include some sort of logo that is relevant to the brand so I feel themoustache or sort of sailing icon would make sense to use . Especially because this brand isrelatively unknown I feel this would be particularly important to have an icon that can be easilyrecognised and associated with the productMy point of sale will need to be at about eye level. This is a feature I noticed peoplerecommended when doing my questionnaire and so I feel that it would make a lot of sense to dothis. The size of the unit would also not have to be too big which is good in a way as it means thatbecause the product is of quite a small size, the unit itself doesn’t detach from the productAlthough people have often said in questionnaires that many customers don’t really tend to buyproducts from interactive units I will need to make sure that the unit holds customers for as longas possible I feel this can be achieved by the positioning of the product in the shop and theamount of space around it so larger space around the product and closer to the door of a shopwould be preferableMy point of sale should be similar to the environment I put it in and the two environments Iobserved and felt would be perfect for the point of sale unit was urban outfitters and a traditionalbarber shop so barber shop aesthetics could be included in the design of the point of sale unit orpossibly any of the urban outfitter fashion designs so that the point of sale unit would fit into itsselling environment betterThis unit will include and mix of dark and light woods due to the way the brand is alreadyadvertised and the environments that the products fits into. This is also suitable because of thetraditional style.The point of sale would have to be a reasonably large size as this makes it eye catching and willmore often than not persuade people into coming over to the unit and using it.The point of sale fits the brand however the logo isnt noticeable from a far distance sofor customers walking into the shop they would have no idea what the brand is oncethey have walked away from the unit. The interactive feature of the unit would be quiteexpensive to maintain due to the fact customers can take away the moustaches thismeans it will have to keep being stocked and replaced and I as a client I don’t want tohave to spend to much money on the unit . If there are any others ways to still makethe unit interactive but at the same time cost efficient the unit would be greatlyimproved. Other aspects of the unit are reasonably good however the unit isnt verysturdy it can easily be toppled which poses some concernEvaluation Against Specification: Client
Tachi Lawrence-RodwayUser: “the sign could be made bigger I foundmyself looking around the unit just to findwhat the brand was which was a bit of ahassle and the majority of people in the shopwould probably not have the time to do so Ifeel this made the unit a little less memorableas the brand wasn’t stuck in my mind, if notmade bigger could there possibly be moresigns added to the unit so next time I instantlyknow what brand the unit is trying to advertiseTo solve this problem I used Vinylacross the top of the unit so thecustomer can clearly see the “MrNatty” logo shown above the mirrorthis will hopefully help users to identifythe brand straight away without anyproblems and hopefully make theoverall unit a lot more memorableUser:” when using the unit I was alwaysconcerned that the unit would topple overas it didn’t seem very stable as much as Iliked the interactive feature of it I couldn’thelp but feel that the unit could just toppleover if this problem was addressed I wouldfeel a lot more confident using this unit inthe futureTo improve on this problem that had beenbrought up by customers I decided to givethe whole unit a base so it would be a lotmore stable I also will add more weight tothe barbers pole as on that side of theunit there is a lot less weight which makesthe overall unit seem a lot less stable Ihave also added feet and a stand to theback of the barbers pole on my design.User:” when I look at the moustaches onthe mirror my eyes become blurred whenIm trying to see how the moustache lookson my face and so I find myself having towalk quite far back from this unit tocombat the problem this is quite irritatingas it means Im quite far away from theunit and I find myself getting in the way ofother customers.EvaluationUser IssuesTo solve this issue I thought about movingthe plastic strip closer to the mirror sotheres less of the moustache to reflectwhich would probably solve the problemof customers having their vision blurredand so they can stand much closer to theunit which gives the customer a betterchance at looking at the productsalongside playing with the unit. Thiswould also solve the problem ofcustomers using the unit getting in theway of other customers.
Problem Modification Process ManufactureThe ends of the barbers pole don’t coverthe entire top of the pole this Is due topthe fact a mould couldn’t be found tocover the pole correctlyI could make a mould from scratch that Ididn’t quite have the time to do this timearound and then vacuum form over themould with high impact polystyrene tocreate a domeI could make a mould from scratch that Ididn’t quite have the time to do this timearound and then vacuum form over themould with high impact polystyreneon a large scale this could be injectionmoulded as the mould would already bepre made and then thousands of copiescould be done off the same processThe sign isnt very securely attached to thebarbers pole. The sign I only held up by asingle chain which means it sways easilyand so could quite easily fall offI could either add an extra screw onto thebottom of the mirror frame so it is a lotmore secure or I could fix a hook onto thebottom that the frame could rest on tostop the design from swingingI would buy in a hook to simply be drilledinto the design as the resources to make ametal hook wouldn’t be availableThis could be injection moulded out ofmetal this would be good for the batchproduction of the unitThere is nowhere on the unit for theproduct to be held, I had made the designto act more as an advertisement that in ashop would be placedI would create a tray relating to the brandunderneath the unit so people can seewhat the products themselves look like asoppose to them just being stacked on ashelf underneath the unit.CAD/CAM I would use this kind of designas it is easy to do once the holder iscreated and can be made over and overagainThis tray could be injection moulded ifmore were needed to be made. A mouldof the tray would be made and then theinjection moulding process could berepeated over and overThe Unit needs to be made more stable . Itdoesn’t really have that much support ofthe base of it so customers dont feelcomfortable using the unit as they feel itmay topple overMany users using the unit have oftencomplained about the unit being quiteunstable and they fear that it will topplewhilst they are using it for the interactivefeatures. To fix this problem I would add astand so the unit can stand without fear oftoppling I could also include a base so itseven more stableI would use a injection moulding to createthe stand as if there were many made itwould be a useful process in terms of timethis would also be a quick way to batchproduce stands for shops so if they breakthey can be easily replacedIn bigger scale manufacturing I would alsorecommend injection moulding to createthe stand it would be a useful process interms of time this would also be a quickway to batch produce stands on a biggerscaleThe barbers pole does not turn due to themotors I had not being able to take theweight of the pole it struggled to turn.Originally this was a vital part of thisdesign however I struggled to get the poleitself to turn as I didn’t have a motorpowerful enough to do the job. Toimprove on this I would use a morepowerful motor on order to get the pole toturnI would buy more powerful motors inorder for the pole to turn in the future Icould also try and reduce the weight of thepole itself so I could use a smaller and lesspowerful motorMotor parts are plasma cut andput together by a machine on alarge scaleEvaluation
Tachi Lawrence-Rodwaymy point of sale will contain an wooden element to it preferably using teak wood I have decidedto use this based on the appeal of the website using quite traditional looking dark woods , as wellas the environments I had looked at also incorporating these kinds of woods .My point of sale will also need to include the Mr natty logo due to the fact its quite an unknownbrand. And so many people wouldn’t have heard of it, I have found this when doing my researchas when I was doing my questionnaire out of all the people I had asked only one person knewwhat Mr natty wasMy point of sale needs to include some sort of logo that is relevant to the brand so I feel themoustache or sort of sailing icon would make sense to use . Especially because this brand isrelatively unknown I feel this would be particularly important to have an icon that can be easilyrecognised and associated with the productMy point of sale will need to be at about eye level. This is a feature I noticed peoplerecommended when doing my questionnaire and so I feel that it would make a lot of sense to dothis. The size of the unit would also not have to be too big which is good in a way as it means thatbecause the product is of quite a small size, the unit itself doesn’t detach from the productAlthough people have often said in questionnaires that many customers don’t really tend to buyproducts from interactive units I will need to make sure that the unit holds customers for as longas possible I feel this can be achieved by the positioning of the product in the shop and theamount of space around it so larger space around the product and closer to the door of a shopwould be preferableMy point of sale should be similar to the environment I put it in and the two environments Iobserved and felt would be perfect for the point of sale unit was urban outfitters and a traditionalbarber shop so barber shop aesthetics could be included in the design of the point of sale unit orpossibly any of the urban outfitter fashion designs so that the point of sale unit would fit into itsselling environment betterThis unit will include and mix of dark and light woods due to the way the brand is alreadyadvertised and the environments that the products fits into. This is also suitable because of thetraditional style.The point of sale would have to be a reasonably large size as this makes it eye catching and willmore often than not persuade people into coming over to the unit and using it.Final Point Of Sale Unit
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