Your SlideShare is downloading. ×
In 6 e-Choupal Case Study
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

In 6 e-Choupal Case Study

2,278
views

Published on

Published in: Business, Technology

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,278
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
161
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. E-Choupal Case Study - Insights
  • 2. E-Choupal Network Size
    • Adding Six New Choupals Every Day
    • Scaling up to 40,000 Villages in 15 States
  • 3. The eChoupal Services
    • Relevant & Real-time Information
      • Commodity prices, Local Weather, News
    • Customised Knowledge
      • Farm Management, Risk Management
    • Supply Chain for Farm Inputs
      • Screened for Quality, Demand Aggregation for Competitive Prices & Efficient Logistics
    • Direct Marketing Channel for Farm Produce
      • Lower Transaction Costs, Better Value through Traceability
    INNOVATION What type of innovation? Major BM + Tech Change Radical Innovation
  • 4. Other Services through eChoupal
    • Distribution of Products and Services
    • to Rural Markets
    • Micro marketing
      • Product/Services Demos
      • Marketing and Brand Building activities
    • Pilots
      • eHealth with Private Health Service Providers
      • eEducation
      • Rural BPO
    INNOVATION What type of innovation? Little BM + Technology Change Incremental Innovation
  • 5. Production Channel Prior to e-Choupal Farmer Regulated Markets (15-75%) Trader Private Miller Commission Agent Wholesaler (20-80%) Village Trader Ghani Producer Coop (3-5%) Cooperative Mill SCAMPER How is this tool applied here?
  • 6. The e-Choupal Business Model Farmer Regulated Markets (Fair Market Price) Private Miller Commission Agent (hired by ITC) Village Trader Ghani Producer Coop (Negotiated Price) Cooperative Mill E-Choupal ITC ITC Commission SCAMPER Substitute – Eliminate – Replace
  • 7. Farmer Regulated Markets (Fair Market Price) Private Miller Commission Agent (hired by ITC) Village Trader Producer Coop (Negotiated Price) Cooperative Mill E-Choupal ITC ITC Commission How the e-Choupal Business Model works Eliminate Eliminate Substitute Replace Ghani Wholesaler (20-80%) Trader SCAMPER Substitute – Eliminate – Replace
  • 8. SCAMPER – Tool for Innovation
    • M odify Supply Chain
  • 9. 7 Rules E-Choupal Source: Making Innovation Work (Davila, Epstein, Shelton) 2 1 3 5 7 4 6 1. Strong Leadership 2. Integrate into Business Model 3. Align Type & Amount 4. Manage the Tension 5. Netralize Antibodies 6. Recognize Networks 7. Rewards & Incentives