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In 5 The 10 Faces In 5 The 10 Faces Presentation Transcript

  • Innovation –Processes &Tools A Two-Day Workshop Session 3 : The 10 Faces of Innovation 28/11/11
  • Program Overview
    • 9.30 – 9.40 Introduction
    • 9.40 – 10.00 IDEO – Deep Dive Video
    • 3. 10.00 - 11.00 The 10 Faces of Innovation
    • 4. 11.00 - 11.15 Tea Break
    • 11.15 - 12.30 Frooti Case Study
    • 12.30 - 1.30 Lunch Break
    • 7. 1.30 - 4.00 E-Choupal (Video & Discussion)
    • 8. 4.00 - 4.15 Tea Break
    • 9. 4.15 - 5.15 Design of Innovation Program
    • 10. 5.15 – 5.30 Innovation Climate Checklist
    • 11. 5.30 Close of Day 2
    28/11/11
  • Framework for the Practice of Innovation
    • Day 2
    • Manpower
    • 10 Faces
    • Frooti Case
    • Mindspace
    • E-Choupal
    • Day 1
    • Methods
    • 5 Disciplines
    • 7 Rules
    • Money
    • Payback
    28/11/11 4Ms: Methods, Money, Manpower, Mindspace
  • The Ten Faces of Innovation
    • The Deep Dive
    • Process of Shopping Cart Re-design
    • IDEO created a new shopping cart concept, considering maneuverability, shopping behavior, child safety, and maintenance cost.
    • IDEO’s design process: use a multidisciplinary team for brainstorming, research, prototyping and collecting user feedback
    • The design went from idea to a working appearance model in four days.
    28/11/11 Source: The 10 Faces of Innovation (Tom Kelley)
  • The Ten Faces of Innovation
    • The Deep Dive
    28/11/11 Source: The 10 Faces of Innovation (Tom Kelley)
  • The Ten Faces of Innovation
    • Ideo’s Brainstorming Process:
    • Go for Quantity
    • Encourage Wild Ideas
    • Be Visual
    • Defer Judgment
    • One Conversation at a Time
    28/11/11 Source: The 10 Faces of Innovation (Tom Kelley)
  • 28/11/11 The 5 Disciplines of Innovation The Definition of Innovation – seen in IDEO’s Process of Design A relentless focus on the creation and delivery of new customer value to the marketplace within a framework of business viability
  • The Ten Faces of Innovation
    • Learning Personas
    • The Anthropologist
    • The Experimenter
    • The Cross-Pollinator
    • Organizing Personas
    • The Hurdler
    • The Collaborator
    • The Director
    • Building Personas
    • The Experience Architect
    • The Set Designer
    • The Caregiver
    • The Storyteller
    28/11/11 Source: The 10 Faces of Innovation (Tom Kelley)
  • 28/11/11 The Ten Faces of Innovation Learning Personas Building Personas Organizing Personas The Anthropologist The Experimenter The Cross-Pollinator The Experience Architect The Set Designer The Caregiver The Storyteller The Hurdler The Collaborator The Director
  • 28/11/11 The Ten Faces of Innovation Learning Personas The Anthropologist The Experimenter The Cross-Pollinator
  • The Ten Faces of Innovation 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) The real act of discovery consists not in finding new lands, but in seeing with new eyes. MARCEL PROUST The Anthropologist
  • The Ten Faces of Innovation
    • Learning Personas
    • The Anthropologist
    • Practices the Zen principle of "child's mind.“
    • Find the unfamiliar in the familiar through a sense of "Vuja De.”
    • Chalo ek baar phir se, ajnabi ban jaye ham dono
    28/11/11 Source: The 10 Faces of Innovation (Tom Kelley)
  • The Ten Faces of Innovation
    • Learning Personas 1. The Anthropologist
    28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) Finds the unfamiliar in the familiar.
  • The Ten Faces of Innovation
    • Learning Personas 1. The Anthropologist
    28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) Finds the unfamiliar in the familiar.
  • The Ten Faces of Innovation
    • Learning Personas 1. The Anthropologist
    28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) Finds the unfamiliar in the familiar.
  • The Ten Faces of Innovation 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) I have not failed. I have merely found ten thousand ways that won't work. THOMAS EDISON The Experimenter
  • The Ten Faces of Innovation
    • Learning Personas
    • 2. The Experimenter
    • Prototypes new ideas continuously, learning by a process of enlightened trial and error.
    • Takes calculated risks to achieve success through a state of "experimentation as implementation."
    • Bandar bhi aaya, kauvva bhi aaya …
    28/11/11 Source: The 10 Faces of Innovation (Tom Kelley)
  • The Ten Faces of Innovation
    • Learning Personas 2. The Experimenter
    28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) Fails many times to succeed early
  • The Ten Faces of Innovation 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) Leave the beaten track occasionally and dive into the woods. Every time you do so, you will be certain to find something that you have never seen before. ALEXANDER GRAHAM BELL The Cross-Pollinator
  • The Ten Faces of Innovation
    • Learning Personas
    • 3. The Cross-Pollinator
    • Explores other industries and cultures
    • Translates those findings and revelations to fit the unique needs of your enterprise.
    • Mera Joota Hai Japani, Yeh Patloon Englishtani
    28/11/11 Source: The 10 Faces of Innovation (Tom Kelley)
  • The Ten Faces of Innovation
    • Learning Personas
    • 3. The Cross-Pollinator - T-shaped People
    • Breadth of knowledge in many fields, but they also have depth in at least one area of expertise.
    • If you're looking for cross-pollination, gather some T-shaped people for your team.
    28/11/11 Source: The 10 Faces of Innovation (Tom Kelley)
  • The Ten Faces of Innovation
    • Learning Personas 3. The Cross-Pollinator
    28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) Combines skills and knowledge from different fields
  • 28/11/11 The Ten Faces of Innovation Organizing Personas The Hurdler The Collaborator The Director
  • The Ten Faces of Innovation 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) These days, a man who says a thing cannot be done is quite likely to be interrupted by some idiot doing it. ELBERT GREEN HUBBARD The Hurdler
  • The Ten Faces of Innovation
    • Organizing Personas
    • 4. The Hurdler
    • Knows that the path to innovation is full of obstacles
    • Develops a knack for overcoming or outsmarting those roadblocks
    • hum honge kamyab ek din
    28/11/11 Source: The 10 Faces of Innovation (Tom Kelley)
  • The Ten Faces of Innovation
    • Organizing Personas 4. The Hurdler
    28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) Has a knack for overcoming all kinds of hurdles
  • The Ten Faces of Innovation 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) In the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed. CHARLES DARWIN The Collaborator
  • The Ten Faces of Innovation
    • Organizing Personas
    • 5. The Collaborator
    • Helps bring dissimilar groups together
    • leads to create new combinations and multidisciplinary solutions.
    • Saathi haath badaana
    28/11/11 Source: The 10 Faces of Innovation (Tom Kelley)
  • The Ten Faces of Innovation
    • Organizing Personas 5. The Collaborator
    28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) Creates new combinations and crossovers
  • The Ten Faces of Innovation 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) All I try to do is to create an atmosphere that is comfortable – one that removes tension and everyone feels free. If they feel free, then behaviour happens; small moments happen and that ultimately works the best for me. - FILM DIRECTOR Barry Levinson The Director
  • The Ten Faces of Innovation
    • Organizing Personas
    • 6. The Director
    • Gathers a talented cast and crew
    • Helps to spark their creative talents
    • Meri awaaz suno
    28/11/11 Source: The 10 Faces of Innovation (Tom Kelley)
  • The Ten Faces of Innovation
    • Organizing Personas 6. The Director
    28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) Brings harmony and helps to spark creative talents
  • 28/11/11 The Ten Faces of Innovation Building Personas The Experience Architect The Set Designer The Caregiver The Storyteller
  • The Ten Faces of Innovation 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) The "value added" for most any company, tiny or enormous, comes from the Quality of Experience provided. TOM PETERS The Experience Architect
  • The Ten Faces of Innovation
    • Building Personas
    • 7. The Experience Architect
    • Designs compelling experiences to connect at a deeper level with customers' latent or expressed needs.
    • Sapnoon ka mahal
    28/11/11 Source: The 10 Faces of Innovation (Tom Kelley)
  • The Ten Faces of Innovation
    • Building Personas 7. The Experience Architect
    28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) A car designer communicates the style, comfort and quality of the car
  • The Ten Faces of Innovation
    • Building Personas 7. The Experience Architect
    28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) A car designer communicates the style, comfort and quality of the car
  • The Ten Faces of Innovation
    • Building Personas 7. The Experience Architect
    28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) A car designer communicates the style, comfort and quality of the car
  • The Ten Faces of Innovation
    • Building Personas 7. The Experience Architect
    28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) A car designer is devoted to the style, comfort and quality of the car http://www.jag-lovers.org/x350spec2112.php
  • The Ten Faces of Innovation
    • Building Personas 7. The Experience Architect
    28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) A car designer is devoted to the style, comfort and quality of the car http://www.jag-lovers.org/x350spec2112.php
  • The Ten Faces of Innovation 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) Every organization (and every employee) performs a bit better or worse because of the planning, design, and management of its physical workspace. FRANKLIN BECKER, OFFICES AT WORK The Set Designer
  • The Ten Faces of Innovation
    • Building Personas
    • 8. The Set Designer
    • Creates a workspace in which innovation team members can do their best work
    • Zameen pey Taarey …
    • What feelings do you offer your customers?
    28/11/11 Source: The 10 Faces of Innovation (Tom Kelley)
  • The Ten Faces of Innovation
    • Building Personas 8. The Set Designer
    28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) In your car showrooms, is the environment exciting and welcoming?
  • The Ten Faces of Innovation
    • Building Personas 8. The Set Designer
    28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) In your car showrooms, is the environment exciting and welcoming?
  • The Ten Faces of Innovation
    • Building Personas 8. The Set Designer
    28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) In your car showrooms, is the environment exciting and welcoming?
  • The Ten Faces of Innovation 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) Think one customer at a time and take care of each one the best way you can. GARY COMER, FOUNDER OF LANDS' END The Caregiver
  • The Ten Faces of Innovation
    • Building Personas
    • 9. The Caregiver
    • Is like a caring or attentive professional devoted to customers in a manner that goes beyond mere service
    • Dheer sey jaana katiyan mey …
    28/11/11 Source: The 10 Faces of Innovation (Tom Kelley)
  • The Ten Faces of Innovation
    • Building Personas 9. The Caregiver
    28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) After-sales service innovation is all about the quality of care and attention
  • The Ten Faces of Innovation
    • Building Personas 9. The Caregiver
    28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) After-sales service innovation is all about the quality of care and attention
  • The Ten Faces of Innovation
    • Building Personas 9. The Caregiver
    28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) After-sales service innovation is all about the quality of care and attention
  • The Ten Faces of Innovation 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) The universe is made of stories, not of atoms. MURIEL RUKEYSER The Storyteller
  • The Ten Faces of Innovation
    • Building Personas
    • 10. The Storyteller
    • Builds internal morale and external awareness through compelling narratives that communicate fundamental human values
    • Jaago, soneywalon, suno meri kahani …
    28/11/11 Source: The 10 Faces of Innovation (Tom Kelley)
  • The Ten Faces of Innovation 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) Stories help build strong brand image and create customer loyalty Building Personas 10. The Storyteller
  • The Ten Faces of Innovation 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) Stories help build strong brand image and create customer loyalty Building Personas 10. The Storyteller
  • The Ten Faces of Innovation 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) Stories help build strong brand image and create customer loyalty Building Personas 10. The Storyteller Jaguar: The Complete Story, a book by Heiner Stertkamp
  • The Ten Faces of Innovation
    • Building Personas
    • 10. The Storyteller
    28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) Stories bring to life the human drama and capture tacit knowledge
  • The Ten Faces of Innovation
    • Building Personas
    • 10. The Storyteller
    28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) Stories bring to life the human drama and capture tacit knowledge
  • The Ten Faces of Innovation
    • Key Learnings
    28/11/11
  • The Ten Faces of Innovation
    • Learning Personas
    • The Anthropologist
    • The Experimenter
    • The Cross-Pollinator
    • Organizing Personas
    • The Hurdler
    • The Collaborator
    • The Director
    • Building Personas
    • The Experience Architect
    • The Set Designer
    • The Caregiver
    • The Storyteller
    28/11/11 Source: The 10 Faces of Innovation (Tom Kelley)
  • 28/11/11 The Ten Faces of Innovation Learning Personas Building Personas Organizing Personas The Anthropologist The Experimenter The Cross-Pollinator The Experience Architect The Set Designer The Caregiver The Storyteller The Hurdler The Collaborator The Director
  • The Ten Faces of Innovation
    • Why the 10 Personas Work
    • Battle-tested thousands of times in a real-world laboratory for innovation at IDEO and other places.
    • The personas are about "being innovation" rather than merely "doing innovation."
    • By stepping in one or more of these roles, you can be more of an innovator in your daily life.
    28/11/11 Source: The 10 Faces of Innovation (Tom Kelley)
  • The Ten Faces of Innovation
    • Group Exercise
    • In your groups, identify the personas, or combinations of personas
    28/11/11 Source: The 10 Faces of Innovation (Tom Kelley)
      • What are missing personas you would like to have in the team?
    Name Anthro-pologist Experi-menter Cross-Pollinator Hurdler Collabo-rator Director Experi-ence Archi-tect Set Design-er Care-giver Story-teller
  • The Ten Faces of Innovation
    • References
    • The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization
    • by Thomas Kelly and Jonathan Littman
    • IDEO: formed, 1991 by a merger of : David Kelley Design (founded by David Kelley, Stanford University), ID Two (founded by Britain's Bill Moggridge), and Matrix Product Design (founded by Britain's Mike Nuttall)
    28/11/11
  • Framework for the Practice of Innovation
    • Day 2
    • Manpower
    • 10 Faces
    • Frooti Case
    • Mindspace
    • E-Choupal
    • Day 1
    • Methods
    • 5 Disciplines
    • 7 Rules
    • Money
    • Payback
    28/11/11 4Ms: Methods, Money, Manpower, Mindspace
  • Frooti Case Study
    • Questions for review by teams
    • What can be said about Chauhan’s mind-set about Frooti?
    • What is Chauhan’s perception of innovation and where it resides at Frooti?
    • Should Chauhan hire Verma back and if so, how can she propose to change the situation at Frooti this time?
    • Chauhan tasted the new Mango Tango product and liked it but failed to do anything about it even when she was sympathetic with Amrita Naidu. What does it tell you about Chauhan as a leader?
    • If you were Chauhan, what would be your new action plan? How can Chauhan foster innovation in her current employees and nurture creative individuals who join Frooti in the future?
    28/11/11
  • Frooti Case Study
    • 1. Innovation should not be confined to marketing and product development
    • 7 Rules:
    • 1. Integrate innovation into company’s basic business mentality.
    • 2. Handle resistance to change – own and others
    • 7 Rules:
    • 5. Neutralize organizational antibodies.
    28/11/11
  • Frooti Case Study
    • 3. A mix of 3 traits gives space for creativity
    • 7 Rules:
    • 7. Create the right metrics and rewards for innovation.
    28/11/11
  • Mindspace
    • Break for Basketball Counting
    • Follow with the e-Choupal Video
    28/11/11
  • Mindspace
    • Innovation Insights from e-Choupal
    28/11/11
  • 28/11/11 Production Channel Prior to e-Choupal Farmer Regulated Markets (15-75%) Trader Private Miller Commission Agent Wholesaler (20-80%) Village Trader Ghani Producer Coop (3-5%) Cooperative Mill
  • 28/11/11 The e-Choupal Business Model Farmer Regulated Markets (Fair Market Price) Private Miller Commission Agent (hired by ITC) Village Trader Ghani Producer Coop (Negotiated Price) Cooperative Mill E-Choupal ITC ITC Commission
  • 28/11/11 Farmer Regulated Markets (Fair Market Price) Private Miller Commission Agent (hired by ITC) Village Trader Producer Coop (Negotiated Price) Cooperative Mill E-Choupal ITC ITC Commission How the e-Choupal Business Model works Eliminate Eliminate Substitute Replace Ghani Wholesaler (20-80%) Trader Using the SCAMPER lesson
  • Mindspace
    • Process Insights from Basketball Game and e-Choupal
    • Radical innovation – deep change in business model and change in technology
    • Top management’s commitment to the experiment
    • Strategy was PTW – creating a virtuous cycle
    • Mental models are hard to see
    • How many gorillas do we miss when busy with operational / routine work?
    28/11/11
  • Action Plan
    • Action Plan for Innovation
    • Communicate to Divisional Head for nominating Innovation Champions
    • Innovation Champions in each Division
    • Innovation Coordinators appointed
    • Conduct Innovation Drive session using the inputs from the I-P&T workshop for generation of ideas
    • Identify portfolio of ideas to pursue
    • Evaluation and selection of ideas
    • Facilitate implementation of selected ideas
    • Review report
    28/11/11
    • Responsibility
    • HR Division
    • Division Head
    • Each Class Participants
    • Coordinator
    • Coordinator
    • Divisional Head
    • Coordinator
    • Divisional Head
    By When
  • Action Plan
    • Total innovation projects targeted
    • (one per participant per month)
    28/11/11 Nov Dec Jan Feb Mar 2009-10 25 25 25 25 25 125
    • Projects can be small (incremental) or big (radical) in scope
    • Look at serving unmet or unsatisfied customer needs
    • Look at providing new or different benefits
    • Look at delivering/extracting value in an unconventional way
    • Look at innovations in: technology / product / service / cost / operations / experience / management / business process
  • Program Overview
    • 9.30 – 9.40 Introduction
    • 9.40 – 10.00 IDEO – Deep Dive Video
    • 3. 10.00 - 11.00 The 10 Faces of Innovation
    • 4. 11.00 - 11.15 Tea Break
    • 11.15 - 12.30 Frooti Case Study
    • 12.30 - 1.30 Lunch Break
    • 7. 1.30 - 4.00 E-Choupal (Video & Discussion)
    • 8. 4.00 - 4.15 Tea Break
    • 9. 4.15 - 5.15 Design of Innovation Program
    • 10. 5.15 – 5.30 Innovation Climate Checklist
    • 11. 5.30 Close of Day 2
    28/11/11