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In 1 the 5 disciplines oct 2011

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The 5 Disciplines of Innovation

The 5 Disciplines of Innovation

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  • Transcript

    • 1. Innovation –Processes &Tools A Two-Day Workshop Session 1: The 5 Disciplines of Innovation 17/10/11
    • 2. Program Overview
      • 1. 9.30 – 9.40 Introduction
      • 9.40 - 11.00 NABC Group Exercise
      • 11.00 - 11.15 Tea Break
      • 11.15 - 12.30 Group Presentations
      • 5. 12.30 - 1.30 Lunch Break
      • 1.30 - 3.00 Making Innovation Work
      • 7. 3.00 - 3.30 Case Study Air Deccan
      • 8. 3.30 - 4.30 Payback - Introduction
      • 9. 4.30 - 4.45 Tea Break
      • 10. 4.45 - 5.30 Design for Today – Toyota
      • 11. 5.30 Close of Day 1
      17/10/11
    • 3. LinkedIn Discussion Forum
      • Tata Motors – Innovation Unlimited
      • Discussion Forum on: www.LinkedIn.com
      • To share news, ideas and insights – open to all Tata Group people
      • Started last year (Nov 2008) with the batch from our first Innovation Program at MTC, Jamshedpur
      • You are welcome to join – invitation will be sent to you after this workshop
      17/10/11
    • 4. 17/10/11 Tata Motors CNG-Electric Hybrid Bus, India’s first, on Delhi roads From: indianautosblog.com | September 17, 2010 Tata Motors today presented to the Delhi Transport Corporation (DTC) CNG-Electric Hybrid Low-floor Starbuses, India’s first such vehicle. LinkedIn Discussion Forum
    • 5. 17/10/11 Designer Tata Nano From Dilip Chhabria From: www.autoblogs.in | December 12, 2009 Tata Nano, the world's cheapest car is getting a revamped look. Style designers have taken a keen interest in the car and the Nano will get a facelift from the combined efforts of Dilip Chhabria and Maruti Suzuki India chief, Jagdish Khattar. LinkedIn Discussion Forum
    • 6. Framework for the Practice of Innovation
      • Day 2
      • Manpower
      • 10 Faces
      • Frooti Case
      • Mindspace
      • Mental Models
      • Day 1
      • Methods
      • 5 Disciplines
      • 7 Rules
      • Money
      • Payback
      17/10/11 4Ms: Methods, Money, Manpower, Mindspace
    • 7. 17/10/11 The 5 Disciplines of Innovation The Definition of Innovation A relentless focus on the creation and delivery of new customer value to the marketplace within a framework of business viability
    • 8. 17/10/11 "A promise is a promise . I hope the Nano will be seen as the car that changes the manner in which people in rural and semi-urban India will travel. It will be a profitable venture for the company.” Ratan Tata The 5 Disciplines of Innovation Relentless Focus New customer value Marketplace Framework of business viability
    • 9. The 5 Disciplines of Innovation
      • The Five Disciplines for creating what customers want
      • Important Needs
      • Value Creation
      • Innovation Champions
      • Innovation Teams
      • Organizational Alignment
      17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.
    • 10. The 5 Disciplines of Innovation 17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.
    • 11.
      • Why NABC?
      • ” In the modern world of business it is useless to be a creative original thinker unless you can also sell what you create …
      17/10/11 The 5 Disciplines of Innovation
    • 12.
      • Why NABC?
      • … Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman.”
      • David M. Ogilvy
      17/10/11 The 5 Disciplines of Innovation
    • 13. The 5 Disciplines of Innovation
      • Understanding Customer Needs
      • Explicit - can and will state them
      • Tacit - can but won’t state them
      • Implicit - can’t state them
      • Latent - don’t exist yet, but will
      17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.
    • 14. The 5 Disciplines of Innovation
      • Peacock Division
      • Consumer Products
      • Rs. 100 crores
      • Employee’s idea for Supersilk
      • Elephant Division
      • Industrial Products
      • Rs. 500 crores
      • R&D idea for Supercement
      17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want. NABC Team Exercise
    • 15. The 5 Disciplines of Innovation
      • NABC Team Exercise
      • Supersilk - Code name Peacock
      • 10 times stronger than silk
      • One-tenth cost of silk
      • Bio-degradable – harmless
      17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.
    • 16. The 5 Disciplines of Innovation
      • NABC Team Exercise
      • Supercement - Code name Elephant
      • 10 times stronger than cement
      • One-tenth cost of cement
      • Bio-degradable – harmless
      17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.
    • 17. The 5 Disciplines of Innovation
      • NABC Team Exercise
      • 2 teams to lead the 2 Innovation Projects
      • One Champion of each team to lead in the NABC exercise
      • Target date of prototype launch: Jan 15, 2012
      • Rs. 100 crore Innovation Fund
      • Condition: Only one of these projects will be approved!
      • Champions to present their teams NABC Value Proposition to management
      17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.
    • 18. The 5 Disciplines of Innovation
      • NABC Team Exercise
      • Supersilk - Code name Peacock
      • Need – will address the @@@ industry
      • Approach – will create a prototype and introduce to @@@ markets
      • Benefits / Cost :
      • Competition :
      17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.
    • 19. The 5 Disciplines of Innovation
      • NABC Team Exercise
      • Supercement - Code name Elephant
      • Need – will address the @@@ industry
      • Approach – will create a prototype and introduce to @@@ markets
      • Benefits / Cost :
      • Competition :
      17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.
    • 20. The 5 Disciplines of Innovation
      • NABC Team Exercise
      • Supersilk - Code name Peacock
      • Need – will make silk a commodity
      • Approach – will produce in small pilot project for the Femina Fashion Week
      • Benefits / Cost: 2 times smoother, half the cost and needs no silkworms
      • Competition: The original silk industry – they may lower prices
      17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.
    • 21. The 5 Disciplines of Innovation
      • NABC is only the first step!
      • Refining NABC gives a Business Plan
      • Can the team complete the development of the product on time in order to get it into production at the targeted date?
      • Will the product really meet the customer-derived spec?
      • Will our production process be able to get the hoped-for yield?
      • Can we produce as many units as we think we can?
      • How much capital investment will be required - and how might that fluctuate?
      • When will we sell the first unit?
      • How many units will customers buy? At what price?
      • When are we going to go cash positive?
      • In short, does this innovation look as if it can generate cash payback? If so, when and how?
      17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.
    • 22. The 5 Disciplines of Innovation
      • NABC Team Exercise
      • Peacock Team
      • Nano Deluxe
      • Super luxury car
      • Designed for a special class of extra-large customers
      17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.
    • 23. The 5 Disciplines of Innovation
      • NABC Team Exercise
      • Elephant Team
      • World Bus
      • World-class public transport
      • Designed for tourists in metro cities (Sydney, London, Paris etc.)
      17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.
    • 24. The 5 Disciplines of Innovation
      • NABC Team Exercise
      • 2 teams to lead the 2 Innovation Projects
      • One Champion of the team to lead in the NABC exercise
      • Target date of prototype launch: Jan 15, 2012
      • Rs. 100 crore Innovation Fund
      • Condition: Only one of these projects will be approved!
      • Champions to present their teams NABC Value Proposition to management
      17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.
    • 25. The 5 Disciplines of Innovation
      • NABC is only the first step!
      • Refining NABC gives a Business Plan
      • Can the team complete the development of the product on time in order to get it into production at the targeted date?
      • Will the product really meet the customer-derived spec?
      • Will our production process be able to get the hoped-for yield?
      • Can we produce as many units as we think we can?
      • How much capital investment will be required - and how might that fluctuate?
      • When will we sell the first unit?
      • How many units will customers buy? At what price?
      • When are we going to go cash positive?
      • In short, does this innovation look as if it can generate cash payback? If so, when and how?
      17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.
    • 26. The 5 Disciplines of Innovation
      • NABC Team Exercise
      • Nano Deluxe - Code name Peacock
      • Need – will address the upper class customer
      • Approach – will produce in small pilot project for the International Car Show
      • Benefits / Cost : Luxury vehicle that makes Nano as a brand become an icon – like the Beetle
      • Competition : The original Beetle / Designer cars by Dilip Chhabria etc.
      17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.
    • 27. The 5 Disciplines of Innovation
      • NABC Team Exercise
      • World Bus - Code name Elephant
      • Need – will address the world’s bus travellers
      • Approach – will create a prototype and introduce to a market like South Africa
      • Benefits / Cost : Public vehicle that offers green tech, large capacity and high comfort
      • Competition : Bus models from Volvo?
      17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.
    • 28. The 5 Disciplines of Innovation
      • The Five Disciplines for creating what customers want
      • Important Needs
      • Value Creation
      • Innovation Champions
      • Innovation Teams
      • Organizational Alignment
      17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.
    • 29. The 5 Disciplines of Innovation 17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.
    • 30. The 5 Disciplines of Innovation
      • Organizational Alignment
      • Continuous Value Creation (CVC)
      • Toyota employees generate 1 million new ideas a year
      • Toyota’s culture of CVC produces one car every 55 seconds, and it takes just 20 hours to produce a new car from scratch, non-stop, all year round
      • Toyota is now set to become the world’s largest automobile maker, overtaking GM
      17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.
    • 31. Making Innovation Work
      • Key Learnings
      17/10/11 Source: Making Innovation Work (Davila, Epstein, Shelton)
    • 32. The 5 Disciplines of Innovation 17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.
    • 33. The 5 Disciplines of Innovation
      • The Five Disciplines for creating what customers want
      • Important Needs
      • Value Creation
      • Innovation Champions
      • Innovation Teams
      • Organizational Alignment
      17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.
    • 34. 17/10/11 The 5 Disciplines of Innovation The Definition of Innovation A relentless focus on the creation and delivery of new customer value to the marketplace within a framework of business viability
    • 35. 17/10/11 The 5 Disciplines of Innovation The Technology of Innovation The creation of new customer value and speed of innovation are critical for business success Source: Innovation - The Five Disciplines for Creating what Customers Want.
    • 36. The 5 Disciplines of Innovation
      • References
      • Innovation: The Five Disciplines for Creating What Customers Want
      • by Curtis R. Carlson, William W. Wilmot
      17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.
    • 37. Framework for the Practice of Innovation
      • Day 2
      • Manpower
      • 10 Faces
      • Frooti Case
      • Mindspace
      • Mental Models
      • Day 1
      • Methods
      • 5 Disciplines
      • 7 Rules
      • Money
      • Payback
      17/10/11 4Ms: Methods, Money, Manpower, Mindspace
    • 38. Program Overview
      • 1. 9.30 – 9.40 Introduction
      • 9.40 - 11.00 NABC Group Exercise
      • 11.00 - 11.15 Tea Break
      • 11.15 - 12.30 Group Presentations
      • 5. 12.30 - 1.30 Lunch Break
      • 1.30 - 3.00 Making Innovation Work
      • 7. 3.00 - 3.30 Case Study Air Deccan
      • 8. 3.30 - 4.30 Payback - Introduction
      • 9. 4.30 - 4.45 Tea Break
      • 10. 4.45 - 5.30 Design for Today – Toyota
      • 11. 5.30 Close of Day 1
      17/10/11
    • 39. The Power of Impossible Thinking
      • Next set of slides at the end of session on
      • The Power of Impossible Thinking
      17/10/11
    • 40. 17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want. The Impossible Peacock The Power of Impossible Thinking
    • 41. 17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want. The Impossible Elephant The Power of Impossible Thinking
    • 42. Innovation – Process & Tools
      • The Magic Number 22
      • 5 Disciplines of Innovation
      • 7 Rules of Innovation
      • 10 Faces of Innovation
      • 22 – The Magic Number!
      17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.

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