The document outlines an agenda for a one-day workshop on systematic innovation and jugaad. It includes sessions on applying jugaad to create customer value, innovation methods like NABC and SCAMPER, and the four Ms framework. An exercise walks participants through applying the NABC method to evaluate two potential innovation projects - a multi-use school desk and sturdy shopping cart. Videos demonstrate examples of innovations for each. The document emphasizes the importance of understanding customer needs, creating value, having innovation champions and teams, and organizational alignment to successful innovation.

1. 01/03/15
Unleash the Spark of
Innovation with
Jugaad!
A One-Day Workshop
Session 1:
Applying Systematic Jugaad - Creating
Customer Value

2. 01/03/15
Framework for the Workshop
Post-Lunch
Mindspace
IDEO, 7 Rules
Manpower
10 Faces
Pre-Lunch
Jugaad
Methods
NABC Exercise
SCAMPER
Marketspace
Tilt
4Ms: Methods, Marketspace, Mindspace, Manpower

3. 01/03/15
The Definition of Structured Innovation
A relentless focus on the resource-constrained
creation and delivery of technically feasible
new customer value to the marketplace
within a framework of business viability
Jugaad Innovation
Key to
Jugaad

4. 01/03/15
The 5 Disciplines of Innovation
The Five Disciplines for creating what customers want
• Important Needs
• Value Creation
• Innovation Champions
• Innovation Teams
• Organizational Alignment
Source: Innovation - The Five Disciplines for Creating what Customers Want.

5. 01/03/15
The 5 Disciplines of Innovation
Why NABC?
”In the modern world of
business it is useless to
be a creative original
thinker unless you can
also sell what you
create …

6. 01/03/15
The 5 Disciplines of Innovation
Why NABC?
… Management cannot
be expected to
recognize a good idea
unless it is presented
to them by a good
salesman.”
David M.
Ogilvy

7. 01/03/15
The 5 Disciplines of Innovation
Source: Innovation - The Five Disciplines for Creating what Customers Want.
Important Customer Needs
• Explicit - can and will state them
• Tacit - can but won’t state them
• Implicit - can’t state them
• Latent - don’t exist yet, but will

8. Video of NABC

9. 01/03/15
The 5 Disciplines of Innovation
NABC Team Exercise
• 2 teams to lead the 2 Innovation Projects
• One Champion of each team to lead in the
NABC exercise
• Target date of prototype launch: Jan 15, 2015
• Rs. 10 lakh Innovation Fund
• Condition: Only one of these projects will be
approved!
• Champions to present their teams NABC Value
Proposition to management
Source: Innovation - The Five Disciplines for Creating what Customers Want.

10. 01/03/15
The 5 Disciplines of Innovation
Peacock Division
• School Project
• Multiuse Desk Chair
Elephant Division
• Retail Project
• Sturdy Shopping Cart
Source: Innovation - The Five Disciplines for Creating what Customers Want.
NABC Team Exercise

11. 01/03/15
The 5 Disciplines of Innovation
NABC Team Exercise
School Project – Multiuse Desk Chair
• Seat Individuals & Teams
• Lightweight and mobile
• Composite materials
• Wood, metal, plastics
Source: Innovation - The Five Disciplines for Creating what Customers Want.

12. 01/03/15
The 5 Disciplines of Innovation
School Project – Multiuse Desk Chair
• Need
• Classes need flexible seating arrangements
• Client wants to promote aesthetics – hence material
has to be finished well with good joints and welding
• Seats may need to be moved around for classes or
quickly rearranged
Source: Innovation - The Five Disciplines for Creating what Customers Want.

13. 01/03/15
The 5 Disciplines of Innovation
Source: Innovation - The Five Disciplines for Creating what Customers Want.
• Competition/Alternatives
• Existing desks for row-seating

14. 01/03/15
The 5 Disciplines of Innovation
NABC Team Exercise
Retail Outlets – Sturdy Shopping Cart
• Heavy duty – up to 400Kg
• Easy to move around
• Composite materials
• Mainly metal, plastics
Source: Innovation - The Five Disciplines for Creating what Customers Want.

15. 01/03/15
The 5 Disciplines of Innovation
Retail Outlets – Sturdy Shopping Cart
• Need
• Stores need heavy-duty shopping carts with wheels
• Client wants to promote aesthetics – hence material
has to be finished well with good joints and welding
• Carts may need to be dismantled for space saving or
transport
Source: Innovation - The Five Disciplines for Creating what Customers Want.

16. 01/03/15
The 5 Disciplines of Innovation
Source: Innovation - The Five Disciplines for Creating what Customers Want.
• Competition/Alternatives
• Existing light load shopping carts

17. 01/03/15
The 5 Disciplines of Innovation
Common Steps for Both Projects
• Approach
• How will the product meet the design specs? How do
you test this?
• How will our production process be able to get the
hoped-for yield? Do you need to innovate new
processes?
• How quickly can you scale up production?
Source: Innovation - The Five Disciplines for Creating what Customers Want.

18. 01/03/15
The 5 Disciplines of Innovation
Common Steps for Both Projects
• Benefit/Cost
• What are the cost benefits of our design (compared to
existing)?
• What are the user benefits delivered? How will we test
these?
• When will we sell the first unit? (Time = Money)
• How many units will customers buy? At what price?
Source: Innovation - The Five Disciplines for Creating what Customers Want.

19. 01/03/15
The 5 Disciplines of Innovation
Source: Innovation - The Five Disciplines for Creating what Customers Want.
• IDEO Multiuse Desk Chair

20. Video of IDEO School Desk

21. 01/03/15
The 5 Disciplines of Innovation
Source: Innovation - The Five Disciplines for Creating what Customers Want.
• Tandem Desk Chair

22. 01/03/15
The 5 Disciplines of Innovation
Source: Innovation - The Five Disciplines for Creating what Customers Want.
• Tandem Desk Chair

23. 01/03/15
The 5 Disciplines of Innovation
Source: Innovation - The Five Disciplines for Creating what Customers Want.
• Tandem Desk Chair

24. 01/03/15
The 5 Disciplines of Innovation
Source: Innovation - The Five Disciplines for Creating what Customers Want.
• IDEO Shopping Cart

25. 01/03/15
The 5 Disciplines of Innovation
Source: Innovation - The Five Disciplines for Creating what Customers Want.
• Model Shopping Cart

26. 01/03/15
The 5 Disciplines of Innovation
Source: Innovation - The Five Disciplines for Creating what Customers Want.
• Model Shopping Cart

27. 01/03/15
The 5 Disciplines of Innovation
Source: Innovation - The Five Disciplines for Creating what Customers Want.
• Model Shopping Cart

28. 01/03/15
The 5 Disciplines of Innovation
NABC is only the first step!
Refining NABC gives a Business Plan
• Can the team complete the development of the product
on time in order to get it into production at the targeted
date?
• Will the product really meet the customer-derived spec?
• Will our production process be able to get the hoped-for
yield?
• Can we produce as many units as we think we can?
• How much capital investment will be required - and how
might that fluctuate?
• When will we sell the first unit?
• How many units will customers buy? At what price?
• When are we going to go cash positive?
• In short, does this innovation look as if it can generate
cash payback? If so, when and how?
Source: Innovation - The Five Disciplines for Creating what Customers Want.

29. 01/03/15
The 5 Disciplines of Innovation
The Five Disciplines for creating what customers want
• Important Needs
• Value Creation
• Innovation Champions
• Innovation Teams
• Organizational Alignment
Source: Innovation - The Five Disciplines for Creating what Customers Want.

30. 01/03/15
The 5 Disciplines of Innovation
Source: Innovation - The Five Disciplines for Creating what Customers Want.

31. 01/03/15
The 5 Disciplines of Innovation
Organizational Alignment
Continuous Value Creation (CVC)
• Toyota employees generate 1 million new ideas a
year
• Toyota’s culture of CVC produces one car every 55
seconds, and it takes just 20 hours to produce a new
car from scratch, non-stop, all year round
• Toyota is now set to become the world’s largest
automobile maker, overtaking GM
Source: Innovation - The Five Disciplines for Creating what Customers Want.

32. 01/03/15
The 5 Disciplines of Innovation
References
Innovation: The
Five Disciplines for
Creating What
Customers Want
by Curtis R. Carlson,
William W. Wilmot
Source: Innovation - The Five Disciplines for Creating what Customers Want.

33. 01/03/15
Jugaad Innovation:
Think Frugal, Be Flexible,
Generate Breakthrough Growth
Navi Radjou, Jaideep Prabhu
and Simone Ahuja
Jugaad Innovation

34. 01/03/15
Framework for the Workshop
Post-Lunch
Mindspace
IDEO, 7 Rules
Manpower
10 Faces
Pre-Lunch
Jugaad
Methods
NABC Exercise
SCAMPER
Marketspace
Tilt
4Ms: Methods, Marketspace, Mindspace, Manpower