0
But will they     come?  Using Social Media toincrease usage of digital        projects
3          Objectives today1. Identify major social media tools2. Understand how to plan for social media3. Reflect on how ...
Question      United states or                  Canada Si                Latin America       Cuba         Caribbean       ...
Sustainability       Libraries http://www.wordle.net/
Enhanced
Best practices for outreach                 Assess                      Plan                   Engage                    T...
Every library has their own unique set ofusers or non-users they want to reach….                         http://www.flickr...
Understanding your Users                                                               Who are your users?                ...
Digital Divide           Image: http://www.flickr.com/photos/breakdennis/5036431330/
55%   Of North America, Oceana      and Europe have Internet   36%    Latin America   31% Middle East11% Africa
QuestionSi              No
You can create your own but….Use what is mostoften found by users   Add items to the Resources section on the page…       ...
4.4%Of Wikipedia editors have PhDs19% Of Wikipedia editors have     masters degrees
48%Of Visitors to the Texas Portalwere referred from Wikipedia
SOCIALNETWORKING
Dissecting a Fan Page        People join when       they “like” a page
ImagesAnother place to send   users images and   digital documents
Engagement             Don’t just PUSHinformation! Interacting with          "fans" is important
Check-In atvarious locations
Make videos for freeUpload to Youtube; Embed or link to themYouTube                       teachertube
Blogging Microblogging        Mini Blogging
Twitter worldwide
Showcase unique    items
Link to Blog or WebsiteUsing Tumblr@USC Librarieslinks imagesfrom theirarchive
Link to record in ArchiveArchive provides user withmetadata and collection info
Mini blog servicesideal for packaging  or documenting       events
QuestionSi              No
QR Codes
Quick Response Codes        QR CodesPromotionalApplicationsJFK Presidential Libraryused QR Codes topromote their JFK50Camp...
AggregatesUse these tools   to create connectionsbetween users   and your  collections
Become a member and addrecords to the catalog
Social Media Tips                                                           Use icons on Home Page                        ...
Using   SWOT Analysis to pick your
              outreach tools                             http://flickr.com/photos/dixon...
Steps of Action Planning                                                        Launch                                    ...
8/28/20088/28/2008
ReferencesBelden, D. (2008). Harnessing Social Networks to Connect with Audiences: If YouBuild It, Will They Come 2.0?. In...
Tiffini Travis ttravis@csulb.edu    8/28/2008    8/28/2008www.csulb.edu/~ttravis twitter: mojo_girl blog: tiffinianne.word...
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Using emerging technologies for open access Best practices for dissemination of digital information Tiffini Travis & Lisa Janicke Hinchcliffe

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Now that you have created digital projects, how do you generate traffic and reach users that are not starting their research on your library page? This presentation is designed to explore ways to market digital library projects.

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Transcript of "Using emerging technologies for open access Best practices for dissemination of digital information Tiffini Travis & Lisa Janicke Hinchcliffe"

  1. 1. But will they come? Using Social Media toincrease usage of digital projects
  2. 2. 3 Objectives today1. Identify major social media tools2. Understand how to plan for social media3. Reflect on how social media can be used in your library
  3. 3. Question United states or Canada Si Latin America Cuba Caribbean Africa Europe Asia Middle East Australia/oceana
  4. 4. Sustainability Libraries http://www.wordle.net/
  5. 5. Enhanced
  6. 6. Best practices for outreach Assess Plan Engage Take Risks Consistent Go where users are
  7. 7. Every library has their own unique set ofusers or non-users they want to reach…. http://www.flickr.com/photos/hughes_leglise/461546381/ http://www.flickr.com/photos/ingetjetadros/4907828996/
  8. 8. Understanding your Users Who are your users? Where are they in the virtual world?http://www.flickr.com/photos/93684827@N00/1403513855 How are they most likely to receive your message? How do you make sure they are aware of your services?
  9. 9. Digital Divide Image: http://www.flickr.com/photos/breakdennis/5036431330/
  10. 10. 55% Of North America, Oceana and Europe have Internet 36% Latin America 31% Middle East11% Africa
  11. 11. QuestionSi No
  12. 12. You can create your own but….Use what is mostoften found by users Add items to the Resources section on the page… Create your own Wiki Entries Cross Reference
  13. 13. 4.4%Of Wikipedia editors have PhDs19% Of Wikipedia editors have masters degrees
  14. 14. 48%Of Visitors to the Texas Portalwere referred from Wikipedia
  15. 15. SOCIALNETWORKING
  16. 16. Dissecting a Fan Page People join when they “like” a page
  17. 17. ImagesAnother place to send users images and digital documents
  18. 18. Engagement Don’t just PUSHinformation! Interacting with "fans" is important
  19. 19. Check-In atvarious locations
  20. 20. Make videos for freeUpload to Youtube; Embed or link to themYouTube teachertube
  21. 21. Blogging Microblogging Mini Blogging
  22. 22. Twitter worldwide
  23. 23. Showcase unique items
  24. 24. Link to Blog or WebsiteUsing Tumblr@USC Librarieslinks imagesfrom theirarchive
  25. 25. Link to record in ArchiveArchive provides user withmetadata and collection info
  26. 26. Mini blog servicesideal for packaging or documenting events
  27. 27. QuestionSi No
  28. 28. QR Codes
  29. 29. Quick Response Codes QR CodesPromotionalApplicationsJFK Presidential Libraryused QR Codes topromote their JFK50Campaign
  30. 30. AggregatesUse these tools to create connectionsbetween users and your collections
  31. 31. Become a member and addrecords to the catalog
  32. 32. Social Media Tips Use icons on Home Page Use QR Codes to embed urls Embed and cross link! Do NOT link Twitter and FB! Encourage Engagement Have social media goals Develop value-added features Assess your progress Be Flexible!http://www.flickr.com/photos/ladymixy-uk/3649349353/
  33. 33. Using SWOT Analysis to pick your
 outreach tools http://flickr.com/photos/dixonbaxi/
  34. 34. Steps of Action Planning Launch Management Optimizationhttp://www.flickr.com/photos/21561428@N03/5136803941/
  35. 35. 8/28/20088/28/2008
  36. 36. ReferencesBelden, D. (2008). Harnessing Social Networks to Connect with Audiences: If YouBuild It, Will They Come 2.0?. Internet Reference Services Quarterly, 13(1), 99-111.doi:10.1300/J136v13n01-06IFLA (2002). Statement on Libraries and Sustainability. Available at: http://www.johannesburgsummit.org/html/documents/summit_docs/background_papers/3108_background_paper8.pdfinternetworldstats.com World internet and usage population statistics.Tomaiuolo, N. (2009). U-Content. Searcher, 17(4), 40-47.Turner, J.(2011). Understanding the Social Media ROI Cycle. Available at: http://mashable.com/2011/03/03/social-media-roi-cycle/ Blog for presentation: http://iflatravis.blogspot.com
  37. 37. Tiffini Travis ttravis@csulb.edu 8/28/2008 8/28/2008www.csulb.edu/~ttravis twitter: mojo_girl blog: tiffinianne.wordpress.com
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