Now that you have created digital projects, how do you generate traffic and reach users that are not starting their research on your library page? This presentation is designed to explore ways to market digital library projects.
Best practices for outreach Assess Plan Engage Take Risks Consistent Go where users are
Every library has their own unique set ofusers or non-users they want to reach…. http://www.flickr.com/photos/hughes_leglise/461546381/ http://www.flickr.com/photos/ingetjetadros/4907828996/
Understanding your Users Who are your users? Where are they in the virtual world?http://www.flickr.com/photos/93684827@N00/1403513855 How are they most likely to receive your message? How do you make sure they are aware of your services?
Digital Divide Image: http://www.flickr.com/photos/breakdennis/5036431330/
55% Of North America, Oceana and Europe have Internet 36% Latin America 31% Middle East11% Africa
Social Media Tips Use icons on Home Page Use QR Codes to embed urls Embed and cross link! Do NOT link Twitter and FB! Encourage Engagement Have social media goals Develop value-added features Assess your progress Be Flexible!http://www.flickr.com/photos/ladymixy-uk/3649349353/
Using SWOT Analysis to pick your outreach tools http://flickr.com/photos/dixonbaxi/
Steps of Action Planning Launch Management Optimizationhttp://www.flickr.com/photos/21561428@N03/5136803941/
ReferencesBelden, D. (2008). Harnessing Social Networks to Connect with Audiences: If YouBuild It, Will They Come 2.0?. Internet Reference Services Quarterly, 13(1), 99-111.doi:10.1300/J136v13n01-06IFLA (2002). Statement on Libraries and Sustainability. Available at: http://www.johannesburgsummit.org/html/documents/summit_docs/background_papers/3108_background_paper8.pdfinternetworldstats.com World internet and usage population statistics.Tomaiuolo, N. (2009). U-Content. Searcher, 17(4), 40-47.Turner, J.(2011). Understanding the Social Media ROI Cycle. Available at: http://mashable.com/2011/03/03/social-media-roi-cycle/ Blog for presentation: http://iﬂatravis.blogspot.com