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Using emerging technologies for open access Best practices for dissemination of digital information Tiffini Travis & Lisa Janicke Hinchcliffe
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Using emerging technologies for open access Best practices for dissemination of digital information Tiffini Travis & Lisa Janicke Hinchcliffe

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Now that you have created digital projects, how do you generate traffic and reach users that are not starting their research on your library page? This presentation is designed to explore ways to …

Now that you have created digital projects, how do you generate traffic and reach users that are not starting their research on your library page? This presentation is designed to explore ways to market digital library projects.

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  • 1. But will they come? Using Social Media toincrease usage of digital projects
  • 2. 3 Objectives today1. Identify major social media tools2. Understand how to plan for social media3. Reflect on how social media can be used in your library
  • 3. Question United states or Canada Si Latin America Cuba Caribbean Africa Europe Asia Middle East Australia/oceana
  • 4. Sustainability Libraries http://www.wordle.net/
  • 5. Enhanced
  • 6. Best practices for outreach Assess Plan Engage Take Risks Consistent Go where users are
  • 7. Every library has their own unique set ofusers or non-users they want to reach…. http://www.flickr.com/photos/hughes_leglise/461546381/ http://www.flickr.com/photos/ingetjetadros/4907828996/
  • 8. Understanding your Users Who are your users? Where are they in the virtual world?http://www.flickr.com/photos/93684827@N00/1403513855 How are they most likely to receive your message? How do you make sure they are aware of your services?
  • 9. Digital Divide Image: http://www.flickr.com/photos/breakdennis/5036431330/
  • 10. 55% Of North America, Oceana and Europe have Internet 36% Latin America 31% Middle East11% Africa
  • 11. QuestionSi No
  • 12. You can create your own but….Use what is mostoften found by users Add items to the Resources section on the page… Create your own Wiki Entries Cross Reference
  • 13. 4.4%Of Wikipedia editors have PhDs19% Of Wikipedia editors have masters degrees
  • 14. 48%Of Visitors to the Texas Portalwere referred from Wikipedia
  • 15. SOCIALNETWORKING
  • 16. Dissecting a Fan Page People join when they “like” a page
  • 17. ImagesAnother place to send users images and digital documents
  • 18. Engagement Don’t just PUSHinformation! Interacting with "fans" is important
  • 19. Check-In atvarious locations
  • 20. Make videos for freeUpload to Youtube; Embed or link to themYouTube teachertube
  • 21. Blogging Microblogging Mini Blogging
  • 22. Twitter worldwide
  • 23. Showcase unique items
  • 24. Link to Blog or WebsiteUsing Tumblr@USC Librarieslinks imagesfrom theirarchive
  • 25. Link to record in ArchiveArchive provides user withmetadata and collection info
  • 26. Mini blog servicesideal for packaging or documenting events
  • 27. QuestionSi No
  • 28. QR Codes
  • 29. Quick Response Codes QR CodesPromotionalApplicationsJFK Presidential Libraryused QR Codes topromote their JFK50Campaign
  • 30. AggregatesUse these tools to create connectionsbetween users and your collections
  • 31. Become a member and addrecords to the catalog
  • 32. Social Media Tips Use icons on Home Page Use QR Codes to embed urls Embed and cross link! Do NOT link Twitter and FB! Encourage Engagement Have social media goals Develop value-added features Assess your progress Be Flexible!http://www.flickr.com/photos/ladymixy-uk/3649349353/
  • 33. Using SWOT Analysis to pick your
 outreach tools http://flickr.com/photos/dixonbaxi/
  • 34. Steps of Action Planning Launch Management Optimizationhttp://www.flickr.com/photos/21561428@N03/5136803941/
  • 35. 8/28/20088/28/2008
  • 36. ReferencesBelden, D. (2008). Harnessing Social Networks to Connect with Audiences: If YouBuild It, Will They Come 2.0?. Internet Reference Services Quarterly, 13(1), 99-111.doi:10.1300/J136v13n01-06IFLA (2002). Statement on Libraries and Sustainability. Available at: http://www.johannesburgsummit.org/html/documents/summit_docs/background_papers/3108_background_paper8.pdfinternetworldstats.com World internet and usage population statistics.Tomaiuolo, N. (2009). U-Content. Searcher, 17(4), 40-47.Turner, J.(2011). Understanding the Social Media ROI Cycle. Available at: http://mashable.com/2011/03/03/social-media-roi-cycle/ Blog for presentation: http://iflatravis.blogspot.com
  • 37. Tiffini Travis ttravis@csulb.edu 8/28/2008 8/28/2008www.csulb.edu/~ttravis twitter: mojo_girl blog: tiffinianne.wordpress.com

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