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Practical Program Management Strategies


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Workshop presented at Computers in Libraries in Washington DC 2011

Workshop presented at Computers in Libraries in Washington DC 2011

Published in: Business, Technology

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  • 1. Practical Program Management Strategies Simple planning solutions for busy librarians
  • 2. Crashed and Burned A project that everyone was excited about and failed
  • 3. Outcomes for this sessionLearn steps of the planning processDesign a plan for a serviceDiscover perspective of stakeholdersPractice strategies for Making it Happen
  • 4. Project Planning
  • 5. Steps of Planning ProcessSWOTVisionGoals and ObjectivesMarket StrategyFinancial FeasibilityAssessment
  • 6. Using SWOT Analysis for Project Planning
  • 7. Develop a shared vision Core values Mission
  • 8. Environmental Scanning
  • 9. Identify Stakeholders Use their input Develop communication strategy Identifying innovators and detractors
  • 10. Identify key issues,questions and choices to be addressed
  • 11. Develop a series of goalsPurpose of the Service Actionable
  • 12. Five Ps of MarketingPriceProductPlacementPublicityPromotion
  • 13. Financial Feasibility
  • 14. What is Assessed? Cycle of Assessment Benchmarking Data Collection
  • 15. What is AssessedMeasurable GoalsReturn on investmentMarketing EffectivenessOverall Strategic PlanReadiness for future endeavors
  • 16. Types of MeasuresData CollectionObservation: UsabilityFocus Groups: Stakeholder feedbackQuestionnaire: Surveys
  • 17. Using DataPresent findings and recommendationsPrioritize findings/needsDecide what to doDevelop revised plan of action
  • 18. Break!
  • 19. Case Study Implementing Mobile Library Services at a large universityAs we go through this process, developyour own plan using the worksheetprovides If you are unsure, place the name of the person who may have the information needed to answer this question
  • 20. Shared Vision
  • 21. SWOT
  • 22. SWOT AnalysisStrengths: Librarians interested in newtechnologies, high usage of smart phones oncampusWeaknesses: no money to fund an app or acommercially created mobile site, noprogrammers on staffOpportunities: subscribe to libguides, subscribe todatabases w mobile versionsThreats: linking from current webpage, ITS is notavailable for assistance
  • 23. Environmental Scan
  • 24. Environmental ScanNo real move to go mobileNo monies for developing new tech projectsInformation access is the priority of the library
  • 25. Environmental ScanSurveyed students on services theywantedExamined other sitesLit review of published data on designCompared different platforms
  • 26. Goals & Objectives
  • 27. Goals and ObjectivesObjective: Provide point of need access tolibrary materials and servicesShort term goal: temporary mobile site thatprovides accessLong term: develop a fully functional mobilesite that incorporates all library services
  • 28. Five Ps of MarketingPriceProductPlacementPublicityPromotion
  • 29. Financial Feasibility Use benchmarks and data to measure success or…..failure Use measures as a way to maximize return on investment Use return on investment to determine future planning
  • 30. Assessment
  • 31. Applying what you learned
  • 32. Who gets funded? Divide up into three groups Administrators Project One Project Two
  • 33. Who gets funded? eReaders eBooks Digital Reference (SMS, IM etc) Wildcard
  • 34. Steps of Planning ProcessSWOTGoals and ObjectivesMarket StrategyFinancial FeasibilityAssessment
  • 35. 3 minuteElevator Speech
  • 36. Winner!
  • 37. 8/28/2008 8/28/2008