Practical Program Management Strategies


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Workshop presented at Computers in Libraries in Washington DC 2011

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Practical Program Management Strategies

  1. 1. Practical Program Management Strategies Simple planning solutions for busy librarians
  2. 2. Crashed and Burned A project that everyone was excited about and failed
  3. 3. Outcomes for this sessionLearn steps of the planning processDesign a plan for a serviceDiscover perspective of stakeholdersPractice strategies for Making it Happen
  4. 4. Project Planning
  5. 5. Steps of Planning ProcessSWOTVisionGoals and ObjectivesMarket StrategyFinancial FeasibilityAssessment
  6. 6. Using SWOT Analysis for Project Planning
  7. 7. Develop a shared vision Core values Mission
  8. 8. Environmental Scanning
  9. 9. Identify Stakeholders Use their input Develop communication strategy Identifying innovators and detractors
  10. 10. Identify key issues,questions and choices to be addressed
  11. 11. Develop a series of goalsPurpose of the Service Actionable
  12. 12. Five Ps of MarketingPriceProductPlacementPublicityPromotion
  13. 13. Financial Feasibility
  14. 14. What is Assessed? Cycle of Assessment Benchmarking Data Collection
  15. 15. What is AssessedMeasurable GoalsReturn on investmentMarketing EffectivenessOverall Strategic PlanReadiness for future endeavors
  16. 16. Types of MeasuresData CollectionObservation: UsabilityFocus Groups: Stakeholder feedbackQuestionnaire: Surveys
  17. 17. Using DataPresent findings and recommendationsPrioritize findings/needsDecide what to doDevelop revised plan of action
  18. 18. Break!
  19. 19. Case Study Implementing Mobile Library Services at a large universityAs we go through this process, developyour own plan using the worksheetprovides If you are unsure, place the name of the person who may have the information needed to answer this question
  20. 20. Shared Vision
  21. 21. SWOT
  22. 22. SWOT AnalysisStrengths: Librarians interested in newtechnologies, high usage of smart phones oncampusWeaknesses: no money to fund an app or acommercially created mobile site, noprogrammers on staffOpportunities: subscribe to libguides, subscribe todatabases w mobile versionsThreats: linking from current webpage, ITS is notavailable for assistance
  23. 23. Environmental Scan
  24. 24. Environmental ScanNo real move to go mobileNo monies for developing new tech projectsInformation access is the priority of the library
  25. 25. Environmental ScanSurveyed students on services theywantedExamined other sitesLit review of published data on designCompared different platforms
  26. 26. Goals & Objectives
  27. 27. Goals and ObjectivesObjective: Provide point of need access tolibrary materials and servicesShort term goal: temporary mobile site thatprovides accessLong term: develop a fully functional mobilesite that incorporates all library services
  28. 28. Five Ps of MarketingPriceProductPlacementPublicityPromotion
  29. 29. Financial Feasibility Use benchmarks and data to measure success or…..failure Use measures as a way to maximize return on investment Use return on investment to determine future planning
  30. 30. Assessment
  31. 31. Applying what you learned
  32. 32. Who gets funded? Divide up into three groups Administrators Project One Project Two
  33. 33. Who gets funded? eReaders eBooks Digital Reference (SMS, IM etc) Wildcard
  34. 34. Steps of Planning ProcessSWOTGoals and ObjectivesMarket StrategyFinancial FeasibilityAssessment
  35. 35. 3 minuteElevator Speech
  36. 36. Winner!
  37. 37. 8/28/2008 8/28/2008
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