User Controlled Video

How Engaging Is Online Video? Engaging customers in online interactive video is a growing strategy by brands Copyright TYV Ltd 2010 ©

Interactive Video A few things worth knowing  Rich media ads with video have a higher dwell rate than those without, and almost double the dwell time.  This translates to fewer impressions needed for the same results. Two exposures to a video ad campaign produced the same dwell rate as three exposures to non-video rich media ads. Source: Eyeblaster Oct 09  We present the first interactive video dressing room with a fabulous choice of models in HD and iPhone application.

Interactive Video Website Brand CRM User controlled video

Interactive Video Video vs No Video How does it compare?

User Controlled Video What is User Controlled Video?  User controlled video (UCV) allows the user to dictate what is happening within the video window. They are in control, what happens is up to them. This makes them lean into the screen and interact with what is going on. The result of this is that they are more likely to spend time on your site and then be more accepting to any calls to action that you may provide for them. Ultimately this will mean purchasing your goods or services. Engage Interact

User Controlled Video What sectors will this work in?  User controlled video can be used within the retail sector, hotel and leisure and the motor industry. It allows you to present your goods and services in an interactive and compelling format. For example in retail you can control the model and see the clothes and how they fit. For the hotel industry you can walk through the hotel bar, restaurant and feel the ambiance. You can even turn on the shower in the room. For the motor industry you can open the car door, you can tune the radio. Engage Interact

Content Diversity for User Controlled Video  The size of the audience viewing a  Based on a CPM of $1, 42% of publisher's original content on other publishers studied are missing out on sites is 1.5 times larger than it is on the up to $50K in annual ad revenue; 33% publisher's original destination site are missing out on up to $250k in Key Findings: annual ad revenue; and 25% are missing out on more than $250K in annual ad  Across all sites studied, publishers have revenue from off-site content. an untapped off-site audience that is The audience for the following top categories as a multiple nearly 1.5 times bigger than the of the audience viewing content on the destination site: audience that visits their destination  Auto: nearly 7 times  Travel: more than 5 times site.  Movie reviews: nearly 5 times  Entertainment — nearly 4 times  Sports, Technology: more than 2 times  Advice, Environment, Health: nearly 2 times  Politics: nearly 1.5 times  According to Attributor, study results show there is a significant and largely untapped opportunity for online publishers to capture lost revenue by embracing open syndication through direct relationships with ad networks. Engage Interact

How Viral is User Controlled Video?  Though email from retailers is still the  Finding bargains via social sites increases as age decreases. Seven percent of the youngest group say it's best way for consumers to learn about the best way to find bargains, while no one above 65 discounts and deals online, nearly 30% agrees. The youngest respondents rely on email the least. One- of shoppers now say they look to links  third say it's the best way to find deals, compared with forwarded from friends, peer comments 45% of respondents overall. and social sites for the best bargains.  49% of married respondents choose email as the best source for bargains vs. 40% percent of non-married  Specific demographic findings: respondents.  People with children (6%) are six times more likely to  The youngest group (age 18-24) of respondents are find out about bargains via a social site than those with most likely to find information about bargains from no child in the household (1.3%). peers, vs. from retailers: 39% chose one of the three  Women (12.5%) are more likely than men (7%) to choose "peer"-centric answers (links from friends, another banner ads as the best bargain source. shopper's comments, or friends via social site), compared with 29% of the overall population.  Respondents in the Northeast (33%) are nearly 10% more likely than those in the Midwest (24%) to get their info from peers.  The two groups most likely to say they got bargain information from "friends forwarding a link" are the youngest and the oldest: 22% of those ages 18-24, and 18% of those 65+. Engage Interact

User Controlled Video What are the key benefits?  UCV is fun and interactive  It allows you to demonstrate technical or difficult to view product in a consistent way  It encourages conversion.  It reduces return rates  It enhances the user experience of your brand  It can help increase average order values  It is extremely viral  It ranks very high with all search engines Engage Interact

At Scenestealer we come up with exciting We bring interactive video to pretty much new ways to get users to interact on everyone in the world! websites and in emails.

Launched in May 08 by Scenestealer Averages 200,000 unique visitors per month – WITH NO MARKETING SPEND.  Named Marie Claire’s favourite new website.  KnickerPicker was second only to Victoria's Secret in global lingerie visitor numbers  Over 35,000 sites and blogs reference KnickerPicker including The Sun, Fox News, The New York Daily News and The Guardian.  Currently the most talked about Lingerie site on the web.  Amazing Google Rank after just 3 months : The first interactive video dressing room Huge online success with a fabulous choice of models in HD and iPhone application.

 How successful?  Conversion to sale is 3.2%.  KnickerPicker has seen a 20% increase in sales each month since launch.  Returns have been reduced 65%.  Email marketing has resulted in: ◦ More than double the industry standard click- through rate ◦ Halved the number of opt outs.  KnickerPicker hasn’t cost anything in Search Engine Optimisation (SEO) or Pay Per Click (PPC):  It is page one of Google for terms like ―thongs‖ or popular brand searches like ―Gossard bras.‖ The first interactive video dressing room Huge online success with a fabulous choice of models in HD and iPhone application.

 What are we offering your brand?  A low cost trial - Try our service for only £12,000. The first three months are New Year offer: completely free of commitment, cost per Increase sales with low cost interactive video acquisition (we’ll only introduce this if you come back for more) and any other charges We are offering the unique interactive video (no hosting, bandwidth, design or reporting solution to selected retailers – for a low set up etc). cost and no ongoing charges or commission  What do you get? for three months. • Our complete interactive video solution on your site: including HD video and our complete video management system • 3 different sized models • 50 SKUs • Everything hosted on our servers – no technical issues! • Embedded videos for affiliates – the most powerful tool they will ever use to drive sales. • Full tracking and reporting – see what we can do for your sales! At Scenestealer we come up with exciting We bring interactive video to pretty much new ways to get users to interact on everyone in the world! websites and in emails.

User Controlled Video

by Stephen Sumner on Jan 15, 2010

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User Controlled Video — Presentation Transcript