Moving Beyond the Town Hall: Key Strategies for Successful Public Engagement, Diane Miller, Civic CollaborationPresentation Transcript
MOVINGBEYOND THETOWN HALL:KEY STRATEGIES FORSUCCESSFUL PUBLICENGAGEMENTPresentation to TAGD June 27,2012
How do we move from this…
Public Engagement StoriesIn pairs, share stories for about 1.5 minutes each One person share a brief story of a situation where the public engagement went ALL WRONG! One person share a brief story of a situation where the public engagement was DONE RIGHT!
What we’ll talk about today… Changing views Principles Spectrum of engagement activities Designing effective processes
Public Engagement Is Not Selling the public on… Getting votes for… Convincing the public to…. A meeting to complain/find fault with…The three minute citizen communication ata council meeting A process where staff/non-profit controls outcome
The public should have a say indecisions about actions that couldaffect their lives.
CHANGING VIEWS“CUSTOMER” “CITIZEN”• Gives away power • Accountable• Allow others to • Committed define needs • Determines the• Consumers not future creators • Exercises ownership• Think in terms of • Acknowledges I/Me change will come• Wants services through citizens without bearing costs
CHANGING BEHAVIORSSTAFF ELECTEDS• Partner/Consultant • Look “outward” rather• Open to alternative than “inward/upward” ideas • Don’t have to know all• Understand the answers / control importance of citizen values outcome• Let go of controlling • Be open to new ideas outcomes – move • Know when to follow “control” to process • Understand the power• Listen of “process” • Listen
Why it’s hard… Distrust, cynicism and apathy Requires new mindset / skills / behaviors Perceived loss of control
BENEFITS AND CHALLENGESBENEFITS CHALLENGES• More credible, lasting • May take longer to decisions make decisions (in• Provides “cover” short run)• Faster program • May be more implementation (long expensive (in short run) run)• Less “blowback”• More creative decisions• More informed
Core Principles for PublicEngagement Careful planning Transparency and and preparation trust Inclusion and Impact and action demographic Sustained diversity engagement and Collaboration and participatory culture shared purpose Openness and learning From National Coalition for Dialogue & Deliberation
IAP2 Public engagement spectrum Increasing Level of Public Impact Inform Consult Involve Collabora Empower te To provide To obtain To work To place finalG Lthe public public directly with To provide the decision-O with feedback on the public public with making power balanced and analysis, alter throughout balanced and in the handsA objective natives the process objective of the public. information to and/or to ensure that information to assist them decisions. the public assist them in in concerns and understanding understandin aspirations the problem, g the are alternatives, problem, alte consistently opportunities rnatives, opp understood and/or ortunities and solutions.
IAP2 Public engagement spectrum Increasing Level of Public Impact Inform Consult Involve Collabora Empower te We will keep We will keep We will work We willP I you informed. you informed, to ensure that We will look to implementR S listen to and your you for advice what you acknowledge concerns and and decide.O E concerns and aspirations innovation inM aspirations, are directly formulating and provide reflected in solutions and feedback on the incorporate how public alternatives your advice input developed and influenced and provide recommendati the decision. feedback on ons into the how input decision to
IAP2 Public engagement spectrum Increasing Level of Public Impact Inform Consult Involve Collabora Empower te • Fact Sheets • Public • Workshop • BallotsT q • Web sites comment s • Citizen • Citizene u• Newsletter • Focus • Deliberativ juries advisoryc e• Presentatio groups e polling or • Delegated committeesh s ns • Open forums • Consensus decisionsn • Radio houses • Charrettes -building • Press • Surveys • Participatori release • Public y decision- • Recorded meetings making hotlineCommunication: One-way Two-Way Multi-WayFeedback Loops: None Few Many
Identify Conduct Identify Purpose / Situation Stakeholders Goals Assessment Select Types Implement Design ofand Manage Process Engagement Evaluate Results Feed information gained & lessons learned back to decision-making process
Questions before beginning a publicengagement process: Are we ready? Do we know exactly what our goals are in going before the public? How will we use the results? Are we prepared to “take hands off the wheel” of engagement results? (Control moves from outcome to process.) Are we going to the public early enough in the decision-making process? Do we have budget monies/alternative preparations to do adequate outreach and information preparation?
Suggested Meeting Steps:1.Framing the issue2.Build relationships3.Discuss hopes and dreams4.Focus on possibilities (and “assets”)5.Have real conversations6.Don’t push for resolution prematurely
What we talked about today… Changing views Principles Spectrum of engagement activities Designing effective processes
Resources and ContactinformationNational Coalition for Dialogue & DeliberationNcdd.org/rc/pe-resource-guideInternational Association of Public Participationhttp://www.iap2.org/displaycommon.cfm?an=5Diane Miller(512) firstname.lastname@example.org