Spectrum Team & Culture Slide Deck

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This is the slide deck from Texas State SBDC's Knowledge Transfer session titled, "The Importance and Impact of Team and Culture," presented in Round Rock, Texas on October 17, 2013. Presenters included: Jason Seats, Managing Director of Austin Techstars, Paul O'Brien, Growth Hacker & Founder of SEOBrien, Paula Soileau, Co-Founder of Affintus and Casey Amidon, VP HR of Drillinginfo.

The session included a case study of the hugely successful Austin tech company, Drillinginfo, which now has over 500 employees world-wide, has been ranked among Austin's "Top Work Places" 3 years running, is recognized as one of the 50 fastest growing companies in Austin 9 years in a row and whose CEO (Allen Gilmer) won the coveted Ernst & Young "Entrepreneur of the Year" award in 2012.

The session was video-taped and will be added to the Texas State SBDC websites.

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  • 23 years supporting creation and growth of business
  • Serving 79 Texas counties through 10 field centers and 2 specialty centers (under the leadership and support of Al Salgado and Mary Peters)
  • Small Business Development Act of 1980Focused on the launch and growth of small businesses through training and mentorship for 30+ years
  • Spectrum Team & Culture Slide Deck

    1. 1. Knowledge Transfer Series Upcoming Calendar November Incubators, Accelerators and Co-work Space: What’s Right for Me? December Office Hours January Investors, Angels, Venture Capital Crowd Funding February Working with Universities Watch Your Inbox for Upcoming Program Details and Event Announcements
    2. 2. Paula A. Soileau, CPA CoFounder
    3. 3. Building A Team • Team starts with YOU • Know thyself • What’s needed (vs who) • How to evaluate others
    4. 4. • Partner or key hire • Well-rounded team • Techies and non-techies • Creative compensation/vesting
    5. 5. Work Culture • Beyond window dressing • What you say, don’t say and how you behave • Authenticity – reflects us as individuals
    6. 6. better hiring decisions www.facebook.com/Affintus www.twitter.com/affintus #affintus www.youtube.com/user/affintus www.affintus.com/blog ©2013 Affintus, LLC
    7. 7. @seobrien
    8. 8. Beware of advice about successful people and their methods - Scott Adams; WSJ, Saturday @seobrien
    9. 9. Know what's in the box Change the World Business Owner Comfortable Living Innovator Product / Market Marketer @seobrien
    10. 10. Intuit Q4 2012 investment @seobrien
    11. 11. Advanced Manufacturing Clean Energy & Power Technology Corporate Headquarters Data Centers Life Sciences & Biotechnology Multimedia Technology @seobrien
    12. 12. It defines your future Product / Market Change the World @seobrien
    13. 13. Product / Market or Goal Oriented Seed MVP Monetiz Scale e Pivot @seobrien
    14. 14. Change the World: Philosophy Friends & Family Seed (Angel) Scale (Series A) Monetize (Series B) @seobrien
    15. 15. To put it bluntly, goals are for losers. That's literally true most of the time. For example, if your goal is to lose 10 pounds, you will spend every moment until you reach the goal—if you reach it at all—feeling as if you were short of your goal. In other words, goal-oriented people exist in a state of nearly continuous failure that they hope will be temporary. @seobrien
    16. 16. @seobrien
    17. 17. Passion, purpose, story, branding... Marketing Culture defines your approach to attracting and retaining: 1. Employees 2. Partners 3. Customers 4. Investors @seobrien
    18. 18. If you're creative, you have to keep innovating bigger! - whurley; Chaotic Moon @seobrien
    19. 19. Innovation is about conveying your imagination to someone else. - whurley; Chaotic Moon @seobrien
    20. 20. Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business @seobrien
    21. 21. paul@seobrien.com http://seobrien.com @seobrien
    22. 22. Team and Culture From the perspective of a venture investor
    23. 23. 9 quick points ✤ 3 on how we pick ✤ 3 on culture formation ✤ 3 on the culture of Techstars
    24. 24. Selection ✤ Team, Team, Market, Product, Traction ✤ Team dysfunction is heart disease ✤ Traction
    25. 25. Culture Formation ✤ In the beginning, it’s all founders ✤ Scaling either dilutes or strengthens ✤ Startups are pressure cookers
    26. 26. Techstars DNA ✤ Give first ✤ Mentor and be mentored ✤ The long long term
    27. 27. www.techstars.com jason@techstars.co m
    28. 28. Culture and Team Building Casey Amidon
    29. 29.  Start up phase: ◦ Culture of the start up is the founders  High growth/expansion phase (current): ◦ Focus on mission – make sure everything you do everyday is working toward that mission. ◦ Define your core values, get buy-in from everyone, and stick to them. ◦ Admit openly where there are setbacks or failures – this builds trust.  Mature Business (future ideal): ◦ Core values are ingrained in company culture ◦ Climate of trust and openness throughout the organization
    30. 30.  Work hard, play hard.   One team   Partners in success  Exceptional is normal  Innovating at DI Speed Explore the impossible. Open doors, open minds  Change Agents  Fueled by passion  Do the right thing

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