IP for Entrepreneurs
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IP for Entrepreneurs

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IP for Entrepreneurs slide deck presented by attorney Lance Anderson of the Greenberg Traurig Law Firm in Austin, Texas. This presentation was part of the Texas State SBDC's Spectrum Knowledge ...

IP for Entrepreneurs slide deck presented by attorney Lance Anderson of the Greenberg Traurig Law Firm in Austin, Texas. This presentation was part of the Texas State SBDC's Spectrum Knowledge Transfer Series, hosted by the Austin Chamber of Commerce.

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IP for Entrepreneurs IP for Entrepreneurs Presentation Transcript

  • IP for Entrepreneurs September 17, 2013 K.  Lance  Anderson   Of  Counsel   andersonl@gtlaw.com     Direct:  512.320.7226   Direct  Fax:  512.233.0831         GREENBERG  TRAURIG,  LLP  |  ATTORNEYS  AT  LAW  |  WWW.GTLAW.COM   ©2013  Greenberg  Traurig,  LLP.  All  rights  reserved.  
  • K. Lance Anderson EDUCATION       J.D.,  Texas  Tech  University  School  of  Law,  2000     M.S.,  Crop  Science,  Texas  Tech  University,  2000     B.S.,  Entomology,  Texas  Tech  University,  1997       PROFESSIONAL         Of  Counsel;  Greenberg  Traurig,  LLP  (Aus]n,  Texas)   Registered  Patent  A_orney       Former  Vice  President,  Intellectual  Property  and  Associate  General  Counsel,  Emergent   Technologies  Inc.  (2006-­‐2012).       Former  Managing  Director,  Office  of  Technology  Transfer  and  Intellectual  Property,  Texas   Tech  University;  Texas  Tech  University  Health  Sciences  Center  (2003-­‐2006);  Licensing   Specialist  (2000-­‐2003).       Texas  Bar:  2000;  USPTO  :  2006   Greenberg  Traurig,  LLP  |  gtlaw.com   IP  for  Entrepreneurs  –  September  17,  2013  
  • Disclaimer The  informa,on  provided  in  this  presenta,on   is  for  discussion  and  exemplary  purposes  only   and  does  not  cons,tute  legal  advice  or  create   any  a8orney-­‐client  rela,onship.   Greenberg  Traurig,  LLP  |  gtlaw.com   IP  for  Entrepreneurs  –  September  17,  2013  
  • Intellectual Property… >  ….means  any  and  all  Sofware,  technology,  materials,  or   informa]on,  including  without  limita]on  inven]ons   (whether  patentable  or  not),  improvements,  trade  secrets,   proprietary  informa]on,  know-­‐how,  databases  and  data   collec]ons,  inven]on  disclosures,  technical  data  and   customer  lists,  customer  contact  informa]on,  customer   correspondence  and  customer  licensing  and  purchasing   histories,  sofware,  product  designs,  business  plans,   product  roadmaps,  works  of  authorship,  and   documenta]on  rela]ng  to  any  of  the  foregoing.*   >  *recent  Asset  Purchase  Agreement  for  two  pending  patent  applica]ons  +  know-­‐how,   trademarks  and  exis]ng  business   Greenberg  Traurig,  LLP  |  gtlaw.com   IP  for  Entrepreneurs  –  September  17,  2013  
  • Intellectual Property Greenberg  Traurig,  LLP  |  gtlaw.com   IP  for  Entrepreneurs  –  September  17,  2013  
  • Intellectual Property >  Consider  ALL  Intellectual  Property  Rights   –  Patents     –  Trade  Secrets   –  Trademarks   –  Copyrights   –  Other??   Greenberg  Traurig,  LLP  |  gtlaw.com   IP  for  Entrepreneurs  –  September  17,  2013  
  • Intellectual Property >  Other  Intellectual  Property  rights???   –  “Web  2.0”  Assets   –  Open  Source  sofware  (©)   –  Branding  and  trade  dress  (™)   –  Design  Patents   –  Licenses   –  Alliances/Collabora]on/Exper]se   Greenberg  Traurig,  LLP  |  gtlaw.com   IP  for  Entrepreneurs  –  September  17,  2013  
  • Intellectual Property - Strategy >  Consider  your  business   –  Understand  your  compe]]on;  differen]ate   –  Trade  Secrets  and  Patents   –  Designing  transac]ons  to  retain  secrets;  or  to  convey  in   safe  manner   –  Extend  obliga]on  of  confiden]ality  perpetually   –  Careful  documenta]on  and  management     §  Internally  and  externally   Greenberg  Traurig,  LLP  |  gtlaw.com   IP  for  Entrepreneurs  –  September  17,  2013  
  • Intellectual Property – Questions to Answer >  Checklist  (see  handout):   –  What  is  of  value?   –  What  is  covered  by  IP?   –  Do  we  own  it?   –  Are  we  infringing?   –  How  do  we  compare  with  compe]]on?   –  Any  claims  against  us?    In  the  future?  What  about   challenges/opposi]on?   –  America  Invents  Act  –  does  it  affect  us?     Greenberg  Traurig,  LLP  |  gtlaw.com   IP  for  Entrepreneurs  –  September  17,  2013  
  • Thank you Greenberg  Traurig,  LLP  |  gtlaw.com   IP  for  Entrepreneurs  –  September  17,  2013